Gabay S Copywriters Compendium

Author : J. Jonathan Gabay
Publisher : Routledge
Page : 711 pages
File Size : 51,5 Mb
Release : 2007
Category : Business & Economics
ISBN : 9780750683203

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Gabay's Copywriters' Compendium by J. Jonathan Gabay Pdf

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.

Author : Jonathan Gabay
Publisher : Hodder & Stoughton
Page : 0 pages
File Size : 49,5 Mb
Release : 2010
Category : Advertising copy
ISBN : 1444110926

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Gabay's Copywriting Compendium by Jonathan Gabay Pdf

Packed with inspiring tips, ideas, and descriptions to aid the writing process, this is the reference you want when the pressure's on and the deadline's looming For those who struggle sometimes to write good, creative copy and who are familiar with panicking while sitting in front of a dictionary, a thesaurus, and a computer screen, this compendium is the answer. Writers will find a wealth of help and information, including spelling and grammar advice; a rhyming dictionary; suggested euphemisms; UK vs. U. S. English; common word confusions; lists of idioms, cliches, metaphors, and similes; and advice on how to brainstorm, how to write innovative copy, and how to think creatively. This guide is fully updated to cover copywriting skills for a whole range of media, and its easy-to-read layout will assist copywriters in quickly finding appropriate help.

Author : Anonim
Publisher : Unknown
Page : 710 pages
File Size : 46,8 Mb
Release : 2007
Category : Electronic
ISBN : 128063622X

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Gabay's Copywriters' Compendium by Anonim Pdf

Author : J. Jonathan Gabay
Publisher : Unknown
Page : 709 pages
File Size : 55,9 Mb
Release : 2007
Category : Advertising copy
ISBN : OCLC:958735384

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Gabay's Copywriters' Compendium by J. Jonathan Gabay Pdf

Author : Judah Jonathan Gabay
Publisher : Unknown
Page : 0 pages
File Size : 50,8 Mb
Release : 2007
Category : Electronic
ISBN : OCLC:779887836

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Gabay's Copywriters' Compendium by Judah Jonathan Gabay Pdf

Author : Jonathan Gabay
Publisher : Teach Yourself
Page : 224 pages
File Size : 54,7 Mb
Release : 2010-01-29
Category : Language Arts & Disciplines
ISBN : 9781444129465

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Improve Your Copywriting: Teach Yourself by Jonathan Gabay Pdf

Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Author : J. Jonathan Gabay
Publisher : McGraw-Hill
Page : 336 pages
File Size : 50,5 Mb
Release : 2003-07-28
Category : Reference
ISBN : 0071426574

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Teach Yourself Copywriting by J. Jonathan Gabay Pdf

Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.

Author : J. Jonathan Gabay
Publisher : Mcgraw-hill
Page : 0 pages
File Size : 51,8 Mb
Release : 2011-04-21
Category : Reference
ISBN : 0071769846

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Improve Your Copywriting: A Teach Yourself Guide by J. Jonathan Gabay Pdf

More than 60 million books sold in the Teach Yourself series! From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplines Used as a training tool by the world’s largest professional marketing organization, Improve your Copywriting reveals some of advertising’s greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications. Features: Writing by J. Jonathan Gabay, an award-winning copywriter who is renowned worldwide for his writing and teaching skills Practical exercises, summaries and tips to allow you to practice your skills A practical glossary One, five and ten-minute introductions to key principles to get you started Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience Tests in the book and online to keep track of your progress Quick refreshers to help you remember the key facts

Author : Samuel Blankson
Publisher : Lulu.com
Page : 240 pages
File Size : 55,7 Mb
Release : 2008
Category : Computers
ISBN : 9781905789061

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Search Engine Optimization (Seo) by Samuel Blankson Pdf

This book shows you how to increase your web popularity, page rank, website visitor retention and internet sales through building backlinks, using link exchanges, search engine submissions, directory manual submissions, social media (i.e. RSS, forums, groups, blogging, vlogging, photoblogging, social networking sites (Facebook, MySpace etc), paid inclusion, pay-per-click, paid submissions, banner advertising, banner exchanges, news and PR article submissions, podcasting, doorway pages, referrals, affiliate networks and affiliation, eCourses, eBooks, foreign language search engines, free and low cost advertising websites, conventional marketing methods (such as, billboards, building wrapping, inflatables, vehicle wrapping, aerial banners, posters, radio and television), campaign monitoring, SEO campaign fine-tuning and more.

Author : Jonathan Gabay
Publisher : Hachette UK
Page : 49 pages
File Size : 44,6 Mb
Release : 2011-05-27
Category : Business & Economics
ISBN : 9781444141337

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Write Persuasive Copy: Flash by Jonathan Gabay Pdf

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential.

Author : Jonathan Gabay
Publisher : Teach Yourself
Page : 227 pages
File Size : 53,7 Mb
Release : 2010-02-26
Category : Business & Economics
ISBN : 9781444129533

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Make A Difference With Your Marketing: Teach Yourself by Jonathan Gabay Pdf

Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand consultants, and currently works with some of the world's biggest brand names. Author of no less than 13 books, and Course Director at the C.I.M. (Chartered Institute of Marketing), Jonathan's unparalleled insight and experience will provide you with all you need to target, brand, market and sell like you never have before! NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of marketing. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Author : J. Jonathan Gabay
Publisher : Hodder Education
Page : 324 pages
File Size : 46,6 Mb
Release : 2000
Category : Advertising copy
ISBN : 034078170X

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Copywriting by J. Jonathan Gabay Pdf

A practical and complete guide to writing advertising material. This second edition includes marketing on the Internet and by e-mail, as well as coverage of developments in copywriting theory and practice. The text is aimed at marketing students, small businesses and the interested reader.

Author : Jonathan Gabay
Publisher : John Murray
Page : 49 pages
File Size : 43,7 Mb
Release : 2011-05-27
Category : Business & Economics
ISBN : 9781444141337

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Write Persuasive Copy: Flash by Jonathan Gabay Pdf

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential.

Author : Terri Favro
Publisher : Quattro Books
Page : 151 pages
File Size : 50,8 Mb
Release : 2012
Category : Fiction
ISBN : 9781927443064

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The Proxy Bride by Terri Favro Pdf

In Niagara of the 1960s, a mysterious proxy bride arrives from Italy to marry a candy shop owner with crime connections, only to fall in love with her proxy husband's teenaged son. Part fairy tale, part gritty realism, The Proxy Bride explores the underbelly of a southern Ontario community steeped in gambling, smuggling and pornography. Terri Favro's The Proxy Bride is a brilliantly constructed tale of innocence versus wickedness.

Author : Anonim
Publisher : Unknown
Page : 8 pages
File Size : 45,7 Mb
Release : 2017
Category : Electronic
ISBN : OCLC:1078370271

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Copy Righter by Anonim Pdf