Environmental Marketing

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Environmental Marketing

Author : William Winston,Alma T Mintu-Wimsatt
Publisher : Routledge
Page : 452 pages
File Size : 48,7 Mb
Release : 2013-04-03
Category : Business & Economics
ISBN : 9781136590337

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Environmental Marketing by William Winston,Alma T Mintu-Wimsatt Pdf

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance. This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance. Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.

Environmental Marketing

Author : Walter Coddington
Publisher : McGraw-Hill Companies
Page : 280 pages
File Size : 45,5 Mb
Release : 1993
Category : Business & Economics
ISBN : UOM:39015029179846

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Environmental Marketing by Walter Coddington Pdf

Designed for practical use, this guide profiles the experiences of actual companies, among them McDonald's and AT&T, who have successfully capitalized on the unique marketing opportunities inherent in environmentalism. By showing which strategies work and why many backfire, the book establishes a bold new framework for marketing approaches in the competitive 1990s.

The Marketing Environment (RLE Marketing)

Author : John A. Dawson
Publisher : Routledge
Page : 363 pages
File Size : 46,6 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317647294

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The Marketing Environment (RLE Marketing) by John A. Dawson Pdf

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

Fostering Sustainable Behavior

Author : Doug McKenzie-Mohr
Publisher : New Society Publishers
Page : 184 pages
File Size : 52,5 Mb
Release : 2011-02-01
Category : Business & Economics
ISBN : 9781550924626

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Fostering Sustainable Behavior by Doug McKenzie-Mohr Pdf

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Social Marketing to Protect the Environment

Author : Doug McKenzie-Mohr,Nancy R. Lee,Philip Kotler,P. Wesley Schultz
Publisher : SAGE Publications
Page : 257 pages
File Size : 40,7 Mb
Release : 2011-05-11
Category : Business & Economics
ISBN : 9781412991292

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Social Marketing to Protect the Environment by Doug McKenzie-Mohr,Nancy R. Lee,Philip Kotler,P. Wesley Schultz Pdf

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

Green Marketing as a Positive Driver Toward Business Sustainability

Author : Naidoo, Vannie,Verma, Rahul
Publisher : IGI Global
Page : 356 pages
File Size : 55,5 Mb
Release : 2019-07-26
Category : Business & Economics
ISBN : 9781522595601

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Green Marketing as a Positive Driver Toward Business Sustainability by Naidoo, Vannie,Verma, Rahul Pdf

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Green Marketing and Environmental Responsibility in Modern Corporations

Author : Esakki, Thangasamy
Publisher : IGI Global
Page : 294 pages
File Size : 42,7 Mb
Release : 2017-01-18
Category : Business & Economics
ISBN : 9781522523321

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Green Marketing and Environmental Responsibility in Modern Corporations by Esakki, Thangasamy Pdf

In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.

Environmental Marketing Management

Author : Ken Peattie
Publisher : FT Prenticehall
Page : 330 pages
File Size : 40,9 Mb
Release : 1995
Category : Business enterprises
ISBN : UOM:39015032515051

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Environmental Marketing Management by Ken Peattie Pdf

This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies.

Greener Marketing

Author : Martin Charter,Michael Jay Polonsky
Publisher : Routledge
Page : 679 pages
File Size : 44,7 Mb
Release : 2017-09-29
Category : Business & Economics
ISBN : 9781351283069

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Greener Marketing by Martin Charter,Michael Jay Polonsky Pdf

Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed international case studies. Topics addressed by the global set of contributors include the growing area of products versus services, environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries. reener Marketing is not only a sequel to the successful first volume, but redefines global progress towards the successful marketing of greener products and services.

Greener Marketing

Author : Martin Charter
Publisher : Routledge
Page : 504 pages
File Size : 52,7 Mb
Release : 2017-09-20
Category : Business & Economics
ISBN : 9781351283502

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Greener Marketing by Martin Charter Pdf

An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries.

Marketing, Morality and the Natural Environment

Author : Andrew Crane
Publisher : Routledge
Page : 224 pages
File Size : 41,5 Mb
Release : 2002-01-04
Category : Business & Economics
ISBN : 9781134612758

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Marketing, Morality and the Natural Environment by Andrew Crane Pdf

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Green Marketing

Author : Jacquelyn A. Ottman
Publisher : N T C Business Books
Page : 216 pages
File Size : 50,9 Mb
Release : 1993
Category : Green marketing
ISBN : UCBK:C043042698

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Green Marketing by Jacquelyn A. Ottman Pdf

The second edition offering information on how and why consumers buy green and how companies can strategise and develop profitable environmentally responsible products. Includes demographics, psychographics and buying behaviours of green consumers, market identification and strategic development with a list of business and consumer resources.

Sustainable Marketing

Author : Mark Peterson
Publisher : SAGE
Page : 374 pages
File Size : 51,9 Mb
Release : 2021-04-28
Category : Business & Economics
ISBN : 9781529769272

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Sustainable Marketing by Mark Peterson Pdf

Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society. With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today’s global market. Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more ‘green’ living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.

Sustainability Marketing

Author : Rishi Raj Sharma,Tanveer Kaur,Amanjot Singh Syan
Publisher : Emerald Group Publishing
Page : 280 pages
File Size : 48,8 Mb
Release : 2021-05-05
Category : Business & Economics
ISBN : 9781800712447

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Sustainability Marketing by Rishi Raj Sharma,Tanveer Kaur,Amanjot Singh Syan Pdf

Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

Green Marketing in a Unified Europe

Author : Alma T Mintu-Wimsatt,Hector R Lozada
Publisher : Routledge
Page : 106 pages
File Size : 43,7 Mb
Release : 2013-04-03
Category : Business & Economics
ISBN : 9781136589492

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Green Marketing in a Unified Europe by Alma T Mintu-Wimsatt,Hector R Lozada Pdf

The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies. Green Marketing in a Unified Europe gives marketing professionals insight into the opportunities available to competitively position themselves in the green environment, providing some companies with a much-needed strategic boost. Addressing the issue of green marketing at empirical and conceptual levels, contributors to Green Marketing in a Unified Europe give readers examples of how green marketing can be effectively integrated into international marketing. Chapters reveal green marketing’s repercussions on the corporate world, on governments and governmental agencies, and on societies. Marketing professionals learn the specifics of: European green marketing strategies the practice of sustainable development in Europe eco-friendly companies and their practices consumer green environmentalism European public policy and the green environment These chapters represent a compilation of current research on green marketing and the European and/or international communities. This information provides marketing professionals and government policymakers with a good research base for developing effective green marketing policies, rules, and regulations in their own countries and companies. Readers learn of opportunities for businesses to competitively position themselves through an environment-friendly philosophy or through a stronger pro-environment stance. Marketing professionals, academics interested in public policy and green/environmental marketing, multinational companies, and practitioners hoping to jump on the “green” bandwagon will find Green Marketing in a Unified Europe an invaluable guide to learning how sustainable development affects policy-making in the European Union. They can then see how green marketing consequently impacts upon their own practices in Europe and in other regions with green marketing policies.