Marketing Lessons From The Grateful Dead

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Marketing Lessons from the Grateful Dead

David Meerman Scott,Brian Halligan
Marketing Lessons from the Grateful Dead Book PDF

Author : David Meerman Scott,Brian Halligan
Publisher : John Wiley & Sons
Page : 196 pages
File Size : 51,7 Mb
Release : 2010-08-02
Category : Business & Economics
ISBN : 9780470900529

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Marketing Lessons from the Grateful Dead by David Meerman Scott,Brian Halligan Pdf

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Everything I Know About Business I Learned from the Grateful Dead

Barry Barnes
Everything I Know About Business I Learned from the Grateful Dead Book PDF

Author : Barry Barnes
Publisher : Business Plus
Page : 127 pages
File Size : 47,7 Mb
Release : 2011-11-02
Category : Business & Economics
ISBN : 9781455505173

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Everything I Know About Business I Learned from the Grateful Dead by Barry Barnes Pdf

The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.

Fanocracy

David Meerman Scott,Reiko Scott
Fanocracy Book PDF

Author : David Meerman Scott,Reiko Scott
Publisher : Penguin
Page : 304 pages
File Size : 46,7 Mb
Release : 2020-01-07
Category : Business & Economics
ISBN : 9780593084014

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Fanocracy by David Meerman Scott,Reiko Scott Pdf

A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

The New Rules of Marketing and PR

David Meerman Scott
The New Rules of Marketing and PR Book PDF

Author : David Meerman Scott
Publisher : John Wiley & Sons
Page : 285 pages
File Size : 53,7 Mb
Release : 2009
Category : Business & Economics
ISBN : 9780470379288

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The New Rules of Marketing and PR by David Meerman Scott Pdf

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Poke The Box

Seth Godin
Poke The Box Book PDF

Author : Seth Godin
Publisher : Penguin
Page : 96 pages
File Size : 50,5 Mb
Release : 2015-09-15
Category : Business & Economics
ISBN : 9780698409002

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Poke The Box by Seth Godin Pdf

"A one-two punch! Half kick in the ass, half cheerleading encouragement." —Steven Pressfield, author of The War of Art If you are happy being just a dreamer, perhaps you don’t need this book. If you’re enjoying the status quo, don’t even consider reading this book. If you are content waiting for success to find you, please put this book down and go find something else to read. Why has Poke the Box become a cult classic? Because it’s a book that dares readers to do something they’re afraid of. It could be what you need, too. "Is Seth Godin the Pied Piper for however many of us have been afraid to fail? Will I answer his call? Will you?" —Peter Shermeta, reviewing the original edition of Poke the Box

Content Rules

Ann Handley,C. C. Chapman
Content Rules Book PDF

Author : Ann Handley,C. C. Chapman
Publisher : John Wiley & Sons
Page : 149 pages
File Size : 54,5 Mb
Release : 2010-11-11
Category : Business & Economics
ISBN : 9780470948729

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Content Rules by Ann Handley,C. C. Chapman Pdf

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Brand Like A Rock Star

Steve Jones
Brand Like A Rock Star Book PDF

Author : Steve Jones
Publisher : Greenleaf Book Group
Page : 248 pages
File Size : 55,5 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781608322732

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Brand Like A Rock Star by Steve Jones Pdf

Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.

World Wide Rave

David Meerman Scott
World Wide Rave Book PDF

Author : David Meerman Scott
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 45,8 Mb
Release : 2009-02-23
Category : Business & Economics
ISBN : 9780470430453

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World Wide Rave by David Meerman Scott Pdf

A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave: Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so. What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free. In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.

Change by Design

Tim Brown
Change by Design Book PDF

Author : Tim Brown
Publisher : Harper Collins
Page : 278 pages
File Size : 40,8 Mb
Release : 2009-09-29
Category : Business & Economics
ISBN : 9780061937743

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Change by Design by Tim Brown Pdf

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

A Life at Work

Thomas Moore
A Life at Work Book PDF

Author : Thomas Moore
Publisher : Harmony
Page : 210 pages
File Size : 53,8 Mb
Release : 2009-01-06
Category : Self-Help
ISBN : 9780767922531

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A Life at Work by Thomas Moore Pdf

A job is never just a job. It is always connected to a deep and invisible process of finding meaning in life through work. In Thomas Moore’s groundbreaking book Care of the Soul, he wrote of “the great malady of the twentieth century…the loss of soul.” That bestselling work taught readers ways to cultivate depth, genuineness, and soulfulness in their everyday lives, and became a beloved classic. Now, in A Life’s Work, Moore turns to an aspect of our lives that looms large in our self-regard, an aspect by which we may even define ourselves—our work. The workplace, Moore knows, is a laboratory where matters of soul are worked out. A Life’s Work is about finding the right job, yes, and it is also about uncovering and becoming the person you were meant to be. Moore reveals the quest to find a life’s work in all its depth and mystery. All jobs, large and small, long-term and temporary, he writes, contribute to your life’s work. A particular job may be important because of the emotional rewards it offers or for the money. But beneath the surface, your labors are shaping your destiny for better or worse. If you ignore the deeper issues, you may not know the nature of your calling, and if you don’t do work that connects with your deep soul, you may always be dissatisfied, not only in your choice of work but in all other areas of life. Moore explores the often difficult process—the obstacles, blocks, and hardships of our own making—that we go through on our way to discovering our purpose, and reveals the joy that is our reward. He teaches us patience, models the necessary powers of reflection, and gives us the courage to keep going. A Life’s Work is a beautiful rumination, realistic and poignant, and a comforting and exhilarating guide to one of life’s biggest dilemmas and one of its greatest opportunities.

The Billboard Guide to Writing and Producing Songs that Sell

Eric Beall
The Billboard Guide to Writing and Producing Songs that Sell Book PDF

Author : Eric Beall
Publisher : Billboard Books
Page : 288 pages
File Size : 50,7 Mb
Release : 2010-05-26
Category : Music
ISBN : 9780307875181

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The Billboard Guide to Writing and Producing Songs that Sell by Eric Beall Pdf

The Billboard Guide to Writing and Producing Songs that Sell unveils the secrets to climbing the charts and reaching success in today’s ultracompetitive music industry. Eric Beall supplies his firsthand knowledge of today’s record business, as well as interviews with successful writers, producers, and executives from the worlds of pop, hip-hop, country, adult contemporary, and R&B. The result: a proven approach to constructing songs that open doors, create careers, and communicate to listeners around the world. Key areas explored include: •How does a song become a hit? •What makes a song a single? •Is there a formula for creating a hit? Fun and practical exercises provide opportunities to hone skills and expose specific talents, helping songwriters combine their unique voices to the demands of the commercial marketplace. Filled with fresh ideas that will spark beginners and veterans alike, this book will lead the way toward the industry’s ultimate challenge: the creation of that chart-topping hit song.

Disruptive Marketing

Geoffrey Colon
Disruptive Marketing Book PDF

Author : Geoffrey Colon
Publisher : AMACOM
Page : 256 pages
File Size : 45,7 Mb
Release : 2016-08-09
Category : Business & Economics
ISBN : 9780814437407

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Disruptive Marketing by Geoffrey Colon Pdf

With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? How often does consumer engagement actually go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The truth is, a sobering reality is beginning to hit marketers: Technology hasn’t just reshaped mass media; it’s altering behavior as well. Truly getting a message through to customers, and not just in front of their eyes for a split second before being fed to the trash bin, will take some radical rethinking.Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that:• Selling is dead, but ongoing conversation thrives• Consumers generate the best content about brands• People tune out noise and listen to feelings• Curiosity leads the marketing team• Growth depends on merging analytics with boundless creativityPacked with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!

Inbound Marketing, Revised and Updated

Brian Halligan,Dharmesh Shah
Inbound Marketing Revised and Updated Book PDF

Author : Brian Halligan,Dharmesh Shah
Publisher : John Wiley & Sons
Page : 231 pages
File Size : 46,6 Mb
Release : 2014-09-02
Category : Business & Economics
ISBN : 9781118896655

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Inbound Marketing, Revised and Updated by Brian Halligan,Dharmesh Shah Pdf

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

Real-Time Marketing and PR

David Meerman Scott
Real Time Marketing and PR Book PDF

Author : David Meerman Scott
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 42,8 Mb
Release : 2011-12-01
Category : Business & Economics
ISBN : 9781118266168

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Real-Time Marketing and PR by David Meerman Scott Pdf

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

The New Rules of Marketing and PR

David Meerman Scott
The New Rules of Marketing and PR Book PDF

Author : David Meerman Scott
Publisher : John Wiley & Sons
Page : 448 pages
File Size : 49,6 Mb
Release : 2020-04-28
Category : Business & Economics
ISBN : 9781119651611

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The New Rules of Marketing and PR by David Meerman Scott Pdf

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.