Ebook Basic Marketing

Author : William Perreault,Joseph Cannon,E. Jerome McCarthy
Publisher : McGraw Hill
Page : 783 pages
File Size : 43,8 Mb
Release : 2013-04-16
Category : Business & Economics
ISBN : 9780077173555

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EBOOK: Basic Marketing by William Perreault,Joseph Cannon,E. Jerome McCarthy Pdf

Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

Author : Stanley J. Shapiro
Publisher : Unknown
Page : 0 pages
File Size : 44,7 Mb
Release : 1996
Category : Marketing
ISBN : 0256212678

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Basic Marketing by Stanley J. Shapiro Pdf

Author : Karl Moore,Niketh Pareek
Publisher : Routledge
Page : 493 pages
File Size : 52,7 Mb
Release : 2009-12-04
Category : Business & Economics
ISBN : 9781135225902

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Marketing: The Basics by Karl Moore,Niketh Pareek Pdf

‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.

Author : Edmund Jerome McCarthy
Publisher : Unknown
Page : 0 pages
File Size : 42,5 Mb
Release : 1991
Category : Electronic
ISBN : OCLC:320715176

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Applications in Basic Marketing by Edmund Jerome McCarthy Pdf

Author : Edmund Jerome MacCarthy
Publisher : Unknown
Page : 128 pages
File Size : 48,6 Mb
Release : 1975
Category : Electronic
ISBN : OCLC:916231708

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Readings in basic marketing by Edmund Jerome MacCarthy Pdf

Author : Tom Cannon
Publisher : Unknown
Page : 369 pages
File Size : 46,6 Mb
Release : 1991
Category : Electronic
ISBN : OCLC:504925732

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Basic Marketing by Tom Cannon Pdf

Author : William G. Zikmund,Michael D'Amico
Publisher : Unknown
Page : 404 pages
File Size : 47,7 Mb
Release : 1996
Category : Business & Economics
ISBN : IND:30000053946400

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Basic Marketing by William G. Zikmund,Michael D'Amico Pdf

This text condenses the material found in Zikmund's Marketing, 5e to include all key topics without the boxes and end-of-chapter cases. This text gives professors the opportunity and flexibility to add their own material and still provide coverage of the essential topics.

Author : Edmund Jerome McCarthy,William D. Perreault
Publisher : Irwin Professional Publishing
Page : 524 pages
File Size : 41,6 Mb
Release : 1988
Category : Business & Economics
ISBN : PSU:000014008788

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Essentials of Marketing by Edmund Jerome McCarthy,William D. Perreault Pdf

Author : Gilbert A. Churchill
Publisher : Houghton Mifflin
Page : 0 pages
File Size : 48,7 Mb
Release : 1996
Category : Dataindsamling
ISBN : 0030983673

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Basic Marketing Research by Gilbert A. Churchill Pdf

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Author : Edmund Jerome McCarthy
Publisher : Unknown
Page : 1998 pages
File Size : 55,9 Mb
Release : 1968
Category : Marketing
ISBN : OCLC:959495340

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Applications in Basic Marketing (majalah). by Edmund Jerome McCarthy Pdf

Author : William D. Perreault,Joseph P. Cannon,Edmund Jerome McCarthy
Publisher : Irwin Professional Publishing
Page : 892 pages
File Size : 40,9 Mb
Release : 2008
Category : Business & Economics
ISBN : PSU:000059278078

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Basic Marketing by William D. Perreault,Joseph P. Cannon,Edmund Jerome McCarthy Pdf

The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition.

Author : Paul Gerald Rose,Bevin Fitzsimons
Publisher : Unknown
Page : 161 pages
File Size : 47,7 Mb
Release : 2001
Category : Marketing
ISBN : 0864693869

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Basic Marketing by Paul Gerald Rose,Bevin Fitzsimons Pdf

Author : Rudani R.B.
Publisher : S. Chand Publishing
Page : 128 pages
File Size : 49,8 Mb
Release : 2010
Category : Business & Economics
ISBN : 9788121931687

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Basics of Marketing Management (Theory & Practice) by Rudani R.B. Pdf

Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography

Author : Edmund Jerome McCarthy,John F. Grashof,Andrew A. Brogowicz
Publisher : McGraw-Hill/Irwin
Page : 427 pages
File Size : 44,6 Mb
Release : 1978-01-01
Category : Marketing
ISBN : 0256020507

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Readings in Basic Marketing by Edmund Jerome McCarthy,John F. Grashof,Andrew A. Brogowicz Pdf

Author : William D. Perreault (Jr.),Edmund Jerome McCarthy
Publisher : McGraw-Hill Companies
Page : 0 pages
File Size : 48,7 Mb
Release : 2001
Category : Marketing
ISBN : 0075610310

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Applications in Basic Marketing by William D. Perreault (Jr.),Edmund Jerome McCarthy Pdf