What Sponsors Want An Inspirational Guide For Event Marketers

Author : Mark Harrison
Publisher : World Scientific
Page : 301 pages
File Size : 52,9 Mb
Release : 2020-08-27
Category : Business & Economics
ISBN : 9789811219030

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What Sponsors Want: An Inspirational Guide For Event Marketers by Mark Harrison Pdf

This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.

Author : Nadda, Vipin,Arnott, Ian,Sealy, Wendy,Delaney, Emma
Publisher : IGI Global
Page : 277 pages
File Size : 40,8 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781799877837

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Employability and Skills Development in the Sports, Events, and Hospitality Industry by Nadda, Vipin,Arnott, Ian,Sealy, Wendy,Delaney, Emma Pdf

To enter the sports, events, and hospitality industry, it is necessary to develop and hone certain skills to ensure competitiveness. These skills must be studied further to educate those interested in pursuing a career in these fields on what it takes to begin this long process and enhance their employability. Employability and Skills Development in the Sports, Events, and Hospitality Industry provides insight into current professionals working in the sports, events, tourism, and hospitality industry and considers the skills and qualifications necessary to work within or enter the industries. Covering key topics such as hard skills, volunteerism, virtual events, and educational institutions, this reference work is ideal for event managers, coaches, property owners, entrepreneurs, industry professionals, researchers, academicians, scholars, educators, and students.

Author : Gashaw Abeza,Norman O'reilly,Jimmy Sanderson,Evan Frederick
Publisher : World Scientific
Page : 507 pages
File Size : 43,5 Mb
Release : 2021-07-26
Category : Business & Economics
ISBN : 9789811237676

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Social Media In Sport: Theory And Practice by Gashaw Abeza,Norman O'reilly,Jimmy Sanderson,Evan Frederick Pdf

This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.

Author : Adella Pasos
Publisher : Adella Pasos
Page : 37 pages
File Size : 44,6 Mb
Release : 2020-08-12
Category : Reference
ISBN : 9781648584695

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The Event Marketing Playbook - Everything You'll Ever Need to Know About Events by Adella Pasos Pdf

Are you interested in learning how event marketing can drastically improve your business and profits? Are you tired of getting nowhere fast? The event marketing playbook is a strategic guide that explains how to setup, promote and profit from events. Whether you are planning events for a nightclub, conference, trade show, executive retreat, golf outing, corporate or customer appreciation events, company dinner, holiday party, fundraising gala, team building events or even product launch events, this book will teach you how to create events that attract new customers, referrals and a consistent flow of sales that you can rely on. This book will teach you the importance of event marketing, reveal 26 ideas on how to get paid more money, and best practice examples and templates for the event planning process. If you want to learn everything you’ll ever need to know about event marketing, this is the book for you! What is inside of this book? >> Event Marketing Basics Benefits of Event Marketing 26 Ideas for Getting Paid More Event Marketing Goal Guide Examples of the Event Planning Process Sample Event Action Plan >> 3 Month Event Marketing Timeline Top 10 Ways to Generate Sales at the Event 5 Social Media Strategies for Event Promotion Top 3 Event Management & Ticketing Systems 10 Questions You Need to Ask Venues 21 Types of Venues Who Will Accommodate >>How to Attract Corporate Sponsors 15 Types of Staff You Need to Hire 11 Reasons Sponsors Will Give You Money 8 Strategies to Generate Massive Exposure Where to Hire Temporary Event Staff >> Top Revenue Generation Strategies 10 Ways to Increase Revenue on Event Day Over 15 Event Marketing Resources with Links FAQ's on Events and Getting Started

Author : Bruce E. Skinner,Vladimir Rukavina
Publisher : Wiley
Page : 320 pages
File Size : 41,5 Mb
Release : 2002-10-18
Category : Business & Economics
ISBN : 0471126012

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Event Sponsorship by Bruce E. Skinner,Vladimir Rukavina Pdf

State-of-the-art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal. Learn how to bring increased sponsorship dollars to any event by: Placing value on sponsorships Expanding the value of a sponsor Creating the best image for an event Networking with other event professionals worldwide With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals. THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.

Author : Dayna Rothman,Maria Pergolino,Jon Miller
Publisher : Unknown
Page : 128 pages
File Size : 55,9 Mb
Release : 2012-12-10
Category : Electronic
ISBN : 0982981538

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The Definitive Guide to Event Marketing by Dayna Rothman,Maria Pergolino,Jon Miller Pdf

Author : Ernst & Young LLP,Dwight W. Catherwood,Richard L. Van Kirk
Publisher : John Wiley & Sons
Page : 334 pages
File Size : 53,8 Mb
Release : 1992-08-04
Category : Business & Economics
ISBN : 9780471549086

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The Complete Guide to Special Event Management by Ernst & Young LLP,Dwight W. Catherwood,Richard L. Van Kirk Pdf

Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.

Author : Barry Avrich
Publisher : Irwin Professional Publishing
Page : 280 pages
File Size : 53,8 Mb
Release : 1994
Category : Business & Economics
ISBN : UOM:35128001630449

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Event & Entertainment Marketing by Barry Avrich Pdf

Author : Anonim
Publisher : Ieg, Incorporated
Page : 56 pages
File Size : 46,5 Mb
Release : 1999
Category : Corporate sponsorship
ISBN : IND:30000085209256

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IEG's Complete Guide to Sponsorship by Anonim Pdf

Author : C. A. Preston
Publisher : Wiley
Page : 320 pages
File Size : 42,8 Mb
Release : 2012-03-13
Category : Business & Economics
ISBN : 0470891076

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Event Marketing by C. A. Preston Pdf

A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.

Author : Lesa Ukman
Publisher : Ieg, Incorporated
Page : 154 pages
File Size : 53,8 Mb
Release : 2008-01-01
Category : Special events
ISBN : 0944807666

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IEG's Guide to Sponsorship by Lesa Ukman Pdf

Author : Tom Lunt,Eva Nicotra
Publisher : Kogan Page Publishers
Page : 289 pages
File Size : 41,9 Mb
Release : 2018-11-03
Category : Business & Economics
ISBN : 9780749480936

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Event Sponsorship and Fundraising by Tom Lunt,Eva Nicotra Pdf

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.

Author : Haydar Ozkomurcu
Publisher : Haydar Özkömürcü
Page : 43 pages
File Size : 49,5 Mb
Release : 2019-05-05
Category : Antiques & Collectibles
ISBN : 8210379456XXX

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Digital Marketing by Haydar Ozkomurcu Pdf

As a guide for those who want to begin digital marketing, this book will give you the opportunity to get to know the digital world. As a comprehensive guide, Google Ads, E-mail marketing, Google Analytics, will provide a roadmap for you on the basics of digital marketing.

Author : Brent Barootes,Janet Gadeski
Publisher : Unknown
Page : 204 pages
File Size : 49,7 Mb
Release : 2014-07
Category : Corporate sponsorship
ISBN : 1927375185

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Reality Check by Brent Barootes,Janet Gadeski Pdf

A practical guide for Non-profits seeking productive sponsor relationships, this book is equally useful for sponsorship professionals and organizations that provide sponsorship. The "secret" to a successful sponsorship isn't really a secret at all. You will achieve far better longer-lasting results by selling solutions rather than begging for support. Reality Check is clearly written and easy to follow. Practical exercises help to ensure the concepts are relevant to your particular situation and easy to apply. This comprehensive sponsorship reference includes: - Inventory and Valuation - Finding your best prospects - Discovery session how-tos - Proposals that work - Activation tips - Fulfillment guidelines and more...

Author : Ernst & Young LLP,Dwight W. Catherwood,Richard L. Van Kirk
Publisher : John Wiley & Sons
Page : 338 pages
File Size : 43,9 Mb
Release : 1992-08-04
Category : Business & Economics
ISBN : 0471549088

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The Complete Guide to Special Event Management by Ernst & Young LLP,Dwight W. Catherwood,Richard L. Van Kirk Pdf

Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.