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The Routledge Companion to Ethnic Marketing by Ahmad Jamal,Lisa Peñaloza,Michel Laroche Pdf
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.
Tavistock Press was established as a co-operative venture between the Tavistock Institute and Routledge & Kegan Paul (RKP) in the 1950s to produce a series of major contributions across the social sciences. This volume is part of a 2001 reissue of a selection of those important works which have since gone out of print, or are difficult to locate. Published by Routledge, 112 volumes in total are being brought together under the name The International Behavioural and Social Sciences Library: Classics from the Tavistock Press. Reproduced here in facsimile, this volume was originally published in 1974 and is available individually. The collection is also available in a number of themed mini-sets of between 5 and 13 volumes, or as a complete collection.
How our collective intelligence has helped us to evolve and prosper Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast range of diverse environments. What has enabled us to dominate the globe, more than any other species, while remaining virtually helpless as lone individuals? This book shows that the secret of our success lies not in our innate intelligence, but in our collective brains—on the ability of human groups to socially interconnect and learn from one another over generations. Drawing insights from lost European explorers, clever chimpanzees, mobile hunter-gatherers, neuroscientific findings, ancient bones, and the human genome, Joseph Henrich demonstrates how our collective brains have propelled our species' genetic evolution and shaped our biology. Our early capacities for learning from others produced many cultural innovations, such as fire, cooking, water containers, plant knowledge, and projectile weapons, which in turn drove the expansion of our brains and altered our physiology, anatomy, and psychology in crucial ways. Later on, some collective brains generated and recombined powerful concepts, such as the lever, wheel, screw, and writing, while also creating the institutions that continue to alter our motivations and perceptions. Henrich shows how our genetics and biology are inextricably interwoven with cultural evolution, and how culture-gene interactions launched our species on an extraordinary evolutionary trajectory. Tracking clues from our ancient past to the present, The Secret of Our Success explores how the evolution of both our cultural and social natures produce a collective intelligence that explains both our species' immense success and the origins of human uniqueness.
Wiley International Encyclopedia of Marketing, 6 Volume Set by Anonim Pdf
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Race and the Modern Artist by Heather Hathaway,Josef Jařab,Jeffrey Melnick Pdf
Definitions of modernism have been debated throughout the twentieth century. But both during the height of the modernist era and since, little to no consideration has been given to the work of minority writers as part of this movement. Considering works by writers ranging from B.A. Botkin, T.S. Eliot, Waldo Frank, and Jean Toomer to Pedro Pietri and Allen Ginsberg, these essays examine the disputed relationships between modernity, modernism, and American cultural diversity. In so doing, the collection as a whole adds an important new dimension to our understanding of twentieth-century literature.
Non-Formal Approach to Ethnicity by Zacchaeus O. Ogunnika Pdf
This book, written by one of the foremost researchers in this field, represents one of the intellectual efforts on the explanation of the inter-ethnic phenomenon. The author went into the critique of the whole phenomenon and approached his frame of meaning from the actor's side. That is why the book is subtitled "The peoples' non-formal mechanisms". The author is phenomenological in his approach and believes that the real meaning of any event should be based on the experience of the actors. He combined the pessimism of the ethnomethodologists with the realism of the phenomenologist. The result of this is an essay which is considered as being nearest to the true situation of inter-ethnic relations in Nigeria more than that of its predecessors. The book therefore reports the behaviors of Nigerians in actual situations. How different ethnicities 'pass' and 'behave' as if they are one. The book heavily relied on the W.I Thomas dictum which says that if man defines a situation as real, they are real in their consequences. The consequences of "mutual deception and strategic interactions" mentioned in the book become real as they produce the real tools and mechanisms for tension management in a multi ethnic society. The author dwells a lot on economic spheres where he identified for the first time in inter-ethnic relations literature, a phenomenon he refers to as "market groups". This group unlike its counterpart, the economic associations, is informal, enduring and based on proper inter-ethnic understanding. The market group members declare their allegiance to the sarki of their commodity who may not necessarily be a member of their ethnic group. Different ethnic group members were united by the commodity they sold in the market. The commodity to dictate their interaction style rather than ethnic or primordial emotional attachments. One cannot do but remember Marx's idea on Fetishism of commodities in the section. Commodities assume and dominate the social psychology of the individuals and place ethnicity in the secondary position. The role of modern formal education in forging inter-ethnic unity in Nigeria as reported in the book is also very illuminating. The unity of curricula and subjecting the students to take the same West African Senior School Certificate Examination all over Nigeria regardless of the students' state of origin or ethnic orientation contributes to the nipping of the inter-ethnic distrust in the bud. Another important thing one may think of is the problem of unity schools. To make this more effective more student exchanges should take place and the numbers of the unity schools should increase to give the young population an opportunity to practice the non-formal management mechanisms in their formative years.
Human-Computer Interaction by Masaaki Kurosu,Ayako Hashizume Pdf
The four-volume set LNCS 14011, 14012, 14013, and 14014 constitutes the refereed proceedings of the Human Computer Interaction thematic area of the 25th International Conference on Human-Computer Interaction, HCII 2023, which took place in Copenhagen, Denmark, in July 2023. A total of 1578 papers and 396 posters have been accepted for publication in the HCII 2023 proceedings from a total of 7472 submissions. The papers included in the HCI 2023 volume set were organized in topical sections as follows: Part I: Design and evaluation methods, techniques and tools; interaction methods and techniques; Part II: Children computer interaction; emotions in HCI; and understanding the user experience; Part III: Human robot interaction; chatbots and voice-based interaction; interacting in the metaverse; Part IV: Supporting health, quality of life and everyday activities; HCI for learning, culture, creativity and societal impact.
Handbook of Race, Racism, and the Developing Child by Stephen M. Quintana,Clark McKown Pdf
Filling a critical void in the literature, Race, Racism, and the Developing Child provides an important source of information for researchers, psychologists, and students on the recent advances in the unique developmental and social features of race and racism in children's lives. Thorough and accessible, this timely reference draws on an international collection of experts and scholars representing the breadth of perspectives, theoretical traditions, and empirical approaches in this field.
Immigration and the American Ethos by Morris Levy,Matthew Wright Pdf
Above and beyond the influence of prejudice and ethno-nationalism, perceptions of 'civic fairness' shape how most Americans navigate immigration controversies.
The Politics of Being Afro-Latino/Latina by Isreal G. Mallard Pdf
The author examines the presumed social/racial factors that influence the electability of Afro-Latinos/as into political offices in Washington, DC. He argues that ethnicity and pigmentocracy as well as other social/racial factors influence the pathway to political office for self-identified Afro-Latinos/as in Washington, DC.