G2 Building The Next Generation

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G2: Building the Next Generation

Philip Palaveev
G2 Building the Next Generation Book PDF

Author : Philip Palaveev
Publisher : John Wiley & Sons
Page : 261 pages
File Size : 51,8 Mb
Release : 2017-09-18
Category : Business & Economics
ISBN : 9781119370062

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G2: Building the Next Generation by Philip Palaveev Pdf

Vital guidance to ensuring the future of your firm G2: Building the Next Generation provides financial advisory firms with a clear roadmap to management succession. Based on the author's 17 years of experience with over 1,000 firms, this book provides a systematic process to help you identify, develop, and install the new leadership that will guide your firm's future. Extensive statistical research backs proven strategies for structuring management and succession, overcoming obstacles, selling equity, and more, while expert guidance walks you through the process and warn you of potential pitfalls along the way. A generation of entrepreneurs used their talent and ambition to build an industry; to ensure that their success lives on, those leaders now face the formidable challenge of succession. With the future of your firm at stake, how do you recruit, train, mentor, and develop the next generation of professionals, owners, and leaders? This book shows you how to find the people you need, and develop them into the leadership your firm deserves. Identify and develop future leaders from the pool of existing and upcoming talent Structure management and management succession to ensure successful transition Begin selling equity to your firm's next generation of leaders Learn smart strategies for dealing with setbacks along the way The next generation of leaders will shape the future of your firm, but collectively, they will define the future of the entire advisory industry. Firms who succeed in developing their best talent will continue to thrive—those who fail will be left with a great car, but no driver. Getting this right may be one of the most critical points of your career, and it isn't something that should be left to chance or "gut feeling". G2: Building the Next Generation gives you a solid, grounded, systematic approach for ensuring your firm's long-lived success.

The Ensemble Practice

P. Palaveev
The Ensemble Practice Book PDF

Author : P. Palaveev
Publisher : John Wiley & Sons
Page : 247 pages
File Size : 43,9 Mb
Release : 2012-10-02
Category : Business & Economics
ISBN : 9781118209547

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The Ensemble Practice by P. Palaveev Pdf

A detailed road map for wealth managers who want to build an ensemble firm or team and achieve sustained growth, profitability and high valuations Why do ten percent of wealth management firms grow faster than the rest of the industry, often despite the turbulence of the markets? The answer, according to industry consultant and researcher, P. Palaveev, is that the most successful firms are those which, create and promote a team-based service model that serves as the foundation of their enterprise. Find out how and why a team-based service model can play a decisive role in the future growth and sustained success of your wealth management firm Discover the key factors for building a successful ensemble firm and profit from the best practices top team-based firms employ Profit from the author's years of experience working with the world's top wealth management firms and the data he has compiled as a pre-eminent industry researcher Learn about the various organizational structures, partnership models and career path options and how to put them to work building an ensemble practice Get the lowdown on how the savviest traditional broker-dealer firms have formed dynamic ensemble teams within their organizations and learn of the results they've achieved

Practice Made (More) Perfect

Mark C. Tibergien,Rebecca Pomering
Practice Made More Perfect Book PDF

Author : Mark C. Tibergien,Rebecca Pomering
Publisher : John Wiley & Sons
Page : 342 pages
File Size : 50,7 Mb
Release : 2011-08-09
Category : Business & Economics
ISBN : 9781118019313

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Practice Made (More) Perfect by Mark C. Tibergien,Rebecca Pomering Pdf

A revised and expanded look at how to thrive and prosper in the financial advisory business A new and revised edition of the eye-opening, no-nonsense handbook on managing and growing a financial-advisory business, Practice Made (More) Perfect is packed with industry insight and practical ideas that every leader and manager within a financial advisory practice needs to know in order to get the most out of their business. Regardless of how little time is available or how seriously challenged a firm may be, this book contains the information that can help. The principles of sound management apply to firms of all types, and the tools provided in this book are guaranteed to be applicable under practically any circumstances. Written by industry expert Mark Tibergien, one of the "25 Most Influential" people in the financial services industry A new edition of a bestselling Bloomberg title Includes fresh insight on recent topics, including how advisors responded during the latest meltdown, the implications of the aging advisory profession, the challenges of attracting and keeping both clients and staff, the role of organizational design in a growing business, recent changes in compensation planning and implementation, and key information on leadership and management in today's financial world Many financial advisers run their businesses as if acquiring more clients will solve any and all problems, but without a strategic framework, more clients just lead to more demands and less time to meet them. The truly successful firm will build strategy, structure, and processes that will ultimately translate into increased profits, cash flow, and transferable value.

Deena Katz's Complete Guide to Practice Management

Deena B. Katz
Deena Katz s Complete Guide to Practice Management Book PDF

Author : Deena B. Katz
Publisher : John Wiley & Sons
Page : 369 pages
File Size : 45,8 Mb
Release : 2010-05-13
Category : Business & Economics
ISBN : 9780470885321

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Deena Katz's Complete Guide to Practice Management by Deena B. Katz Pdf

Deena B. Katz, CFP, a preeminent authority on practice management and an internationally recognized financial adviser, presents a comprehensive guide to running a professional financial planning practice. To create this book, Katz updated, revised, and combined her two acclaimed books Deena Katz on Practice Management (1999) and Deena Katz's Tools and Templates for Your Practice (2001). In this newly expanded volume, she presents the essentials on how to help a practice thrive side by side with the tools and templates needed for the everyday operation of your firm. This new volume offers guidance on practice-management issues: setting up an office systems and technology administration and staffing marketing growing as the market changes hanging on to clients for the long term succession planning when the time comes This comprehensive resource provides sample forms, worksheets, templates, letters, brochures, and collateral materials developed and refined by top wealth managers and planners. From keeping the business running well by designing dynamic collateral material, to considering plans for retirement, Deena B. Katz guides advisers through every challenge a financial planning business will face.

Succession Planning for Financial Advisors

David Grau, Sr.
Succession Planning for Financial Advisors Book PDF

Author : David Grau, Sr.
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 49,6 Mb
Release : 2014-06-02
Category : Business & Economics
ISBN : 9781118866429

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Succession Planning for Financial Advisors by David Grau, Sr. Pdf

This book is going to challenge you and everything you think you know about succession planning. For independent advisors, succession planning is quickly becoming the cornerstone to a strategic growth strategy designed to perpetuate their business and their income streams beyond their own lifetime, while providing a multi-generational service platform that attracts and rewards younger advisors. This makes succession planning one of the most, if not the most, important practice management tools in this industry today. As an independent financial advisor, now is the time to address the question of what will happen to your practice and your clients after you “exit the building.” In most cases, the answers are right in front of you. Thankfully, Succession Planning for Financial Advisors: Building an Enduring Business has arrived to transform today’s practices into businesses designed to endure and prosper and serve generations of clients. Learn how to create a “Lifestyle Succession Plan” that can provide a lifetime of income and benefits to the founder even as he/she gradually retires on the job Unlock the power of equity management – the best planning and building tool an independent advisor owns Learn how to attract and retain the best of the next generation to help you build a great business and to support your succession plans and care for your clients and their families Determine precisely when to start a formal succession plan and related continuity plan so that your business can work for you when you need it most Understand why succession planning and selling your business are completely different strategies, but how they can complement each other when used correctly 95% of independent financial service professionals are one owner practices. To the positive, these practices are among the most valuable professional service models in America. But almost all advisors are assembling their practices using the wrong tools – tools borrowed from historically successful, but vastly different models including wirehouses, broker-dealers, and even OSJ’s and branch managers. Revenue sharing, commission splitting and other eat-what-you-kill compensation methods dominate the independent sector and virtually ensure that today’s independent practices, if left unchanged, will not survive the end of their founder’s career. It is time to change course and this book provides the map and the details to help you do just that. For independent practice owners and staff members, advisors who want to transition to independence, as well as accountants, attorneys, coaches and others involved in the financial services space, there are invaluable lessons to be learned from Succession Planning for Financial Advisors. Written by the leading succession planning expert in the financial services industry, former securities regulator, M&A specialist, and founder of the nationally recognized consulting and equity management firm, FP Transitions, David Grau Sr., JD, has created an unmatched resource that will have an enduring and resounding impact on an entire industry.

Success and Succession

Eric Hehman,Jay Hummel,Tim Kochis
Success and Succession Book PDF

Author : Eric Hehman,Jay Hummel,Tim Kochis
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 51,9 Mb
Release : 2015-08-26
Category : Business & Economics
ISBN : 9781119071488

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Success and Succession by Eric Hehman,Jay Hummel,Tim Kochis Pdf

An insightful look at leadership transition from the successor's perspective Success and Succession examines the leadership transition process from the successor's point of view, and outlines the considerations and strategies that lead to a better future for the business. With a focus on practical planning and execution, this insightful guide provides insight into the strategies that smooth the transition and help the new leadership make better business decisions. You'll learn when and how to start planning, who you need on your team, and the obstacles you should anticipate along the way. You'll learn to navigate the uncertainty the process entails, and how to identify opportunities for reciprocal understanding and adopt workable approaches for successful resolution of a multitude of transition issues. Interviews with those at various stages of transition highlight the real-world application of these ideas, and give you an inside look at what worked, what didn't, and what they wish they had thought of. The transition of leadership in an independent, non-public professional service business can be emotional and difficult for everyone. This book gives you a framework for smoothing the process and driving the best possible future of the business. Consider the complexities of succession and transition Balance conflicting dynamics of outgoing and incoming leadership Plan for operational, financial, and emotional obstacles Develop and execute a winning strategy for long term success The transition from founder to successor is far from an academic exercise, and is not linear. Answers are hard to find, and the ebb and flow of the process requires patience, creativity, and willingness to try again. Success and Succession provides a unique strategy for success, from the perspective of incoming leadership.

The Enduring Advisory Firm

Mark C. Tibergien,Kimberly G. Dellarocca
The Enduring Advisory Firm Book PDF

Author : Mark C. Tibergien,Kimberly G. Dellarocca
Publisher : John Wiley & Sons
Page : 202 pages
File Size : 55,9 Mb
Release : 2016-11-03
Category : Business & Economics
ISBN : 9781119108795

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The Enduring Advisory Firm by Mark C. Tibergien,Kimberly G. Dellarocca Pdf

A guide for financial advisors who are ready to embrace new opportunities The Enduring Advisory Firm is a book for the forward-thinking financial advisor. Financial advisement is traditionally a hands-on field, so few in the industry feel threatened by the shifting social and technological landscape. In this book, Mark Tibergien—routinely named one of the most influential people in the financial services world—and Kim Dellarocca make a compelling case for taking a closer look at technology and other big-deal industry trends in order to move the business of financial advice into the next stage of its evolution. Combining a facts-based approach with case studies and examples from the field, The Enduring Advisory Firm will ignite your imagination by demonstrating practical strategies for attracting clients and streamlining operations. Today's smart practice managers are focusing on emerging topics like the needs and expectations of the Millennial generation, mobile and interactive technologies, and growth planning. Responding thoughtfully to these trends, with the help of this book, could propel your financial advising business toward a more successful future. In-depth discussion of trends and forces that you can harness to reshape your financial advisement business Case studies and examples showing how to navigate the most difficult business decisions Innovative ideas for process improvement, more fruitful client interactions, and sustainable growth Tips and insight for attracting Millennial clients and talent by leveraging new technologies The Enduring Advisory Firm will inspire financial advisors, managers, and executives to branch out in ways that will lead to measurable growth. With a newfound focus on the evolution of your business, you might be surprised at where change takes you. In addition to providing RIAs with guidelines to help them succeed, all of the proceeds from this book will support the CFP Board Center for Financial Planning, a national initiative to create a more diverse and financial planning profession so that every American has access to competent and ethical financial planning advice. The Center brings together CFP® professionals, firms, educators, researchers and experts to address profession-wide challenges in the areas of diversity and workforce development, and to build an academic home that offers opportunities for conducting and publishing new research that adds to the financial planning body of knowledge. Learn more at www.CenterforFinancialPlanning.org.

IRC Hacks

Paul Mutton
IRC Hacks Book PDF

Author : Paul Mutton
Publisher : "O'Reilly Media, Inc."
Page : 435 pages
File Size : 41,6 Mb
Release : 2004-07-24
Category : Computers
ISBN : 9781449339449

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IRC Hacks by Paul Mutton Pdf

IRC (Internet Relay Chat) may very well turn out to be the world's most successful hack. In 1988, Jarkko Oikarinen wrote the original IRC program at the University of Oulu, Finland. As he says in his foreword, "IRC started as one summer trainee's programming exercise. A hack grew into a software development project that hundreds of people participated in, and then became a worldwide environment where tens of thousands of people now spend time with each other. I have found many of my friends through IRC and learnt a significant part of my present software engineering knowledge while using and working with IRC. That would not have been possible without learning from code examples and hacks from others".IRC has continued to grow in popularity since its inception. Millions of people from all over the world now use IRC to chat with friends, discuss projects and collaborate on research. With a simple, clearly defined protocol, IRC has become one of the most accessible chat environments, with clients written for a multitude of operating systems. And IRC is more than just a simple chat system it is a network of intercommunicating servers, allowing thousands of clients to connect from anywhere in the world using the IRC protocol.While IRC is easy to get into and many people are happy to use it without being aware of what's happening under the hood, there are those who hunger for more knowledge, and this book is for them. IRC Hacks is a collection of tips and tools that cover just about everything needed to become a true IRC master, featuring contributions from some of the most renowned IRC hackers, many of whom collaborated on IRC, grouping together to form the channel #irchacks on the freenode IRC network (irc.freenode.net).Like all of our Hacks books, there are many different ways to use IRC Hacks. You can read the book from cover to cover, but you might be better served by picking an interesting item from the table of contents and just diving in.If you're relatively new to IRC, you should considering starting with a few hacks from each progressive chapter. Chapter 1 starts you off by showing you how to connect to IRC, while Chapter 2 acquaints you with the everyday concepts you'll need to use IRC effectively. Chapter 3 is all about users and channels, and introduces the first pieces of code. Chapter 4 shows you how to make useful enhancements to IRC clients.Chapter 5 is where you will learn the basics about creating IRC bots, with Chapters 6-12 introducing more complex bots that can be used for logging, servicing communities, searching, announcing, networking, managing channels or simply for having fun. Chapter 13 delves into the IRC protocol in more detail, and Chapter 14 demonstrates some interesting alternative methods for connecting to IRC. Finally, Chapter 15 will move you on to new pastures by showing you how to set up your own IRC server.This book presents an opportunity to learn how IRC works and how to make best use of some of the features that have made it the most successful, most scalable, and most mature chat system on this planet. IRC Hacks delves deep into the possibilities.

Pro Android 4

Satya Komatineni,Dave MacLean
Pro Android 4 Book PDF

Author : Satya Komatineni,Dave MacLean
Publisher : Apress
Page : 1006 pages
File Size : 54,7 Mb
Release : 2012-06-12
Category : Computers
ISBN : 9781430239314

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Pro Android 4 by Satya Komatineni,Dave MacLean Pdf

Pro Android 4 shows you how to build real-world and fun mobile apps using the new Android SDK 4 (Ice Cream Sandwich), which unifies Gingerbread for smartphones, Honeycomb for tablets and augments further with Google TV and more. This Android 4 book updates the best selling Pro Android 3 and covers everything from the fundamentals of building apps for embedded devices, smartphones, and tablets to advanced concepts such as custom 3D components, multi-tasking, sensors/augmented reality, better accessories support and much more. Using the tutorials and expert advice, you'll quickly be able to build cool mobile apps and run them on dozens of Android-based smartphones. You'll explore and use the Android APIs, including those for media and sensors. And you'll check out what's new with Android 4, including the improved user interface across all Android platforms, integration with services, and more. After reading this definitive tutorial and reference, you gain the knowledge and experience to create stunning, cutting-edge Android 4 apps that can make you money, while keeping you agile enough to respond to changes in the future.

Graph Representation Learning

William L. William L. Hamilton
Graph Representation Learning Book PDF

Author : William L. William L. Hamilton
Publisher : Springer Nature
Page : 141 pages
File Size : 53,8 Mb
Release : 2022-06-01
Category : Computers
ISBN : 9783031015885

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Graph Representation Learning by William L. William L. Hamilton Pdf

Graph-structured data is ubiquitous throughout the natural and social sciences, from telecommunication networks to quantum chemistry. Building relational inductive biases into deep learning architectures is crucial for creating systems that can learn, reason, and generalize from this kind of data. Recent years have seen a surge in research on graph representation learning, including techniques for deep graph embeddings, generalizations of convolutional neural networks to graph-structured data, and neural message-passing approaches inspired by belief propagation. These advances in graph representation learning have led to new state-of-the-art results in numerous domains, including chemical synthesis, 3D vision, recommender systems, question answering, and social network analysis. This book provides a synthesis and overview of graph representation learning. It begins with a discussion of the goals of graph representation learning as well as key methodological foundations in graph theory and network analysis. Following this, the book introduces and reviews methods for learning node embeddings, including random-walk-based methods and applications to knowledge graphs. It then provides a technical synthesis and introduction to the highly successful graph neural network (GNN) formalism, which has become a dominant and fast-growing paradigm for deep learning with graph data. The book concludes with a synthesis of recent advancements in deep generative models for graphs—a nascent but quickly growing subset of graph representation learning.

End-to-end Qos Network Design

Tim Szigeti,Christina Hattingh
End to end Qos Network Design Book PDF

Author : Tim Szigeti,Christina Hattingh
Publisher : Cisco Press
Page : 776 pages
File Size : 53,6 Mb
Release : 2005
Category : Computers
ISBN : 1587051761

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End-to-end Qos Network Design by Tim Szigeti,Christina Hattingh Pdf

Best-practice QoS designs for protecting voice, video, and critical data while mitigating network denial-of-service attacks Understand the service-level requirements of voice, video, and data applications Examine strategic QoS best practices, including Scavenger-class QoS tactics for DoS/worm mitigation Learn about QoS tools and the various interdependencies and caveats of these tools that can impact design considerations Learn how to protect voice, video, and data traffic using various QoS mechanisms Evaluate design recommendations for protecting voice, video, and multiple classes of data while mitigating DoS/worm attacks for the following network infrastructure architectures: campus LAN, private WAN, MPLS VPN, and IPSec VPN Quality of Service (QoS) has already proven itself as the enabling technology for the convergence of voice, video, and data networks. As business needs evolve, so do the demands for QoS. The need to protect critical applications via QoS mechanisms in business networks has escalated over the past few years, primarily due to the increased frequency and sophistication of denial-of-service (DoS) and worm attacks. End-to-End QoS Network Design is a detailed handbook for planning and deploying QoS solutions to address current business needs. This book goes beyond discussing available QoS technologies and considers detailed design examples that illustrate where, when, and how to deploy various QoS features to provide validated and tested solutions for voice, video, and critical data over the LAN, WAN, and VPN. The book starts with a brief background of network infrastructure evolution and the subsequent need for QoS. It then goes on to cover the various QoS features and tools currently available and comments on their evolution and direction. The QoS requirements of voice, interactive and streaming video, and multiple classes of data applications are presented, along with an overview of the nature and effects of various types of DoS and worm attacks. QoS best-practice design principles are introduced to show how QoS mechanisms can be strategically deployed end-to-end to address application requirements while mitigating network attacks. The next section focuses on how these strategic design principles are applied to campus LAN QoS design. Considerations and detailed design recommendations specific to the access, distribution, and core layers of an enterprise campus network are presented. Private WAN QoS design is discussed in the following section, where WAN-specific considerations and detailed QoS designs are presented for leased-lines, Frame Relay, ATM, ATM-to-FR Service Interworking, and ISDN networks. Branch-specific designs include Cisco® SAFE recommendations for using Network-Based Application Recognition (NBAR) for known-worm identification and policing. The final section covers Layer 3 VPN QoS design-for both MPLS and IPSec VPNs. As businesses are migrating to VPNs to meet their wide-area networking needs at lower costs, considerations specific to these topologies are required to be reflected in their customer-edge QoS designs. MPLS VPN QoS design is examined from both the enterprise and service provider's perspectives. Additionally, IPSec VPN QoS designs cover site-to-site and teleworker contexts. Whether you are looking for an introduction to QoS principles and practices or a QoS planning and deployment guide, this book provides you with the expert advice you need to design and implement comprehensive QoS solutions.

Pro Android 2

Sayed Hashimi,Satya Komatineni,Dave MacLean
Pro Android 2 Book PDF

Author : Sayed Hashimi,Satya Komatineni,Dave MacLean
Publisher : Apress
Page : 728 pages
File Size : 43,8 Mb
Release : 2010-08-04
Category : Computers
ISBN : 9781430226604

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Pro Android 2 by Sayed Hashimi,Satya Komatineni,Dave MacLean Pdf

Pro Android 2 shows how to build real-world and fun mobile applications using Google's latest Android software development kit. This new edition is updated for Android 2, covering everything from the fundamentals of building applications for embedded devices to advanced concepts such as custom 3D components, OpenGL, and touchscreens including gestures. While other Android development guides simply discuss topics, Pro Android 2 offers the combination of expert insight and real sample applications that work. Discover the design and architecture of the Android SDK through practical examples, and how to build mobile applications using the Android SDK. Explore and use the Android APIs, including those for media and Wi-Fi. Learn about Android 2's integrated local and web search, handwriting gesture UI, Google Translate, and text-to-speech features. Pro Android 2 dives deep, providing you with all the knowledge and techniques you need to build mobile applications ranging from games to Google apps, including add-ons to Google Docs. You'll be able to extend and run the new Google Chrome APIs on the G1, the G2, and other next-generation Google phones and Android-enabled devices.

Aerotropolis

John Kasarda
Aerotropolis Book PDF

Author : John Kasarda
Publisher : Penguin Canada
Page : 480 pages
File Size : 45,7 Mb
Release : 2011-03-01
Category : Political Science
ISBN : 9780143186366

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Aerotropolis by John Kasarda Pdf

Aerotropolis is the groundbreaking account of a development that is transforming the way cities are built and the way business is conducted from Vancouver to Singapore and from Dubai to Denver. John Kasarda invented the term "aerotropolis" to describe the combination of giant airport, planned city, shipping facility, and business hub that will connect the world's economies in the coming phase of globalization. With business writer Greg Lindsay, he draws on a decade's worth of cutting-edge research to offer a visionary look at how the metropolis of the future will change the face of our physical world and the nature of global enterprise. Aerotropolis shows us how to make the most of a phenomenon that is profoundly challenging but that also offers unparalleled opportunities.

Linear Models in Statistics

Alvin C. Rencher,G. Bruce Schaalje
Linear Models in Statistics Book PDF

Author : Alvin C. Rencher,G. Bruce Schaalje
Publisher : John Wiley & Sons
Page : 690 pages
File Size : 51,8 Mb
Release : 2008-01-07
Category : Mathematics
ISBN : 9780470192603

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Linear Models in Statistics by Alvin C. Rencher,G. Bruce Schaalje Pdf

The essential introduction to the theory and application of linear models—now in a valuable new edition Since most advanced statistical tools are generalizations of the linear model, it is neces-sary to first master the linear model in order to move forward to more advanced concepts. The linear model remains the main tool of the applied statistician and is central to the training of any statistician regardless of whether the focus is applied or theoretical. This completely revised and updated new edition successfully develops the basic theory of linear models for regression, analysis of variance, analysis of covariance, and linear mixed models. Recent advances in the methodology related to linear mixed models, generalized linear models, and the Bayesian linear model are also addressed. Linear Models in Statistics, Second Edition includes full coverage of advanced topics, such as mixed and generalized linear models, Bayesian linear models, two-way models with empty cells, geometry of least squares, vector-matrix calculus, simultaneous inference, and logistic and nonlinear regression. Algebraic, geometrical, frequentist, and Bayesian approaches to both the inference of linear models and the analysis of variance are also illustrated. Through the expansion of relevant material and the inclusion of the latest technological developments in the field, this book provides readers with the theoretical foundation to correctly interpret computer software output as well as effectively use, customize, and understand linear models. This modern Second Edition features: New chapters on Bayesian linear models as well as random and mixed linear models Expanded discussion of two-way models with empty cells Additional sections on the geometry of least squares Updated coverage of simultaneous inference The book is complemented with easy-to-read proofs, real data sets, and an extensive bibliography. A thorough review of the requisite matrix algebra has been addedfor transitional purposes, and numerous theoretical and applied problems have been incorporated with selected answers provided at the end of the book. A related Web site includes additional data sets and SAS® code for all numerical examples. Linear Model in Statistics, Second Edition is a must-have book for courses in statistics, biostatistics, and mathematics at the upper-undergraduate and graduate levels. It is also an invaluable reference for researchers who need to gain a better understanding of regression and analysis of variance.

Category Creation

Anthony Kennada
Category Creation Book PDF

Author : Anthony Kennada
Publisher : John Wiley & Sons
Page : 170 pages
File Size : 43,9 Mb
Release : 2019-10-08
Category : Business & Economics
ISBN : 9781119611615

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Category Creation by Anthony Kennada Pdf

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.