Fashion As Communication

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Fashion as Communication

Malcolm Barnard
Fashion as Communication Book PDF

Author : Malcolm Barnard
Publisher : Routledge
Page : 224 pages
File Size : 53,5 Mb
Release : 2013-10-18
Category : Language Arts & Disciplines
ISBN : 9781136412974

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Fashion as Communication by Malcolm Barnard Pdf

What kinds of things do fashion and clothing say about us? What does it mean to wear Gap or Gaultier, Milletts or Moschino? Are there any real differences between Hip-Hop style and Punk anti-styles? In this fully revised and updated edition, Malcolm Barnard introduces fashion and clothing as ways of communicating and challenging class, gender, sexual and social identities. Drawing on a range of theoretical approaches from Barthes and Baudrillard to Marxist, psychoanalytic and feminist theory, Barnard addresses the ambivalent status of fashion in contemporary culture.

Fashion as Communication

Malcolm Barnard
Fashion as Communication Book PDF

Author : Malcolm Barnard
Publisher : Routledge
Page : 228 pages
File Size : 53,6 Mb
Release : 2013-10-18
Category : Language Arts & Disciplines
ISBN : 9781136413049

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Fashion as Communication by Malcolm Barnard Pdf

What kinds of things do fashion and clothing say about us? What does it mean to wear Gap or Gaultier, Milletts or Moschino? Are there any real differences between Hip-Hop style and Punk anti-styles? In this fully revised and updated edition, Malcolm Barnard introduces fashion and clothing as ways of communicating and challenging class, gender, sexual and social identities. Drawing on a range of theoretical approaches from Barthes and Baudrillard to Marxist, psychoanalytic and feminist theory, Barnard addresses the ambivalent status of fashion in contemporary culture.

Fashion Communication

Teresa Sádaba,Nadzeya Kalbaska,Francesca Cominelli,Lorenzo Cantoni,Marta Torregrosa Puig
Fashion Communication Book PDF

Author : Teresa Sádaba,Nadzeya Kalbaska,Francesca Cominelli,Lorenzo Cantoni,Marta Torregrosa Puig
Publisher : Springer Nature
Page : 336 pages
File Size : 50,9 Mb
Release : 2021-09-20
Category : Business & Economics
ISBN : 9783030813215

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Fashion Communication by Teresa Sádaba,Nadzeya Kalbaska,Francesca Cominelli,Lorenzo Cantoni,Marta Torregrosa Puig Pdf

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

Fashion Marketing and Communication

Olga Mitterfellner
Fashion Marketing and Communication Book PDF

Author : Olga Mitterfellner
Publisher : Routledge
Page : 273 pages
File Size : 47,7 Mb
Release : 2019-11-14
Category : Business & Economics
ISBN : 9780429837166

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Fashion Marketing and Communication by Olga Mitterfellner Pdf

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.

Fashion Branding and Communication

Byoungho Jin,Elena Cedrola
Fashion Branding and Communication Book PDF

Author : Byoungho Jin,Elena Cedrola
Publisher : Springer
Page : 188 pages
File Size : 50,6 Mb
Release : 2017-04-26
Category : Business & Economics
ISBN : 9781137523433

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Fashion Branding and Communication by Byoungho Jin,Elena Cedrola Pdf

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.

Fashion Statements

R. Scapp,B. Seitz
Fashion Statements Book PDF

Author : R. Scapp,B. Seitz
Publisher : Springer
Page : 345 pages
File Size : 42,9 Mb
Release : 2010-12-20
Category : Social Science
ISBN : 9780230115408

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Fashion Statements by R. Scapp,B. Seitz Pdf

While there have been scholarly commentaries on the philosophy of fashion, none yet have attempted to engage fashion on its own hybrid, inflected, and heterogeneous terms. Celebrating the plurality and audacity inherent in its subject, Fashion Statements presents insightful, playful, and accessible essays on the philosophy of fashion.

Fashion Theory

Malcolm Barnard
Fashion Theory Book PDF

Author : Malcolm Barnard
Publisher : Routledge
Page : 244 pages
File Size : 44,8 Mb
Release : 2014-03-26
Category : Design
ISBN : 9781135190002

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Fashion Theory by Malcolm Barnard Pdf

"Books that explain and analyse the nature, production and consumption of fashion are very fashionable at present. Fashion is explained in terms of the body, or fetish, or gender or culture. Slightly less fashionable, it seems, are introductory books on the theories of fashion. All explanations and analyses of fashion presupposed at least one theory (of gender, or class, for example) and all apply some theory to the material they cover, but few take the time to explain those theories. This introduction to fashion theory surveys and contextualises the ways in which a wide range of disciplines (including sociology, cultural studies, anthropology, fashion history, gender studies and cultural history) have used different theoretical approaches to explain, and sometimes to explain away, the astonishing variety, complexity and beauty of fashion. Themes covered include individual, social and gender identity, clothes and the body, the erotic, consumption and communication. This introduction looks at some of the most influential and important theories on fashion bringing to light the presuppositions involved in the things we think and say about fashion."--

Engaging with Fashion

Federica Carlotto,Natalie McCreesh
Engaging with Fashion Book PDF

Author : Federica Carlotto,Natalie McCreesh
Publisher : BRILL
Page : 368 pages
File Size : 42,8 Mb
Release : 2018-11-26
Category : Social Science
ISBN : 9789004382435

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Engaging with Fashion by Federica Carlotto,Natalie McCreesh Pdf

This book is a modern exploration of how we engage with fashion today. Through a series of articles this book shows the ‘ways’ through which we can approach fashion. The articles are organized around the following six sections: marketing, consuming, educating, communicating, embodying and positioning - each with a mix of research approaches and strategies. From sustainability and consumerism to street-style and street-food. From how fashion is taught across the globe to how fashion is communicated through photography and the media. We invite the readers to be curators themselves, and to create their own ‘augmented knowledge’ of fashion, by reading the varied themes in this book. Contributors are Claire Allen, Deidra Arrington, Naomi Braithwaite, Jill Carey, Federica Carlotto, Karen Dennis, Doris Domoszlai, Linsday E. Feeny, Nádia Fernandes, Jacque Lynn Foltyn, Alessia Grassi, Chris Jones, Lan Lan, Peng Liu, Mario Matos Ribeiro, Natalie C. McCreesh, Alex McIntosh, Alice Morin, Nolly Moyssi, Maria Patsalosavvi, Laura Petican, Jennifer Richards, Susanne Schulz, Ines Simoes, Helen Storey, Steve Swindells, Stephen Wigley, Gaye Wilson and Cecilia Winterhalter.

Fashion Communication in the Digital Age

Nadzeya Kalbaska,Teresa Sádaba,Francesca Cominelli,Lorenzo Cantoni
Fashion Communication in the Digital Age Book PDF

Author : Nadzeya Kalbaska,Teresa Sádaba,Francesca Cominelli,Lorenzo Cantoni
Publisher : Springer
Page : 300 pages
File Size : 50,7 Mb
Release : 2019-06-03
Category : Business & Economics
ISBN : 9783030154363

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Fashion Communication in the Digital Age by Nadzeya Kalbaska,Teresa Sádaba,Francesca Cominelli,Lorenzo Cantoni Pdf

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

Firms in the Fashion Industry

Laura Rienda,Lorena Ruiz-Fernández,Lindsey Drylie Carey,Irene García-Medina
Firms in the Fashion Industry Book PDF

Author : Laura Rienda,Lorena Ruiz-Fernández,Lindsey Drylie Carey,Irene García-Medina
Publisher : Springer Nature
Page : 179 pages
File Size : 52,8 Mb
Release : 2021-10-04
Category : Business & Economics
ISBN : 9783030762551

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Firms in the Fashion Industry by Laura Rienda,Lorena Ruiz-Fernández,Lindsey Drylie Carey,Irene García-Medina Pdf

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.

The Psychology of Fashion

Carolyn Mair
The Psychology of Fashion Book PDF

Author : Carolyn Mair
Publisher : Routledge
Page : 151 pages
File Size : 50,6 Mb
Release : 2018-04-09
Category : Psychology
ISBN : 9781317217626

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The Psychology of Fashion by Carolyn Mair Pdf

The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours. With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.

Fashion Theory

Malcolm Barnard
Fashion Theory Book PDF

Author : Malcolm Barnard
Publisher : Routledge
Page : 860 pages
File Size : 51,8 Mb
Release : 2020-08-03
Category : Business & Economics
ISBN : 9781351583657

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Fashion Theory by Malcolm Barnard Pdf

This thoroughly revised and updated edition of Fashion Theory: A Reader brings together and presents a wide range of essays on fashion theory that will engage and inform both the general reader and the specialist student of fashion. From apparently simple and accessible theories concerning what fashion is to seemingly more difficult or challenging theories concerning globalisation and new media, this collection contextualises different theoretical approaches to identify, analyse and explain the remarkable diversity, complexity and beauty of what we understand and experience every day as fashion and clothing. This second edition contains entirely new sections on fashion and sustainability, fashion and globalisation, fashion and digital/social media and fashion and the body/prosthesis. It also contains updated and revised sections on fashion, identity and difference, and on fashion and consumption and fashion as communication. More specifically, the section on identity and difference has been updated to include contemporary theoretical debates surrounding Islam and fashion, and LGBT+ communities and fashion and the section on consumption now includes theories of 'prosumption'. Each section has a specialist and dedicated Editor's Introduction which provides essential conceptual background, theoretical contextualisation and critical summaries of the readings in each section. Bringing together the most influential and ground breaking writers on fashion and exposing the ideas and theories behind what they say, this unique collection of extracts and essays brings to light the presuppositions involved in the things we all think and say about fashion. This second edition of Fashion Theory: A Reader is a timeless and invaluable resource for both the general reader and undergraduate students across a range of disciplines including sociology, cultural studies and fashion studies.

Fashion through History

Giovanna Motta
Fashion through History Book PDF

Author : Giovanna Motta
Publisher : Cambridge Scholars Publishing
Page : 561 pages
File Size : 47,6 Mb
Release : 2018-06-11
Category : Design
ISBN : 9781527512122

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Fashion through History by Giovanna Motta Pdf

This collection arises from an international fashion conference held at Sapienza University in Rome, Italy, in May 2015. It is dedicated to one of the main indicators of social change, fashion, analysed within various scientific fields, historical periods, and geographical areas. It offers a comprehensive and detailed analysis of the world of clothes, starting from a historical perspective, religious clothes, and traditional costumes, and then exploring fashion theories and more recent approaches and developments in the media and advertisements. The book analyses the clothing of various cultures, including the Hittite peoples and the less explored fashion of Eastern Europe, and it deals with craft traditions and national costume in different areas, including China, Greece, Romania and Georgia. It also investigates the style of marginalized groups and youth movements and the interpretation of fashion in the studies and writings of sociologists, philosophers and linguists, such as Fausto Squillace and Christian Garve.

Transglobal Fashion Narratives

Anne Peirson-Smith,Joseph Hancock
Transglobal Fashion Narratives Book PDF

Author : Anne Peirson-Smith,Joseph Hancock
Publisher : Intellect (UK)
Page : 0 pages
File Size : 40,8 Mb
Release : 2018
Category : Clothing and dress
ISBN : 1783208449

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Transglobal Fashion Narratives by Anne Peirson-Smith,Joseph Hancock Pdf

Everywhere we look, people are using fashion to communicate self and society--who they are, and where they belong. Transglobal Fashion Narratives presents an international, interdisciplinary analysis of those narratives. Moving from sweatshop to runway, page to screen, camera to blog, and artist to audience, the book examines fashion as a mediated form of content in branding, as a literary and filmic device, and as a personal form of expression by industry professionals, journalists, and bloggers.

Fashion Promotion

Gwyneth Moore
Fashion Promotion Book PDF

Author : Gwyneth Moore
Publisher : Bloomsbury Publishing
Page : 169 pages
File Size : 51,9 Mb
Release : 2021-01-14
Category : Business & Economics
ISBN : 9781350230651

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Fashion Promotion by Gwyneth Moore Pdf

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.