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THE NEW YORK TIMES BESTSELLER AN ECONOMIST BOOK OF THE YEAR A NEW STATESMAN BOOK OF THE YEAR 'This book is about a whole new way of studying the mind ... Endlessly fascinating' Steven Pinker 'A whirlwind tour of the modern human psyche' Economist Everybody lies, to friends, lovers, doctors, pollsters – and to themselves. In Internet searches, however, people confess the truth. Insightful, funny and always surprising, Everybody Lies explores how this huge collection of data, unprecedented in human history, could just be the most important ever collected. It offers astonishing insights into the human psyche, revealing the biases deeply embedded within us, the questions we're afraid to ask that might be essential to our well-being, and the information we can use to change our culture for the better.
HOUSE AND PHILOSOPHY Is being nice overrated? Are we really just selfish, base animals crawling across Earth in a meaningless existence? Would reading less and watching more television be good for you? Is House a master of Eastern philosophy or just plain rude? Dr. Gregory House is arguably the most complex and challenging antihero in the history of television, but is there more to this self-important genius than gray matter and ego? This book takes a deeper look at House to reveal the philosophical underpinnings of this popular medical drama and its cane-waving curmudgeon’s most outrageous behavior. What emerges is a remarkable character who is part Sherlock Holmes, part Socratic philosopher, part Nietzschean superman, part Taoist rhetorician, and not at all as screwed up as you might think. With everything from Aristotle to Zen, House and Philosophy takes an engaging look at everyone’s favorite misanthropic genius and his team at Princeton-Plainsboro Hospital. To learn more about the Blackwell Philosophy and Pop Culture series, visit www.andphilosophy.com
A bond that can never be broken.-Summary: When you're a teenage billionaire, who can you trust? Luke Kite doesn't even know if his dad is really dead. The quest for the truth takes him to Paris and Africa, unaware that his sister Megan is in danger. (From book cover).
"One of the more momentous books of the decade." —The New York Times Book Review Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair’s breadth, and became a national sensation as a blogger—all by the time he was thirty. He solidified his standing as the nation's foremost political forecaster with his near perfect prediction of the 2012 election. Silver is the founder and editor in chief of the website FiveThirtyEight. Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data. Most predictions fail, often at great cost to society, because most of us have a poor understanding of probability and uncertainty. Both experts and laypeople mistake more confident predictions for more accurate ones. But overconfidence is often the reason for failure. If our appreciation of uncertainty improves, our predictions can get better too. This is the “prediction paradox”: The more humility we have about our ability to make predictions, the more successful we can be in planning for the future. In keeping with his own aim to seek truth from data, Silver visits the most successful forecasters in a range of areas, from hurricanes to baseball to global pandemics, from the poker table to the stock market, from Capitol Hill to the NBA. He explains and evaluates how these forecasters think and what bonds they share. What lies behind their success? Are they good—or just lucky? What patterns have they unraveled? And are their forecasts really right? He explores unanticipated commonalities and exposes unexpected juxtapositions. And sometimes, it is not so much how good a prediction is in an absolute sense that matters but how good it is relative to the competition. In other cases, prediction is still a very rudimentary—and dangerous—science. Silver observes that the most accurate forecasters tend to have a superior command of probability, and they tend to be both humble and hardworking. They distinguish the predictable from the unpredictable, and they notice a thousand little details that lead them closer to the truth. Because of their appreciation of probability, they can distinguish the signal from the noise. With everything from the health of the global economy to our ability to fight terrorism dependent on the quality of our predictions, Nate Silver’s insights are an essential read.
My name is Amber Reynolds. There are three things you should know about me: 1. I’m in a coma. 2. My husband doesn’t love me anymore. 3. Sometimes I lie. Amber wakes up in a hospital. She can’t move. She can’t speak. She can’t open her eyes. She can hear everyone around her, but they have no idea. Amber doesn’t remember what happened, but she has a suspicion her husband had something to do with it. Alternating between her paralyzed present, the week before her accident, and a series of childhood diaries from twenty years ago, this brilliant psychological thriller asks: Is something really a lie if you believe it's the truth?
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
What if we stopped avoiding the difficult people in our lives and committed to simply loving everybody? What happens when we give away love like we're made of it? In Everybody, Always, Bob Goff's joyful New York Times bestselling follow-up to Love Does, you'll discover the secret to living without fear, constraint, or worry. Bob teaches us that the path toward the outsized, unfettered, liberated existence we all long for is found in one simple truth: love people, even the difficult ones, without distinction and without limits. In Everybody, Always, Bob shows us the simple truths about life that have the power to shift our mindset forever: Jesus uses our blind spots to reveal himself to us It's easy to love kind, lovely, humble people, but you have to tackle fear in order to love people who are difficult What we do with our love will become the conversations we have with God Dark and scary places are filled with beautiful people who need our unconditional love Extravagant love has extraordinary power to change lives, including our own Driven by Bob's trademark storytelling, this book reveals the wisdom Bob learned--often the hard way--about what it means to love without inhibition, insecurity, or restriction. From finding the right friends to discovering the upside of failure, Everybody, Always points the way to embodying love by doing the unexpected, the intimidating, the seemingly impossible. Whether losing his shoes while skydiving solo or befriending a Ugandan witch doctor, Bob steps into life with a no-limits embrace of others that is as infectious as it is extraordinarily ordinary. Everybody, Always reveals how we can do the same.
THE TIMES (UK) NOVEL OF THE YEAR Named A BEST BOOK OF THE YEAR by the Guardian, the Telegraph, and the Sunday Times (UK) Charlotte Mendelson's The Exhibitionist is a "furiously funny" novel (Sunday Express, UK) about a marriage between two artists, Lucia and Ray, which begins to unravel over the course of one weekend. Meet the Hanrahan family, gathering for a momentous weekend as famous artist and notorious egoist Ray Hanrahan prepares for a new exhibition of his art–the first in many decades–and one he is sure will burnish his reputation for good. His three children will be there: eldest daughter Leah, always her father’s biggest champion; son Patrick, who has finally decided to strike out on his own; and daughter Jess, the youngest, who has her own momentous decision to make. And what of Lucia, Ray’s steadfast and selfless wife? She is an artist, too, but has always had to put her roles as wife and mother first. What will happen if she decides to change? For Lucia is hiding secrets of her own, and as the weekend unfolds and the exhibition approaches, she must finally make a choice about which desires to follow. The Exhibitionist is the latest, extraordinary novel from Charlotte Mendelson, a dazzling exploration of art, sacrifice, toxic family politics, queer desire, and personal freedom.
Spy the Lie by Philip Houston,Michael Floyd,Susan Carnicero,Don Tennant Pdf
Three former CIA officers—among the world's foremost authorities on recognizing deceptive behavior—share their proven techniques for uncovering a lie Imagine how different your life would be if you could tell whether someone was lying or telling you the truth. Be it hiring a new employee, investing in a financial interest, speaking with your child about drugs, confronting your significant other about suspected infidelity, or even dating someone new, having the ability to unmask a lie can have far-reaching and even life-altering consequences. As former CIA officers, Philip Houston, Michael Floyd, and Susan Carnicero are among the world's best at recognizing deceptive behavior. Spy the Lie chronicles the captivating story of how they used a methodology Houston developed to detect deception in the counterterrorism and criminal investigation realms, and shows how these techniques can be applied in our daily lives. Through fascinating anecdotes from their intelligence careers, the authors teach readers how to recognize deceptive behaviors, both verbal and nonverbal, that we all tend to display when we respond to questions untruthfully. For the first time, they share with the general public their methodology and their secrets to the art of asking questions that elicit the truth. Spy the Lie is a game-changer. You may never read another book that has a more dramatic impact on your career, your relationships, or your future.
Named a New York Times Best Thriller of the Year and Best Book to Gift! "An unsettling and atmospheric thriller that’s almost impossible to put down . . . Will keep you guessing right up until its satisfying but unexpected conclusion." — Buzzfeed "Riveting." — The New York Times Book Review The acclaimed author of The Nanny and What She Knew—hailed by stalwarts including Ruth Ware, Liane Moriarty, Tess Gerritsen, and Shari Lapena—returns with another serpentine thriller that cleverly blends atmosphere, tarnished memories, mystery, and twisty secrets from the past into a potent, intense read that will leave you questioning everything you believe. To tell you the truth . . . everybody lies. Lucy Harper’s talent for writing bestselling novels has given her fame, fortune and millions of fans. It’s also given her Dan, her needy, jealous husband whose own writing career has gone precisely nowhere. Now Dan has vanished. But this isn’t the first time that someone has disappeared from Lucy’s life. Three decades ago, her little brother Teddy also went missing and was never found. Lucy, the only witness, helplessly spun fantasy after fantasy about Teddy’s disappearance, to the detectives’ fury and her parents’ despair. That was the start of her ability to tell a story—a talent she has profited from greatly. But now Lucy’s a grown woman who can’t hide behind fiction any longer. The world is watching, and her whole life is under intense scrutiny. A life full of stories, some more believable than others. Could she have hurt Teddy? Did she kill Dan? Finally, now, Lucy Harper’s going to tell the truth. Cross her heart. And hope to die. "Spellbinding . . . Bold, suspenseful, and impossible to put down. This one will stay with me for a long time." — Samantha Downing, #1 internationally bestselling author of My Lovely Wife
Think Like A Freak by Steven D. Levitt,Stephen J. Dubner Pdf
Steven Levitt and Stephen Dubner single-handedly showed the world that applying counter-intuitive approaches to everyday problems can bear surprising results. Think Like a Freak will take readers further inside this special thought process, revealing a new way of approaching the decisions we make, the plans we create and the morals we choose. It answers the question on the lips of everyone who’s read the previous books: How can I apply these ideas to my life? How do I make smarter, harder and better decisions? How can I truly think like a freak? With short, highly entertaining insights running the gamut from “The Upside of Quitting” to “How to Succeed with No Talent,” Think Like a Freak is poised to radically alter the way we think about all aspects of life on this planet.
From Kevin Hartman, Director of Analytics at Google, comes an essential guide for anyone seeking to collect, analyze, and visualize data in today's digital world (printed in black & white to keep print costs down). Even if you know nothing about digital marketing analytics, digital marketing analytics knows plenty about you. It's a fundamental, inescapable, and permanent cornerstone of modern business that affects the lives of analytics professionals and consumers in equal measure. This five-part book is an attempt to provide the context, perspective, and information needed to make analytics accessible to people who understand its reach and relevance and want to learn more. PART 1: The Day the Geeks Took Over The ubiquity of data analytics today isn't just a product of the past half-century's transformative and revolutionary changes in commerce and technology. Humanity has been developing, analyzing, and using data for millennia. Understanding where digital marketing analytics is now and where it will be in five, 10, or 50 years requires a holistic and historical view of our relationship and interaction with data. Part 1 looks at modern analysts and analytics in the context of its distinct historical epochs, each one containing major inflection points and laying a foundation for future advancements in the ART + SCIENCE that is modern data analytics. PART 2: Consumer/Brand Relationships The methods that brands use to build relationships with consumers - online video, search, display ads, and social media - give analysts a wealth of data about behaviors on these platforms. Knowing how to assess successful consumer/brand relationships and understanding a consumer's purchase journey requires a useable framework for parsing this data. In Part 2, we explore each digital channel in-depth, including a discussion of key metrics and measurements, how consumers interact with brands on each platform, and ways of organizing consumer data that enable actionable insights. PART 3: The Science of Analytics Part 3 focuses on understanding digital data creation, how brands use that data to measure digital marketing effectiveness, and the tools and skill sets analysts need to work effectively with data. While the contents are lightly technical, this section veers into the colloquial as we dive into multitouch attribution models, media mix models, incrementality studies, and other ways analysts conduct marketing measurement today. Part 3 also provides a useful framework for evaluating data analysis and visualization tools and explains the critical importance of digital marketing maturity to analysts and the companies for which they work. PART 4: The Art of Analytics Every analyst dreams of coming up with the "Big Idea" - the game-changing and previously unseen insight or approach that gives their organization a competitive advantage and their career a huge boost. But dreaming won't get you there. It requires a thoughtful and disciplined approach to analysis projects. In this part of the book, I detail the four elements of the Marketing Analytics Process (MAP): plan, collect, analyze, report. Part 4 also explains the role of the analyst, the six mutually exclusive and collectively exhaustive ("MECE") marketing objectives, how to find context and patterns in collected data, and how to avoid the pitfalls of bias. PART 5: Storytelling with Data In Part 5, we dive headlong into the most important aspect of digital marketing analytics: transforming the data the analyst compiled into a comprehensive, coherent, and meaningful report. I outline the key characteristics of good visuals and the minutiae of chart design and provide a five-step process for analysts to follow when they're on their feet and presenting to an audience.
"In Everybody Lies in Hell Mike Stone's eternal damnation is a private detective's office in a re-imagined Brooklyn. In Hell, the beautiful woman with a case opens a literal Pandora's Box, and Stone is soon inundated by all-too-recognizable evils and lies of Hell's tortured souls, powerful ancient demons and devils, and haunting personal ones. Classic pulp, noir, and horror--think James N. Cain and Bukowski and Palahniuk--are all ground up in a blender and the result is a nasty, wild, and ultimately redemptive novel that only Dave Zeltserman could write." --Paul Tremblay, author of A Head Full of Ghosts Hell can be a tricky place with all of its rules. Mike Stone, hell's lone practicing private eye, thinks he has it figured out, and more often than not, solves the cases that come his way. It's not easy, though. Not with the fact that everyone in hell lies. And not with having to worry about a barbaric warlord from a long-forgotten time after his head. Or a compatriot of Vlad the Impaler wanting to purify his soul in a chamber of horrors for all eternity. Or that his circa 1992 Brooklyn private hell might be absorbed at any moment by a more aware soul. And then there's that creepy Mortuary Man and whatever his agenda might be. When Stone takes on a young woman as a client who wants him to find out who murdered her, it turns out to be his most dangerous case yet, and what he discovers might just be Hell's biggest secret.