Concept Generation For Design Creativity

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Concept Generation for Design Creativity

Toshiharu Taura,Yukari Nagai
Concept Generation for Design Creativity Book PDF

Author : Toshiharu Taura,Yukari Nagai
Publisher : Springer Science & Business Media
Page : 175 pages
File Size : 51,8 Mb
Release : 2012-07-26
Category : Technology & Engineering
ISBN : 9781447140818

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Concept Generation for Design Creativity by Toshiharu Taura,Yukari Nagai Pdf

The concept generation process seems like an intuitional thought: difficult to capture and perform, although everyone is capable of it. It is not an analytical process but a synthetic process which has yet to be clarified. Furthermore, new research methods for investigating the concept generation process—a very difficult task since the concept generation process is driven by inner feelings deeply etched in the mind—are necessary to establish its theory and methodology. Concept Generation for Design Creativity – A Systematized Theory and Methodology presents the concept generation process both theoretically and methodologically. Theoretically, the concept generation process is discussed by comparing metaphor, abduction, and General Design Theory from the notions of similarities and dissimilarities. Analogy, blending, and integration by thematic relation have been explained methodologically. So far, these theories and methods have been discussed independently, and the relations among them have not been clarified. Two newly developed research methods to investigate the concept generation process are clearly explained: the explanation-based protocol analysis and constructive simulation. By reading Concept Generation for Design Creativity – A Systematized Theory and Methodology, students, researchers and lecturers in design disciplines (including engineering design, industrial design, software design, CHI, design education, and cognitive science ) can obtain a clear picture of the advanced research findings and the outline of the theories and methods for concept generation. Furthermore, readers are expected to achieve the competence to generate new concepts.

Basics Graphic Design 03: Idea Generation

Neil Leonard,Gavin Ambrose
Basics Graphic Design 03 Idea Generation Book PDF

Author : Neil Leonard,Gavin Ambrose
Publisher : Bloomsbury Publishing
Page : 200 pages
File Size : 43,7 Mb
Release : 2017-07-13
Category : Design
ISBN : 9781350034082

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Basics Graphic Design 03: Idea Generation by Neil Leonard,Gavin Ambrose Pdf

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

Creativity, Design Thinking and Interdisciplinarity

Frédéric Darbellay,Zoe Moody,Todd Lubart
Creativity Design Thinking and Interdisciplinarity Book PDF

Author : Frédéric Darbellay,Zoe Moody,Todd Lubart
Publisher : Springer
Page : 201 pages
File Size : 50,7 Mb
Release : 2017-12-18
Category : Psychology
ISBN : 9789811075247

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Creativity, Design Thinking and Interdisciplinarity by Frédéric Darbellay,Zoe Moody,Todd Lubart Pdf

This book, at the crossroads of creativity, design and interdisciplinary studies, offers an overview of these major trends in scientific research, society, culture and economics. It brings together different approaches and communities around a common reflection on interdisciplinary creative design thinking. This collective effort provides a unique dialogical and convergent space that deals with the challenges and opportunities met by researchers and practitioners working on design thinking, creativity and inter- and transdisciplinarity, or at the interface between these areas.

Modeling Creativity and Knowledge-Based Creative Design

John S. Gero,Mary Lou Maher
Modeling Creativity and Knowledge Based Creative Design Book PDF

Author : John S. Gero,Mary Lou Maher
Publisher : Psychology Press
Page : 366 pages
File Size : 46,9 Mb
Release : 2013-05-13
Category : Psychology
ISBN : 9781134771332

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Modeling Creativity and Knowledge-Based Creative Design by John S. Gero,Mary Lou Maher Pdf

Over the last decade research into design processes utilizing ideas and models drawn from artificial intelligence has resulted in a better understanding of design -- particularly routine design -- as a process. Indeed, most of the current research activity directly or indirectly deals only with routine design. Not surprisingly, many practicing designers state that the level of understanding represented by these models is only of mild interest because they fail to embody any ideas about creativity. This volume provides a set of chapters in the areas of modeling creativity and knowledge-based creative design that examines the potential role and form of computer-aided design which supports creativity. It aims to define the state-of-the-art of computational creativity in design as well as to identify research directions. Published at a time when the field of computational creativity in design is still immature, it should influence the directions of growth and assist the field in reaching maturity.

Design Creativity 2010

Toshiharu Taura,Yukari Nagai
Design Creativity 2010 Book PDF

Author : Toshiharu Taura,Yukari Nagai
Publisher : Springer Science & Business Media
Page : 323 pages
File Size : 44,8 Mb
Release : 2010-11-04
Category : Technology & Engineering
ISBN : 9780857292247

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Design Creativity 2010 by Toshiharu Taura,Yukari Nagai Pdf

What is ‘design creativity’? It is impossible to answer this question without considering why human beings can – and do – ‘design’. Design creativity is instrumental in not only addressing social problems faced across the world, but also evoking an innate appreciation for beauty and a sense of personal contentment. Design Creativity 2010 comprises advanced research findings on design creativity and perspectives on future directions of design creativity research. The papers included were presented and discussed at the first ICDC (International Conference on Design Creativity), which was held at Kobe, Japan, in 2010. Design Creativity 2010 encourages readers to enhance and expand their activities in the field of design creativity.

Advertising by Design

Robin Landa
Advertising by Design Book PDF

Author : Robin Landa
Publisher : John Wiley & Sons
Page : 745 pages
File Size : 40,5 Mb
Release : 2016-11-08
Category : Design
ISBN : 9781118971062

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Advertising by Design by Robin Landa Pdf

A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. "With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)

Experimental Design Research

Philip Cash,Tino Stanković,Mario Štorga
Experimental Design Research Book PDF

Author : Philip Cash,Tino Stanković,Mario Štorga
Publisher : Springer
Page : 270 pages
File Size : 53,7 Mb
Release : 2016-05-17
Category : Technology & Engineering
ISBN : 9783319337814

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Experimental Design Research by Philip Cash,Tino Stanković,Mario Štorga Pdf

This book presents a new, multidisciplinary perspective on and paradigm for integrative experimental design research. It addresses various perspectives on methods, analysis and overall research approach, and how they can be synthesized to advance understanding of design. It explores the foundations of experimental approaches and their utility in this domain, and brings together analytical approaches to promote an integrated understanding. The book also investigates where these approaches lead to and how they link design research more fully with other disciplines (e.g. psychology, cognition, sociology, computer science, management). Above all, the book emphasizes the integrative nature of design research in terms of the methods, theories, and units of study—from the individual to the organizational level. Although this approach offers many advantages, it has inherently led to a situation in current research practice where methods are diverging and integration between individual, team and organizational understanding is becoming increasingly tenuous, calling for a multidisciplinary and transdiscipinary perspective. Experimental design research thus offers a powerful tool and platform for resolving these challenges. Providing an invaluable resource for the design research community, this book paves the way for the next generation of researchers in the field by bridging methods and methodology. As such, it will especially benefit postgraduate students and researchers in design research, as well as engineering designers.

The Design Thinking Quick Start Guide

Isabell Osann,Lena Mayer,Inga Wiele
The Design Thinking Quick Start Guide Book PDF

Author : Isabell Osann,Lena Mayer,Inga Wiele
Publisher : John Wiley & Sons
Page : 144 pages
File Size : 51,8 Mb
Release : 2020-02-11
Category : Business & Economics
ISBN : 9781119679899

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The Design Thinking Quick Start Guide by Isabell Osann,Lena Mayer,Inga Wiele Pdf

A brief, beautiful introduction to Design Thinking that inspires business creativity and innovative solutions The Design Thinking Quick Start Guide: A 6-Step Process for Generating and Implementing Creative Solutionsshows you how you and your team can become more creative. This book presents methods you can use to innovate playfully and enjoyably. The Design Thinking Quick Start Guide is full of practical tools and activities, like the 6-3-5 method of brainstorming, to help you and your team get creative. For each of the six steps in the design thinking process, the authors offer two warm-ups that get teams ready to contribute and arrive at innovative solutions. Spur innovation with checklists for brainstorming and implementation Learn how to generate new ideas Lead your team in a proven process for doing creative work Whether you’re new to design thinking or experienced, the clearly outlined steps in this guide will inspire you to create and implement great ideas.

Creative Design Engineering

Toshiharu Taura
Creative Design Engineering Book PDF

Author : Toshiharu Taura
Publisher : Academic Press
Page : 194 pages
File Size : 40,6 Mb
Release : 2016-03-30
Category : Technology & Engineering
ISBN : 9780128042670

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Creative Design Engineering by Toshiharu Taura Pdf

Creative Design Engineering: Introduction to an Interdisciplinary Approach presents the latest information on a field that has traditionally been primarily concerned with how to make things. However, as technology has advanced, and we have no shortage of things, a new challenge for today’s engineers is what to make. In tackling this, our approaches to engineering design have come under the spotlight. This book presents solutions to this topic in different sections that highlight the basic concerns associated with innovation. First, design is considered a kind of universal human act. Second, it is an interdisciplinary approach that brings together perspectives from fields such as cognitive science and science of knowledge is adopted. Third, the scope of the discussion also includes the process of creating an initial idea for a new product (called the pre-design phase), as well as the use of the product in society (the post-design phase). Design engineers and researchers in engineering design will find this a user-friendly route to understanding the importance of creativity to engineering and how to implement new techniques to improve design outcomes. The book has been translated from the original Japanese book titled Sozo Dezain Kogaku [Creative Design Engineering] (published by the University of Tokyo Press 2014). Draws on research in industrial design, art, and cognitive science to present a concept of creativity which breaks free of traditional engineering thinking Deconstructs design as a human activity to increase our understanding, helping us create outstanding engineering projects and systems Includes discussion points to help the reader not only explore the concepts in the book, but also apply them to their own design contexts

Style and Creativity in Design

Chiu-Shui Chan
Style and Creativity in Design Book PDF

Author : Chiu-Shui Chan
Publisher : Springer
Page : 331 pages
File Size : 44,7 Mb
Release : 2015-03-09
Category : Technology & Engineering
ISBN : 9783319140179

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Style and Creativity in Design by Chiu-Shui Chan Pdf

This book looks at causative reasons behind creative acts and stylistic expressions. It explores how creativity is initiated by design cognition and explains relationships between style and creativity. The book establishes a new cognitive theory of style and creativity in design and provides designers with insights into their own cognitive processes and styles of thinking, supporting a better understanding of the qualities present in their own design. An explanation of the nature of design cognition begins this work, with a look at how design knowledge is formulated, developed, structured and utilized, and how this utilization triggers style and creativity. The author goes on to review historical studies of style, considering a series of psychological experiments relating to the operational definition, degree, measurement, and creation of style. The work conceptually summarizes the recognition of individual style in products, as well as the creation of such styles as a process before reviewing studies on creativity from various disciplines, presenting case studies and reviewing works by master architects. Readers will discover how creativity is initiated by design cognition. A summary of the correlations between creativity and style, expressed as a conceptual formula describing the cognitive phenomenon of style and creativity concludes the work. The ideas presented here are applicable to all design fields, allowing designers to comprehend and improve their design processes to produce creative, stylistically unique products.

Advertising by Design

Robin Landa
Advertising by Design Book PDF

Author : Robin Landa
Publisher : Wiley
Page : 264 pages
File Size : 51,5 Mb
Release : 2019-07-30
Category : Electronic
ISBN : 1119622980

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Advertising by Design by Robin Landa Pdf

A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. "With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)

Managing the Design Process-Concept Development

Terry Stone
Managing the Design Process Concept Development Book PDF

Author : Terry Stone
Publisher : Rockport Publishers
Page : 209 pages
File Size : 50,5 Mb
Release : 2010-07-01
Category : Design
ISBN : 9781610580663

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Managing the Design Process-Concept Development by Terry Stone Pdf

This book illustrates the point where theory meets practice in the design studio environment. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school—it’s learned on the job, making this an invaluable reference for designers.

Advertising by Design

Robin Landa
Advertising by Design Book PDF

Author : Robin Landa
Publisher : John Wiley & Sons
Page : 81 pages
File Size : 43,9 Mb
Release : 2010-12-20
Category : Design
ISBN : 9780470913000

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Advertising by Design by Robin Landa Pdf

Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. "While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans." -- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston "This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising." -- Alan Rado, IADT/Harrington College of Design "The most enlightening textbook on advertising I've ever seen. A must-read for any student of the ad biz." -- Drew Neisser, CEO, Renegade "So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work." -- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon

Design Thinking Research

Christoph Meinel,Larry Leifer
Design Thinking Research Book PDF

Author : Christoph Meinel,Larry Leifer
Publisher : Springer Nature
Page : 349 pages
File Size : 51,8 Mb
Release : 2022-09-07
Category : Business & Economics
ISBN : 9783031092978

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Design Thinking Research by Christoph Meinel,Larry Leifer Pdf

Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works. The participating researchers have identified metrics, developed models, and conducted studies, which are featured in this book, and in the previous volumes of this series. This volume provides readers with tools to bridge the gap between research and practice in design thinking with varied real world examples. Several different approaches to design thinking are presented in this volume. Acquired frameworks are leveraged to understand design thinking team dynamics. The contributing authors lead the reader through new approaches and application fields and show that design thinking can tap the potential of digital technologies in a human-centered way. It also presents new ideas in neurodesign from Stanford University and the Hasso Plattner Institute in Potsdam, inviting the reader to consider newly developed methods and how these insights can be applied to different domains. Design thinking can be learned. It has a methodology that can be observed across multiple settings and accordingly, the reader can adopt new frameworks to modify and update existing practice. The research outcomes compiled in this book are intended to inform and provide inspiration for all those seeking to drive innovation – be they experienced design thinkers or newcomers.

The Idea Agent

Jonas Michanek,Andréas Breiler
The Idea Agent Book PDF

Author : Jonas Michanek,Andréas Breiler
Publisher : Routledge
Page : 197 pages
File Size : 48,6 Mb
Release : 2013-07-18
Category : Business & Economics
ISBN : 9781135928254

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The Idea Agent by Jonas Michanek,Andréas Breiler Pdf

The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.