Entrepreneurship Marketing

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Entrepreneurship Marketing

Sonny Nwankwo,Ayantunji Gbadamosi
Entrepreneurship Marketing Book PDF

Author : Sonny Nwankwo,Ayantunji Gbadamosi
Publisher : Routledge
Page : 480 pages
File Size : 42,9 Mb
Release : 2010-12-02
Category : Business & Economics
ISBN : 9781136879074

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Entrepreneurship Marketing by Sonny Nwankwo,Ayantunji Gbadamosi Pdf

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.

Entrepreneurial Marketing

Robert D. Hisrich,Veland Ramadani
Entrepreneurial Marketing Book PDF

Author : Robert D. Hisrich,Veland Ramadani
Publisher : Edward Elgar Publishing
Page : 128 pages
File Size : 40,8 Mb
Release : 2018-10-26
Category : Business & Economics
ISBN : 9781788111324

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Entrepreneurial Marketing by Robert D. Hisrich,Veland Ramadani Pdf

One key for success for an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on this and the essential elements of success in order to achieve these needed sales and revenues and then grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of the field.Through an international approach that combines both theoretical and empirical knowledge on entrepreneurship and marketing, this book informs and enhances an entrepreneurs' creativity, their ability to bring innovations to the market and their willingness to face risk and change the world. Key components addressed include: identifying and selecting the market, determining the consumer needs cost-effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. Numerous illustrative examples bring the content to life. The mix of theoretical content, examples, empirical analyses and case studies, make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

Handbook of Entrepreneurship and Marketing

Ian Fillis,Nick Telford
Handbook of Entrepreneurship and Marketing Book PDF

Author : Ian Fillis,Nick Telford
Publisher : Edward Elgar Publishing
Page : 480 pages
File Size : 44,6 Mb
Release : 2020-07-31
Category : Business & Economics
ISBN : 9781785364570

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Handbook of Entrepreneurship and Marketing by Ian Fillis,Nick Telford Pdf

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.

Entrepreneurial Marketing

Edwin J. Nijssen
Entrepreneurial Marketing Book PDF

Author : Edwin J. Nijssen
Publisher : Routledge
Page : 164 pages
File Size : 44,9 Mb
Release : 2021-09-14
Category : Business & Economics
ISBN : 9781000436488

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Entrepreneurial Marketing by Edwin J. Nijssen Pdf

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation, and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting-edge innovations (including links to websites and videos), useful lists of key issues, and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing provides a vital guide to successfully developing customer demand and a market for innovative new products. This third edition has been thoroughly expanded, including: Expanded content on leveraging digital technologies and their new business models More practical tools, such as coverage of the Lean Canvas model Updated references, cases, and new examples throughout; and, Updated online resources This book equips advanced undergraduate and postgraduate students of marketing strategy, entrepreneurial marketing, and entrepreneurship with the fundamental tools to succeed in marketing.

Entrepreneurial Marketing

Ed Nijssen
Entrepreneurial Marketing Book PDF

Author : Ed Nijssen
Publisher : Routledge
Page : 162 pages
File Size : 46,7 Mb
Release : 2014-04-29
Category : Business & Economics
ISBN : 9781317936596

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Entrepreneurial Marketing by Ed Nijssen Pdf

How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. This new textbook provides students of entrepreneurial marketing with everything they need to know to succeed in their classes as well as practical tools and techniques that will be useful after the exams have finished.

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Carvalho, Luísa Cagica,Isaías, Pedro
Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Book PDF

Author : Carvalho, Luísa Cagica,Isaías, Pedro
Publisher : IGI Global
Page : 609 pages
File Size : 40,5 Mb
Release : 2018-10-26
Category : Business & Economics
ISBN : 9781522563082

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Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy by Carvalho, Luísa Cagica,Isaías, Pedro Pdf

The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Marketing for Entrepreneurs

Frederick G. Crane
Marketing for Entrepreneurs Book PDF

Author : Frederick G. Crane
Publisher : SAGE
Page : 265 pages
File Size : 46,7 Mb
Release : 2012-09-12
Category : Business & Economics
ISBN : 9781452230047

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Marketing for Entrepreneurs by Frederick G. Crane Pdf

Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context.

The Self-Reliant Entrepreneur

John Jantsch
The Self Reliant Entrepreneur Book PDF

Author : John Jantsch
Publisher : John Wiley & Sons
Page : 400 pages
File Size : 41,5 Mb
Release : 2019-10-22
Category : Business & Economics
ISBN : 9781119579779

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The Self-Reliant Entrepreneur by John Jantsch Pdf

A guide for creating a deeper relationship with the entrepreneurial journey The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and others. Each of The Self-Reliant Entrepreneur meditations is followed by a reflection and a challenging question from John Jantsch. He draws on his lifetime of experience as a successful coach for small business and startup leaders to offer an entrepreneurial context. Jantsch shows how entrepreneurs can learn to trust their ideas and overcome the doubt and fear of everyday challenges. The book contains: A unique guide to meditations, especially designed for entrepreneurs A range of topics such as self-awareness, trust, creativity, resilience, failure, growth, freedom, love, integrity, and passion An inspirational meditation for each day of the year. . . including leap year Reflections from John Jantsch, small business marketing expert and the author of the popular book Duct Tape Marketing Written for entrepreneurs, as well anyone seeking to find a deeper meaning in their work and life, The Self-Reliant Entrepreneur is a practical handbook for anyone seeking to embrace the practice of self-trust.

Entrepreneurial Marketing

Ian Chaston
Entrepreneurial Marketing Book PDF

Author : Ian Chaston
Publisher : Bloomsbury Publishing
Page : 400 pages
File Size : 54,9 Mb
Release : 2017-09-05
Category : Business & Economics
ISBN : 9781137500922

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Entrepreneurial Marketing by Ian Chaston Pdf

Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment. Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy. New to this Edition: - Revised and updated throughout to take into account new developments in the field - Includes up-to-date and innovative coverage of the public sector, digital marketing and social media

Entrepreneurship and the Market Process

Arielle John,Diana W. Thomas
Entrepreneurship and the Market Process Book PDF

Author : Arielle John,Diana W. Thomas
Publisher : Springer Nature
Page : 206 pages
File Size : 54,5 Mb
Release : 2020-12-14
Category : Business & Economics
ISBN : 9783030424084

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Entrepreneurship and the Market Process by Arielle John,Diana W. Thomas Pdf

What is the significance of entrepreneurship in an economy? Scholars have argued that when the market is viewed as a process of perpetual adjustment to various forces, and not as a set of end-state prices and quantities simply arrived at, the role of the entrepreneur comes to the fore. What then are fruitful ways to conceive of the phenomenon of entrepreneurship? How do entrepreneurs both respond to and shape larger forces in the economy? In what ways can political institutions and government regulation shape the decisions made by entrepreneurs, and their responsiveness to consumers? How does the cultural environment influence the types of opportunities that an entrepreneur will notice and act on? Finally, is entrepreneurial behavior strictly limited to activity we see in the market? This edited volume—comprised of chapters by scholars and students studying from the disciplines of sociology and economics—examines entrepreneurship theoretically and applied to various cases. It provides an overview of the economic literature on entrepreneurship and puts forth a framework for understanding the market process, as well the policy implications of government intervention and cultural considerations in the market. It will be of use to any scholars, students, practitioners or policymakers interested in entrepreneurship.

Internet Marketing for Entrepreneurs

Susan Payton
Internet Marketing for Entrepreneurs Book PDF

Author : Susan Payton
Publisher : Business Expert Press
Page : 125 pages
File Size : 51,8 Mb
Release : 2009-08-01
Category : Business & Economics
ISBN : 1606490346

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Internet Marketing for Entrepreneurs by Susan Payton Pdf

Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers

Data Analytics in Marketing, Entrepreneurship, and Innovation

Mounir Kehal,Shahira El Alfy
Data Analytics in Marketing Entrepreneurship and Innovation Book PDF

Author : Mounir Kehal,Shahira El Alfy
Publisher : CRC Press
Page : 193 pages
File Size : 53,5 Mb
Release : 2021-01-12
Category : Business & Economics
ISBN : 9780429591686

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Data Analytics in Marketing, Entrepreneurship, and Innovation by Mounir Kehal,Shahira El Alfy Pdf

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

First, Best, Or Different

John Bradley Jackson
First Best Or Different Book PDF

Author : John Bradley Jackson
Publisher : Dog Ear Publishing
Page : 258 pages
File Size : 42,7 Mb
Release : 2007
Category : Market segmentation
ISBN : 9781598582918

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First, Best, Or Different by John Bradley Jackson Pdf

"First, Best, or Different is one of those exceptional books that changes the way you think about marketing and entrepreneurs. I highly recommend this book." Manny Fernandez, Chairman Emeritus, Gartner Inc. Innovative Marketing and Sales Strategies for Niche Markets Are you an entrepreneur, small business owner, or corporate marketing executive with questions like these? . What viral marketing methods are most successful? . What direct mail marketing tactics create the most new leads? . How can I optimize my website and increase traffic? . How can I motivate and retain my top sales reps? . How do I choose the right Public Relations firm? . What is podcasting and how do I get started? . What outdoor advertising techniques work best? Get answers to these questions along with practical advice on over 100 topics. Written in plain English with short easy-to-read chapters, this book demystifies niche marketing by delivering easy-to-understand definitions and practical suggestions. About the Author John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant.

Entrepreneurial Marketing

Ian Chaston
Entrepreneurial Marketing Book PDF

Author : Ian Chaston
Publisher : MacMillan Business
Page : 255 pages
File Size : 40,6 Mb
Release : 2000
Category : Entrepreneurship
ISBN : 033379298X

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Entrepreneurial Marketing by Ian Chaston Pdf

by foIt is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The purpose of this text is to examine how this simple trading principle can be applied by any individual in any private or public sector organization c using on the concept of entrepreneurial marketing, across all aspects of the marketing process. The book begins by defining the rules of marketing as a basis for the entrepreneur to understand what rules need breaking. Subsequent chapters cover the marketing mix, innovation management, and compare large versus small firms. All issues are illustrated with extensive real world examples throughout.

The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s

Rahima Schwenkbeck
The Business of Marketing Entrepreneurship and Architecture of Communal Societies in the 1960s and 1970s Book PDF

Author : Rahima Schwenkbeck
Publisher : Unknown
Page : 0 pages
File Size : 47,6 Mb
Release : 2021
Category : Electronic
ISBN : 3030883558

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The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s by Rahima Schwenkbeck Pdf

This book provides an in-depth history of three US-based communal societies that operated in the late 1960s and 1970s-Soul City, Stelle and Twin Oaks-with an emphasis on their financing, marketing, and entrepreneurship processes. These communities reflect the diversity of people who were dissatisfied with the direction in which American society was heading-often underpinned by concerns over racism, sexism, the environment, and capitalism-and decided to take the radical step of joining a communal society. A moral economy approach offers a lens on how these communities were prevented from fully realizing their visions due to the confines of capitalism, as embedded in banking practices, zoning laws, and systemic racism. Rahima Schwenkbeck is a historian of American Business. Her work on topics such as utopias, video games, advertising, and environmental issues has been featured in several edited collections. She received her doctorate in American Studies from The George Washington University (USA).