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Author : Henry H. Petersohn
Publisher : Prentice Hall
Page : 200 pages
File Size : 41,5 Mb
Release : 1986
Category : Business & Economics
ISBN : UOM:39015011031419
Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Author : Michael B. Goodman
Publisher : SUNY Press
Page : 350 pages
File Size : 49,8 Mb
Release : 1998-01-01
Category : Business & Economics
ISBN : 0791437612
Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication -- computers, digital media, interactive corporate television, faxes, e-mail, the Internet -- fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.
Author : Hossein Bidgoli
Publisher : Academic Press
Page : 575 pages
File Size : 44,8 Mb
Release : 2000-08-08
Category : Computers
ISBN : 9780120959761
Do you need a one-volume lesson about business applications of the Internet and other computer-based hardware and software? This book provides comprehensive coverage of four major areas: The Internet and Data Communications Basics, Popular Types of Networks, Design, Implementation, and Management Issues in a Network Environment, and Data Communication and Internet Applications. The Handbook of Business Data Communications looks briefly at the major corporations working in each category. In addition to practical examples, short case studies, and summaries of emerging issues in data communications, Professor Bidgoli discusses personal, social, organizational, and legal issues surrounding the use of networks and business software. Easy to use, balanced, and up-to-date, the Handbook has both answers and insights into future trends in business data communications. Key Features * An industry profile begins each chapter, providing readers with ways to learn more about the products they use * Numerous case studies of businesses throughout the book highlight applications topics * Includes balanced presentations of current and emerging technologies as well as useful discussions of security issues and measures * Presents thorough examinations of the Internet and intranets/extranets * Social, organizational, and legal materials provide context for data communications information * Summaries and review questions reinforce the aims of each chapter
Author : Anonim
Publisher : Unknown
Page : 2200 pages
File Size : 53,7 Mb
Release : 1985
Category : American literature
ISBN : STANFORD:36105210120411
Author : Andy Mattes,Bob Emmerson
Publisher : Capstone
Page : 0 pages
File Size : 49,8 Mb
Release : 2003-09-08
Category : Business & Economics
ISBN : 1841124753
We are migrating towards an integrated communications environment based on the Internet Protocol (IP) and related Internet technology. It embraces both wireline and wireless networks and covers all communications media: data, voice and video. The business case for this network of networks is compelling but vested interests have introduced fear, uncertainty and doubt in order to buy time while they catch up. This book makes the business case for a business communications revolution and is written in the language of business, not that of technology. While there are numerous books and white papers that cover technology issues The Business Communications Revolution is the first to make the business case.
Author : William Stallings
Publisher : Prentice Hall
Page : 0 pages
File Size : 47,9 Mb
Release : 2005
Category : Business
ISBN : 0131442570
The fifth edition of this popular book presents the fundamental concepts of data communications, networking, distributed applications, and network management and security; and uses real world case studies to explicate business environment and business management and staff issues.Up-to-date coverage of key issues-the use of the Internet, intranets, and extranets support business objectives, LANs, WANs, high-speed networks, asychronous transfer mode (ATM) and TCP/IP.Accessible presentation for information systems managers, telecommunications managers, product marketing personnel, and system support specialists.
Author : Rose Arny
Publisher : Unknown
Page : 1542 pages
File Size : 45,6 Mb
Release : 2001
Category : American literature
ISBN : UOM:39015058394399
Author : David A. Katz,Ilan Caspi
Publisher : John Wiley & Sons
Page : 289 pages
File Size : 51,6 Mb
Release : 2015-06-15
Category : Business & Economics
ISBN : 9780470534472
As a company or an individual, you cannot control the desire and the ability of criminals and terrorists. However, you have full control over effectively lowering your risk of being attacked by increasing security measures–physical, technical, and procedural. The less vulnerable we are, the less attractive we are to any criminal or terrorist planning an attack. Let Executive’s Guide to Personal Security show you how to ensure safety both at home and abroad. Order your copy today!
Author : Jeremy Elser
Publisher : Business Expert Press
Page : 107 pages
File Size : 42,6 Mb
Release : 2021-08-05
Category : Business & Economics
ISBN : 9781637420980
Every major company has or will soon have a data science program. Most fail, expensively, imperiling their executive sponsors. Unfortunately, executives have been misled to focus on the latest buzzwords. Although buzzwords change— big data, data science, machine learning, deep learning, and artificial intelligence –the distraction from fundamentals manifests as a predictable trajectory from exuberant program launch, to stagnation, to awkward decommissioning. After architecting data science programs at over a dozen companies, across sectors and scales, Dr. Elser has formulated a reliable framework for successful data science programs. Surprisingly, software and algorithms are secondary. Rather, the key is understanding how the available data aligns to the problem to be solved. The business executive understands the problem sufficiently to enforce this alignment, while data scientists act on it. But executives tend to underestimate their role and thereby fail to construct the necessary connective tissue with their data scientists. This book provides business executives with a concrete exercise, populating a “Master Table,” accessible to nontechnical managers and data scientists, which serves as the connective tissue between them. Rather than teach a diluted version of data science, this book describes how to start projects and how to detect and fix problems—the moments when leadership is critical. Insights are provided through real world examples, including a Playbook featuring common projects. The intended audience is executives (C-suite through VP). However, ambitious mid-level managers and data scientists will also benefit.
Author : Anonim
Publisher : Unknown
Page : 3344 pages
File Size : 53,9 Mb
Release : 1986
Category : American literature
ISBN : UOM:39015058373617
A world list of books in the English language.
Author : Joep Cornelissen
Publisher : SAGE Publications
Page : 297 pages
File Size : 47,9 Mb
Release : 2011-04-06
Category : Business & Economics
ISBN : 9780857022431
This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
Author : Shel Holtz
Publisher : AMACOM/American Management Association
Page : 312 pages
File Size : 43,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 0814427480
"Corporate Conversations gives you insight, ideas, and an action plan to energize and empower the exchange of information in your company. Author Shel Holtz has more than twenty-five years of experience helping companies enhance their strategies for crafting and delivering vital internal messages. He uses real-life case studies to demonstrate the best strategies for making sure everyone within your company is on the same page." "Corporate Conversations defines the three primary results you should achieve through every employee communication: promoting loyalty, inspiring quality work that satisfies the needs of your customers, and encouraging your employees to represent the company in a manner consistent with the image you've defined. The book shows you how to use traditional and online tools to develop an internal communications program that will help you."--BOOK JACKET.
Author : Anonim
Publisher : Unknown
Page : 88 pages
File Size : 42,8 Mb
Release : 1986
Category : Electronic
ISBN : MINN:31951002959187P
Author : Paul A Argenti,Courtney M. Barnes
Publisher : McGraw Hill Professional
Page : 305 pages
File Size : 45,9 Mb
Release : 2009-04-19
Category : Business & Economics
ISBN : 9780071606035
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.
Author : Chris Foster
Publisher : John Wiley & Sons
Page : 160 pages
File Size : 43,7 Mb
Release : 2016-06-27
Category : Business & Economics
ISBN : 9781119212706
Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.