Gender On The Market Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Gender On The Market book. This book definitely worth reading, it is an incredibly well-written.
Selected by Choice magazine as an Outstanding Academic Book for 1996 Gender on the Market is a study of Moroccan women's expressive culture and the ways in which it both determines and responds to current transformations in gender roles. Beginning with women's emergence into what has been defined as the most paradigmatic of Moroccan male institutions—the marketplace—the book elucidates how gender and commodity relations are experienced and interpreted in women's aesthetic practices. Deborah Kapchan compellingly demonstrates that Moroccan women challenge some of the most basic cultural assumptions of their society—especially ones concerning power and authority.
Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception. In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, and how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences. The challenge for management is to overcome these limitations and ensure that an organization's products and services mirror preferences of customers rather than those of senior managers.
Handbook of Research on Gender and Marketing by Susan Dobscha Pdf
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
Women, Livestock Ownership and Markets by Jemimah Njuki,Elizabeth Waithanji,Joyce Lyimo-Macha,Juliet Kariuki,Samuel Mburu Pdf
This book provides empirical evidence from Kenya, Tanzania and Mozambique and from different production systems of the importance of livestock as an asset to women and their participation in livestock and livestock product markets. It explores the issues of intra-household income management and economic benefits of livestock markets to women, focusing on how types of markets, the types of products and women’s participation in markets influence their access to livestock income. The book further analyses the role of livestock ownership, especially women’s ownership of livestock, in influencing household food security though increasing household dietary diversity and food adequacy. Additional issues addressed include access to resources, information and financial services to enable women more effectively to participate in livestock production and marketing, and some of the factors that influence this access. Practical strategies for increasing women’s market participation and access to information and services are discussed. The book ends with recommendations on how to mainstream gender in livestock research and development if livestock are to serve as a pathway out of poverty for the poor and especially for women.
The Economics of Gender Equality in the Labour Market by Meltem İnce Yenilmez,Gül Ş. Huyugüzel Kişla Pdf
This book evaluates the global labour market in the context of gender equality, and the associated policies and regulations, particularly in developing markets, to recommend measures for encouraging gender equality. It exposes the barriers that women employees encounter as well as some of the societal and workplace policies they, specifically, are subject to. Important themes within this topic include participation rates, the looming gap in hourly pay, availability of part-time and full-time positions, value, and social status associated with jobs held by men and women. The book examines how global gender policy objectives, such as gender equality in careers, gender balance in decision-making, and gender dimensions in research, can be incorporated into policy frameworks. The book analyzes the gendered nature of assumptions, processes and theories. The juxtaposition between family and work, tradition and modernity, and dependency and autonomy, clearly still seems to be misunderstood. Therefore, the book asks whether work improves women’s positions in society and/or changes their roles in their families. The authors explore and uncover the connections among employment, entrepreneurship, migration economies, and gender global labour markets and provide helpful solutions to the perceptions surrounding women’s status, risks, and inequality that limit their economic participation. This insightful read provides comprehensive details on a variety of themes and encourages further research on policies that are key to promoting gender equality. The book will appeal to postgraduate students and researchers of labour and feminist economics, the economics of gender, women’s studies and sociology.
Gender Inequality in the Eastern European Labour Market by Giovanni Razzu Pdf
Under communism there was, in the countries of Eastern Europe, a high level of gender equality in the labour market, particularly in terms of high participation rates by women. The transition from communism has upset this situation, with different impacts in the different countries. This book presents a comprehensive overview of gender and the labour market since the fall of communism in a wide range of Eastern European countries. Each country chapter describes the nature of inequality in the particular country, and goes on to examine the factors responsible for this, including government policies, changing social attitudes, levels of educational attainment and the impact of motherhood. Overall, the book provides an interesting comparison to the situation in Western developed countries, outlining differences and similarities. No one single Eastern European model emerges while, as in Western developed countries, a range of experiences and trends is the norm.
Gender and the Labor Market by Meltem Ince Yenilmez,Ufuk Bingöl Pdf
This book covers deep researches from different perspectives & disciplines upon women in labour markets. In this book, different and rigorous analyses of all areas influenced by gender researches were made in order to be one of the new reliable sources about the women studies in labour markets with various dimensions.
Living Wages, Equal Wages: Gender and Labour Market Policies in the United States by Deborah M. Figart,Ellen Mutari,Marilyn Power Pdf
Wage setting has historically been a deeply political and cultural as well as economic process. This informative and accessible book explores how US wage regulations in the twentieth century took gender, race-ethnicity and class into account. Focusing on social reform movements for living wages and equal wages, it offers an interdisciplinary account of how women's work and the remuneration for that work has changed along with the massive transformations in the economy and family structures. The controversial issue of establishing living wages for all workers makes this book both a timely and indispensable contribution to this wide ranging debate, and it will surely become required reading for anyone with an interest in modern economic issues.
Legalizing Gender Inequality by Robert L. Nelson,William P. Bridges Pdf
Legalizing Gender Inequality challenges existing theories of gender-based pay inequality. The book argues that earnings differentials cannot be explained adequately by market forces or society-wide sexism and that the court's reliance upon these theories has tended to legitimate and to legalize a crucial dimension of gender inequality.
A timely work that reviews the phenomenon of gender and its many manifestations of equality. Well-suited for increasing awareness and justice in academic and professional environments, this collective work addresses long-standing and ongoing social problems such as discrimination, stereotyping, prejudice, as well as a plethora of societal and industry influences that sustain the trend of gender imbalance. Aiming to span a broad scope in time, backgrounds and implementation, this book presents a wide variety of topics, including a historical overview, contemporary gender-based Issues, gender approaches across the disciplines, and cultural influences. The reader is guaranteed to confront existing biases when digesting topics related to gender communication differences, stereotypes, tensions and resistances, assigned social roles, transgenderism, non-binary identities, tension fields between equality and equity, relational aggression, and more. A critical underlying aim of this book is to contribute constructively and progressively to the dialogue on the definition of gender, thus addressing an ongoing challenge for policy makers, organizational leaders, and scholars.
Gender, Welfare State and the Market by Thomas Boje,Arnlaug Leira Pdf
This volume represents the present state of theoretical debate in welfare state scholarship, drawing on research from western Europe, North America and Japan. It therefore provides a valuable balance of breadth and detail from the broad international overview to comparisons between specific welfare states and national case studies.
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
Gender Inclusive Game Design by Sheri Graner Ray Pdf
This book explores the relationship between women and computer games, both the women in the gaming industry and the women who serve as a market for computer games.
This book shows how department stores and marketplaces in China have become important sites where Chinese people understand, and perform, unequal social relations.