Mediawriting

Author : W. Richard Whitaker,Ronald D. Smith,Janet E. Ramsey
Publisher : Routledge
Page : 402 pages
File Size : 40,5 Mb
Release : 2019-03-14
Category : Business & Economics
ISBN : 9780429801686

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MediaWriting by W. Richard Whitaker,Ronald D. Smith,Janet E. Ramsey Pdf

MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes throughout, this textbook explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Some of the features included in the book are: A re-written Chapter 13, Writing and Reporting in the New New Media, with updates to how social media is used today Expanded chapters on print reporting methods and the Associated Press Stylebook Updates to Chapters 5 and 6, Legal Considerations in Media Writing, and Ethical Decisions in Writing and Reporting, discuss recent court cases and current ethical issues Explanatory "How To" boxes that help readers understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Designed to meet the needs of students of print and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with the skills necessary to succeed in their chosen writing field.

Author : Scott A. Kuehn,Andrew Lingwall
Publisher : CQ Press
Page : 505 pages
File Size : 43,6 Mb
Release : 2016-12-08
Category : Language Arts & Disciplines
ISBN : 9781506308111

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The Basics of Media Writing by Scott A. Kuehn,Andrew Lingwall Pdf

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Author : W. Richard Whitaker,Janet E. Ramsey,Ronald D. Smith
Publisher : Routledge
Page : 439 pages
File Size : 47,8 Mb
Release : 2009-01-13
Category : Business & Economics
ISBN : 9781135592851

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MediaWriting by W. Richard Whitaker,Janet E. Ramsey,Ronald D. Smith Pdf

Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.

Author : W. Richard Whitaker,Janet E. Ramsey,Ronald D. Smith
Publisher : Lawrence Erlbaum Assoc Incorporated
Page : 136 pages
File Size : 40,7 Mb
Release : 2004-07
Category : Language Arts & Disciplines
ISBN : 0805852816

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Media Writing Manual by W. Richard Whitaker,Janet E. Ramsey,Ronald D. Smith Pdf

Designed for those preparing to write in the current multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts. Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. The authors explain the "hows" of media writing, as well as the "whys" through a discussion of the theoretical aspects of communication, an examination of legal and ethical issues, and an analysis of what makes news and how it is written and reported. In addition, they illustrate how radio and television stations operate and the role of the PR practitioner in today's media environment. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, telecommunication, and public relations. This teaching resource provides: *a model syllabus for the media writing course; *chapter objectives discussion questions and responses; *author comments on chapter exercises; and *chapter quizzes and answer keys to support each chapter. ISBN 5281-6 - available free to instructors upon adoption.

Author : Craig Batty,Sandra Cain
Publisher : Bloomsbury Publishing
Page : 250 pages
File Size : 46,7 Mb
Release : 2016-02-05
Category : Language Arts & Disciplines
ISBN : 9781350306554

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Media Writing by Craig Batty,Sandra Cain Pdf

Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.

Author : Vincent F. Filak
Publisher : SAGE Publications
Page : 517 pages
File Size : 48,6 Mb
Release : 2021-07-22
Category : Language Arts & Disciplines
ISBN : 9781544385662

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Dynamics of Media Writing by Vincent F. Filak Pdf

Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.

Author : Elise K. Parsigian
Publisher : Routledge
Page : 376 pages
File Size : 41,5 Mb
Release : 2013-11-05
Category : Language Arts & Disciplines
ISBN : 9781136690631

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Mass Media Writing by Elise K. Parsigian Pdf

This innovative book is the first to identify and describe the systematic process that drives the day-to-day work of writers in the real world of print and broadcast journalism, public relations and advertising. The key to creative problem solution for both simple and complex assignments in media work is engagingly detailed in this thought-provoking guide. Users of this book will learn how to fulfill assignments and write copy that meets an editor's or client's expectations, speaks to the intended audience, stands up to question, and remains in memory. The author skillfully blends tested processes from science and art to equip the student with the tools of self-management and the techniques of disciplined creativity that defend against erroneous judgment. Recognizing the role of problem solving in media and the primacy of critical thinking at all stages of the writing process -- from preparatory measures to final writing -- the author challenges the assumption that discipline and creativity are incompatible partners. That partnership is described in detail, then dramatized with absorbing examples and illustrations drawn from interviews with experienced practitioners in print and broadcast journalism, public relations and advertising. Each chapter is a discovery of how this reliable partnership for solving writing problems in media applies to both anticipated and unexpected communication situations. Making known what media professionals have learned through trial and error on the job, here is a thinking and writing dynamic that students, new hires, and aspiring free-lancers can now acquire before entering the world of print or broadcast journalism, public relations or advertising.

Author : John P Mchale
Publisher : Unknown
Page : 128 pages
File Size : 40,5 Mb
Release : 2020-02-28
Category : Electronic
ISBN : 1524930814

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Convergent Media Writing by John P Mchale Pdf

Author : Rick Wilber,Randy Miller
Publisher : Cengage Learning
Page : 0 pages
File Size : 52,7 Mb
Release : 2003
Category : Feature writing
ISBN : 0534520472

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Modern Media Writing by Rick Wilber,Randy Miller Pdf

This new text provides all the basics of media writing for beginning journalism students, from grammar and basic research and writing techniques, to writing for print, broadcast, advertising and public relations. This practical, skills-based book not only instructs, but also provides ample information, professional and student examples, and exercises to better prepare students as they consider a career as a professional media writer.

Author : Vincent F. Filak
Publisher : CQ Press
Page : 97 pages
File Size : 53,6 Mb
Release : 2018-07-18
Category : Language Arts & Disciplines
ISBN : 9781544338118

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Exercises in Media Writing by Vincent F. Filak Pdf

Exercises in Media Writing offers you multiple opportunities to practice your writing skills in-class or as take-home assignments. Each chapter includes review questions and writing-prompt activities to help you master the concepts and skills presented in Vincent F. Filak’s second edition of Dynamics of Media Writing. Additional exercises built around the unique demands of online newswriting will prepare you to meet the demands of a changing media landscape. Key Features: Review Questions help you recall and master core chapter concepts Writing Exercises enable you to recall and demonstrate your understanding of various elements found in each chapter in Dynamics of Media Writing, Second Edition.

Author : W. Richard Whitaker,Janet E. Ramsey,Ronald D. Smith
Publisher : Routledge
Page : 636 pages
File Size : 47,7 Mb
Release : 2009-01-13
Category : Business & Economics
ISBN : 9781135592844

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MediaWriting by W. Richard Whitaker,Janet E. Ramsey,Ronald D. Smith Pdf

Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.

Author : Doug Newsom,James Alvin Wollert
Publisher : Unknown
Page : 468 pages
File Size : 41,8 Mb
Release : 1985
Category : Language Arts & Disciplines
ISBN : MINN:31951001121639U

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Media Writing by Doug Newsom,James Alvin Wollert Pdf

Author : Gail Baker-Woods,Kay Ford,Ken Keller,Joe Plumley, Jr.,Julie E. Dodd,G. Paul Smeyak
Publisher : Addison-Wesley Longman
Page : 372 pages
File Size : 50,5 Mb
Release : 1998
Category : Fiction
ISBN : 0137764448

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Mass Media Writing by Gail Baker-Woods,Kay Ford,Ken Keller,Joe Plumley, Jr.,Julie E. Dodd,G. Paul Smeyak Pdf

Because journalism and mass media students need and benefit from writing skills for print-based media, this text first provides a strong foundation in newspaper writing techniques. Following chapters cover other media writing styles and discuss how and why these writing styles differ from (and resemble) newspaper writing. A final chapter discusses legal aspects of writing, including libel, invasion of privacy, and First Amendment rights.

Author : Anthony Hatcher
Publisher : Unknown
Page : 128 pages
File Size : 43,8 Mb
Release : 2020-08-24
Category : Electronic
ISBN : 1792407246

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Media Writing in the Digital Age by Anthony Hatcher Pdf

Author : Charles Marsh,David W. Guth,Bonnie Poovey Short
Publisher : Routledge
Page : 410 pages
File Size : 48,9 Mb
Release : 2015-07-17
Category : Business & Economics
ISBN : 9781317343875

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Strategic Writing by Charles Marsh,David W. Guth,Bonnie Poovey Short Pdf

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.