Gender And Political Marketing In The United States And The 2016 Presidential Election
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Gender and Political Marketing in the United States and the 2016 Presidential Election by Minita Sanghvi Pdf
This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media.
Social Media, Political Marketing and the 2016 U.S. Election by Christine B. Williams,Bruce I. Newman Pdf
Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together, these illustrate the wide variety of methodological approaches and statistical techniques that can be used to probe the rich, vast stores of social media data now available. Individual chapters examine what different candidates posted about and which posts generated more of a response. The analyses shed light on what social media can reveal about campaign messaging strategies and explore the linkages between social media content and their audiences’ perceptions, opinions and political participation. The findings highlight similarities and differences among candidates and consider how continuity and change are manifest in the 2016 election. Finally, taking a look forward, the contributors consider the implications of their work for political marketing research and practice. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Political Marketing in the United States by Jennifer Lees-Marshment,Brian Conley,Kenneth Cosgrove Pdf
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Political Marketing in the 2016 U.S. Presidential Election by Jamie Gillies Pdf
This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.
Benjamin R. Warner,Dianne G. Bystrom,Mitchell S. McKinney,Mary C. Banwart
Author : Benjamin R. Warner,Dianne G. Bystrom,Mitchell S. McKinney,Mary C. Banwart Publisher : Bloomsbury Publishing USA Page : 304 pages File Size : 52,6 Mb Release : 2018-02-21 Category : Political Science ISBN : 9798216160656
An Unprecedented Election by Benjamin R. Warner,Dianne G. Bystrom,Mitchell S. McKinney,Mary C. Banwart Pdf
Written by leading scholars of political communication, this book provides a comprehensive accounting of the campaign communication that characterized the unprecedented 2016 presidential campaign. The political events leading up to election day on November 8, 2016, involved unprecedented events in U.S. history: Hillary Clinton was the first woman to be nominated by a major party, and she was favored to win the highest seat in the nation. Donald Trump, arguably one of the most unconventional and most-unlikely-to-succeed candidates in U.S. history, became the leading candidate against Clinton. Then, an even more surprising thing happened: Trump won, an outcome unexpected by all experts and statistical models. An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign presents proprietary research conducted by a national election team and leading scholars in political communication and documents the most significant-and in some cases, the most shocking-features of the 2016 U.S. presidential election. The information presented in this book is derived from national surveys, experiments, and textual analysis and helps readers grasp the truly unique characteristics of this campaign that make it unlike any other in U.S. history. The chapters explain the underlying dynamics of this astonishing election by assessing the important role of both traditional and social media, the evolving (and potentially diminishing) influence of televised campaign advertisements, the various implications of three historic presidential debates, and the contextual significance of convention addresses. Readers will come away with an appreciation of the content and effects of the campaign communication and media coverage as well as the unique attributes of the electorate that ultimately selected Donald Trump as the 45th president of the United States.
Sex and Gender in the 2016 Presidential Election by Caroline Heldman,Meredith Conroy,Alissa R. Ackerman Pdf
In order to understand the motivations for and implications of Hillary Clinton's historic run for the White House- and her subsequent defeat-the authors explore sexism and gender bias in U.S. political and social culture. While there is some indication that overt sexism toward women in politics is declining, whether this is true for women who run for the highest office in American politics remains relatively unknown. Hillary Clinton's historic run as the 2016 Democratic nominee, however, allows scholars and journalists to contextualize decades of scholarship on sex, gender, and the American presidency. In Sex and Gender in the 2016 Presidential Election, the authors, all experts on gender in politics, analyze the nature of gender in public opinion, media coverage, social media, and culture during the 2016 presidential election. They assess whether conventional expectations and theories hold up in today's sociopolitical climate. Moreover, they consider how Clinton's foray into relatively uncharted territory might redirect the political field-and its implications for women with political ambitions-going forward.
Sex and Gender in the 2016 Presidential Election by Caroline Heldman,Alissa R. Ackerman,Alissa Ackerman,Meredith Conroy Pdf
In order to understand the motivations for and implications of Hillary Clinton's historic run for the White House- and her subsequent defeat-the authors explore sexism and gender bias in U.S. political and social culture. While there is some indication that overt sexism toward women in politics is declining, whether this is true for women who run for the highest office in American politics remains relatively unknown. Hillary Clinton's historic run as the 2016 Democratic nominee, however, allows scholars and journalists to contextualize decades of scholarship on sex, gender, and the American presidency. In Sex and Gender in the 2016 Presidential Election, the authors, all experts on gender in politics, analyze the nature of gender in public opinion, media coverage, social media, and culture during the 2016 presidential election. They assess whether conventional expectations and theories hold up in today's sociopolitical climate. Moreover, they consider how Clinton's foray into relatively uncharted territory might redirect the political field-and its implications for women with political ambitions-going forward.
Gender in the 2016 US Presidential Election by Dustin Harp Pdf
Using a discourse analysis, Dustin Harp investigates media during the 2016 US presidential election to explore how traditional (patriarchal) and feminist ideas about gender played out during the campaign. The book illustrates how these two ideologies competed for space and struggled for discursive authority. A broad range of media texts is examined, and "gender moments," where gender became a dominant part of the political conversation, are identified. These include the "nasty woman" and "grab them by the pussy" comments of Donald Trump and the "woman card" played by, and against, Hillary Clinton. Furthermore, Harp reveals how binary notions of gender and stereotypical ideas of how men and women should behave, look, and sound structured the ways Donald Trump and Hillary Clinton were talked about in the media. As a counterpoint, the research also shows the ways feminist ideologies worked against the sexism and misogyny and became mainstream in media discourse during the campaign. Students and researchers of Gender Studies will find that the "gender moments" in Gender in the 2016 US Presidential Election tell a broader story about women, gender expectations, and power. They offer important and timely insights about misogyny and sexual harassment in contemporary US culture and feminist resistance in a mediated public sphere.
Author : Christine A. Kray,Tamar W. Carroll,Hinda Mandell Publisher : Gender and Race in American Hi Page : 392 pages File Size : 49,5 Mb Release : 2018 Category : History ISBN : 9781580469364
Nasty Women and Bad Hombres by Christine A. Kray,Tamar W. Carroll,Hinda Mandell Pdf
A look at how Hillary Clinton, Donald Trump, and American voters invoked ideas of gender and race in the fiercely contested 2016 US presidential election
Trumping Politics As Usual by Robert G. Boatright,Valerie Sperling Pdf
In many elections, candidates frame their appeals in gendered ways--they compete, for instance, over who is more "masculine." This is the case for male and female candidates alike. In the 2016 presidential election, however, the stark choice between the first major-party female candidate and a man who exhibited a persistent pattern of misogyny made the use of gender more prominent than in any previous election in the United States. Presidential campaigns often have an impact on downballot Congressional races, but the 2016 election provided a new opportunity to see the effects of misogyny. While much has been written about the 2016 election--and the shadow of 2016 clearly affected the pool of candidates in the 2018 midterms--this book looks at how the Trump and Clinton campaigns actually changed the behavior of more conventional candidates for Congress in 2016 and 2018. Over the past decade, those who study political parties have sought to understand changes in the relationship between groups and parties and how these changes have affected the ability of parties to develop coherent campaign strategies. The clear need for rapid adjustments in party strategy in the 2016 election provides an ideal means of testing whether today's political parties are more able or less able to respond to unexpected events. This book argues that Donald Trump's candidacy radically altered the nature of the 2016 congressional campaigns in two ways. First, it changed the issues of contention in many of these races. Trump's provocative calls for building a wall along the Mexican border and temporarily prohibiting immigration from Muslim countries inserted issues of race and ethnicity into elections and forced candidates to respond to his proposals. Most consequentially, however, Trump's attacks on women--including television personalities, politicians, and, at times, private citizens--alienated numerous potential supporters and placed many of his supporters (and downballot Republican candidates in particular) on the defensive. Second, expectations that Trump would lose the election influenced how candidates for lower office campaigned and how willing they were to connect their fortunes to those of their party's nominee. The fact that Trump was expected to lose--and was expected to lose in large part because of his misogyny--caused both major parties to direct more of their resources toward congressional races, and led many Republican candidates, especially women, to distance themselves from Trump. This book explores how the Trump and Clinton campaigns used gender as a political weapon, and how the presidential race changed the ways in which House and Senate campaigns were waged in 2016 and 2018.
The 2016 US Presidential Campaign by Robert E. Denton Jr Pdf
This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice. The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies. The second section provides studies of critical topics and issues of the campaign to include chapters on candidate persona, issues of gender, wedge issues and scandal. The final section provides an overview of the election with chapters focusing on explaining the vote and impact of new campaign finance laws and regulations in the 2016 election. All the contributors are accomplished scholars in their areas of analysis. Students, scholars and general readers will find the volume offers a comprehensive overview of the historic 2016 presidential campaign.
Studies of Communication in the 2016 Presidential Campaign by Robert E. Denton Pdf
This edited collection explores a wide range of communication elements and themes, representing a variety of topics and methodologies. It focuses broadly on the role and function of communication within the context of the 2016 United States presidential election, with chapters devoted to topics including an overview of the election from a communication perspective, the nominations, strategies of campaign visits, the impact of gender in the campaign, the impact of WikiLeaks, front page election coverage, messaging and performance of third-party candidates, Trump’s campaign announcement address, and Clinton’s concession speech. This is an eclectic collection that makes a significant contribution to current understandings of the various roles of communication in the historic presidential election of 2016.
Trumping Politics as Usual by Robert G. Boatright,Valerie Sperling Pdf
In many elections, candidates frame their appeals in gendered ways - they compete, for instance, over who is more 'masculine.' In the 2016 presidential election, however, the choice between the first major-party female candidate and a man who exhibited a persistent pattern of misogyny made gender more prominent than in any previous election in the United States. This text explores how the Trump and Clinton campaigns used gender as a political weapon, and how the presidential race changed the ways in which House and Senate campaigns were waged in 2016 and 2018.
Author : Susan J. Carroll,Richard L. Fox Publisher : Cambridge University Press Page : 338 pages File Size : 42,9 Mb Release : 2018-01-18 Category : Political Science ISBN : 9781108280921
Gender and Elections by Susan J. Carroll,Richard L. Fox Pdf
The fourth edition of Gender and Elections offers a systematic, lively, multi-faceted account of the role of gender in the electoral process through the 2016 elections. This timely, yet enduring, volume strikes a balance between highlighting the most important development for women as voters and candidates in the 2016 elections and providing a more long-term, in-depth analysis of the ways in which gender has helped shape the contours and outcomes of electoral politics in the United States. Individual chapters demonstrate the importance of gender in understanding and interpreting presidential elections, presidential and vice-presidential candidacies, voter participation and turnout, voting choices, congressional elections, the political involvement of Latinas, the participation of African American women, the support of political parties and women's organizations, candidate communications with voters, and state elections. Without question, Gender and Elections is the most comprehensive, reliable, and trustworthy resource on the role of gender in electoral politics.
Handbook of Political Marketing by Bruce I. Newman Pdf
This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The Handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing. Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for academics, politicians, campaign specialists, and anyone interested in the role of marketing in politics.
