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Author : Stanley Morison
Publisher : Unknown
Page : 56 pages
File Size : 44,5 Mb
Release : 1996
Category : Printing
ISBN : 9074372147
First published as an essay in The Fleuron in 1930, First Principles explains the basic ideas of book design, including the classic principles of format, typeface, paper and imposition and composition.
Author : Stanley Morison
Publisher : CUP Archive
Page : 28 pages
File Size : 49,9 Mb
Release : 1936
Category : Printing
ISBN : 8210379456XXX
Author : Jan van Krimpen,John J. P. M. Friedrichs
Publisher : Unknown
Page : 128 pages
File Size : 43,8 Mb
Release : 2014-09
Category : Graphic design (Typography)
ISBN : 1894744357
Author : Ina Saltz
Publisher : Rockport Publishers
Page : 208 pages
File Size : 46,5 Mb
Release : 2019-02-12
Category : Design
ISBN : 9781631596483
Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.
Author : Robin Williams
Publisher : Peachpit Press
Page : 241 pages
File Size : 44,8 Mb
Release : 2014-11-20
Category : Art
ISBN : 9780133966343
For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer’s Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects
Author : Jim Krause
Publisher : New Riders
Page : 656 pages
File Size : 45,8 Mb
Release : 2015-06-06
Category : Art
ISBN : 9780133993721
Get hands on with type in this lesson-based addition to Jim Krause’s popular new Creative Core series on design fundamentals. In Lessons in Typography, you’ll learn the basics of identifying, choosing, and using typefaces and immediately put that knowledge to work through a collection of exercises designed to deepen and expand your typographic skills. After a crash course in type terminology, you’re encouraged to walk the talk with lessons and exercises on creating type-based logos, crafting personal emblems, choosing and using the right fonts for layouts, designing your own fonts, fine-tuning text like a professional, hand lettering, and more. Krause uses practical advice, humor, and page after page of visual examples to give you a complete education in designing with type that you can read in a matter of hours and continue to learn from over the course of your career. In Lessons in Typography, you’ll learn how to: Identify and discuss fonts like a design professional Choose and combine fonts effectively for use in your projects and layouts Create monograms and logos using existing typefaces and custom-built letterforms Modify fonts to meet your design’s specific needs Space letters properly using tracking, kerning, and leading and create eye-pleasing layouts Lessons in Typography is the third book in the New Riders Creative Core series, which provides instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals. Additional titles in the series include Visual Design and Color for Designers.
Author : Elliot Jay Stocks
Publisher : Rockport Publishers
Page : 226 pages
File Size : 53,9 Mb
Release : 2024-04-16
Category : Design
ISBN : 9780760383391
Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type. We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it. Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions. Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today. Featured principles are as diverse as: Characters & Glyphs Font v. Typeface Hierarchy Inclusivity OpenType Pairing type Rhythm Web fonts Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear with the text, and provide elaborations and references. The next page contains visual examples and related graphics to support a deeper understanding of the principle. With Universal Principles of Typography, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Author : Jan Tschichold
Publisher : Univ of California Press
Page : 236 pages
File Size : 52,7 Mb
Release : 2006
Category : Art
ISBN : 0520250125
"Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston
Author : Robert Bringhurst
Publisher : Unknown
Page : 0 pages
File Size : 45,5 Mb
Release : 2019
Category : Book design
ISBN : OCLC:1393442544
The fourth edition, fully revised enlarged and reset in 2012, further updated in 2017. Version 4.3 of the 4th edition (2019) includes many updates; see title page verso for a list of pages.
Author : Kristin Cullen
Publisher : Unknown
Page : 162 pages
File Size : 47,9 Mb
Release : 2012-06
Category : Art
ISBN : 9781592537679
Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Author : John Kane
Publisher : Laurence King Publishing
Page : 220 pages
File Size : 46,6 Mb
Release : 2002
Category : Design
ISBN : 1856692914
A guide full of practical hints to help build the confidence of graphics and typography students. Its aim is to bring the reader to the point where they understand the basic principles of typography and to strengthen the designer's 'eye' through informed, direct observation.
Author : Timothy Samara
Publisher : Rockport Publishers
Page : 273 pages
File Size : 41,5 Mb
Release : 2007-04-01
Category : Design
ISBN : 9781616736361
The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Author : James Craig,Irene Korol Scala
Publisher : Watson-Guptill
Page : 178 pages
File Size : 49,8 Mb
Release : 2012-05-16
Category : Design
ISBN : 9780823085606
The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.
Author : Steven Heller,Louise Fili
Publisher : Thames & Hudson
Page : 352 pages
File Size : 49,8 Mb
Release : 2015-04-28
Category : Electronic
ISBN : 0500291233
Bold, monumental, atmospheric, architectural letters with relief and shadow define great periods of confidence and optimism. Shadows add intrigue and spectacle to otherwise mundane words. And theyre back in style. Drawn from a particularly rich period in the history of shadow type, from the 19th to the mid-20th century, this is the first compilation of popular, rare and forgotten three-dimensional letters from Germany, France, Britain, Italy and the United States, where the best examples were produced. Presented in compact form, with examples from some 300 sources compiled by the leading historian of graphic design, this lively publication, packed full of typographic ideas for any purpose, will amuse, enchant and inspire anyone aiming to impart depth to their design.
Author : Fernand Baudin
Publisher : Ben Uri Gallery & Museum
Page : 152 pages
File Size : 55,8 Mb
Release : 1989
Category : Graphic arts
ISBN : IND:30000100200439