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Event Sponsorship and Fundraising by Tom Lunt,Eva Nicotra Pdf
Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.
Relationships Raise Money - A Guide to Corporate Sponsorship by Roberto C. Candelaria Pdf
"[Relationships Raise Money]... is a step-by-step guidebook to unravel the mystery of how Sponsorships work - AND - a manual that will give you the confidence to approach any sponsor with integrity and a Win-Win attitude." Barry Spilchuck, Founder, You're My Hero BooksYou've waited long enough to learn the secrets to securing corporate sponsorship. Relationships Raise Money: A Guide to Corporate Sponsorship will reveal what you need to know.This book will help you: Create effective campaigns Understand what can be sponsored Create sponsorship campaigns that get results Measure the effectiveness of your sponsorships Persuade your sponsors to renewRoberto C. Candelaria, a long-time non-profit veteran, has learned the sponsorship world from the ground up. After seeing firsthand the impact a well-run organization can have on the community, Roberto dedicated his life to teaching non-profit organizations profitability, growth, and long-term sustainability. An inspiring leader and in-demand, speaker, trainer and coach, Roberto has helped hundreds of leaders and organizations more effectively raise funds and execute their mission. As one client recently said, "If you follow his plan, success is inevitable." Roberto's products and presentations on board development and governance, online fundraising, corporate sponsorship and event planning and management, have made him an-in-demand, innovative expert in thenon-profit world.
Event Sponsorship by Ian McDonnell,Malcolm Moir Pdf
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e – marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process. Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This is essential reading for all students studying Events Management.
The Sponsorship Seeker's Toolkit, Fourth Edition by Kim Skildum-Reid,Anne-Marie Grey Pdf
THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT: "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA – International Alliance "The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com
The Young Adult's Guide to School Fundraising 101: Fun & Easy Ideas for Small Events by Lisa McGinnes Pdf
Are you in charge of fundraising for a field trip? A pizza party? A new band instrument? New sports uniforms? If you ve ever had to fundraise, you know how hard it can be. This book provides you with 101 fun and easy ideas to get the ball rolling. The easy format makes reading hassle-free, all while providing you with proven ways to get the cash flowing. Every event has a quick overview chart so that you can see at a glance if the event is a good fit for your group. You will immediately be able to assess the degree of effort required in six major categories: estimated cost, obtaining sponsors and donations, finding a venue, recruiting volunteers, preparing for the event, and executing the event. With the help of this classic guide for small events, you will find what best meets your financial goals. Whether it is for your school, sports team, church, or any other group or nonprofit organization, you will find your next small fundraising event here.
Nonprofit Financial Planning Made Easy by Jody Blazek Pdf
Nonprofit Financial Planning Made Easy presents straightforward strategies to make financial management a more smooth and successful process. Filled with practical forms and checklists to aid you in planning and managing your organizations' financial resources, Nonprofit Financial Planning Made Easy equips your nonprofit with step-by-step solutions to the dilemmas involved in keeping financial resources and the mission in balance.
One of the basic conditions of being human is the desire to make our world a better place. Most people begin by improving their personal environment. They become educated, get a job, and create a home or a lifestyle that suits them.~~~~ There are also thousands of people who look beyond their personal comforts. At some point in their lives they see something that just does not sit right with them, and they feel strongly enough that they want to do something about it. So they join other like-minded individuals and search for ways to change the situation.~~~~~ Thus are non-profits born.~~~~~ So, you have formed a group of giving, caring, and enthusiastic individuals and are ready to change the world.~~~~~ Or are you?~~~~~ Just about everything you do these days costs money. You may want people to understand the need for better animal shelters, or you feel they need to accept African Dance as both a method for getting in shape and understanding world culture. You may feel that the coal burning power plants in your state should be replaced with wind and solar energy, or that kids really need to be taught to defend themselves. ~~~~~ Whatever your group wants to accomplish, it will require thought, time, and money.~~~~~ Now, unless you've managed to recruit a benevolent millionaire into your membership, the most challenging portion of this equation will be the money.~~~~~~ There are thousands of living room non-profits across the nation doing wonderful things for their communities. Some of the ways they get funds include collecting membership dues, yard sales, and selling candy. Some of them get sponsorships from local businesses and/or request grants. Almost all of them dream of moving their cause out of the living room and into the large light of public awareness. ~~~~~ Unfortunately, most small organizations find that they are calling on their own members for financial support to the point that the members have nothing left to give. Meetings can become nothing more than singing the same song over and over to the same group of people. ~~~~~ So, they need an instrument through which they can make money. Ideally it should also focus attention on the goals of the organization. ~~~~~~ A very powerful tool is a fundraising event. This can provide many things: 1. A focus for sponsorships and grants 2. A method to raise money though community participation 3. A way to highlight the concerns of the organization in the community 4. It rallies excitement among the members and volunteers 5. and it provides a vehicle to increase membership. Unless you organization's purpose is so off center that no one outside your group wants to touch it with a ten foot pole, you should be able to find an audience for your message. So how do you go about deciding on what kind of fundraising event to use? How do you organize it? What needs to be done to put it together? There are hundreds of events that can and do take place. For maximum effectiveness, your event should be tailored to your cause. So what kind of fundraising event would be appropriate for your organization? There are myriads of possibilities. Some, like New Mexico Solar Energy Association, are natural outshoots of what and who they are. Some fundraisers demand a quiet, elegant approach, where others are very down to earth. ~~~~~ The best fund raising is also FUN-Raising. We are all volunteers, and we have something to give the world. Why not enjoy ourselves in the process? In FUNdraising Events we will discuss some of the many fundraising events there are, and give examples, focusing primarily on the needs of the small to medium sized organization. Then we will go over the steps involved in turning a great idea into a rewarding reality.
Thinkers Guide to Fund Raising and Sponsorship by Peter Mornement Pdf
"This book is a must-read for all schools, clubs and all non-profit organisations with a need to raise money. On every page there are fund raising ideas, events, strategies and practical information on what is required and how to get that successful event up and going. Whilst the events Peter talks about in his book are mainly related to the schools he was involved with, his strategies and formulas can be carried over to any organisation from a small non-profit organisation to a large charity. Whether it's sponsorship, fundraising, events or donations, whatever the amount you wish to raise, this book will help you find some of the answers to making your efforts worthwhile and profitable." - back cover.
Part 1: Basic concepts: Introduction and overview - The world of planned events; Part 2: Foundation disciplines: Anthropology, sociology, philosophy, religious studies and psychology - Economics, management, political science, law, history, human geography, future studies - Closely related professional fields; Part 3: Framework: The event experience and meanings - Event design - Antecedents and decision-mkaing - Planning and management of events - Outcomes and the impacted - Events and public policy; Part 4: Conclusion: Science, knowledge and theory for event studies.
This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events’ financial, quality, environmental and other strategic outcomes.
What Sponsors Want: An Inspirational Guide For Event Marketers by Mark Harrison Pdf
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
Planning a Successful Major Donor Event by Kristin Steele Pdf
This book will guide you through the process of planning an engaging and effective major donor event for your nonprofit organization. Using the lens of strategic fundraising, you'll see where you can increase the return on investment for your effort and raise more money. You'll look at budgeting, logistics, sponsorship strategies, procurement, volunteer management, scripting, storytelling, special appeal details, and more. Build a base in the science of giving to understand how to craft an engaging event that deepens the relationship between you and your donors with specific case studies and examples you can put into play for your event immediately.
Fundraising for Libraries by Scott C. Stevenson Pdf
Originally published by Stevenson, Inc., this practical resource provides libraries with tips, techniques, and best practices to plan and execute effective fundraising events. In addition to step-by-step procedures, this resource also provides useful checklists and worksheets as well as fundraising event profiles used by various libraries to generate needed funds. Important topics covered include: Fundraising essentials Checklist guide for planning a gala Key questions for first-time events Budget saving tips Annual special events Effective silent auctions Event sponsors Boosting sponsorship revenue Press releases Documenting events Catering Guest engagement Post-event follow-up Event evaluation Marketing and promotion Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
The Digital Fundraising Book by Matt Howarth,Charlotte Taylor,Jordan Harling Pdf
This is the guide for charities and nonprofits to help you learn all you need to know about digital fundraising. It covers everything from the very basics, right up to the tricky stuff, like maximising conversion rates. A must-read for anyone wanting to develop their digital fundraising strategy.
