Environmental Advertising In China And The Usa

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Environmental Advertising in China and the USA

Xinghua Li
Environmental Advertising in China and the USA Book PDF

Author : Xinghua Li
Publisher : Routledge
Page : 158 pages
File Size : 50,5 Mb
Release : 2016-05-05
Category : Business & Economics
ISBN : 9781317753346

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Environmental Advertising in China and the USA by Xinghua Li Pdf

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.

Environmental Advertising in China and the USA

Xinghua Li
Environmental Advertising in China and the USA Book PDF

Author : Xinghua Li
Publisher : Routledge
Page : 168 pages
File Size : 50,6 Mb
Release : 2016-05-05
Category : Business & Economics
ISBN : 9781317753353

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Environmental Advertising in China and the USA by Xinghua Li Pdf

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.

Environmental Management

Chris Barrow
Environmental Management Book PDF

Author : Chris Barrow
Publisher : Taylor & Francis
Page : 441 pages
File Size : 53,9 Mb
Release : 2024-04-29
Category : Science
ISBN : 9781040010938

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Environmental Management by Chris Barrow Pdf

This comprehensively updated third edition explores the nature and role of environmental management and offers an introduction to this rapidly expanding and changing field. It focuses on challenges and opportunities, and core concepts including sustainable development. The book is divided into five parts: Part I (Introduction to Environmental Management): four introductory chapters cover the justification for environmental management, its theory, scope, goals and scientific background Part II (Practice): explores environmental management in economics, law and business and environmental management’s relation with environmentalism, international agreements and monitoring Part III (Global Challenges and Opportunities): examines resources, challenges and opportunities, both natural and human-caused or human-aggravated Part IV (Responses to Global Challenges and Opportunities): explores mitigation, vulnerability, resilience, adaptation and how technology, social change and politics affect responses to challenges Part V (The Future): the final chapter considers the way ahead for environmental management in the future. With its well-structured coverage, effective illustrations and foundation for further, more-focused interest, this book is easily accessible to all. It is an essential reference for undergraduates and postgraduates studying environmental management and sustainability, and an important resource for many students on courses including environmental science, environmental studies and human geography.

Water, Rhetoric, and Social Justice

Casey R. Schmitt,Theresa R. Castor,Christopher S. Thomas
Water Rhetoric and Social Justice Book PDF

Author : Casey R. Schmitt,Theresa R. Castor,Christopher S. Thomas
Publisher : Rowman & Littlefield
Page : 380 pages
File Size : 45,8 Mb
Release : 2020-01-20
Category : Language Arts & Disciplines
ISBN : 9781793605221

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Water, Rhetoric, and Social Justice by Casey R. Schmitt,Theresa R. Castor,Christopher S. Thomas Pdf

Water, Rhetoric, and Social Justice: A Critical Confluenceexamines how individuals and communities have responded on a global scale to present day water crises as matters of social justice, through oratory, mass demonstration, deliberation, testimony, and other rhetorical appeals. This book applies critical communication methods and perspectives to interrogate the pressing yet mind-boggling dilemma currently faced in environmental studies and policy: that clean water, the very stuff of life, which flows freely from the tap in affluent areas, is also denied to huge populations, materially and fluidly exemplifying the currents of justice, liberty, and equity. Contributors highlight discourse and water justice movements in nonofficial spheres from activists, artists, and the grassroots. In extending the technical, economic, moral, and political conversations on water justice, this collection applies special focus on the novel rhetorical concepts and responses not necessarily unique to but especially enacted in water justice situations. Scholars of rhetoric, sociology, activism, communication, and environmental studies will find this book particularly useful.

Participatory Networks and the Environment

Fadia Hasan
Participatory Networks and the Environment Book PDF

Author : Fadia Hasan
Publisher : Routledge
Page : 368 pages
File Size : 49,8 Mb
Release : 2018-10-03
Category : Business & Economics
ISBN : 9781315306216

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Participatory Networks and the Environment by Fadia Hasan Pdf

Seeking innovative answers to global sustainability challenges has become an urgent need with the onslaught of environmental and ecological degradation that surrounds us today. More than ever, there is a need to carve new ways for citizens and different industries and institutions to unite – to cooperate, communicate and collaborate to address growing global sustainability concerns. This book examines one such global collaboration called The BGreen Project (BGreen): a transnational participatory action research project that spans the United States and Bangladesh with the aim of addressing environmental issues via academic–community engagement. By analysing and unpacking the architecture of BGreen, Hasan teases out the key factors that are required for the continued momentum of environmentally focused, academic–community partnership projects in order to present a workable model that could be applied elsewhere. This model is based around a unique conceptual framework developed by the author – “transnational participatory networks” – which is drawn from participatory action research and actor network theory, with the specific aim of addressing the common challenge of building evolving, stable and sustainable networks. This book will be of great interest to students and scholars of environmental communication, citizen participation, environmental politics, environmental sociology and sustainable development.

Critical Discourse Analysis of Chinese Advertisement

Chong Wang
Critical Discourse Analysis of Chinese Advertisement Book PDF

Author : Chong Wang
Publisher : Springer
Page : 260 pages
File Size : 53,7 Mb
Release : 2017-07-04
Category : Language Arts & Disciplines
ISBN : 9789811046216

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Critical Discourse Analysis of Chinese Advertisement by Chong Wang Pdf

This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements.

Evaluation of the Marketing Environment for Private Health Care in the USA and China

Nicole Burkardt
Evaluation of the Marketing Environment for Private Health Care in the USA and China Book PDF

Author : Nicole Burkardt
Publisher : GRIN Verlag
Page : 57 pages
File Size : 52,7 Mb
Release : 2010-08
Category : Electronic
ISBN : 9783640676514

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Evaluation of the Marketing Environment for Private Health Care in the USA and China by Nicole Burkardt Pdf

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B (67%), University of Sunderland, course: Marketing (Master), language: English, abstract: The world today is changing faster than ever. Technological developments, financial constraints, expanding markets, restructuring and mergers, new philosophies and government legislation are all putting pressure on organisations to change and stay dynamic (Davenport and Short, 1990; Aijo, 1996). This paper defines the external environment the private healthcare sector is facing in the USA, the world largest economy, and China, one of the biggest emerging markets and third largest trading nation in the world (bpb, 2005). According to Farnham (1999) the PEST-Analysis and Porter's (1980) five forces model provide a useful start for analysing the external environment. Building up on the information gathered it will be discussed what key challenges the private healthcare sector is facing, the significance of these challenges and how they might be overcome. Finally, it will be examined whether strategies of localisation or standardisation should be chosen in the USA and China, respectively.

China's Environment and the Challenge of Sustainable Development

Kristen A. Day
China s Environment and the Challenge of Sustainable Development Book PDF

Author : Kristen A. Day
Publisher : Routledge
Page : 328 pages
File Size : 40,8 Mb
Release : 2016-07-22
Category : Business & Economics
ISBN : 9781315497679

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China's Environment and the Challenge of Sustainable Development by Kristen A. Day Pdf

China has been experiencing extraordinary economic growth for over two decades. Behind the remarkable statistics, however, it is facing a pressing issue: balancing its economic development needs with protecting its environmental resources. The environmental issue in China has a profound impact on the rest of the world as well, in such concerns as global warning and ethical and legal considerations about environmental enforcement. This book covers a broad range of topics, from specific environmental assessments in key sectors (i.e. desertification) to the policy implications of China's entry into the WTO. The contributors include scholars, government officials, business consultants, environmental science and technology experts, and others based in China and the United States. Sharing perspectives that reflect their diverse backgrounds, these experts offer valuable insights for handling the emerging opportunities and challenges of doing business in China.

Current Issues of Science and Research in the Global World

Vlasta Kunova,Martin Dolinsky
Current Issues of Science and Research in the Global World Book PDF

Author : Vlasta Kunova,Martin Dolinsky
Publisher : CRC Press
Page : 386 pages
File Size : 49,7 Mb
Release : 2014-12-01
Category : Business & Economics
ISBN : 9781138027398

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Current Issues of Science and Research in the Global World by Vlasta Kunova,Martin Dolinsky Pdf

This book contains the papers presented at the International Conference on Current Issues of Science and Research in the Global World, held at the premises of the Vienna University of Technology from May 27 to May 28, 2014. The book represents a significant contribution to Law, Economics, Information & Communication Technologies, Journalism and Psychology, including topical research work in the presented fields. This interdisciplinary volume is also essential reading for all those interested in international pluralism in terms of scientific contributions. The Pan-European University, respecting its own vision and ambition to become a well-known institution within the Global Research Area, traditionally elaborates research and scientifi c collaboration across national borders. The educational principles and research attitudes of the Pan-European University grasp the traditions of many cultures and geographic areas. The International Conference on Current Issues of Science and Research in the Global World was part of a series of similar top-rated international events organized by the Pan-European University, bringing together scientists, professionals, policymakers and representatives of culture from many countries.

Social and Environmental Issues in Advertising

Sukki Yoon,Sangdo Oh
Social and Environmental Issues in Advertising Book PDF

Author : Sukki Yoon,Sangdo Oh
Publisher : Routledge
Page : 170 pages
File Size : 55,5 Mb
Release : 2018-10-11
Category : Business & Economics
ISBN : 9781315392523

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Social and Environmental Issues in Advertising by Sukki Yoon,Sangdo Oh Pdf

In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting the value of socially responsible advertising. Scholars in many fields—advertising, marketing, communications, and psychology—explore ways to encourage consumers, companies, and policymakers to adopt socially responsible behaviours, and to provide theoretical and practical insights regarding effective applications of pro-social and pro-environmental marketing messages. This book comprises ten chapters that contribute to advertising theory, research, and practice by providing an overview of current and diverse research that compares, contrasts, and reconciles conflicting views regarding social and environmental advertising; uncovering individual differences in perception of advertising messages and their consequences for social and environmental behaviours; reconciling societal and business interests; identifying a message factor that determines eco-friendly behaviours; and identifying source factors that enhance and weaken advertising effectiveness. This book was originally published as a special issue of the International Journal of Advertising.

Chinese Environmental Governance

Bingqiang Ren
Chinese Environmental Governance Book PDF

Author : Bingqiang Ren
Publisher : Springer
Page : 412 pages
File Size : 55,9 Mb
Release : 2013-12-05
Category : Political Science
ISBN : 9781137343680

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Chinese Environmental Governance by Bingqiang Ren Pdf

In this edited volume, leading environmental policy experts from China, USA, and Europe provide a contemporary view of Chinese environmental policy, analyzing current discussions among various actors and agencies. The book covers a wide range of topics including the gap between national policy goals and their local implementation, cultural and social factors shaping political behavior, legal and political systems affecting environmental policy creation and execution, new societal forces participating in environmental policymaking and governance, and local state strategies tasked with navigating a mix of political, legal, and societal forces. Featuring in-depth, empirically-grounded analyses with interdisciplinary approaches, the book is ideal reading for scholars interested in the complex nature of balancing Chinese environmental sustainability and economic growth.

EBOOK: Basic Marketing

William Perreault,Joseph Cannon,E. Jerome McCarthy
EBOOK Basic Marketing Book PDF

Author : William Perreault,Joseph Cannon,E. Jerome McCarthy
Publisher : McGraw Hill
Page : 783 pages
File Size : 42,8 Mb
Release : 2013-04-16
Category : Business & Economics
ISBN : 9780077173555

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EBOOK: Basic Marketing by William Perreault,Joseph Cannon,E. Jerome McCarthy Pdf

Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

China's Environmental Governing and Ecological Civilization

Jiahua Pan
China s Environmental Governing and Ecological Civilization Book PDF

Author : Jiahua Pan
Publisher : Springer
Page : 228 pages
File Size : 40,5 Mb
Release : 2015-11-30
Category : Social Science
ISBN : 9783662474297

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China's Environmental Governing and Ecological Civilization by Jiahua Pan Pdf

This book looks into the increasing conflict between the demand of economic growth and the already fragile ecological system condition in China. The prolonged urbanization process has escalated the erosion of natural environments and is increasing energy consumption. China’s role as a “world plant” is also demanding more and more resource supply as well as energy consumption. This book argues that to correctly respond to these emerging issues, apart from upgrading industry and improves environmental protection techniques, China needs to establish an “ecological civilization” that provides an ideological basis for the construction of a green low-carbon model of economic growth.

Emerging Trends and Innovation in Sports Marketing and Management in Asia

Leng, Ho Keat
Emerging Trends and Innovation in Sports Marketing and Management in Asia Book PDF

Author : Leng, Ho Keat
Publisher : IGI Global
Page : 315 pages
File Size : 47,9 Mb
Release : 2015-01-31
Category : Business & Economics
ISBN : 9781466675285

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Emerging Trends and Innovation in Sports Marketing and Management in Asia by Leng, Ho Keat Pdf

Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

Non-state Actors in China and Global Environmental Governance

Dan Guttman,Yijia Jing,Oran R. Young
Non state Actors in China and Global Environmental Governance Book PDF

Author : Dan Guttman,Yijia Jing,Oran R. Young
Publisher : Springer Nature
Page : 303 pages
File Size : 40,6 Mb
Release : 2021-09-05
Category : Political Science
ISBN : 9789813365940

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Non-state Actors in China and Global Environmental Governance by Dan Guttman,Yijia Jing,Oran R. Young Pdf

This book is the first effort to develop a broad and deep perspective on the emerging space occupied by “non-state actors” in China in the context of global environmental governance. It will serve as a primer both for scholars seeking to understand China’s environmental governance system and for practitioners working with policymakers and administrators within that system. Individual chapters explore what works in achieving social change, domestically as well as globally, and will provide guidance to activists and directors of NGOs as well as scholars.