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Author : John Foster
Publisher : Unknown
Page : 128 pages
File Size : 44,7 Mb
Release : 2009-01-01
Category : Electronic
ISBN : 0749445181
Author : John Foster
Publisher : Unknown
Page : 0 pages
File Size : 46,6 Mb
Release : 2003
Category : Business writing
ISBN : 8124203067
Author : John Foster
Publisher : Unknown
Page : 258 pages
File Size : 40,5 Mb
Release : 2008-01-01
Category : Electronic
ISBN : 8175543388
Author : John Foster
Publisher : Unknown
Page : 193 pages
File Size : 43,9 Mb
Release : 2001
Category : Electronic
ISBN : 1597343269
Style is a crucial ingredient to everything we say and do; in writing, it is the way sentences are structured, the choice of words and the way they are used. If the style is outmoded, the reader will soon lose interest and might not even get beyond the first few lines. This fully updated second edition of Effective Writing Skills for Public Relations is a hands-on, practical guide to writing style for students and others entering the PR industry. It is also a valuable guide to style for those already employed in the public relations profession and those who have to earn their living using the.
Author : John Foster
Publisher : Kogan Page Publishers
Page : 280 pages
File Size : 45,5 Mb
Release : 2012-10-03
Category : Business & Economics
ISBN : 9780749465445
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Author : Donald Treadwell,Jill B. Treadwell
Publisher : Allyn & Bacon
Page : 536 pages
File Size : 44,8 Mb
Release : 2000
Category : Business & Economics
ISBN : IND:30000078607599
This text package includes the most thorough combination of background materials and writing exercises for a public relations writing course. Public Relations Writing emphasizes the integration of macro-level strategic thinking and micro-level understanding of organizational culture, audiences, media use, and the writing strategies and tools needed to produce effective public relations materials. This comprehensive text begins with a discussion of the principles of research, planning, ethics, organizational culture, law, and design the foundations that underlie all public relations writing. Specific writing approaches are then presented. Topics include news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, and the Internet. Other relevant coverage includes a chapter on global communication (including writing for the World Wide Web) and a "capstone" events chapter that details event planning and writing for exhibits, speeches and collateral materials. The accompanying workbook provides four unique clients for students to apply the concepts in the text to real-life client requirements.
Author : Dennis L. Wilcox
Publisher : Allyn & Bacon
Page : 600 pages
File Size : 50,9 Mb
Release : 2005
Category : Business & Economics
ISBN : IND:30000087411850
Public Relations Writing and Media Techniquesis the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies¿the Internet, Webcasting, etc.¿and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students,Public Relations Writing and Media Techniquesis also an invaluable resource for public relations practitioners.
Author : Donald Treadwell,Jill B. Treadwell
Publisher : SAGE Publications
Page : 545 pages
File Size : 49,8 Mb
Release : 2005-04-19
Category : Language Arts & Disciplines
ISBN : 9781506318981
Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
Author : Ronald D. Smith
Publisher : Routledge
Page : 92 pages
File Size : 47,8 Mb
Release : 2013-10-18
Category : Business & Economics
ISBN : 9781135466343
Using no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues is woven throughout, with examples and exercises that deal with public relations as practiced by corporations, non-profit agencies, and other types of organizations large and small. In addition, the book addresses the most comprehensive list of public relations writing formats to be found anywhere--from old standbys like news releases to electronic mail and other opportunities in new technologies. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this second edition is divided into four parts. Part I deals with principles of effective writing useful in all disciplines. Part II focuses on news as the bridge an organization can build to its various publics. Part III takes you through a variety of writing formats and environments that provide an internal or controlled approach. Part IV is the wrap up that pulls together the various writing styles presented in this book as part of an integrated communication package. Becoming a Public Relations Writer is a different kind of textbook for college and university students. It provides writing instruction for people preparing to enter the profession and guides students with models and step-by-step patterns designed to increase competence and build confidence in students on their way to becoming public relations writers.
Author : Joseph M. Zappala,Ann R. Carden
Publisher : Taylor & Francis
Page : 312 pages
File Size : 41,9 Mb
Release : 2010
Category : Business report writing
ISBN : 9780415997539
A writing and planning resource that is suitable for public relations students and practitioners
Author : Ronald D. Smith
Publisher : Psychology Press
Page : 96 pages
File Size : 41,5 Mb
Release : 2003-06
Category : Business & Economics
ISBN : 0805848169
Using no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues is woven throughout, with examples and exercises that deal with public relations as practiced by corporations, non-profit agencies, and other types of organizations large and small. In addition, the book addresses the most comprehensive list of public relations writing formats to be found anywhere--from old standbys like news releases to electronic mail and other opportunities in new technologies. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this second edition is divided into four parts. Part I deals with principles of effective writing useful in all disciplines. Part II focuses on news as the bridge an organization can build to its various publics. Part III takes you through a variety of writing formats and environments that provide an internal or controlled approach. Part IV is the wrap up that pulls together the various writing styles presented in this book as part of an integrated communication package. Becoming a Public Relations Writeris a different kind of textbook for college and university students. It provides writing instruction for people preparing to enter the profession and guides students with models and step-by-step patterns designed to increase competence and build confidence in students on their way to becoming public relations writers.
Author : Dennis L. Wilcox,Bryan H. Reber
Publisher : Pearson
Page : 385 pages
File Size : 51,6 Mb
Release : 2016-02-22
Category : Performing Arts
ISBN : 9780134010427
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The most comprehensive and up-to-date public relations writing text available has just been updated in the 8th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.
Author : Charles Marsh,David W. Guth,Bonnie Poovey Short
Publisher : Routledge
Page : 433 pages
File Size : 55,7 Mb
Release : 2017-11-28
Category : Business & Economics
ISBN : 9781351712187
In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Author : W. Richard Whitaker,Janet E. Ramsey,Ronald D. Smith
Publisher : Routledge
Page : 439 pages
File Size : 42,9 Mb
Release : 2009-01-13
Category : Business & Economics
ISBN : 9781135592851
Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.
Author : Dennis L. Wilcox,Bryan H. Reber
Publisher : Pearson Higher Ed
Page : 467 pages
File Size : 51,9 Mb
Release : 2013-10-03
Category : Performing Arts
ISBN : 9781292055985
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age. The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.