First Concept Then Design Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of First Concept Then Design book. This book definitely worth reading, it is an incredibly well-written.
Let's your creativity shine everywhere you go. This cool design sketchbook will be your mobile studio where you can initiate your projects, write down any inspiration, do the cityscape sketches, create architectural drawings or take note of your daily tasks, anywhere and anytime. With the 6x9 inches in size, it is portable and easy to put in your bag. It will also be a perfect gift for those architect students, professors, and those men and women who are passionate about architecture. Product Features: Blank dot grid papers 100 pages High-quality and nice design cover High-quality papers
Good or bad level design can make or break any game, so it is surprising how little reference material exists for level designers. Beginning level designers have a limited understanding of the tools and techniques they can use to achieve their goals, or even define them. This book is the first to use a conceptual and theoretical foundation to build
Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com
Understanding by Design by Grant P. Wiggins,Jay McTighe Pdf
What is understanding and how does it differ from knowledge? How can we determine the big ideas worth understanding? Why is understanding an important teaching goal, and how do we know when students have attained it? How can we create a rigorous and engaging curriculum that focuses on understanding and leads to improved student performance in today's high-stakes, standards-based environment? Authors Grant Wiggins and Jay McTighe answer these and many other questions in this second edition of Understanding by Design. Drawing on feedback from thousands of educators around the world who have used the UbD framework since its introduction in 1998, the authors have greatly revised and expanded their original work to guide educators across the K-16 spectrum in the design of curriculum, assessment, and instruction. With an improved UbD Template at its core, the book explains the rationale of backward design and explores in greater depth the meaning of such key ideas as essential questions and transfer tasks. Readers will learn why the familiar coverage- and activity-based approaches to curriculum design fall short, and how a focus on the six facets of understanding can enrich student learning. With an expanded array of practical strategies, tools, and examples from all subject areas, the book demonstrates how the research-based principles of Understanding by Design apply to district frameworks as well as to individual units of curriculum. Combining provocative ideas, thoughtful analysis, and tested approaches, this new edition of Understanding by Design offers teacher-designers a clear path to the creation of curriculum that ensures better learning and a more stimulating experience for students and teachers alike.
Managing New Product Innovation by B. Jerrard,R. Newport,Trueman Pdf
New product design and development is often the result of personal vision. Harnessing this often requires a special receptiveness and enthusiasm at all levels of an organization, which serves to unlock potential and can turn the entire organizational pyramid upside-down. It is particularly important to understand and develop those aspects of design which can be constructively employed by designers in a strategic alliance with management and research.; The papers in this volume result from the conference of the Design Society held at the University of Central England in September 1998. They show how design-led product development has worked in a range of industries, from engineering through to design and management consultancy. Not only practitioners but also students of industrial design and management should find this a valuable contribution to the subject.
Tools For Chemical Product Design by Mariano Martín Martín,Mario R. Eden,Nishanth G. Chemmangattuvalappil Pdf
Tools for Chemical Product Design: From Consumer Products to Biomedicine describes the challenges involved in systematic product design across a variety of industries and provides a comprehensive overview of mathematical tools aimed at the design of chemical products, from molecular design to customer products. Chemical product design has become increasingly important over the past decade and includes a wide range of sectors including gasoline additives and blends in the petroleum industry, active ingredients and excipients in the pharmaceutical industry, and a variety of consumer products and specialty chemicals. Traditionally, such products have been designed through trial and error methods, which not only are time-consuming, but more importantly only provide limited knowledge that can be translated into next generation products. Features an impressive collection of contributions from leading researchers in the field Presents the latest tools available across a variety of industries Describes the challenges involved in systematic product design as well as the latest methods for solving such problems Covers a wide range of sectors including gasoline additives and blends in the petroleum industry, active ingredients and excipients in the pharmaceutical industry, and a variety of consumer products and specialty chemicals
Manufacturing Cost Policy Deployment (MCPD) and Methods Design Concept (MDC) by Alin Posteuca,Shigeyasu Sakamoto Pdf
Providing a reasonable level of profitability through productivity is - and will remain - one of the fundamental tasks of the management teams of any production company. Manufacturing Cost Policy Deployment (MCPD) and Methods Design Concept (MDC): The Path to Competitiveness contains two new methodologies to improving the productivity and profitability of production systems that continuously increase competitiveness: Manufacturing Cost Policy Deployment (MCPD) and Methods Design Concept (MDC). Both MCPD and MDC are the result of long-time synthesis and distillation, being implemented successfully, totally or partially, in many companies. The MCPD system, developed by Alin Posteucă, is a manufacturing cost policy aimed at continuous cost improvement through a systemic and systematic approach. The MCPD is a methodology that improves the production flow driven by the need for Manufacturing Cost Improvement (MCI) for both existing and future products through setting targets and means to continuously improve production process productivity for each product family cost. The MDC, developed by Shigeyasu Sakamoto, design the effective manufacturing methods using a tool of engineering steps identifying ideas for increasing productivity called KAIZENSHIRO (improvable value as a target). The MDC results on production methods lead to effectiveness of work measurement for performance (P) and to knowledge and improvement of production control and planning as utilization (U), in order to achieve labor target costs. The combination of MCPD and MDC methodologies can provide a unique approach for the managers who are seeking new ways for increasing productivity and profitability to increase the competitive level of their manufacturing company.
Concept Generation for Design Creativity by Toshiharu Taura,Yukari Nagai Pdf
The concept generation process seems like an intuitional thought: difficult to capture and perform, although everyone is capable of it. It is not an analytical process but a synthetic process which has yet to be clarified. Furthermore, new research methods for investigating the concept generation process—a very difficult task since the concept generation process is driven by inner feelings deeply etched in the mind—are necessary to establish its theory and methodology. Concept Generation for Design Creativity – A Systematized Theory and Methodology presents the concept generation process both theoretically and methodologically. Theoretically, the concept generation process is discussed by comparing metaphor, abduction, and General Design Theory from the notions of similarities and dissimilarities. Analogy, blending, and integration by thematic relation have been explained methodologically. So far, these theories and methods have been discussed independently, and the relations among them have not been clarified. Two newly developed research methods to investigate the concept generation process are clearly explained: the explanation-based protocol analysis and constructive simulation. By reading Concept Generation for Design Creativity – A Systematized Theory and Methodology, students, researchers and lecturers in design disciplines (including engineering design, industrial design, software design, CHI, design education, and cognitive science ) can obtain a clear picture of the advanced research findings and the outline of the theories and methods for concept generation. Furthermore, readers are expected to achieve the competence to generate new concepts.
Concept Research in Food Product Design and Development by Howard R. Moskowitz,Sebastiano Porretta,Matthias Silcher Pdf
Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called “fuzzy front end.” Concept Research in Food Product Design and Development remedies this inattention to product concepts by providing a unique treatment of concepts for the business professional as well as for research scientists. The book begins with simple principles of concepts, moves forward to methods for testing concepts, and then on to more substantive areas such as establishing validity, testing internationally and with children, creating databases, and selling in new methods for concept testing. The book combines a “how to” business book with a detailed treatment of the different facets of concept research. As such, the book represents a unique contribution to business applications in food, and consumer research methods. The book is positioned specifically for foods, to maintain a focus on a coherent set of topics. Concept Research in Food Product Design and Development appeals to a wide variety of audiences: R&D, marketing, sensory analysts, and universities alike. Corporate R&D professionals will learn how to create strong concepts. Marketers will recognize how concepts are at the heart of their business. Sensory analysts will find the book a natural extension of their interest in product features. University students will understand how concept research is a critical part of the “consumer-connection.” Concept Research in Food Product Design and Development is the definitive, innovative text in describing how to create, analyze, and capitalize upon new product concepts.
The concept "Designerly Ways of Knowing" emerged in the late 1970s alongside new approaches in design education. This book is a unique insight into expanding discipline area with important implications for design research, education and practice.
Product Concept Design by Turkka Kalervo Keinonen,Roope Takala Pdf
Product Concept Design has been written by a collection of researchers and practising designers from leading companies such as Nokia and Volvo. The book explains the process of conceptual design of new manufactured products and shows how the principles involved are employed in real examples of consumer products from some of the world’s most important corporations detailed by the designers themselves. The book will be bought by designers and managers in industry, as well as lecturers in design and design engineering and their students.
Advertising Concept Book 3E: Think Now, Design Later (Third) by Pete Barry Pdf
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.
Conceptual Aircraft Design by Ajoy Kumar Kundu,Mark A. Price,David Riordan Pdf
Provides a Comprehensive Introduction to Aircraft Design with an Industrial Approach This book introduces readers to aircraft design, placing great emphasis on industrial practice. It includes worked out design examples for several different classes of aircraft, including Learjet 45, Tucano Turboprop Trainer, BAe Hawk and Airbus A320. It considers performance substantiation and compliance to certification requirements and market specifications of take-off/landing field lengths, initial climb/high speed cruise, turning capability and payload/range. Military requirements are discussed, covering some aspects of combat, as is operating cost estimation methodology, safety considerations, environmental issues, flight deck layout, avionics and more general aircraft systems. The book also includes a chapter on electric aircraft design along with a full range of industry standard aircraft sizing analyses. Split into two parts, Conceptual Aircraft Design: An Industrial Approach spends the first part dealing with the pre-requisite information for configuring aircraft so that readers can make informed decisions when designing vessels. The second part devotes itself to new aircraft concept definition. It also offers additional analyses and design information (e.g., on cost, manufacture, systems, role of CFD, etc.) integral to conceptual design study. The book finishes with an introduction to electric aircraft and futuristic design concepts currently under study. Presents an informative, industrial approach to aircraft design Features design examples for aircraft such as the Learjet 45, Tucano Turboprop Trainer, BAe Hawk, Airbus A320 Includes a full range of industry standard aircraft sizing analyses Looks at several performance substantiation and compliance to certification requirements Discusses the military requirements covering some combat aspects Accompanied by a website hosting supporting material Conceptual Aircraft Design: An Industrial Approach is an excellent resource for those designing and building modern aircraft for commercial, military, and private use.