Social Marketing To Protect The Environment

Author : Doug McKenzie-Mohr,Nancy R. Lee,Philip Kotler,P. Wesley Schultz
Publisher : SAGE Publications
Page : 257 pages
File Size : 42,5 Mb
Release : 2011-05-11
Category : Business & Economics
ISBN : 9781412991292

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Social Marketing to Protect the Environment by Doug McKenzie-Mohr,Nancy R. Lee,Philip Kotler,P. Wesley Schultz Pdf

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

Author : Anonim
Publisher : Unknown
Page : 237 pages
File Size : 40,8 Mb
Release : 2012
Category : Electronic books
ISBN : 1483349462

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Social Marketing to Protect the Environment by Anonim Pdf

In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies.

Author : Ben Tyson,D. Mercedes Hurd
Publisher : iUniverse
Page : 241 pages
File Size : 45,8 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781440122453

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Social Marketing Environmental Issues by Ben Tyson,D. Mercedes Hurd Pdf

The purpose of the book is to provide an applied, practical, yet theoretically grounded reference on social marketing strategies for influencing environmental behaviors. The book explains how to conduct audience research, develop theory driven communication strategies, and manage, monitor and evaluate campaign progress. The book is intended to be used as a professional reference by practitioners in public/private for-profit and nonprofit sector organizations world wide. The book is also intended to be used as a text by students of environmental science, environmental communication, and environmental education. Chapter 1 provides context for selecting when social marketing strategies are best used. Chapter 2 discuses the basic principles of social marketing and factors associated with selection of target audiences, message development, communication channels, and strategic partners. Chapter 3 discusses important behavior change theories that provide a foundation for social marketing. Chapter 4 provides details about the research methods used to support social marketing. Chapter 5 discuses how to manage a social marketing campaign. Chapter 6 provides a case study that fully illustrates the design, implementation and evaluation of a social marketing campaign.

Author : Doug McKenzie-Mohr
Publisher : New Society Publishers
Page : 184 pages
File Size : 54,5 Mb
Release : 2011-02-01
Category : Business & Economics
ISBN : 9781550924626

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Fostering Sustainable Behavior by Doug McKenzie-Mohr Pdf

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Author : Nancy R. Lee,Philip Kotler
Publisher : Taylor & Francis
Page : 226 pages
File Size : 45,5 Mb
Release : 2022-07-12
Category : Political Science
ISBN : 9781000586534

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Success in Social Marketing by Nancy R. Lee,Philip Kotler Pdf

Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. The 100 case examples contained in this book, each about two pages in length, follow an outline that includes key components of a campaign: Wicked Problem, Purpose & Focus, Priority Audience, Desired Behavior, Audience Insights, Marketing Intervention Mix, and Results. This common structure provides the reader with a clear sense of how success in social marketing may best be achieved in a wide variety of disciplinary and national contexts. Success in Social Marketing is intended to fill a gap in the market as well as inform and inspire students and practitioners through 100 easily digestible case studies. Issues addressed include public health (opioid use, mental health, COVID-19) , injury prevention (gun violence, youth suicide, texting while driving), environmental protection (wildfires, bicycle transportation in urban areas, food waste), community engagement (homelessness, racially motivated violence, voting) financial wellbeing (microfinance, savings, employment), and educational achievement (early childhood education, college applications, female participation in STEM programs), to name but a few. This book is recommended reading for students enrolled in public administration, public health, environmental studies, as well as policymakers interested in ways social marketing may help influence their constituent behaviors for individual, as well as social, good.

Author : Martin Charter
Publisher : Routledge
Page : 504 pages
File Size : 51,9 Mb
Release : 2017-09-20
Category : Business & Economics
ISBN : 9781351283502

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Greener Marketing by Martin Charter Pdf

An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries.

Author : Nancy R. Lee,Philip Kotler
Publisher : SAGE Publications
Page : 521 pages
File Size : 49,6 Mb
Release : 2011-10-20
Category : Social Science
ISBN : 9781412981491

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Social Marketing by Nancy R. Lee,Philip Kotler Pdf

The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler, who coined the term "social marketing" in 1971 (with Gerald Zaltman) and Nancy R. Lee, a preeminent lecturer, consultant, and author in social marketing. Key Features: - Presents an introductory case for each chapter, and a concluding case for a majority of chapters to demonstrate for students why and how social marketing works. - Enhances understanding with chapter summaries of key points and questions for discussion. - Provides a step-by-step guide to developing a marketing plan, with chapters presented sequentially to support planning development and the inclusion of worksheets in the appendix; - It incorporates contributions from a range of internationally known social marketers who provide real cases to set the stage for each chapter. Past contributors have included individuals from the CDC, National Centre for Social Marketing, AARP, the Office of National Drug Control Policy, and others.

Author : Michael J. Polonsky,Alma T. Mintu-Wimsatt
Publisher : Psychology Press
Page : 452 pages
File Size : 53,5 Mb
Release : 1995
Category : Green marketing
ISBN : 1560249277

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Environmental Marketing by Michael J. Polonsky,Alma T. Mintu-Wimsatt Pdf

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance. This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance. Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.

Author : William J. Sutherland,Peter Brotherton,Zoe G. Davies,Nathalie Pettorelli,Juliet A. Vickery
Publisher : Cambridge University Press
Page : 353 pages
File Size : 49,9 Mb
Release : 2020-04-16
Category : Nature
ISBN : 9781108714587

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Conservation Research, Policy and Practice by William J. Sutherland,Peter Brotherton,Zoe G. Davies,Nathalie Pettorelli,Juliet A. Vickery Pdf

Discover how conservation can be made more effective through strengthening links between science research, policy and practice. This title is also available as Open Access on Cambridge Core.

Author : Nancy R. Lee,Philip Kotler
Publisher : SAGE Publications
Page : 625 pages
File Size : 42,6 Mb
Release : 2019-01-17
Category : Business & Economics
ISBN : 9781544351506

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Social Marketing by Nancy R. Lee,Philip Kotler Pdf

Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.

Author : Martin Charter,Michael Jay Polonsky
Publisher : Routledge
Page : 432 pages
File Size : 50,6 Mb
Release : 2017-09-29
Category : Business & Economics
ISBN : 9781351283076

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Greener Marketing by Martin Charter,Michael Jay Polonsky Pdf

Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed international case studies. Topics addressed by the global set of contributors include the growing area of products versus services, environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries. reener Marketing is not only a sequel to the successful first volume, but redefines global progress towards the successful marketing of greener products and services.

Author : Nancy R. Lee
Publisher : Routledge
Page : 205 pages
File Size : 50,5 Mb
Release : 2017-08-07
Category : Political Science
ISBN : 9781315525631

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Policymaking for Citizen Behavior Change by Nancy R. Lee Pdf

Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application. Providing a 10-Step Planning Model and examining a variety of social marketing cases and tools, including more than 40 success stories, Policymaking for Citizen Behavior Change is core reading for current policymakers, as well as all those studying and practicing social marketing, particularly in the public sector. It’s also worthwhile supplementary reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social change.

Author : Narula, Sumit,Rai, Swapnil,Sharma, Archana
Publisher : IGI Global
Page : 252 pages
File Size : 43,7 Mb
Release : 2018-07-27
Category : Political Science
ISBN : 9781522552925

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Environmental Awareness and the Role of Social Media by Narula, Sumit,Rai, Swapnil,Sharma, Archana Pdf

Social media has quickly become one of the most effective tools in reaching masses of people. As environmental issues are becoming more prevalent and frequently acknowledged, social media is playing an important role in sharing various environmental problems as well as suitable solutions. Environmental Awareness and the Role of Social Media is an essential reference source for individuals seeking to raise awareness of environmental issues through social media platforms. The book examines social media’s use in disaster awareness, sustainability promotion, and marketing environmentally friendly products from an international perspective. This book is an excellent resource for environmentalists, environmental activists, scientists, public figures, policy makers, academicians, and individuals interested in research focused on the impact of social media on issues that affect the entire planet.

Author : Farzana Quoquab,Jihad Mohammad
Publisher : Emerald Group Publishing
Page : 233 pages
File Size : 46,7 Mb
Release : 2023-01-26
Category : Business & Economics
ISBN : 9781800718456

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Sustainability and Social Marketing Issues in Asia by Farzana Quoquab,Jihad Mohammad Pdf

Sustainability and Social Marketing Issues in Asia broadens the perspective of the latest trends in 'sustainability' and ‘social marketing’.

Author : Doug McKenzie-Mohr,National Round Table on the Environment and the Economy (Canada)
Publisher : Unknown
Page : 42 pages
File Size : 40,5 Mb
Release : 1996
Category : Behavior modification
ISBN : 1895643384

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Promoting a Sustainable Future by Doug McKenzie-Mohr,National Round Table on the Environment and the Economy (Canada) Pdf