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Entrepreneurship: A Very Short Introduction by Paul Westhead,Mike Wright Pdf
What is entrepreneurship? Is it important? What do entrepreneurs actually do? These are a few of the key questions considered in this Very Short Introduction. Paul Westhead and Mike Wright provide a clear guide to all aspects of the process of entrepreneurship, including the diversity of the people involved and the benefits it brings to society.
American Business History: A Very Short Introduction by Walter A. Friedman Pdf
By the early twentieth century, it became common to describe the United States as a "business civilization." President Coolidge in 1925 said, "The chief business of the American people is business." More recently, historian Sven Beckert characterized Henry Ford's massive manufactory as the embodiment of America: "While Athens had its Parthenon and Rome its Colosseum, the United States had its River Rouge Factory in Detroit..." How did business come to assume such power and cultural centrality in America? This volume explores the variety of business enterprise in the United States and analyzes its presence in the country's economy, its evolution over time, and its meaning in society. It introduces readers to formative business leaders (including Elbert Gary, Harlow Curtice, and Mary Kay Ash), leading firms (Mellon Bank, National Cash Register, Xerox), and fiction about business people (The Octopus, Babbitt, The Man in the Grey Flannel Suit). It also discusses Alfred Chandler, Joseph Schumpeter, Mira Wilkins, and others who made significant contributions to understanding of America's business history. This VSI pursues its three central themes - the evolution, scale, and culture of American business - in a chronological framework stretching from the American Revolution to today. The first theme is evolution: How has U.S. business evolved over time? How have American companies competed with one another and with foreign firms? Why have ideas about strategy and management changed? Why did business people in the mid-twentieth century celebrate an "organizational" culture promising long-term employment in the same company, while a few decades later entrepreneurship was prized? Second is scale: Why did business assume such enormous scale in the United States? Was the rise of gigantic corporations due to the industriousness of its population, or natural resources, or government policies? And third, culture: What are the characteristics of a "business civilization"? How have opinions on the meaning of business changed? In the late nineteenth century, Andrew Carnegie believed that America's numerous enterprises represented an exuberant "triumph of democracy." After World War II, however, sociologist William H. Whyte saw business culture as stultifying, and historian Richard Hofstadter wrote, "Once great men created fortunes; today a great system creates fortunate men." How did changes in the nature of business affect popular views? Walter A. Friedman provides the long view of these important developments.
Marketing: A Very Short Introduction by Kenneth Le Meunier-FitzHugh Pdf
Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Projects: A Very Short Introduction by Andrew Davies Pdf
What is a project? How are projects organized to deal with a complex, rapidly changing, and uncertain world? Why are projects the organization of the future? A project is a temporary organization and one-time process established to achieve a desired outcome. Projects range in size from small teams to large international joint-ventures and temporary coalitions of public and private organizations. What distinguishes projects from all other organizational activities - such as mass produced products and services - is that a project is finite in duration, lasting from hours, days, or weeks to years, and in some cases decades. Each project is disposable. It brings together people and resources to accomplish a goal and when the goal is accomplished, the organization disappears. When projects are complex, unpredictable, and changing, their plans have to be flexible and able to adjust to situations that cannot foreseen at the outset. In this Very Short Introduction Andrew Davies looks at how projects have developed since the industrial revolution to create the human-built world in which we live, work, and play. Considering some of our greatest endeavours such as the Erie Canal, Apollo Moon landing, Japanese product development, and Chinese ecocity projects, Davies identifies how projects are organized and managed to design and produce large and complex systems, cope with fast changing conditions, and deal with the immense uncertainties required to create breakthrough innovations in products and services. He concludes by considering how projects could be organized to address the challenges facing the post-industrial society of the 21st century. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Management: A Very Short Introduction by John Hendry Pdf
In this Very Short Introduction, John Hendry provides a lively introduction to the nature and principles of management. Tracing its development over the past century, Hendry looks not only at the jobs managers do today and their place in the culture of work, but also provides an insight into modern management theory.
Design: A Very Short Introduction by John Heskett Pdf
This book will transform the way you think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal to the medical equipment used to save lives. John Heskett goes beyond style and taste to look at how different cultures and individuals personalise objects.
Globalization: A Very Short Introduction by Manfred B. Steger Pdf
We live today in an interconnected world in which ordinary people can became instant online celebrities to fans thousands of miles away, in which religious leaders can influence millions globally, in which humans are altering the climate and environment, and in which complex social forces intersect across continents. This is globalization. In the fifth edition of his bestselling Very Short Introduction Manfred B. Steger considers the major dimensions of globalization: economic, political, cultural, ideological, and ecological. He looks at its causes and effects, and engages with the hotly contested question of whether globalization is, ultimately, a good or a bad thing. From climate change to the Ebola virus, Donald Trump to Twitter, trade wars to China's growing global profile, Steger explores today's unprecedented levels of planetary integration as well as the recent challenges posed by resurgent national populism. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
"Learning is a key aspect of animal behavior, and central to survival. Without learning there can be no memory, no language, and no intelligence. Haselgrove looks at the nature of learning, and how it takes place. From the early experiments of Pavlov, Thorndike, and others, to the most recent studies in social learning, he traces the development of the main theories of learning in contemporary psychology, and describes the ingenious experimental approaches used to study learning in both animals and humans."--Provided by publisher.
Partha Dasgupta,Frank Ramsey Professor of Economics Partha Dasgupta,Partha (Frank Ramsey Professor of Economics Dasgupta, University of Cambridge and Fellow of St John's College Cambridge)
Author : Partha Dasgupta,Frank Ramsey Professor of Economics Partha Dasgupta,Partha (Frank Ramsey Professor of Economics Dasgupta, University of Cambridge and Fellow of St John's College Cambridge) Publisher : Oxford University Press Page : 193 pages File Size : 46,9 Mb Release : 2007-02-22 Category : Business & Economics ISBN : 9780192853455
Economics by Partha Dasgupta,Frank Ramsey Professor of Economics Partha Dasgupta,Partha (Frank Ramsey Professor of Economics Dasgupta, University of Cambridge and Fellow of St John's College Cambridge) Pdf
Combining a global approach with examples from everyday life, this work describes the lives of two children who live very different lives in different parts of the world: in the Mid-West USA and in Ethiopia. Along the way, it provides an introduction to key economic factors and concepts such as individual choices, national policies, and equity.
Social Entrepreneurship by David Bornstein,Susan Davis Pdf
In a book presented in a Q-and-A format, the authors explain what social entrepreneurs are, how their organizations function, what challenges they face and how readers can get involved in the efforts that social entrepreneurs are spearheading. Cowritten by the author of How to Change the World. Original.
Education: A Very Short Introduction by Gary Thomas Pdf
From the schools of ancient times to the present day, Gary Thomas looks at how and why education evolved as it has. By exploring some of the big questions, he examines the ways in which schools work, considers the differences around the world, and concludes by considering the future of education worldwide.
Descartes: A Very Short Introduction by Tom Sorell Pdf
René Descartes (1596-1650) had a remarkably short working life, and his output was small, yet his contributions to philosophy and science have endured to the present day. He is perhaps best known for his statement 'Cogito, ergo sum'. By a mixture of 'intuition' and 'deduction' Descartes derived from the 'cogito' principle first the existence of a material world. But Descartes did not intend the metaphysics to stand apart from his scientific work, which included important investigations into physics, mathematics, psychology, and optics. In this book Tom Sorrell shows that Descartes was, above all, an advocate and practitioner of a new mathematical approach to physics, and that he developed his metaphysics to support his programme in the sciences. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Work: A Very Short Introduction by Stephen Fineman Pdf
The image of a job captures our imagination from an early age, usually prompted by the question 'What do you want to be when you grow up?'. Work — paid, unpaid, voluntary, or obligatory — is woven into the fabric of all human societies. For many of us, it becomes part of our identity. For others it is a tedious necessity. Living is problematic without paid work, and for many it is catastrophic. Steve Fineman tells the fascinating story of work - how we strive for security, reward, and often, meaning. Looking at how we classify 'work'; the cultural and social factors that influence the way we work; the ethics of certain types of work; and the factors that will affect the future of work, from globalization to technology, this Very Short Introduction considers work as a concept and as a practical experience, drawing upon ideas from psychology, sociology, management, and social history. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Canada: A Very Short Introduction by Donald Wright Pdf
Canada is not one nation, but three: English Canada, Quebec, and First Nations. Yet as a country Canada is very successful, in part because it maintains national diversity through bilingualism, multiculturalism, and federalism. Alongside this contemporary openness Canada also has its own history to contend with; with a legacy of broken treaties and residential schools for its Indigenous peoples, making reconciliation between Canada and First Nations an ongoing journey, not a destination. Drawing on history, politics, and literature, this Very Short Introduction starts at the end of the last ice age, when the melting of the ice sheets opened the northern half of North America to Indigenous peoples, and covers up to today's anthropogenic climate change, and Canada's climate politics. Donald Wright emphasizes Canada's complexity and diversity as well as its different identities and its commitment to rights, and explores its historical relationship to Great Britain, and its ongoing relationship with the United States. Finally, he examines Canada's northern realities and its northern identities. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Advertising: A Very Short Introduction by Winston Fletcher Pdf
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted. Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.