Everything I Know About Business I Learned From The Grateful Dead

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Everything I Know About Business I Learned from the Grateful Dead

Author : Barry Barnes
Publisher : Business Plus
Page : 127 pages
File Size : 44,6 Mb
Release : 2011-11-02
Category : Business & Economics
ISBN : 9781455505173

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Everything I Know About Business I Learned from the Grateful Dead by Barry Barnes Pdf

The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.

Marketing Lessons from the Grateful Dead

Author : David Meerman Scott,Brian Halligan
Publisher : John Wiley & Sons
Page : 196 pages
File Size : 48,9 Mb
Release : 2010-08-02
Category : Business & Economics
ISBN : 9780470900529

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Marketing Lessons from the Grateful Dead by David Meerman Scott,Brian Halligan Pdf

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

A Long Strange Trip

Author : Dennis McNally
Publisher : Crown
Page : 738 pages
File Size : 41,9 Mb
Release : 2007-12-18
Category : Biography & Autobiography
ISBN : 9780307418777

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A Long Strange Trip by Dennis McNally Pdf

The complete history of one of the most long-lived and legendary bands in rock history, written by its official historian and publicist—a must-have chronicle for all Dead Heads, and for students of rock and the 1960s’ counterculture. From 1965 to 1995, the Grateful Dead flourished as one of the most beloved, unusual, and accomplished musical entities to ever grace American culture. The creative synchronicity among Jerry Garcia, Bob Weir, Phil Lesh, Bill Kreutzmann, Mickey Hart, and Ron “Pigpen” McKernan exploded out of the artistic ferment of the early sixties’ roots and folk scene, providing the soundtrack for the Dionysian revels of the counterculture. To those in the know, the Dead was an ongoing tour de force: a band whose constant commitment to exploring new realms lay at the center of a thirty-year journey through an ever-shifting array of musical, cultural, and mental landscapes. Dennis McNally, the band’s historian and publicist for more than twenty years, takes readers back through the Dead’s history in A Long Strange Trip. In a kaleidoscopic narrative, McNally not only chronicles their experiences in a fascinatingly detailed fashion, but veers off into side trips on the band’s intricate stage setup, the magic of the Grateful Dead concert experience, or metaphysical musings excerpted from a conversation among band members. He brings to vivid life the Dead’s early days in late-sixties San Francisco—an era of astounding creativity and change that reverberates to this day. Here we see the group at its most raw and powerful, playing as the house band at Ken Kesey’s acid tests, mingling with such legendary psychonauts as Neal Cassady and Owsley “Bear” Stanley, and performing the alchemical experiments, both live and in the studio, that produced some of their most searing and evocative music. But McNally carries the Dead’s saga through the seventies and into the more recent years of constant touring and incessant musical exploration, which have cemented a unique bond between performers and audience, and created the business enterprise that is much more a family than a corporation. Written with the same zeal and spirit that the Grateful Dead brought to its music for more than thirty years, the book takes readers on a personal tour through the band’s inner circle, highlighting its frenetic and very human faces. A Long Strange Trip is not only a wide-ranging cultural history, it is a definitive musical biography.

Living with the Dead

Author : Rock Scully
Publisher : Rowman & Littlefield
Page : 412 pages
File Size : 51,6 Mb
Release : 2001
Category : Rock musicians
ISBN : 9780815411635

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Living with the Dead by Rock Scully Pdf

This memoir chronicles the Dead's seminal years: 1965-1985.

The Grateful Dead FAQ

Author : Tony Sclafani
Publisher : Rowman & Littlefield
Page : 376 pages
File Size : 44,6 Mb
Release : 2013-09-01
Category : Biography & Autobiography
ISBN : 9781617135835

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The Grateful Dead FAQ by Tony Sclafani Pdf

The Grateful Dead rose out of San Francisco's '60s underground rock scene with an unprecedented sound and image. Its members steeped in rock folk classical and blues; their instrumental prowess; and their refusal to bow to commercial conventions helped originate jam band music. Unapologetic in its advocacy of drug use as a means toward mind expansion the Dead helped catapult psychedelic music. After performing at the Monterey International Pop Festival and Woodstock the group became iconic without ever scoring a hit single. A large devoted fan base ä Deadheads ä began to follow the band everywhere. The group suffered a tragedy when bandleader Jerry Garcia slipped into a coma in 1986 but returned the next year with a top-selling album and surprise hit single Touch of Grey. By 1993 the Dead was the top-grossing live act in the United States. The band ended when Garcia died in 1995 but the music lives on with a stream of live releases. In ÊGrateful Dead FAQÊ Tony Sclafani examines the band's impact and influence on rock music and pop culture. This book ventures into unexplored areas and features a host of rare images making it a must-have for both Deadheads and casual fans.

The Complete Annotated Grateful Dead Lyrics

Author : David G. Dodd,Alan Trist
Publisher : Simon and Schuster
Page : 512 pages
File Size : 52,6 Mb
Release : 2015-10-13
Category : Music
ISBN : 9781501123320

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The Complete Annotated Grateful Dead Lyrics by David G. Dodd,Alan Trist Pdf

Additional edition statement from dust jacket.

The Age of Great Dreams

Author : David Farber
Publisher : Hill and Wang
Page : 304 pages
File Size : 48,7 Mb
Release : 1994-04-01
Category : History
ISBN : 1429931264

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The Age of Great Dreams by David Farber Pdf

In this book, David Farber grounds our understanding of the extraordinary history of the 1960s by linking the events of that era to our country's grand projects of previous decades. Farber's important study, based on years of research in archives and oral histories as well as in historical literature, explores Vietnam, the Civil Rights Act, the War on Poverty, the entertainment business, the drug culture, and much more.

Grateful Dead Origins

Author : Chris Miskiewicz,Grateful Dead,Z2 Comics
Publisher : Z2 Comics
Page : 0 pages
File Size : 43,8 Mb
Release : 2020-08-04
Category : Comics & Graphic Novels
ISBN : 1940878306

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Grateful Dead Origins by Chris Miskiewicz,Grateful Dead,Z2 Comics Pdf

The Grateful Dead are one of the most influential rock and roll bands ofall time, but every story has a start. The Grateful Dead Origins takes an in depth and personal look at the formation of one of the most important American rock bands of all time, exploring the early days of Jerry Garcia, Phil Lesh, Bob Weir, Pigpen, Bill Kreutzmann and Mickey Hart, and their transition from being a bar cover band to one of the greatest sounds in history. TheGrateful Dead Origins showcases the beginning of the band through the early 1960's San Francisco Haight Ashbury era, becoming the house band for the Ken Kesey's psychedelic "acid tests," while telling a personal tale of the highs and lows of the tightly knit community that would grow around them, culminating at their historic performance at Woodstock, just one more show on their legendary road trip that would soon follow... This official Graphic Novel will also feature an accompanying album of rare Grateful Dead music.

Deal: My Three Decades of Drumming, Dreams, and Drugs with the Grateful Dead

Author : Bill Kreutzmann,Benjy Eisen
Publisher : St. Martin's Press
Page : 416 pages
File Size : 54,5 Mb
Release : 2015-05-05
Category : Biography & Autobiography
ISBN : 9781250033802

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Deal: My Three Decades of Drumming, Dreams, and Drugs with the Grateful Dead by Bill Kreutzmann,Benjy Eisen Pdf

The Grateful Dead are perhaps the most legendary American rock band of all time. For thirty years, beginning in the hippie scene of San Francisco in 1965, they were a musical institution, the original jam band that broke new ground in so many ways. From the music to their live concert sound systems and fan recordings, they were forward-thinking champions of artistic control and outlaw artists who marched to the beat of their own drums. In Deal, Bill Kreutzmann, one of their founding members and drummer for every one of their over 2,300 concerts has written an unflinching and wild account of playing in the greatest improvisational band of all time. Everything a rock music fan would expect is here, but what sets this apart is Bill's incredible life of adventure that was at the heart of the Grateful Dead experience. This was a band that knew no limits and Bill lived life to the fullest, pushing the boundaries of drugs, drums and high times, through devastating tragedy and remarkable triumph. But at this book's beating heart is the music--theirs and others. Some of the greatest musicians and concerts were a part of the Grateful Dead's career, from sharing the stage with Janis Joplin, Bob Dylan, and The Who, to playing in the Acid Tests, The Monterey Pop Festival, Woodstock and Altamont. Bill's life is a chronicle of American music and pop culture history and his epic personal journey is one of sonic discovery and thrilling experiences.

Art of the Dead

Author : Phil Cushway
Publisher : Soft Skull Press
Page : 0 pages
File Size : 53,7 Mb
Release : 2014-09-09
Category : Electronic
ISBN : 1593766009

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Art of the Dead by Phil Cushway Pdf

The "Art of the Dead" showcases the vibrant, charismatic poster art that emerged from the streets of San Francisco in 1964 and 1966. It traces the cultural, political, and historical influences of posters as art back to Japanese wood blocks through Bell Epoque, on to the Beatniks, the Free Speech Movement, and the Acid Tests. Featuring interviews and profiles of the key artists, including Rick Griffin, Stanley "Mouse" Miller, Alton Kelley, Wes Wilson, and Victor Moscoso. The book uses Grateful Dead as the vehicle to tell the story of poster art as The Dead were the band that ultimately proved to be the most substantive and engaged partner for the artists and hence featured the best art of any rock 'n' roll band ever. The book will follow a chronological evolution of the art from the band's origination in 1965 through Jerry Garcia's death in 1995.

Home Before Daylight

Author : Steve Parish,Joe Layden
Publisher : St. Martin's Press
Page : 288 pages
File Size : 45,6 Mb
Release : 2004-10-01
Category : Music
ISBN : 1429979216

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Home Before Daylight by Steve Parish,Joe Layden Pdf

The untold story of life on the road with the Grateful Dead, written by an insider who lived it from the early days to today. Steve Parish was never one to walk the straight-and-narrow, even during his childhood growing up in Flushing Meadow, Queens. Busted as a teenager for selling acid in the summer of 1968, Parish landed in Riker's Island. The experience changed him and after getting out he did his best to stay out of trouble, securing a job moving music equipment at the New York State Pavilion. The first show he worked was a Grateful Dead concert in July of 1969 and Parish was captivated by the music. A life seemingly headed nowhere had suddenly found its calling as he fell in quickly with a band of likeminded misfits who formed the nucleus of what would be the greatest road crew in rock 'n' roll history. Parish traveled to California where his apprenticeship began. Working for the band for free and learning his craft, Parish got to know Jerry, Bobby, Phil, Billy and Mickey and through the years their relationships forged an unbreakable bond. He became very close with Garcia in particular, acting as his personal roadie and later manager for his solo performances and Garcia Band shows. He was there during times of trouble (like when a pimp held Garcia hostage at gunpoint in a New York hotel room), spending hours by his bedside when Garcia was in a coma in 1986, and performing the duties of best man at his wedding. He was also the last friend to see Garcia alive. Throughout the Dead's historic run, there were parties of biblical proportion and celebrity run-ins with everybody from Bob Dylan to Frank Sinatra--but there was a dark side to life on the road and tragedy didn't just strike the musicians. But Home Before Daylight is a story of friendship, of music and redemption. It is a piece of music history, one that reflects the American spirit of adventure and brotherhood. Seen through Steve Parish's eyes and experiences, The Grateful Dead's wild ride has never been so revealing.

The Grateful Dead's 100 Essential Songs

Author : Barry Barnes,Bob Trudeau
Publisher : Rowman & Littlefield
Page : 224 pages
File Size : 45,5 Mb
Release : 2018-11-15
Category : Music
ISBN : 9781538110584

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The Grateful Dead's 100 Essential Songs by Barry Barnes,Bob Trudeau Pdf

The Grateful Dead’s 100 Essential Songs examines the band’s remarkable musical legacy, delving into 100 songs (plus a few extras) performed by the Dead throughout their career. It includes a playlist of performance and studio recordings, as well as other song analyses and first-hand narratives of hundreds of Dead concerts.

Searching for the Sound

Author : Phil Lesh
Publisher : Little Brown
Page : 188 pages
File Size : 50,6 Mb
Release : 2014-05-21
Category : BIOGRAPHY & AUTOBIOGRAPHY
ISBN : 0316145866

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Searching for the Sound by Phil Lesh Pdf

The bass player for the greatest improvisational band in American history tells the full, true story of his life, Jerry Garcia, and the Dead. of photos.

Grateful Dead Gear

Author : Blair Jackson
Publisher : Hal Leonard Corporation
Page : 312 pages
File Size : 47,6 Mb
Release : 2006
Category : Music
ISBN : 0879308931

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Grateful Dead Gear by Blair Jackson Pdf

The origins and secrets of the Grateful Dead's magical sound are told! This book is the first in-depth examination of the Dead's technical side, including their recording methods. From the "Acid Tests" of the mid-'60s to the famous "Wall of Sound" PA setup in the '70s and on to their exceptional later touring systems, the Grateful Dead were always on the cutting edge of technological innovation and experimentation. This exhaustive study includes clear and concise explanations of the band's equipment technology, instrument design, and studio recording techniques, plus a history of the group. Features: more than 100 photos and diagrams, many never before seen; new interviews with band members and tech personnel; suggested listening for every era of the group's history; and more!

The Grace Year

Author : Kim Liggett
Publisher : Wednesday Books
Page : 362 pages
File Size : 54,5 Mb
Release : 2019-10-08
Category : Young Adult Fiction
ISBN : 9781250145468

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The Grace Year by Kim Liggett Pdf

The Instant New York Times Bestseller! Kim Liggett's The Grace Year is a speculative thriller in the vein of The Handmaid’s Tale and The Power. Survive the year. No one speaks of the grace year. It’s forbidden. In Garner County, girls are told they have the power to lure grown men from their beds, to drive women mad with jealousy. They believe their very skin emits a powerful aphrodisiac, the potent essence of youth, of a girl on the edge of womanhood. That’s why they’re banished for their sixteenth year, to release their magic into the wild so they can return purified and ready for marriage. But not all of them will make it home alive. Sixteen-year-old Tierney James dreams of a better life—a society that doesn’t pit friend against friend or woman against woman, but as her own grace year draws near, she quickly realizes that it’s not just the brutal elements they must fear. It’s not even the poachers in the woods, men who are waiting for a chance to grab one of the girls in order to make a fortune on the black market. Their greatest threat may very well be each other. With sharp prose and gritty realism, The Grace Year examines the complex and sometimes twisted relationships between girls, the women they eventually become, and the difficult decisions they make in-between. “A visceral, darkly haunting fever dream of a novel and an absolute page-turner.” – Libba Bray, New York Times bestselling author