Fanocracy

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Fanocracy

David Meerman Scott,Reiko Scott
Fanocracy Book PDF

Author : David Meerman Scott,Reiko Scott
Publisher : Penguin
Page : 304 pages
File Size : 49,7 Mb
Release : 2020-01-07
Category : Business & Economics
ISBN : 9780593084014

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Fanocracy by David Meerman Scott,Reiko Scott Pdf

A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

The New Rules of Marketing and PR

David Meerman Scott
The New Rules of Marketing and PR Book PDF

Author : David Meerman Scott
Publisher : John Wiley & Sons
Page : 324 pages
File Size : 40,6 Mb
Release : 2010-01-15
Category : Business & Economics
ISBN : 9780470606636

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The New Rules of Marketing and PR by David Meerman Scott Pdf

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

The New Rules of Marketing and PR

David Meerman Scott
The New Rules of Marketing and PR Book PDF

Author : David Meerman Scott
Publisher : John Wiley & Sons
Page : 380 pages
File Size : 46,8 Mb
Release : 2020-04-28
Category : Business & Economics
ISBN : 9781119651604

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The New Rules of Marketing and PR by David Meerman Scott Pdf

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

33 Ways Not to Screw Up Your Business Emails

Anne Janzer
33 Ways Not to Screw Up Your Business Emails Book PDF

Author : Anne Janzer
Publisher : Networlding
Page : 132 pages
File Size : 40,9 Mb
Release : 2021-09-15
Category : Business & Economics
ISBN : 9781955750134

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33 Ways Not to Screw Up Your Business Emails by Anne Janzer Pdf

Business runs on emails, yet we rarely give them enough thought. Too often, our messages are misunderstood, misfiled, or ignored. In a world filled with remote collaboration and virtual teams, people who master email writing rise above the noise. You can be one of those people. Learn how to make your emails work for you rather than against you with this short, practical guide. Topics include - Crafting effective subject lines - Writing emails that people respond to - Protecting yourself from accidental misfires Whether you’re just starting in your career or have been emailing for decades, you’ll find valuable advice and tips you can put into practice right away. Read it now and see the difference you can make with a few simple practices and habits.

The New Rules of Marketing and PR

David Meerman Scott
The New Rules of Marketing and PR Book PDF

Author : David Meerman Scott
Publisher : John Wiley & Sons
Page : 285 pages
File Size : 43,5 Mb
Release : 2009
Category : Business & Economics
ISBN : 9780470379288

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The New Rules of Marketing and PR by David Meerman Scott Pdf

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Marketing Lessons from the Grateful Dead

David Meerman Scott,Brian Halligan
Marketing Lessons from the Grateful Dead Book PDF

Author : David Meerman Scott,Brian Halligan
Publisher : John Wiley & Sons
Page : 196 pages
File Size : 55,7 Mb
Release : 2010-08-02
Category : Business & Economics
ISBN : 9780470900529

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Marketing Lessons from the Grateful Dead by David Meerman Scott,Brian Halligan Pdf

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

The Great Book of Chocolate

David Lebovitz
The Great Book of Chocolate Book PDF

Author : David Lebovitz
Publisher : Ten Speed Press
Page : 178 pages
File Size : 50,7 Mb
Release : 2004-04-15
Category : Cooking
ISBN : 9781580084956

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The Great Book of Chocolate by David Lebovitz Pdf

A compact connoisseur's guide, with recipes, to today's cutting-edge array of chocolates and chocolate makers from former Chez Panisse pastry chef David Lebovitz. In this compact volume, David Lebovitz gives a succinct cacao botany lesson, explains the process of chocolate making, runs through chocolate terminology and types, presents information on health benefits, offers an evaluating and buying primer, profiles the world's top chocolate makers and chocolatiers (with a whole chapter dedicated to Paris alone!), and shares dozens of little-known factoids in sidebars throughout the book. The Great Book of Chocolate includes more than 50 location and food photographs, and features more than 30 of Lebovitz's favorite chocolate recipes‚ from Black-Bottom Cupcakes to Homemade Rocky Road Candy, Orange and Rum Chocolate Mousse Cake to Double Chocolate Chip Espresso Cookies. His extensive resource section (with websites for international ordering) can bring the world's best chocolate to every door. A self-avowed chocoholic, Lebovitz nibbles chocolate every day‚ and with The Great Book of Chocolate in hand, he figures the rest of us will too.

Crisis Ready

Melissa Agnes
Crisis Ready Book PDF

Author : Melissa Agnes
Publisher : Mascot Books
Page : 0 pages
File Size : 49,7 Mb
Release : 2018
Category : Crisis management
ISBN : 1684014131

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Crisis Ready by Melissa Agnes Pdf

Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don't occur--and even if they do, they're instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill. No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you.

Inside Jobs

Joe Payne,Jadee Hanson,Mark Wojtasiak
Inside Jobs Book PDF

Author : Joe Payne,Jadee Hanson,Mark Wojtasiak
Publisher : Simon and Schuster
Page : 191 pages
File Size : 42,8 Mb
Release : 2020-09-29
Category : Business & Economics
ISBN : 9781510764491

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Inside Jobs by Joe Payne,Jadee Hanson,Mark Wojtasiak Pdf

From data security company Code42, Inside Jobs offers companies of all sizes a new way to secure today’s collaborative cultures—one that works without compromising sensitive company data or slowing business down. Authors Joe Payne, Jadee Hanson, and Mark Wojtasiak, seasoned veterans in the cybersecurity space, provide a top-down and bottom-up picture of the rewards and perils involved in running and securing organizations focused on rapid, iterative, and collaborative innovation. Modern day data security can no longer be accomplished by “Big Brother” forms of monitoring or traditional prevention solutions that rely solely on classification and blocking systems. These technologies frustrate employees, impede collaboration, and force productivity work-arounds that risk the very data you need to secure. They provide the illusion that your trade secrets, customer lists, patents, and other intellectual property are protected. That couldn’t be farther from the truth, as insider threats continue to grow. These include: Well-intentioned employees inadvertently sharing proprietary data Departing employees taking your trade secrets with them to the competition A high-risk employee moving source code to an unsanctioned cloud service What’s the solution? It’s not the hunt for hooded, malicious wrongdoers that you might expect. The new world of data security is built on security acting as an ally versus an adversary. It assumes positive intent, creates organizational transparency, establishes acceptable data use policies, increases security awareness, and provides ongoing training. Whether you are a CEO, CIO, CISO, CHRO, general counsel, or business leader, this book will help you understand the important role you have to play in securing the collaborative cultures of the future.

The New Chameleons

Michael R. Solomon
The New Chameleons Book PDF

Author : Michael R. Solomon
Publisher : Kogan Page Publishers
Page : 293 pages
File Size : 44,5 Mb
Release : 2021-02-03
Category : Business & Economics
ISBN : 9781398600058

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The New Chameleons by Michael R. Solomon Pdf

WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures. The New Chameleons reveals how to engage with this new generation and how to stand out among the competition. Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment. He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular. Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Joe Pulizzi
Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less Book PDF

Author : Joe Pulizzi
Publisher : McGraw Hill Professional
Page : 368 pages
File Size : 40,6 Mb
Release : 2013-09-27
Category : Business & Economics
ISBN : 9780071819916

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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi Pdf

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

The New Local Economy

Nils Elmark
The New Local Economy Book PDF

Author : Nils Elmark
Publisher : Lid Publishing
Page : 0 pages
File Size : 41,5 Mb
Release : 2020
Category : Economic development
ISBN : 1911498932

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The New Local Economy by Nils Elmark Pdf

Apple, Starbucks, Amazon, Zara, McDonald's - these are some of the brands and companies that are at the forefront of today's global economy. They are embedded in virtually every city and town. But when the global economy goes wrong (as in 2008), it can leave local communities vulnerable in the form of unemployment and bankruptcy. This forward-looking book argues for the creation of local economies as a means of resisting the seismic changes that globalization often brings, especially in times of crises. Moreover, research shows that for every GBP100 spent in a local shop, 45% will remain in the community (compared with only 15% if spent in retail chains such as Tesco or Aldi). As part of the design of the future, Elmark argues for the need to break up the global economy into local economies, so that communities can regain their independence and be less exposed to the tide of globalization.

Copywriting Second Edition

Mark Shaw
Copywriting Second Edition Book PDF

Author : Mark Shaw
Publisher : Laurence King Publishing
Page : 413 pages
File Size : 50,6 Mb
Release : 2012-10-18
Category : Language Arts & Disciplines
ISBN : 9781780674001

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Copywriting Second Edition by Mark Shaw Pdf

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

The End of Marketing

Carlos Gil
The End of Marketing Book PDF

Author : Carlos Gil
Publisher : Kogan Page Publishers
Page : 241 pages
File Size : 47,5 Mb
Release : 2019-10-03
Category : Business & Economics
ISBN : 9780749497590

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The End of Marketing by Carlos Gil Pdf

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

The Financier

Theodore Dreiser
The Financier Book PDF

Author : Theodore Dreiser
Publisher : Graphic Arts Books
Page : 401 pages
File Size : 41,7 Mb
Release : 2021-05-21
Category : Fiction
ISBN : 9781513287379

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The Financier by Theodore Dreiser Pdf

The Financier (1912) is a novel by Theodore Dreiser. The first installment of Dreiser’s Trilogy of Desire, The Financier has endured as a classic of naturalist fiction and remains a powerful example of social critique over a century after its publication. Followed by The Titan (1914) and The Stoic (1947), The Financier captures the greed at the heart of the Gilded Age, a time when tycoons rose with total impunity to take over swaths of American industry. Based on the life of Charles Yerkes, an influential businessman who funded the development of railway systems in Chicago and London, The Financier is a masterpiece of twentieth century American literature that continues to resonate today. Born the son of a banker, Frank Cowperhood comes of age in a rapidly changing Philadelphia. Determined to make something at himself, he discovers his talent for purchasing goods at a low price in order to sell them for a profit to local stores. Eventually, he finds work at several local finance companies, gaining the trust of the local elite while enriching himself through dubious deals and schemes. Despite his young age, he marries a wealthy widow, cementing his status as a man of fortune. When he is caught up in an investigation into thefts from the city treasury, he is forced to rely on his hard-earned talent for grifting in order to keep himself out of prison. Through bribery, blackmail, and extortion—the means with which he made his way to the top—he attempts to lift himself from the depths of his own undoing. The Financier is a story of romance, greed, and betrayal that says as much about a single man as it does about the values of an entire society. With a beautifully designed cover and professionally typeset manuscript, this edition of Theodore Dreiser’s The Financier is a classic of American literature reimagined for modern readers.