Entrepreneurial Marketing And International New Ventures

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Entrepreneurial Marketing and International New Ventures

Izabela Kowalik
Entrepreneurial Marketing and International New Ventures Book PDF

Author : Izabela Kowalik
Publisher : Routledge
Page : 209 pages
File Size : 45,9 Mb
Release : 2020-04-02
Category : Business & Economics
ISBN : 9781000063172

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Entrepreneurial Marketing and International New Ventures by Izabela Kowalik Pdf

The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms’ performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets. It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship.

Marketing for Entrepreneurs

Frederick G. Crane
Marketing for Entrepreneurs Book PDF

Author : Frederick G. Crane
Publisher : SAGE
Page : 265 pages
File Size : 43,7 Mb
Release : 2012-09-12
Category : Business & Economics
ISBN : 9781452230047

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Marketing for Entrepreneurs by Frederick G. Crane Pdf

Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context.

Entrepreneurial Marketing

Ed Nijssen
Entrepreneurial Marketing Book PDF

Author : Ed Nijssen
Publisher : Routledge
Page : 162 pages
File Size : 54,8 Mb
Release : 2014-04-29
Category : Business & Economics
ISBN : 9781317936596

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Entrepreneurial Marketing by Ed Nijssen Pdf

How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. This new textbook provides students of entrepreneurial marketing with everything they need to know to succeed in their classes as well as practical tools and techniques that will be useful after the exams have finished.

Entrepreneurship in International Marketing

Shaoming Zou,Hui Xu,Linda Hui Shi
Entrepreneurship in International Marketing Book PDF

Author : Shaoming Zou,Hui Xu,Linda Hui Shi
Publisher : Emerald Group Publishing
Page : 344 pages
File Size : 49,7 Mb
Release : 2015-02-04
Category : Business & Economics
ISBN : 9781784414474

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Entrepreneurship in International Marketing by Shaoming Zou,Hui Xu,Linda Hui Shi Pdf

A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.

Entrepreneurial Marketing

Robert D. Hisrich,Veland Ramadani
Entrepreneurial Marketing Book PDF

Author : Robert D. Hisrich,Veland Ramadani
Publisher : Edward Elgar Publishing
Page : 128 pages
File Size : 49,7 Mb
Release : 2018-10-26
Category : Business & Economics
ISBN : 9781788111324

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Entrepreneurial Marketing by Robert D. Hisrich,Veland Ramadani Pdf

One key for success for an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on this and the essential elements of success in order to achieve these needed sales and revenues and then grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of the field.Through an international approach that combines both theoretical and empirical knowledge on entrepreneurship and marketing, this book informs and enhances an entrepreneurs' creativity, their ability to bring innovations to the market and their willingness to face risk and change the world. Key components addressed include: identifying and selecting the market, determining the consumer needs cost-effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. Numerous illustrative examples bring the content to life. The mix of theoretical content, examples, empirical analyses and case studies, make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

Entrepreneurial Marketing

Edwin J. Nijssen
Entrepreneurial Marketing Book PDF

Author : Edwin J. Nijssen
Publisher : Taylor & Francis
Page : 183 pages
File Size : 42,6 Mb
Release : 2017-04-27
Category : Business & Economics
ISBN : 9781351777346

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Entrepreneurial Marketing by Edwin J. Nijssen Pdf

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting edge innovations (including links to websites and videos on the Internet), useful lists of key issues and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing: An Effectual Approach provides a vital guide to successfully developing customer demand and a market for innovative new products. This second edition has been thoroughly expanded with: a one-page marketing plan which now focuses on the three entrepreneurial challenges that can be easily adapted; coverage of the customer development process; and updated references and new examples. This book provides students and entrepreneurs with the fundamental tools to succeed in marketing.

Entrepreneurial Marketing

Ian Chaston
Entrepreneurial Marketing Book PDF

Author : Ian Chaston
Publisher : Bloomsbury Publishing
Page : 400 pages
File Size : 52,6 Mb
Release : 2017-09-05
Category : Business & Economics
ISBN : 9781137500922

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Entrepreneurial Marketing by Ian Chaston Pdf

Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment. Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy. New to this Edition: - Revised and updated throughout to take into account new developments in the field - Includes up-to-date and innovative coverage of the public sector, digital marketing and social media

International Entrepreneurship

Antonella Zucchella,Birgit Hagen,Manuel G. Serapio
International Entrepreneurship Book PDF

Author : Antonella Zucchella,Birgit Hagen,Manuel G. Serapio
Publisher : Edward Elgar Publishing
Page : 183 pages
File Size : 51,9 Mb
Release : 2023-08-14
Category : Business & Economics
ISBN : 9781802204841

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International Entrepreneurship by Antonella Zucchella,Birgit Hagen,Manuel G. Serapio Pdf

Thoroughly revised and updated, International Entrepreneurship explains the opportunities and challenges facing internationalising entrepreneurial ventures. With a new section on international sustainable entrepreneurship and new cases and examples throughout, this second edition of a successful textbook will be indispensable for students of international entrepreneurship.

International Entrepreneurship

Antonella Zucchella,Birgit Hagen,Manuel G. Serapio
International Entrepreneurship Book PDF

Author : Antonella Zucchella,Birgit Hagen,Manuel G. Serapio
Publisher : Edward Elgar Publishing
Page : 200 pages
File Size : 40,8 Mb
Release : 2018-07-27
Category : Business & Economics
ISBN : 9781785365454

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International Entrepreneurship by Antonella Zucchella,Birgit Hagen,Manuel G. Serapio Pdf

Rich in examples from the real world, International Entrepreneurship illustrates how theory and practice go hand in hand. Specially designed for courses and tutors of International Entrepreneurship, this essential text discusses the opportunities and challenges facing internationalising entrepreneurial ventures. With clear and concise explanations of the current literature, the subject is explored from the different perspectives of social, cross-cultural and comparative entrepreneurship, as well as including analysis of the relationship to marketing and finance.

Encyclopedia of New Venture Management

Matthew R. Marvel
Encyclopedia of New Venture Management Book PDF

Author : Matthew R. Marvel
Publisher : SAGE Publications
Page : 544 pages
File Size : 55,7 Mb
Release : 2012-05-01
Category : Business & Economics
ISBN : 9781412990820

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Encyclopedia of New Venture Management by Matthew R. Marvel Pdf

New venture management requires all the skills obtained within the typical MBA program, and then some. While those entering traditional management positions within established companies might expect to find established customers, a degree of predictability, formalized procedures, and earnings that may be taken more-or-less for granted, new ventures often are launched into highly dynamic environments characterized by rapid technological change, inherent unpredictability, and an uncertain cash flow. Such ventures often require rapid growth to succeed. While new ventures offer those who initiate them a high degree of independence, excitement, and potential for great reward, they also bring high risk, stress, and greater potential for failure. Thus, it takes a special set of skills, techniques, and temperament to succeed. These skills, along with the potential risks and rewards and environmental settings and characteristics, are explored in the Encyclopedia of New Venture Management. Features & Benefits: 150 carefully selected signed entries (each with Cross References and Further Readings) are organized in A-to-Z fashion to give students easy access to the full range of topics in new venture management. A thematic Reader's Guide in the front matter groups related entries by broad topical and thematic areas to make it easy for users to find related entries at a glance, with themes that include "Entrepreneurial Decision Making," "Corporate Entrepreneurship," "Entrepreneurial Marketing," "Leadership & Human Resources," "Financing & Development," and more. In the electronic version, the Reader's Guide combines with a detailed Index and the Cross References to provide users with robust search-and-browse capacities. A Chronology in the back matter helps students put individual events into broader historical context. A Glossary provides students with concise definitions to key terms in the field. A Resource Guide to classic books, journals, and web sites (along with the Further Readings accompanying each entry) helps guide students to further resources for their research journeys. An appendix includes the report, "The State of Small Business."

Effective Entrepreneurial Management

Robert D. Hisrich,Veland Ramadani
Effective Entrepreneurial Management Book PDF

Author : Robert D. Hisrich,Veland Ramadani
Publisher : Springer
Page : 230 pages
File Size : 40,9 Mb
Release : 2016-12-23
Category : Business & Economics
ISBN : 9783319504674

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Effective Entrepreneurial Management by Robert D. Hisrich,Veland Ramadani Pdf

This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics such as entrepreneurial growth strategies, e-commerce challenges, ethical and socially responsible entrepreneurial management, franchising, and managing entrepreneurial family ventures. Each chapter provides a case study and several practice-based examples to help explain the concepts. By providing a truly international approach, this text offers ample theoretical and empirical insights into entrepreneurship and small business management. It is a valuable and up-to-date resource for teachers and students of entrepreneurship.

Entrepreneurial Marketing

Zubin Sethna,Rosalind Jones,Paul Harrigan
Entrepreneurial Marketing Book PDF

Author : Zubin Sethna,Rosalind Jones,Paul Harrigan
Publisher : Emerald Group Publishing
Page : 325 pages
File Size : 40,8 Mb
Release : 2013-07-05
Category : Business & Economics
ISBN : 9781781907870

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Entrepreneurial Marketing by Zubin Sethna,Rosalind Jones,Paul Harrigan Pdf

This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.

Handbook of Entrepreneurship and Marketing

Ian Fillis,Nick Telford
Handbook of Entrepreneurship and Marketing Book PDF

Author : Ian Fillis,Nick Telford
Publisher : Edward Elgar Publishing
Page : 480 pages
File Size : 42,9 Mb
Release : 2020-07-31
Category : Business & Economics
ISBN : 9781785364570

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Handbook of Entrepreneurship and Marketing by Ian Fillis,Nick Telford Pdf

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.

Entrepreneurship Marketing

Sonny Nwankwo,Ayantunji Gbadamosi
Entrepreneurship Marketing Book PDF

Author : Sonny Nwankwo,Ayantunji Gbadamosi
Publisher : Routledge
Page : 459 pages
File Size : 42,9 Mb
Release : 2020-02-26
Category : Business & Economics
ISBN : 9780429999987

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Entrepreneurship Marketing by Sonny Nwankwo,Ayantunji Gbadamosi Pdf

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges, and opportunities faced by businesses today. SMEs now need to step up to the terrain of mobile marketing and consumer-generated marketing and utilise social media marketing tools. Similarly, the activities of various stakeholders in SME businesses like start-up accelerators, business incubators, and crowdfunding have now gained more prominence in SME activities. This second edition advances grounds covered in the earlier edition and has been fully updated to reflect this new, dynamic business landscape. Updates include: A consideration of social media imperatives on SME marketing; Discussion of forms of capital formation and deployment for marketing effectiveness, including crowdfunding; Updated international case studies drawn from diverse backgrounds; Hands-on practical explorations based on real-life tasks to encourage deeper understanding. This book is perfect for students studying SMEs, Marketing and Enterprise at both advanced undergraduate and postgraduate levels, as well as professionals looking to obtain the required knowledge to operate their businesses in this increasingly complex and turbulent marketing environment.

Marketing for Entrepreneurs

Frederick Gerard Crane
Marketing for Entrepreneurs Book PDF

Author : Frederick Gerard Crane
Publisher : Unknown
Page : 241 pages
File Size : 48,8 Mb
Release : 2009
Category : Marketing
ISBN : 1452274835

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Marketing for Entrepreneurs by Frederick Gerard Crane Pdf

Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context.