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FOOD RETAIL MARKETING ORGANISED OR UNORGANISED by Dr. Rajesh Gupta, Dr. D.D. Bedia Pdf
This book aimed to discuss various factors associated with retail food marketing along with its constituents. The prospect of food retailers is also attempted to observe and study. The book also described different approaches of retail food marketing from economical point of view.
OECD Food and Agricultural Reviews Agricultural Policies in India by OECD,Indian Council for Research on International Economic Relations Pdf
This report assesses the performance of agricultural and food policy in India and calculates a set of policy indicators providing a comprehensive picture of agricultural support. These indicators, developed by the OECD, are already used regularly in the analysis of the agriculture and food ...
Emerging Issues in Agribusiness Management in India by Dr. S.R. Bhaiya,Dr. John P. Parmar Pdf
This book is a compendium of papers presented in the ‘International Conference on Emerging Global Economic Situation: Impact on Trade and Agribusiness in India’. The book is structured in four parts with thirty four papers. The first part discusses the aspects related to Crop Production and Agriculture Growth, while second part highlights the issues related to Agriculture Marketing and Prices in India. The third part of book presents the important issues related to Credit Income Insurance in India and last part presents innovation and Factors Influencing Sector. This book will be very useful for all those who are interested in issues related to growth of agriculture and allied sectors in our country.
Cross-Cultural Exposure and Connections by Arvind K. Birdie Pdf
This new book explores the recent issue of cross-cultural management from both theoretical and research perspectives. It considers the impact of knowledge, experience, and exposure of cross-cultural differences in developing a global viewpoint and citizenship in the corporate workplace. The volume throws light on the emerging concepts of building global citizens who are willing to think beyond boundaries of place, identity, and category, and to recognize all human beings as their equals while respecting humanity’s inherent diversity. The effective use of cross-cultural teams can provide a source of experience and innovative thinking to enhance the competitive position of organizations. However, cultural differences can interfere with the successful completion of goals in today’s multicultural global business community. To achieve project goals and avoid cultural misunderstandings, managers should be culturally sensitive and promote creativity and motivation through flexible leadership. The chapter authors in this volume look at these challenges by reviewing and conducting empirical studies, roundtables, and focus discussions. The volume tackles a variety of issues, including enterprise resource planning (ERP), talent management, differences in individual work performances, differences in leadership styles, virtual work relationships, and much more. It looks at the challenges in establishing crosscultural workplaces, such as the overcoming significant barriers in multi-cultural project communications and motivating project team members.
The theme of NICOM 2008 being held between January 9 to 11, 2008 is 'Strategies and Trends in Marketing: A New Economy Perspective'. The issues, challenges and dimensions of the emerging scenario are grouped into the following sub-themes. 'Marketing Information System' brings together scholarly contributions on Marketing Research and Analytics, Business Intelligence and Forecasting Tools, Data Mining in Marketing and Decision Support System, Knowledge Management and Environment Sensing for Marketing. The sub-theme 'Value Creation: New Paradigms' has deliberations on Marketing Innovations, Trends in Pricing Strategy, Diffusion of New Products and Marketing Mix Decisions. 'Value Delivery in Marketing' covers topics on Disintermediation, Re-intermediation, Managing Marketing Channels, Logistics and Technology and 3PL and 4PL. 'Managing Marketing Communication' looks at Managing Brands, Changing Face of Advertising, Marketing Communication on Internet, Managing Content and Blogging The New Marketing Tool. 'Marketing Metrics' gets together papers on measuring Performance, Expectations, Customer Satisfaction, Loyalty and Preferences, Awareness, Attitudes and Usage. 'Business Markets in New Economy' looks at Business Integration, Managing Suppliers, E-Marketplaces, Extended Organization and Managing Procurement. 'Marketing and Technology' debates on the issues in Process Automation, Enterprise Resource Planning, Customer Relationship Management, Managing Customer Data Bases, E-commerce and Technology, Customer Information Security, Retail and Technology and Managing Online Services. 'Interdisciplinary Studies' gives a platform for Cross Cultural Studies, Marketing of Financial Services, Marketing of Hospitality and Tourism, Marketing of Healthcare Services, Managing Services, Retail - the Changing Face and Ethical Issues in Marketing. This book is the result of publication of selected works out of over a hundred papers presented at the Conference. It is appropriately titled 'NEW AGE MARKETING: Emerging Realities'. It is divided into four parts in line with the theme and sub-themes of the Conference as follows: Part-A: Marketing and TechnologyPart-B: Value Creation and DeliveryPart-C: Changing Face of MarketingPart-D: Marketing Metrics
Agribusiness Supply Chain Management by N. Chandrasekaran,G. Raghuram Pdf
The agribusiness supply chain includes a number of processes such as supply management, production management, and demand management to customers through a competitive distribution channel. Each step of the way can be plagued with issues such as diversity of production and demand, bulkiness of produce, perishability, and seasonality. Highlighting t
Agriculture and The World Trade Organisation by G. S. Bhalla, Jean-Luc Racine, Frédéric Landy Pdf
The volume offers to the reader a multi-faceted dialogue between noted experts from two major agricultural countries, both founding members of the Word Trade Organisation, each one with different stakes in the great globalisation game. After providing the recent historical background of agricultural policies in India and France, the contributors address burning issues related to market and regulation, food security and food safety, the expected benefits from the WTO and the genuine problems raised by the new forms of international trade in agriculture, including the sensitive question of intellectual property rights in bio-technologies. This informed volume underlines the necessity of moving beyond the North-South divide, in order to address the real challenges of the future.
Trends in Retail Marketing in India by Marri Sreenivasulu Pdf
Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. This excludes direct interface between the manufacturers and institutional buyers such as the government and other bulk customers. Retailing is the last link that connects the individual consumers with the manufacturing and distribution chain. Retail is the fastest growing sector in the Indian economy. Traditional markets are making way for new formats, such as departmental stores, hypermarkets, supermarkets and specialty stores. Western style malls have begun appearing in metros and second-rung cities alike, introducing the Indian consumer to an unparalleled shopping experience. This comparative study focuses on the costumers of Reliance Mart and Big Bazaar with regard to their buying tactics, shopping behavior, expectations, perceptions, satisfaction and brand loyalty.
Organized Retail in India by Deepali Malhotra & V. K. Malhotra Pdf
Organized retail in India is a decade or so old phenomenon. During the last ten or twelve years, it has progressed well. At the same time, it is facing many problems, challenges, difficulties some are general and others are India specific. The objective of this book is to analyze these problems and discuss future prospects of this sector in India. In addition to problems and prospects, some other important related aspects of organized retailing in India such as politics and organized retail, use of latest technology in organized retail, the impact of organized retail on the Indian economy and unorganized sector, foreign direct investment in organized retail, job and career opportunities in organized retail in India are also included in this work. Broadly, there are six categories of chapters. In the first political and technical category come two chapters that deal with some important and hitherto untouched aspects of organized retail in India such as politics and technology. In the second category are seven chapters on the growth of modern and organized retail in India, its changing faces, its impact on the Indian economy. The third category consists of two chapters that deal with the impact of organized retail on unorganized retail in India. The fourth category also has two chapters on Foreign Direct Investment (FDI) in the organized retail sector in India. Career and job opportunities are the theme of the next two chapters that come under the fifth category. In the sixth and last category are five chapters that explain problems and challenges faced by the organized retail and future prospects of this sector in India. Retailing or retail management is now found a place in the syllabi of MBA programs. Many universities and colleges have initiated new courses in retailing at different levels. Some have started separate and specialized MBA in Retail Management. Pass outs of these programs and courses are providing manpower and human resources to upcoming organized retail outlets like malls, hypermarkets, stores, etc. In other words, the organized retail sector is providing new job and career opportunities to young people. Retailing is emerging a useful and contemporary discipline in Commerce and Management faculties. But one finds a very limited number of books on the organized retail sector in India. The present compendium endeavors to fill this gap. It is hoped that this book will be very useful to the corporate sector involved in the emerging organized retail industry; executives, managers and employees of malls and stores; faculty of educational institutions involved in teaching and students of this new discipline.
Postharvest Quality Assurance of Fruits by Mohammad Shamsher Ahmad,Mohammed Wasim Siddiqui Pdf
This book presents a comprehensive study of the handling of fresh fruits in the developing world from harvesting to the shelf. With annual losses ranging from 30-40% due to lack of knowledge on proper handling practices and value addition, this book's information on postharvest handling and quality testing is crucial for reducing these losses and improving the quality and safety of fresh fruits in these areas. With its added focus on marketing and organized retail aspects, Postharvest Quality Assurance of Fruits: Practical Approaches for Developing Countries covers the entire range of fruit handling, from transportation and packaging to quality assessment and commercial preparation. In presenting a fully comprehensive outline of the factors affecting postharvest quality and marketability of fruits, this work lays the foundation for understanding the proper storage, transportation and packaging methods to prevent losses and increase quality. With its study of prevailing marketing systems, supply chains and retail methods, the book presents the complete picture for the postharvest handling of fruits in the developing world.
