Fundamentals Of Media Effects

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Fundamentals of Media Effects

Jennings Bryant,Susan Thompson,Bruce W. Finklea
Fundamentals of Media Effects Book PDF

Author : Jennings Bryant,Susan Thompson,Bruce W. Finklea
Publisher : Waveland Press
Page : 425 pages
File Size : 45,8 Mb
Release : 2012-05-03
Category : Language Arts & Disciplines
ISBN : 9781478608196

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Fundamentals of Media Effects by Jennings Bryant,Susan Thompson,Bruce W. Finklea Pdf

Mass medias potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame the media for many of societys problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to-date treatment of the media effects literature. The clear, compelling presentation, illuminated by dozens of new photographs, equips readers with a fundamental understanding of the history, theoretical underpinnings, and current status of media effects researchknowledge that will help them navigate in a media-saturated environment. Several outstanding elements distinguish the Second Edition of Fundamentals of Media Effects. New chapters explore the impact of computer/video games, the effects of the Internet and social networking sites, and the way mobile communication devices have transformed the way we live. An extensive new chapter on childrens educational television describes the considerable body of research that supports positive effects like language development and flexible-thinking skills. Framing studies are covered in a separate chapter where they are distinguished both theoretically and experimentally from agenda setting and priming. Finally, the authors provide overviews of classic and current research studies in an invaluable feature called Research Spotlight, which enable readers to envision how theories translate into research.

Fundamentals of Media Effects

Jennings Bryant,Susan Thompson
Fundamentals of Media Effects Book PDF

Author : Jennings Bryant,Susan Thompson
Publisher : McGraw-Hill Humanities/Social Sciences/Languages
Page : 420 pages
File Size : 49,9 Mb
Release : 2002
Category : Performing Arts
ISBN : UOM:39015073648555

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Fundamentals of Media Effects by Jennings Bryant,Susan Thompson Pdf

Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course. The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.

Fundamentals of Media Effects

Jennings Bryant,Bruce W. Finklea
Fundamentals of Media Effects Book PDF

Author : Jennings Bryant,Bruce W. Finklea
Publisher : Waveland Press
Page : 510 pages
File Size : 53,8 Mb
Release : 2022-12-08
Category : Language Arts & Disciplines
ISBN : 9781478650812

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Fundamentals of Media Effects by Jennings Bryant,Bruce W. Finklea Pdf

Media permeate our lives and are so omnipresent that we take them for granted and overlook their impact. Mobile communication devices, the internet, and social networking sites have transformed the way we live. The media inform us about everything from a polarized electorate to a global pandemic. The potential of media to influence beliefs and behavior is a longstanding topic in media research. This thoroughly revised edition offers an up-to-date look at media effects literature. Fundamentals of Media Effects, 3/e begins with a historical overview of media effects and then covers foundational theories. Research spotlights throughout the text help readers understand how theories translate into specific studies. Understanding the history and theory behind media effects scholarship aids readers in navigating the media-saturated environment. The final section looks at effects in ten key areas: media violence, media sexual content, frightening media content, political communication, health, stereotyping, educational television, video games, the internet, and mobile communication. For more than two decades, the primary goal of Fundamentals of Media Effects has been to present the vitally important topic of media effects in an expansive yet comprehensible format. Compelling discussions include myriad examples from recent scholarship to engage reader interest. Through exploration of mass communication theories and major areas of research, readers develop media literacy skills and become better media consumers and producers.

VFX Fundamentals

Wallace Jackson
VFX Fundamentals Book PDF

Author : Wallace Jackson
Publisher : Apress
Page : 333 pages
File Size : 53,5 Mb
Release : 2016-08-12
Category : Computers
ISBN : 9781484221310

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VFX Fundamentals by Wallace Jackson Pdf

Learn concepts central to visual special effects using the free Black Magic Design Fusion 8.0 software package. This book also provides foundational background information regarding concepts central to digital image compositing, digital video editing, digital illustration, digital painting, 3D, and digital audio in the first six chapters on new media theory, concepts and terminology. This book builds on the foundational concepts of digital image compositing, digital audio, digital video, digital illustration and digital painting. VFX Fundamentals introduces more advanced VFX concepts and pipelines as the chapters progress, covering topics such as flow node compositing, timeline animation, animated polyline masking, bluescreen and greenscreen matte pulling (generation), using Primatte and Fusion 8 Ultra Keyer, motion tracking, 3D rendering and compositing, auxiliary channels, and particle systems and particle physics dynamics, among other topics. “br>What You'll Learn See the new media components (raster, vector, audio, video, rendering) needed for VFX Discover the concepts behind the VFX content production workflow Install and utilize Black Magic Design Fusion 8 and its Visual Programming Language Master the concepts behind resolution, aspect ratio, bit-rate, color depth, layers, alpha, and masking Work with 2D VFX concepts such as animated masking, matte pulling (Primatte V) and motion tracking Harness 3D VFX concepts such as 3D geometry, materials, lighting, animation and auxiliary channels Use advanced VFX concepts such as particle systems animation using real-world physics (forces) Who This Book Is Fordiv SFX artists, VFX artists, video editors, website developers, filmmakers, 2D and 3D animators, digital signage producers, e-learning content creators, game developers, multimedia producers.

Android Studio New Media Fundamentals

Wallace Jackson
Android Studio New Media Fundamentals Book PDF

Author : Wallace Jackson
Publisher : Apress
Page : 152 pages
File Size : 49,5 Mb
Release : 2015-11-27
Category : Computers
ISBN : 9781484298671

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Android Studio New Media Fundamentals by Wallace Jackson Pdf

This book is a brief primer covering concepts central to digital imagery, digital audio and digital illustration using open source software packages such as GIMP, Audacity and Inkscape. These are used for this book because they are free for commercial use. The book builds on the foundational concepts of raster, vector and waves (audio), and gets more advanced as chapters progress, covering what new media assets are best for use with Android Studio as well as key factors regarding the data footprint optimization work process and why it is important. What You Will Learn• What are the primary genres of new media content production• What new media assets Android Studio supports• What are the concepts behind new media content production• How to Install and use GIMP, Inkscape, and Audacity software• How to integrate that software with Android Studio, fast becoming the most popular IDE for Android apps design and development Audience Primary audience includes Android developers, especially game designers/developers and others who need access to multimedia elements. Secondary: multimedia producers, RIA developers, game designers, UI designers, and teachers.

Digital Audio Editing Fundamentals

Wallace Jackson
Digital Audio Editing Fundamentals Book PDF

Author : Wallace Jackson
Publisher : Apress
Page : 151 pages
File Size : 48,5 Mb
Release : 2015-12-16
Category : Computers
ISBN : 9781484216484

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Digital Audio Editing Fundamentals by Wallace Jackson Pdf

This concise book builds upon the foundational concepts of MIDI, synthesis, and sampled waveforms. It also covers key factors regarding the data footprint optimization work process, streaming versus captive digital audio new media assets, digital audio programming and publishing platforms, and why data footprint optimization is important for modern day new media content development and distribution. Digital Audio Editing Fundamentals is a new media mini-book covering concepts central to digital audio editing using the Audacity open source software package which also apply to all of the professional audio editing packages. The book gets more advanced as chapters progress, and covers key concepts for new media producers such as how to maximize audio quality and which digital audio new media formats are best for use with Kindle, Android Studio, Java, JavaFX, iOS, Blackberry, Tizen, Firefox OS, Chrome OS, Opera OS, Ubuntu Touch and HTML5. You will learn: Industry terminology involved in digital audio editing, synthesis, sampling, analysis and processing The work process which comprises a fundamental digital audio editing, analysis, and effects pipeline The foundational audio waveform sampling concepts that are behind modern digital audio publishing How to install, and utilize, the professional, open source Audacity digital audio editing software Concepts behind digital audio sample resolution and sampling frequency and how to select settings How to select the best digital audio data codec and format for your digital audio content application How to go about data footprint optimization, to ascertain which audio formats give the best results Using digital audio assets in computer programming languages and content publishing platforms

Fundamentals of Media Effects

Jennings Bryant,Bruce W. Finklea
Fundamentals of Media Effects Book PDF

Author : Jennings Bryant,Bruce W. Finklea
Publisher : Unknown
Page : 0 pages
File Size : 51,9 Mb
Release : 2022-12-22
Category : Electronic
ISBN : 1478648856

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Fundamentals of Media Effects by Jennings Bryant,Bruce W. Finklea Pdf

Media permeate our lives and are so omnipresent that we take them for granted and overlook their impact. Mobile communication devices, the internet, and social networking sites have transformed the way we live. The media inform us about everything from a polarized electorate to a global pandemic. The potential of media to influence beliefs and behavior is a longstanding topic in media research. This thoroughly revised edition offers an up-to-date look at media effects literature.Fundamentals of Media Effects, 3/e begins with a historical overview of media effects and then covers foundational theories. Research spotlights throughout the text help readers understand how theories translate into specific studies. Understanding the history and theory behind media effects scholarship aids readers in navigating the media-saturated environment. The final section looks at effects in ten key areas: media violence, media sexual content, frightening media content, political communication, health, stereotyping, educational television, video games, the internet, and mobile communication.For more than two decades, the primary goal of Fundamentals of Media Effects has been to present the vitally important topic of media effects in an expansive yet comprehensible format. Compelling discussions include myriad examples from recent scholarship to engage reader interest. Through exploration of mass communication theories and major areas of research, readers develop media literacy skills and become better media consumers and producers.

Fundamentals Of Aquatic Toxicology

Gary M. Rand
Fundamentals Of Aquatic Toxicology Book PDF

Author : Gary M. Rand
Publisher : CRC Press
Page : 1152 pages
File Size : 51,9 Mb
Release : 2020-08-06
Category : Science
ISBN : 9781000162943

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Fundamentals Of Aquatic Toxicology by Gary M. Rand Pdf

This text is divided into three parts. The first part describes basic toxicological concepts and methodologies used in aquatic toxicity testing, including the philosophies underlying testing strategies now required to meet and support regulatory standards. The second part of the book discusses various factors that affect transport, transformation, ultimate distribution, and accumulation of chemicals in the aquatic environment, along with the use of modelling to predict fate.; The final section of the book reviews types of effects or endpoints evaluated in field studies and the use of structure-activity relationships in aquatic toxicology to predict biological activity and physio-chemical properties of a chemical. This section also contains an extensive background of environmental legislation in the USA and within the European Community, and an introduction to hazard/risk assessment with case studies.

Fundamentals and Frontiers of the Josephson Effect

Francesco Tafuri
Fundamentals and Frontiers of the Josephson Effect Book PDF

Author : Francesco Tafuri
Publisher : Springer Nature
Page : 859 pages
File Size : 48,5 Mb
Release : 2019-09-17
Category : Technology & Engineering
ISBN : 9783030207267

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Fundamentals and Frontiers of the Josephson Effect by Francesco Tafuri Pdf

This book provides a comprehensive and up-to-date description of the Josephson effect, a topic of never-ending interest in both fundamental and applied physics. In this volume, world-renowned experts present the unique aspects of the physics of the Josephson effect, resulting from the use of new materials, of hybrid architectures and from the possibility of realizing nanoscale junctions. These new experimental capabilities lead to systems where novel coherent phenomena and transport processes emerge. All this is of great relevance and impact, especially when combined with the didactic approach of the book. The reader will benefit from a general and modern view of coherent phenomena in weakly-coupled superconductors on a macroscopic scale. Topics that have been only recently discussed in specialized papers and in short reviews are described here for the first time and organized in a general framework. An important section of the book is also devoted to applications, with focus on long-term, future applications. In addition to a significant number of illustrations, the book includes numerous tables for comparative studies on technical aspects.

Electrets In Engineering

Vladimir N. Kestelman,Leonid S. Pinchuk,Victor A. Goldade
Electrets In Engineering Book PDF

Author : Vladimir N. Kestelman,Leonid S. Pinchuk,Victor A. Goldade
Publisher : Springer Science & Business Media
Page : 300 pages
File Size : 51,7 Mb
Release : 2000-08-31
Category : Technology & Engineering
ISBN : 0792377540

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Electrets In Engineering by Vladimir N. Kestelman,Leonid S. Pinchuk,Victor A. Goldade Pdf

Recently a new sphere in materials science· has formed which subject is structure and properties of electret materials used in engineering, medicine, biotechnology and other branches. It is characterized by specific methods of experimental investigations based on recording charge transfer, polarization and depolarization of dielectrics and involves original techniques and physico-mathematical aids where notions that exist at the interface of several natural and technical sciences are concentrated. It embraces a vast area of applications mainly in engineering, instrument making, electronics, medical technique, biotechnology, and etc., has a specialized technological base for electric polarization of dielectrics composed of uncommon technological methods, equipment and instrumentation. Apparently, future fundamental investigations in the domain of electret materials science are to be developed at the interface of computer of dielectrics. Elaboration of a simulation, physics and physical chemistry model for electric polarization of solid media with uneven charge density distribution, complicated by surface phenomena, outer electromagnetic, heat, chemical and other effects, presents a grave methodological problem. The simulation of structures in which polarization follows diffusion mechanism of chemically active molecules or their fragments, and the development of calculation methods for polarized charge relaxation and regularities of dielectric nonlinear properties, are the most urgent objectives of current research. Success in bioelectret effect studies is anticipated to result in profound widening of natural science knowledge.

The Fundamentals of Animation

Paul Wells,Samantha Moore
The Fundamentals of Animation Book PDF

Author : Paul Wells,Samantha Moore
Publisher : Bloomsbury Publishing
Page : 216 pages
File Size : 40,5 Mb
Release : 2016-08-11
Category : Computers
ISBN : 9781472575272

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The Fundamentals of Animation by Paul Wells,Samantha Moore Pdf

Packed with examples from classic and contemporary films, The Fundamentals of Animation presents each stage of the animation production process in an engaging visual style, whilst providing an historical and critical context for four core disciplines: drawn/cel; 2D/3D stop-motion; computer generated; and experimental animation. With insightful commentary from leading animators, Wells and Moore also introduce you to the many different career paths open to aspiring animators, from storyboard artist or character designer to VFX artist or writer and director. They also provide you with key tips on producing engaging portfolios and show reels. - Illustrated with over 300 images, including preliminary sketches, frame-by-frame analyses and shots of animators at work. - Now explores the animated documentary genre and the role of visual effects and gaming in contemporary animation. - Features more than 20 interviews with a range of international practitioners including Pete Docter, Director, Monsters, Inc. (2001), Up (2009) and Inside Out (2015). Featured Artists Sarah Cox, ArthurCox Lluis Danti, Media Molecule Pete Docter, Pixar Paul Driessen Eric Fogel Cathal Gaffney, Brown Bag Films Adam Goddard Philip Hunt, STUDIO AKA The Brothers McLeod Bill Plympton Ellen Poon, Industrial Light and Magic Barry Purves Joanna Quinn Chris Randall, Second Home Studios Maureen Selwood Koji Yamamura

Of Poles and Zeros

F. Scherbaum
Of Poles and Zeros Book PDF

Author : F. Scherbaum
Publisher : Springer Science & Business Media
Page : 268 pages
File Size : 53,6 Mb
Release : 2012-12-06
Category : Science
ISBN : 9789401095723

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Of Poles and Zeros by F. Scherbaum Pdf

Digital signal processing has become an integral part of observational seismology. Seismic waveforms and the parameters commonly extracted from them are strongly influenced by the effects of numerous filters, both within the earth and within the recording system. With the advent of numerous software tools for the processing of digital seismograms, seismologists have unprecedented power in extracting information from seismic records. These tools are often based on sophisticated theoretical aspects of digital signal processing which, to be used properly, need to be understood. This book is aimed at observational seismologists and students in geophysics trying to obtain a basic understanding of those aspects of digital signal processing that are relevant to the interpretation of seismograms. It covers the basic theory of linear systems, the design and analysis of simple digital filters, the effect of sampling and A/D conversion, the calculation of `true ground motion', and the effects of seismic recording systems on parameters extracted from digital seismograms. It contains numerous examples and exercises together with their solutions.

Avid Media Composer | First

Avid Technology
Avid Media Composer First Book PDF

Author : Avid Technology
Publisher : Rowman & Littlefield
Page : 263 pages
File Size : 48,8 Mb
Release : 2021-05-07
Category : Music
ISBN : 9781538143834

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Avid Media Composer | First by Avid Technology Pdf

This book familiarizes users with techniques needed to complete an Avid Media Composer | First project. Each Lesson and exercise will focus on a phase of the editing process, starting with organizing media, assembling a sequence, refining a sequence, creating titles and effects, and outputting your program so that others can view it.

Digital Marketing Fundamentals

Marjolein Visser,Berend Sikkenga,Mike Berry
Digital Marketing Fundamentals Book PDF

Author : Marjolein Visser,Berend Sikkenga,Mike Berry
Publisher : Routledge
Page : 809 pages
File Size : 54,5 Mb
Release : 2019-11-04
Category : Business & Economics
ISBN : 9781000035322

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Digital Marketing Fundamentals by Marjolein Visser,Berend Sikkenga,Mike Berry Pdf

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html

Fundamentals of Wireless Communication

David Tse,Pramod Viswanath
Fundamentals of Wireless Communication Book PDF

Author : David Tse,Pramod Viswanath
Publisher : Cambridge University Press
Page : 598 pages
File Size : 53,9 Mb
Release : 2005-05-26
Category : Computers
ISBN : 0521845270

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Fundamentals of Wireless Communication by David Tse,Pramod Viswanath Pdf

This textbook takes a unified view of the fundamentals of wireless communication and explains cutting-edge concepts in a simple and intuitive way. An abundant supply of exercises make it ideal for graduate courses in electrical and computer engineering and it will also be of great interest to practising engineers.