Fusion For Profit

Author : Sharan Jagpal,with the assistance of Shireen Jagpal
Publisher : Oxford University Press
Page : 664 pages
File Size : 42,6 Mb
Release : 2008-09-26
Category : Business & Economics
ISBN : 0199707898

Get Book

Fusion for Profit by Sharan Jagpal,with the assistance of Shireen Jagpal Pdf

The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm's value. The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions. These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T, Coca-Cola, Continental Airlines, General Electric, Home Depot, Southwest Airlines, and Verizon.

Author : Anonim
Publisher : Unknown
Page : 768 pages
File Size : 53,8 Mb
Release : 1985
Category : Power resources
ISBN : UOM:39015026720246

Get Book

Energy Abstracts for Policy Analysis by Anonim Pdf

Author : Bob Rickert
Publisher : AuthorHouse
Page : 245 pages
File Size : 54,5 Mb
Release : 2013-12-31
Category : Self-Help
ISBN : 9781491846612

Get Book

Profit Heroes by Bob Rickert Pdf

Exceptional sales practices have always consisted of both art and science. Profit Heroes delves deeply into sales science as it has evolved since the Great Recession. It is both eye-opening and amazingly powerful. Dont just read it. Study it! Tom Hopkins, author of When Buyers Say No Warning: Everything you know about selling is wrong. Everything you have been taught before today is wrong. This book will upset you. You will have to relearn everything. You will have to learn about a new mindset: a profit mindset. Todd Schnick, CEO of Dreamland Media The first two chapters are absolutely riveting. You read about a salesperson who lost the sale and was devastated. You read about the salesperson who won the sale. Anyone who has sold has felt both of these emotions. But Bob Rickert makes those emotions palpable. Once he hooks you emotionally, he provides the roadmap for winning more and bigger deals. If you want to be seen as a peera businessperson who happens to sellinstead of just another salesperson, Profit Heroes belongs at the top of your must-read list. Chris Lytle, author of The Accidental Salesperson Now, more than ever, salespeople need to understand finance and profitability if they are to sell effectively to the C-suite. Fortunately, Bob Rickert has written an informative and thoroughly enjoyable book that provides a roadmap for salespeople seeking to become Profit Heroes. Using realistic examples, Bob paints a picture of how to sell successfully using executive board language, and contrasts it with the unsuccessful strategy of a firm that takes a different approach. I highly recommend this book to anyone in the sales arena. Dr. Dawn Deeter-Schmelz, professor; director of the National Strategic Selling Institute; J. J. Vanier Distinguished Chair of Relational Selling & Marketing, Kansas State University

Author : Jay Conrad Levinson,Mitch Meyerson
Publisher : Morgan James Publishing
Page : 441 pages
File Size : 55,8 Mb
Release : 2008-08-01
Category : Business & Economics
ISBN : 9781600375262

Get Book

Guerrilla Marketing on the Front Lines by Jay Conrad Levinson,Mitch Meyerson Pdf

A comprehensive guide to creating low-cost, innovative, and unconventional marketing, featuring real-life stories from seasoned experts. Let thirty-five world-class guerrilla marketing coaches teach you their time-tested tactics and strategies for getting new customers and turning them into your most enthusiastic fans! Here is a taste of what you’re going to learn in Guerrilla Marketing on the Front Lines: Dozens of new high impact strategies for reaching and acquiring new customers . . . even on a shoestring budget Cutting edge online tactics designed to cut through the clutter and dramatically increase your visibility and conversion rates The keys to developing high powered Guerrilla partnerships and affiliate programs that will leverage your time and actually make you money while you sleep Are you ready to turn your own prospects into customers and then into raving fans who will buy from you again, and again, and again? Join us on the Front Lines and get ready to launch your own Guerrilla Marketing Attack!

Author : Sedley Taylor
Publisher : Unknown
Page : 236 pages
File Size : 52,7 Mb
Release : 1884
Category : Profit-sharing
ISBN : COLUMBIA:CU56038054

Get Book

Profit-sharing Between Capital and Labour by Sedley Taylor Pdf

Author : Austin Moorhead
Publisher : Hachette Books
Page : 240 pages
File Size : 42,5 Mb
Release : 2020-03-31
Category : Games & Activities
ISBN : 9780316421393

Get Book

Young Guns by Austin Moorhead Pdf

THE FASCINATING INSIDE STORY OF THE QUEST TO BUILD THE WORLD'S MOST AMBITIOUS PROFESSIONAL GAMING LEAGUE--AND THE RACE TO WIN ITS $1,000,000 PRIZE. Welcome to the high-stakes world of esports where shit-talking teenage gamers, billionaire sports franchise owners, and celebrity entrepreneurs are all competing to understand and conquer the fast-emerging future of entertainment. The burgeoning frontier of professional gaming has moved beyond the niche corners of the internet to become a global phenomenon, upending youth viewership for the major sports leagues and opening a generational rift over the nature of "athletics." Soon, professional video game competitions may well be as ingrained in our culture as Monday Night Football. YOUNG GUNS: Obsession, Overwatch, and the Future of Gamingtakes readers behind the scenes of the esports boom and into the lives of the gamers and game changers leading the charge, unfurling a wry, unexpected, and often hilarious narrative about the rise of professional gaming and the business of electronic sports. An avid gamer himself, author Austin Moorhead became fascinated by pro gaming, in particular the Overwatch League (OWL) after sports titans Robert Kraft, Stan Kroenke, and Jeff Wilpon each paid $20 million for a team. At the same time that he began investigating the inner-workings of the league, OWL launched esports into the American mainstream, inking TV deals with ABC and ESPN, selling out NBA stadiums for live competitions, and minting a new version of young pro athletes. Embedding with two top teams in the Overwatch League, the San Francisco Shock and the London Spitfire, as they embark on the inaugural season, Moorhead pulls back the curtain on the grueling practice schedules and spartan lifestyles of the league's most popular players. In addition to the "gamer houses" and competitions in which the pros hone their skills, Moorhead takes readers into the board room of Overwatch-developer Blizzard Entertainment, where entrepreneurs eager to capitalize on youth culture take bets on new esports franchises for tens of millions. The result is a rollicking story about the superstars of the future and the absurd collision of adolescent prodigies and high-stakes industry, an uproarious look at the future of sports and entertainment that is part Bringing Down the House, part Moneyball.

Author : Josh DiPietro
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 44,6 Mb
Release : 2015-08-11
Category : Business & Economics
ISBN : 9781119150497

Get Book

Day Trading Stocks the Wall Street Way by Josh DiPietro Pdf

Avoid bogus trading systems, learn from a real day trader, and make consistent profits day trading stocks Day Trading Stocks the Wall Street Way: A Proprietary Disclosure on Intra-Day Trading and Swing Trading Equities provides a real-world guide to successful day trading, and gives you the tools, techniques, and tested, reliable methods you need to trade like the pros. Written by a seventeen-year day trading veteran, this guide talks you down from the industry hype to give you a realistic grounding in self-discipline, consistency, and patience while teaching you the hard skills you need to have a real chance of success. Avoid losses by swerving from the typical beginner's path of seminars, software, and major brokerage houses, and instead develop the insights that lead to real, long-term profits. With an engaging and humorous tone, the author relates his own experiences and lessons learned to teach you the do's, the don'ts, and the ingredients for success. You'll discover Josh DiPietro's FUSION TRADING SYSTEM—a proven method developed from years of reliability testing. He'll show you how intra-day setups and swing trading setups can be merged to develop a perfect trade. The surest path to failure and tremendous financial loss begins with the over-eager, overly optimistic amateur trader who sees day trading as a quick and easy path to wealth. This book gives you a much more realistic outlook, and the fundamentals you need to make the most of the market. Get an honest perspective on real-world day trading Gain the wisdom of experience and avoid common pitfalls Learn the framework to Josh Dipietro's profitable FUSION TRADING SYSTEM A poorly defined trading approach will cost you more money than you will make, rendering your day trading venture a potentially damaging net loss. Day Trading Stocks the Wall Street Way: A Proprietary Disclosure on Intra-Day Trading and Swing Trading Equities teaches you the avoidance of loss, the discipline, and the transparent strategies of success, so you can play the market to win.

Author : Anonim
Publisher : Unknown
Page : 1652 pages
File Size : 46,9 Mb
Release : 2004
Category : Industries
ISBN : UCSD:31822034043869

Get Book

Japan Company Handbook by Anonim Pdf

Author : Xin Luna Dong,Divesh Srivastava
Publisher : Springer Nature
Page : 178 pages
File Size : 51,9 Mb
Release : 2022-05-31
Category : Computers
ISBN : 9783031018534

Get Book

Big Data Integration by Xin Luna Dong,Divesh Srivastava Pdf

The big data era is upon us: data are being generated, analyzed, and used at an unprecedented scale, and data-driven decision making is sweeping through all aspects of society. Since the value of data explodes when it can be linked and fused with other data, addressing the big data integration (BDI) challenge is critical to realizing the promise of big data. BDI differs from traditional data integration along the dimensions of volume, velocity, variety, and veracity. First, not only can data sources contain a huge volume of data, but also the number of data sources is now in the millions. Second, because of the rate at which newly collected data are made available, many of the data sources are very dynamic, and the number of data sources is also rapidly exploding. Third, data sources are extremely heterogeneous in their structure and content, exhibiting considerable variety even for substantially similar entities. Fourth, the data sources are of widely differing qualities, with significant differences in the coverage, accuracy and timeliness of data provided. This book explores the progress that has been made by the data integration community on the topics of schema alignment, record linkage and data fusion in addressing these novel challenges faced by big data integration. Each of these topics is covered in a systematic way: first starting with a quick tour of the topic in the context of traditional data integration, followed by a detailed, example-driven exposition of recent innovative techniques that have been proposed to address the BDI challenges of volume, velocity, variety, and veracity. Finally, it presents merging topics and opportunities that are specific to BDI, identifying promising directions for the data integration community.

Author : Shanty Abraham
Publisher : Independently Published
Page : 0 pages
File Size : 52,7 Mb
Release : 2024-03-16
Category : Business & Economics
ISBN : 9798882166846

Get Book

From Prospect to Profit by Shanty Abraham Pdf

This book is an essential handbook for achieving synergy between sales and marketing teams, a concept increasingly recognized as critical for accelerating business growth and enhancing profitability. The essence of 'smarketing'-a blend of sales and marketing-suggests a deep dive into strategies that foster a harmonious, goal-oriented partnership between these traditionally siloed functions. The main takeaways are as follows: Redefining the Smarketing Landscape; Deciphering the Customer Odyssey; Crafting a Unified Front; The Art of Smarketing Synergy; Metrics that Matter; Technological Harmonization; Narratives of Success; Navigating the Fusion Challenges; Visioning the Future of Smarketing This guide transcends conventional wisdom by not only advocating for the alignment of sales and marketing but by providing a clear, actionable roadmap for merging these critical functions into a unified force capable of driving unparalleled business outcomes. Its unique perspective is probably rooted in the belief that the future of business success hinges on breaking down historical barriers and fostering a culture of collaboration and shared vision.

Author : United States. Congress. House. Committee on Science and Technology. Subcommittee on Energy Development and Applications
Publisher : Unknown
Page : 418 pages
File Size : 42,6 Mb
Release : 1984
Category : Electronic
ISBN : UOM:39015039072270

Get Book

Fiscal year 1985 Department of Energy authorization by United States. Congress. House. Committee on Science and Technology. Subcommittee on Energy Development and Applications Pdf

Author : Nicolaus A. Berlin
Publisher : Campus Verlag
Page : 150 pages
File Size : 40,6 Mb
Release : 2015-02-09
Category : Business & Economics
ISBN : 9783593503257

Get Book

Animal Spirits Driving Economic Change by Nicolaus A. Berlin Pdf

Mit diesem Buch legt der Wissenschaftler Dr. Nicolaus A. Berlin den Grundstein für eine Wirtschaftstheorie, die auf Motivation und Instinkten fußt. Berlin präsentiert ein neues Konzept wirtschaftlichen Denkens und Handelns, das sich die nicht-rationalen Aspekte unseres Handelns zunutze macht: die Animal Spirits. Er beleuchtet die Auswirkung psychologischer Faktoren auf unser wirtschaftliches Handeln und zeigt, was uns und unsere Ökonomie tatsächlich antreibt, beeinflusst und immer wieder maßgeblich verändert.

Author : Anne C. Leer
Publisher : Financial Times/Prentice Hall
Page : 442 pages
File Size : 53,6 Mb
Release : 1999
Category : Business & Economics
ISBN : UOM:39015048755444

Get Book

Masters of the Wired World by Anne C. Leer Pdf

Over 50 of the world's most important market movers explore the impact the information age has on business, with contributions from renowned leaders such as Bill Gates, Al Gore, Rupert Murdoch, and Peter Cochrane.

Author : United States. Congress. House. Committee on Appropriations. Subcommittee on HUD-Independent Agencies
Publisher : Unknown
Page : 806 pages
File Size : 54,9 Mb
Release : 1987
Category : United States
ISBN : UOM:39015013313716

Get Book

Department of Housing and Urban Development--independent Agencies Appropriations for 1988 by United States. Congress. House. Committee on Appropriations. Subcommittee on HUD-Independent Agencies Pdf

Author : Denise Lee Yohn
Publisher : Unknown
Page : 0 pages
File Size : 43,5 Mb
Release : 2021-01-21
Category : Advertising
ISBN : 1529359120

Get Book

Fusion by Denise Lee Yohn Pdf

"Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them, you create organizational power that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world class brands, Fusion provides you with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing your business"--