From Concept To Customer

Author : Phil Baker
Publisher : FT Press
Page : 193 pages
File Size : 42,8 Mb
Release : 2008-10-22
Category : Business & Economics
ISBN : 9780137151875

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From Concept to Consumer by Phil Baker Pdf

In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Baker’s product successes range from Apple’s PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. You’ll discover what makes a winning product, and why great ideas are just 5% of the process...the easiest 5%! You’ll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding “feature creep,” prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. After you’ve delivered your first breakthrough product, Baker shows how to follow up with another winner! Optimize your entire product development process Make everything work together seamlessly: from planning and engineering through distribution and marketing Get breakthrough industrial design without overpaying for it Deliver products that create a powerful emotional bond with your customer Time product delivery for maximum competitive advantage Make sure you don’t reach your market too late—or too early, either Leverage Asian manufacturing without falling victim to its pitfalls Successfully coordinate even the most complex worldwide product delivery programs

Author : Michael J. Termini
Publisher : Society of Manufacturing Engineers
Page : 480 pages
File Size : 47,8 Mb
Release : 2009
Category : Business & Economics
ISBN : 9780872638617

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From Concept to Customer by Michael J. Termini Pdf

This book offers a comprehensive perspective of project management, covering the concept-to-customer cycle of complex strategic projects. It provides readers with the explanations of portfolio and pipeline management techniques, project planning tools, risk management tools, contingency planning, trade-off analyses, and leadership techniques.

Author : Marie R. Barrett
Publisher : Unknown
Page : 56 pages
File Size : 51,6 Mb
Release : 1995
Category : Industrial minerals
ISBN : UOM:39015041537435

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From Concept to Customer by Marie R. Barrett Pdf

Author : Gini Stephens Frings
Publisher : Unknown
Page : 406 pages
File Size : 52,5 Mb
Release : 1999
Category : Design
ISBN : 0130806412

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Fashion by Gini Stephens Frings Pdf

Organized according to the product development and marketing process accepted in the fashion industry, the new edition of this introductory text follows products from design concept through to consumer purchase. This complete coverage includes a complete description of global influences on the entire fashion industry.

Author : Virginia Grose
Publisher : Bloomsbury Publishing
Page : 186 pages
File Size : 46,9 Mb
Release : 2011-12-28
Category : Business & Economics
ISBN : 9782940447398

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Basics Fashion Management 01: Concept to Customer by Virginia Grose Pdf

Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.

Author : V. Kumar,Werner Reinartz
Publisher : Springer Science & Business Media
Page : 399 pages
File Size : 46,8 Mb
Release : 2012-04-30
Category : Business & Economics
ISBN : 9783642201097

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Customer Relationship Management by V. Kumar,Werner Reinartz Pdf

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy. This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM.

Author : Ben Reason,Lavrans Løvlie,Melvin Brand Flu
Publisher : John Wiley & Sons
Page : 214 pages
File Size : 55,8 Mb
Release : 2015-12-14
Category : Business & Economics
ISBN : 9781118988923

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Service Design for Business by Ben Reason,Lavrans Løvlie,Melvin Brand Flu Pdf

A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.

Author : Virginia Grose
Publisher : A&C Black
Page : 186 pages
File Size : 41,5 Mb
Release : 2011-12-01
Category : Design
ISBN : 9782940411849

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Basics Fashion Management 01 by Virginia Grose Pdf

Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates

Author : V. Kumar,Werner Reinartz
Publisher : Springer
Page : 411 pages
File Size : 50,5 Mb
Release : 2018-05-15
Category : Business & Economics
ISBN : 9783662553817

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Customer Relationship Management by V. Kumar,Werner Reinartz Pdf

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.

Author : Jack B. ReVelle,Normand L. Frigon,Harry K. Jackson
Publisher : Van Nostrand Reinhold Company
Page : 484 pages
File Size : 45,8 Mb
Release : 1995
Category : Business & Economics
ISBN : 0442018924

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From Concept to Customer by Jack B. ReVelle,Normand L. Frigon,Harry K. Jackson Pdf

"Repeat business. It's the core of a thriving business. But how do you create loyal customers in a competitive global market where products are often obsolete two years from conception? Listen to the voice of your customers, says Jack ReVelle, and build your entire infrastructure around responding to that voice." "The secret? The Integrated Product and Process Development (IPPD), a cross-functional approach that integrates customer feedback at every juncture. Using this process you will: reduce cycle time from concept to delivery, reduce costs for developing and producing products and services, minimize design changes after design release, and improve quality of products and services, as measured by customer satisfaction." "IPPD enables you to turn products over faster, retiring them at optimum profitability so you can then replace them with newer offerings that are even more responsive to your customers' demands."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Author : Virginia Grose
Publisher : Bloomsbury Publishing
Page : 175 pages
File Size : 42,9 Mb
Release : 2021-02-25
Category : Business & Economics
ISBN : 9781350079670

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A Practical Guide to the Fashion Industry by Virginia Grose Pdf

"Explores the business of fashion, including concept, trend and idea generation, design strategy and product development, retail strategy, supply chains and logistics"--

Author : Lawrence J. Gitman,Carl Mcdaniel,Amit Shah
Publisher : Unknown
Page : 0 pages
File Size : 46,9 Mb
Release : 2023-05-19
Category : Electronic
ISBN : 1998109313

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Introduction to Business by Lawrence J. Gitman,Carl Mcdaniel,Amit Shah Pdf

Author : Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
Publisher : John Wiley & Sons
Page : 320 pages
File Size : 44,7 Mb
Release : 2015-01-28
Category : Business & Economics
ISBN : 9781118968079

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Value Proposition Design by Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith Pdf

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Author : V. Kumar
Publisher : SAGE Publications Pvt. Limited
Page : 0 pages
File Size : 47,8 Mb
Release : 2019-01-17
Category : Business & Economics
ISBN : 8132113403

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Profitable Customer Engagement by V. Kumar Pdf

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.

Author : Gary S. Lynn
Publisher : John Wiley & Sons
Page : 264 pages
File Size : 55,9 Mb
Release : 1989
Category : Business & Economics
ISBN : UOM:39015041010011

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From Concept to Market by Gary S. Lynn Pdf

A complete handbook that guides you through the entire new product innovation process. Explains how to document your idea, evaluate and test it, perform a patent search, complete market research, locate a potential licensee, write a business plan, and raise money--everything you need to know in order to make money from your new product idea.