Emotion Marketing The Hallmark Way Of Winning Customers For Life

Author : Scott Robinette,Claire Brand
Publisher : McGraw Hill Professional
Page : 284 pages
File Size : 51,6 Mb
Release : 2001-01-20
Category : Business & Economics
ISBN : 0071374477

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Emotion Marketing: The Hallmark Way of Winning Customers for Life by Scott Robinette,Claire Brand Pdf

To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: • How emotion works to cement customer loyalty • The 3 Emotional E’s—Equity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.

Author : Danny Miller,Isabelle Le Breton-Miller
Publisher : Harvard Business Press
Page : 330 pages
File Size : 49,5 Mb
Release : 2005
Category : Business & Economics
ISBN : 1591394155

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Managing for the Long Run by Danny Miller,Isabelle Le Breton-Miller Pdf

Fidelity, Hallmark, Michelin, and Wal-Mart are renowned industry powerhouses with long leadership track records. Yet these celebrated companies are united by another factor not generally equated with competitive success: They are all family-controlled businesses. While many view the hallmarks of family businesses—stable strategies, clan cultures, and unencumbered family ownership—as weaknesses, Danny Miller and Isabelle Le Breton-Miller argue that it is these very characteristics that create formidable competitive advantages for many such firms. Managing for the Long Run draws from a worldwide study of enduring, family-run organizations—including Cargill, Timken, L.L. Bean, The New York Times, and IKEA—to reveal their unconventional success strategies and how these strategies can be adopted and applied in any organization. Miller and Le Breton-Miller show how four driving passions of family-run firms—command, continuity, community, and connection—give rise to a set of practices that defy modern management thinking yet ensure a company’s long term competitive advantage. Outlining how these practices can enhance strategic efforts from operations to brand leadership to innovation, this book shows what every company must do to manage for the long run.

Author : Hüseyin Güngör
Publisher : Amsterdam University Press
Page : 192 pages
File Size : 55,7 Mb
Release : 2007-01-01
Category : Business & Economics
ISBN : 9789056294663

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Emotional Satisfaction of Customer Contacts by Hüseyin Güngör Pdf

For marketing and customer services researchers and professionals who are interested in customer contacts, customer satisfaction and loyalty issues. Contact centers are playing a pivotal role in customer services of the 21st century. Nevertheless, despite their growing importance and presence, contact centers are increasingly becoming the center for customer frustration, and frequently associated with negative comments in the media. Therefore, this research explores the Emotional, Cognitive, General, and Transactional dimensions of customer satisfaction and loyalty process in the customer contact environment. As customer contacts can be a source of negative emotions and it is desirable to increase positive emotions in the contact center environment, this research focuses on the emotional aspects of customer satisfaction and on the Emotional Satisfaction of Customer Contacts (ESCC) in particular. Taking the ESCC as a starting point, this research demonstrates that frontline employees are able to observe and register customer satisfaction during service encounters, and suggests that the ESCC information can be employed for recovering service failures, increasing sales productivity and organizational learning for more customer satisfaction and loyalty.

Author : Emily L. Newman,Emily Witsell
Publisher : McFarland
Page : 212 pages
File Size : 55,6 Mb
Release : 2020-05-04
Category : Performing Arts
ISBN : 9781476678108

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The Hallmark Channel by Emily L. Newman,Emily Witsell Pdf

Originally known as a brand for greeting cards, Hallmark has seen a surge in popularity since the early 2010s for its made-for-TV movies and television channels: the Hallmark Channel and its spinoffs, Hallmark Movie Channel (now Hallmark Movies & Mysteries) and Hallmark Drama. Hallmark's brand of comforting, often sentimental content includes standalone movies, period and contemporary television series, and mystery film series that center on strong, intuitive female leads. By creating reliable and consistent content, Hallmark offers people a calming retreat from the real world. This collection of new essays strives to fill the void in academic attention surrounding Hallmark. From the plethora of Christmas movies that are released each year to the successful faith-based scripted programming and popular cozy mysteries that air every week, there is a wealth of material to be explored. Specifically, this book explores the network's problematic relationship with race, the dominance of Christianity and heteronormativity, the significance placed on nostalgia, and the hiring and re-hiring of a group of women who thrived as child stars.

Author : John O'Shaughnessy,Nicholas Jackson O'Shaughnessy
Publisher : Oxford University Press on Demand
Page : 283 pages
File Size : 48,8 Mb
Release : 2003
Category : Business & Economics
ISBN : 9780195150568

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The Marketing Power of Emotion by John O'Shaughnessy,Nicholas Jackson O'Shaughnessy Pdf

Table of contents

Author : Bootheina Majoul,Digvijay Pandya,Lin Wang
Publisher : Springer Nature
Page : 1614 pages
File Size : 40,7 Mb
Release : 2023-03-14
Category : Literary Criticism
ISBN : 9782494069978

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Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022) by Bootheina Majoul,Digvijay Pandya,Lin Wang Pdf

This is an open access book.The 4th International Conference on Literature, Art and Human Development (ICLAHD 2022) was successfully held on October 28th-30th, 2022 in Xi’an, China (virtual conference). ICLAHD 2022 brought together academics and experts in the field of Literature, Art and Human Development research to a common forum, promoting research and developmental activities in related fields as well as scientific information interchange between researchers, developers, and engineers working all around the world.We were honored to have Assoc. Prof. Chew Fong Peng from University of Malaya, Malaysia to serve as our Conference Chair. The conference covered keynote speeches, oral presentations, and online Q&A discussion, attracting over 300 individuals. Firstly, keynote speakers were each allocated 30-45 minutes to hold their speeches. Then in the oral presentations, the excellent papers selected were presented by their authors in sequence.

Author : Roger Lee
Publisher : Springer Nature
Page : 212 pages
File Size : 42,6 Mb
Release : 2022-11-02
Category : Technology & Engineering
ISBN : 9783031164859

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Emotional Artificial Intelligence and Metaverse by Roger Lee Pdf

This edited book presents scientific results of the 1st ACIS International Symposium on Emotional Artificial Intelligence & Metaverse (EAIM) which was held on August 4-6, 2022, in Danang, Vietnam. The aim of this symposium was to bring together researchers and scientists, businessmen and entrepreneurs, teachers, engineers, computer users, and students to discuss the numerous fields of computer science and to share their experiences and exchange new ideas and information in a meaningful way. All aspects (theory, applications, and tools) of emotional artificial intelligence and metaverse, the practical challenges encountered along the way, and the solutions adopted to solve them are all explored here in the results of the articles featured in this book. The symposium organizers selected the best papers from those papers accepted for presentation at the symposium. The papers were chosen based on review scores submitted by members of the program committee and underwent further rigorous rounds of review. From this second round of review, 15 of the symposium’s most promising papers are then published in this Springer (SCI) book and not the symposium proceedings. We impatiently await the important contributions that we know these authors will bring to the field of emotional artificial intelligence and metaverse.

Author : Gerald Zaltman
Publisher : Harvard Business Press
Page : 356 pages
File Size : 47,8 Mb
Release : 2003
Category : Business & Economics
ISBN : 1578518261

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How Customers Think by Gerald Zaltman Pdf

Despite the time and money spent on market research, 60% to 80% of new offerings fail.

Author : Anonim
Publisher : Cambria Press
Page : 132 pages
File Size : 43,6 Mb
Release : 2024-06-23
Category : Electronic
ISBN : 9781621969334

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Effective Customer Relationship Management by Anonim Pdf

Author : Ellie Rubin
Publisher : BPS Books
Page : 235 pages
File Size : 48,5 Mb
Release : 2008-04-18
Category : Business & Economics
ISBN : 9780980923117

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Ambition by Ellie Rubin Pdf

In this practical, provocative, and proven book, Rubin shows how to turn raw ambition into managed success through the seven rules of ambition. She emphasizes that everyone must define ambition on his or her own terms.

Author : Alexandre Bohas
Publisher : Springer
Page : 224 pages
File Size : 44,5 Mb
Release : 2016-09-15
Category : Political Science
ISBN : 9781137562388

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The Political Economy of Disney by Alexandre Bohas Pdf

This book sheds new light on the socio-economic impact of multinational corporations. Combining Cultural Studies and International Political Economy, it provides a revealing analysis of the Walt Disney Company, and by extension the wider Hollywood studio system. It does so by examining the cultural and economic forces powering the industry's expansion, the 'civilisation' that Disney disseminates, and the various ways that societies beyond the USA have adopted facets of the Hollywood productions to which they are exposed. Identifying both the strengths and the weaknesses of these transnational firms, it demonstrates the significance of their contribution to American power and predominance.

Author : Frederick Newell
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 40,7 Mb
Release : 2010-05-21
Category : Business & Economics
ISBN : 9780470884805

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Why CRM Doesn't Work by Frederick Newell Pdf

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want? In Why CRM Doesn't Work, leading international marketing consultant Frederick Newell explains why it's time to change the game to CMR (Customer Management of Relationships). CMR allows companies to empower customers so they'll reveal what kind of information they want, what level of service they want to receive, and how to communicate with them--where, when, and how often. It is a bold solution for businesspeople at all levels in all industries who want to stay ahead of the curve in the development of customer loyalty. Newell shows by lesson and example why the current CRM isn't working, what needs to change, and how to put the CMR philosophy to work--without additional expense. The book includes case studies of good and bad relationship marketing from companies as diverse as Kraft Foods, Procter & Gamble, Budweiser, Charles Schwab, Dell, IBM, Lands' End, Sports Authority, Radio Shack, and Staples. With the knowledge in this book, a company can learn to build long-term relationships and bring in profits instead of relying on one-time sales. Why CRM Doesn't Work is important reading for companies of every size that are trying to satisfy and sell to today's consumer.

Author : Anonim
Publisher : Emerald Group Publishing
Page : 344 pages
File Size : 48,6 Mb
Release : 2015-05-05
Category : Business & Economics
ISBN : 9781784419318

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Brand Meaning Management by Anonim Pdf

Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.

Author : Anonim
Publisher : Varna University of Management
Page : 197 pages
File Size : 55,5 Mb
Release : 2020-10-01
Category : Business & Economics
ISBN : 8210379456XXX

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European Journal of Tourism Research by Anonim Pdf

The European Journal of Tourism Research is an open-access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited. Empirical studies need to have either a European context or clearly stated implications for European tourism industry. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. The journal is indexed in Scopus and Clarivate Analytics' Emerging Sources Citation Index. There are no charges for publication. The editorial team welcomes your submissions to the European Journal of Tourism Research.

Author : Eugene Galanter,Howard Moskowitz,Matthias Silcher
Publisher : Bentham Science Publishers
Page : 302 pages
File Size : 43,7 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781608052493

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People, Preferences and Prices by Eugene Galanter,Howard Moskowitz,Matthias Silcher Pdf

This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible succ.