Fashion And The Consumer Revolution In Contemporary Russia

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Fashion and the Consumer Revolution in Contemporary Russia

Olga Gurova
Fashion and the Consumer Revolution in Contemporary Russia Book PDF

Author : Olga Gurova
Publisher : Routledge
Page : 200 pages
File Size : 44,8 Mb
Release : 2014-10-24
Category : Social Science
ISBN : 9781135020309

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Fashion and the Consumer Revolution in Contemporary Russia by Olga Gurova Pdf

This book explores how clothing consumption has changed in Russia in the past 20 years as capitalism has grown in a postsocialist state, bringing with it a "consumer revolution." It shows how there has been and continues to be a massive change in the fashion retail market and how ideal lifestyles portrayed in glossy magazines and other media have contributed to the consumer revolution, as have shifts in the social structure and everyday life. Overall, the book, which includes the findings of extensive original research, including in-depth interviews with consumers, relates changes in fashion and retail to changing outlooks, identities, and ideologies in Russia more generally. The mentioned changes are also linked to the theoretical concept of fashion formed in postsocialist society.

Russia's Food Revolution

Stephen K. Wegren
Russia s Food Revolution Book PDF

Author : Stephen K. Wegren
Publisher : Routledge
Page : 303 pages
File Size : 48,5 Mb
Release : 2020-09-21
Category : Social Science
ISBN : 9781000178876

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Russia's Food Revolution by Stephen K. Wegren Pdf

This book analyzes the food revolution that has occurred in Russia since the late 1980s, documenting the transformation in systems of production, supply, distribution, and consumption. It examines the dominant actors in the food system; explores how the state regulates food; considers changes in patterns of food trade interactions with other states; and discusses how all this and changing habits of consumption have impacted consumers. It contrasts the grim food situation of 1980s and 1990s with the much better food situation that prevails at present and sets the food revolution in the context of the wider consumer revolution, which has affected fashion, consumer electronics, and other sectors of the economy.

Fashion Meets Socialism

Jukka Gronow,Sergey Zhuravlev
Fashion Meets Socialism Book PDF

Author : Jukka Gronow,Sergey Zhuravlev
Publisher : Suomalaisen Kirjallisuuden Seura
Page : 306 pages
File Size : 55,8 Mb
Release : 2015-08-19
Category : History
ISBN : 9789522227522

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Fashion Meets Socialism by Jukka Gronow,Sergey Zhuravlev Pdf

This book presents, above all, a study of the establishment and development of the Soviet organization and system of fashion industry and design as it gradually evolved in the years after the Second World War in the Soviet Union, which was, in the understanding of its leaders, reaching the mature or last stage of socialism when the country was firmly set on the straight trajectory to its final goal, Communism. What was typical of this complex and extensive system of fashion was that it was always loyally subservient to the principles of the planned socialist economy. This did not by any means indicate that everything the designers and other fashion professionals did was dictated entirely from above by the central planning agencies. Neither did it mean that their professional judgment would have been only secondary to ideological and political standards set by the Communist Party and the government of the Soviet Union. On the contrary, as our study shows, the Soviet fashion professionals had a lot of autonomy. They were eager and willing to exercise their own judgment in matters of taste and to set the agenda of beauty and style for Soviet citizens. The present book is the first comprehensive and systematic history of the development of fashion and fashion institutions in the Soviet Union after the Second World War. Our study makes use of rich empirical and historical material that has been made available for the first time for scientific analysis and discussion. The main sources for our study came from the state, party and departmental archives of the former Soviet Union. We also make extensive use of oral history and the writings published in Soviet popular and professional press.

Russian Style

Julie A. Cassiday
Russian Style Book PDF

Author : Julie A. Cassiday
Publisher : University of Wisconsin Pres
Page : 270 pages
File Size : 46,6 Mb
Release : 2023
Category : History
ISBN : 9780299346706

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Russian Style by Julie A. Cassiday Pdf

In the two decades after the turn of the millennium, Vladimir Putin's control over Russian politics and society grew at a steady pace. As the West liberalized its stance on sexuality and gender, Putin's Russia moved in the opposite direction, remolding the performance of Russian citizenship according to a neoconservative agenda characterized by increasingly exaggerated gender roles. By connecting gendered and sexualized citizenship to developments in Russian popular culture, Julie A. Cassiday argues that heteronormativity and homophobia became a kind of politicized style under Putin's leadership. However, while the multiple modes of gender performativity generated in Russian popular culture between 2000 and 2010 supported Putin's neoconservative agenda, they also helped citizens resist and protest the state's mandate of heteronormativity. Examining everything from memes to the Eurovision Song Contest and self-help literature, Cassiday untangles the discourse of gender to argue that drag, or travesti, became the performative trope par excellence in Putin's Russia. Provocatively, Cassiday further argues that the exaggerated expressions of gender demanded by Putin's regime are best understood as a form of cisgender drag. This smart and lively study provides critical, nuanced analysis of the relationship between popular culture and politics in Russia during Putin's first two decades in power.

Consumer Culture, Branding and Identity in the New Russia

Graham H.J. Roberts
Consumer Culture Branding and Identity in the New Russia Book PDF

Author : Graham H.J. Roberts
Publisher : Routledge
Page : 248 pages
File Size : 48,8 Mb
Release : 2016-04-14
Category : Business & Economics
ISBN : 9781317936312

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Consumer Culture, Branding and Identity in the New Russia by Graham H.J. Roberts Pdf

As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.

Routledge Handbook on Consumption

Margit Keller,Bente Halkier,Terhi-Anna Wilska,Monica Truninger
Routledge Handbook on Consumption Book PDF

Author : Margit Keller,Bente Halkier,Terhi-Anna Wilska,Monica Truninger
Publisher : Taylor & Francis
Page : 488 pages
File Size : 51,6 Mb
Release : 2017-02-10
Category : Social Science
ISBN : 9781317380900

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Routledge Handbook on Consumption by Margit Keller,Bente Halkier,Terhi-Anna Wilska,Monica Truninger Pdf

Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.

Soviet Consumer Culture in the Brezhnev Era

Natalya Chernyshova
Soviet Consumer Culture in the Brezhnev Era Book PDF

Author : Natalya Chernyshova
Publisher : Routledge
Page : 526 pages
File Size : 46,5 Mb
Release : 2013-06-26
Category : Social Science
ISBN : 9781135046262

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Soviet Consumer Culture in the Brezhnev Era by Natalya Chernyshova Pdf

After decades of turmoil and trauma, the Brezhnev era brought stability and an unprecedented rise in living standards to the Soviet Union, enabling ordinary people to enjoy modern consumer goods on an entirely new scale. This book analyses the politics and economics of the state’s efforts to improve living standards, and shows how mass consumption was often used as an instrument of legitimacy, ideology and modernization. However, the resulting consumer revolution brought its own problems for the socialist regime. Rising well-being and the resulting ethos of consumption altered citizens’ relationship with the state and had profound consequences for the communist project. The book uses a wealth of sources to explore the challenge that consumer modernity was posing to Soviet ‘mature socialism’ between the mid-1960s and the early 1980s. It combines analysis of economic policy and public debates on consumerism with the stories of ordinary people and their attitudes to fashion, Western goods and the home. The book contests the notion that Soviet consumers were merely passive, abused, eternally queuing victims and that the Brezhnev era was a period of ‘stagnation’, arguing instead that personal consumption provided the incentive and the space for individuals to connect and interact with society and the regime even before perestroika. This book offers a lively account of Soviet society and everyday life during a period which is rapidly becoming a new frontier of historical research.

The Consumer Revolution, 1650–1800

Michael Kwass
The Consumer Revolution 1650 1800 Book PDF

Author : Michael Kwass
Publisher : Cambridge University Press
Page : 275 pages
File Size : 46,8 Mb
Release : 2022-02-03
Category : History
ISBN : 9781009234382

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The Consumer Revolution, 1650–1800 by Michael Kwass Pdf

The production, acquisition, and use of consumer goods defines our daily lives, and yet consumerism is seen as increasingly controversial. Movements for sustainable and ethical consumerism are gaining momentum alongside an awareness of how our choices in the marketplace can affect public issues. How did we get here? This volume advances a bold new interpretation of the 'consumer revolution' of the eighteenth century, when European elites, middling classes, and even certain labourers purchased unprecedented quantities of clothing, household goods, and colonial products. Michael Kwass adopts a global perspective that incorporates the expansion of European empires, the development of world trade, and the rise of plantation slavery in the Americas. Kwass analyses the emergence of Enlightenment material cultures, contentious philosophical debates on the morality of consumption, and new forms of consumer activism to offer a fresh interpretation of the politics of consumption in the age of abolitionism and the Atlantic Revolutions.

The SAGE Handbook of Consumer Culture

Olga Kravets,Pauline Maclaran,Steven Miles,Alladi Venkatesh
The SAGE Handbook of Consumer Culture Book PDF

Author : Olga Kravets,Pauline Maclaran,Steven Miles,Alladi Venkatesh
Publisher : SAGE
Page : 766 pages
File Size : 42,8 Mb
Release : 2017-06-24
Category : Business & Economics
ISBN : 9781473998773

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The SAGE Handbook of Consumer Culture by Olga Kravets,Pauline Maclaran,Steven Miles,Alladi Venkatesh Pdf

The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture

Music and Democracy

Marko Kölbl,Fritz Trümpi
Music and Democracy Book PDF

Author : Marko Kölbl,Fritz Trümpi
Publisher : transcript Verlag
Page : 270 pages
File Size : 48,5 Mb
Release : 2021-11-30
Category : Music
ISBN : 9783839456576

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Music and Democracy by Marko Kölbl,Fritz Trümpi Pdf

Music and Democracy explores music as a resource for societal transformation processes. This book provides recent insights into how individuals and groups used and still use music to achieve social, cultural, and political participation and bring about social change. The contributors present outstanding perspectives on the topic: From the promise and myth of democratization through music technology to the use of music in imposing authoritarian, neoliberal or even fascist political ideas in the past and present up to music's impact on political systems, governmental representation, and socio-political realities. The volume further features approaches in the fields of gender, migration, disability, and digitalization.

EU-Russia Relations, 1999-2015

Anna-Sophie Maass
EU Russia Relations 1999 2015 Book PDF

Author : Anna-Sophie Maass
Publisher : Routledge
Page : 200 pages
File Size : 49,8 Mb
Release : 2016-07-15
Category : Political Science
ISBN : 9781317372660

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EU-Russia Relations, 1999-2015 by Anna-Sophie Maass Pdf

This book traces the development of EU-Russia relations in recent years. It argues that a major factor influencing the relationship is the changing internal dynamics of both parties, in Russia’s case an increasingly authoritarian state, in the case of the EU an increasing coherence in its foreign policy as applied to former Soviet countries which Russia regarded as interference in its own sphere. The book considers the impact of conflicts in Kosovo, Chechnya, Georgia and Ukraine, discusses the changing internal situation in both Russia and the EU, including the difficulties in overcoming fragmentation in EU policy-making, and concludes by assessing how the situation is likely to develop.

Migrant Workers in Russia

Anna-Liisa Heusala,Kaarina Aitamurto
Migrant Workers in Russia Book PDF

Author : Anna-Liisa Heusala,Kaarina Aitamurto
Publisher : Taylor & Francis
Page : 162 pages
File Size : 43,7 Mb
Release : 2016-09-13
Category : Business & Economics
ISBN : 9781317328018

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Migrant Workers in Russia by Anna-Liisa Heusala,Kaarina Aitamurto Pdf

Russia has a very large pool of economic migrants, up to 25% of the workforce according to some estimates. Although many migrants, many from former Soviet countries which are now independent, entered Russia legally, they frequently face bureaucratic obstacles to legal employment and Russian citizenship, factors which have led to a very large “shadow economy”. This book presents a comprehensive examination of migrant labour in Russia. It describes the nature of migrant labour, explores the shadow economy and its unfortunate consequences, and discusses the rise of popular sentiment against migrants and the likely impact. The book also sets the Russian experiences of migrant labour in context, comparing the situation in Russia with that in other countries with significant migrant labour workforces.

Corporate Strategy in Post-Communist Russia

Mikhail Glazunov
Corporate Strategy in Post Communist Russia Book PDF

Author : Mikhail Glazunov
Publisher : Routledge
Page : 214 pages
File Size : 45,8 Mb
Release : 2016-05-12
Category : Social Science
ISBN : 9781317352617

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Corporate Strategy in Post-Communist Russia by Mikhail Glazunov Pdf

Russian businesses in the post-Soviet period have been noted for their unusual, sometimes allegedly corrupt, business practices, and for their role in the enrichment of oligarchs. This book, which includes a wide range of case study examples, and which draws on the author’s first-hand experience of running a Russian company, argues that a key to understanding contemporary Russian business is the importance of arbitrage, that is the ability to take advantage of price and cost differentials in different markets. The book argues that the conditions for such arbitrage advantages are often created by businesses which have special links to particular institutions; that arbitrage benefits are not available to all businesses in a sector, thereby providing unfair competitive advantages to some businesses; and that businesses’ overall activities are often distorted by this system. The book includes an analysis of a wide range of different types of arbitrage activities in action.

Russian Aviation, Space Flight and Visual Culture

Vlad Strukov,Helena Goscilo
Russian Aviation Space Flight and Visual Culture Book PDF

Author : Vlad Strukov,Helena Goscilo
Publisher : Taylor & Francis
Page : 296 pages
File Size : 48,5 Mb
Release : 2016-09-13
Category : Social Science
ISBN : 9781317359456

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Russian Aviation, Space Flight and Visual Culture by Vlad Strukov,Helena Goscilo Pdf

Among the many successes of the Soviet Union were inaugural space flight—ahead of the United States—and many other triumphs related to aviation. Aviators and cosmonauts enjoyed heroic status in the Soviet Union, and provided supports of the Soviet project with iconic figures which could be used to bolster the regime’s visions, self-confidence, and the image of itself as forward looking and futuristic. This book explores how the themes of aviation and space flight have been depicted in film, animation, art, architecture, and digital media. Incorporating many illustrations, the book covers a wide range of subjects, including the representations of heroes, the construction of myths, and the relationship between visual art forms and Soviet/Russian culture and society.

Cultural Forms of Protest in Russia

Birgit Beumers,Alexander Etkind,Olga Gurova,Sanna Turoma
Cultural Forms of Protest in Russia Book PDF

Author : Birgit Beumers,Alexander Etkind,Olga Gurova,Sanna Turoma
Publisher : Routledge
Page : 248 pages
File Size : 54,9 Mb
Release : 2017-07-20
Category : Social Science
ISBN : 9781317352631

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Cultural Forms of Protest in Russia by Birgit Beumers,Alexander Etkind,Olga Gurova,Sanna Turoma Pdf

Alongside the Arab Spring, the 'Occupy' anti-capitalist movements in the West, and the events on the Maidan in Kiev, Russia has had its own protest movements, notably the political protests of 2011–12. As elsewhere in the world, these protests had unlikely origins, in Russia’s case spearheaded by the 'creative class'. This book examines the protest movements in Russia. It discusses the artistic traditions from which the movements arose; explores the media, including the internet, film, novels, and fashion, through which the protesters have expressed themselves; and considers the outcome of the movements, including the new forms of nationalism, intellectualism, and feminism put forward. Overall, the book shows how the Russian protest movements have suggested new directions for Russian – and global – politics.