Strategic Innovative Marketing

Author : Androniki Kavoura,Damianos P. Sakas,Petros Tomaras
Publisher : Springer
Page : 764 pages
File Size : 50,9 Mb
Release : 2016-09-26
Category : Business & Economics
ISBN : 9783319338651

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Strategic Innovative Marketing by Androniki Kavoura,Damianos P. Sakas,Petros Tomaras Pdf

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 55,7 Mb
Release : 2017
Category : Electronic book
ISBN : OCLC:1066415801

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Strategic Innovative Marketing by Anonim Pdf

Author : Damianos P. Sakas,Dimitrios K. Nasiopoulos
Publisher : Springer
Page : 275 pages
File Size : 43,6 Mb
Release : 2019-05-25
Category : Business & Economics
ISBN : 9783030160999

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Strategic Innovative Marketing by Damianos P. Sakas,Dimitrios K. Nasiopoulos Pdf

This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies. The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being. The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage. The sixth section covers understanding consumer perception to make marketing decisions. The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities. The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.

Author : Barbosa, Belem
Publisher : IGI Global
Page : 413 pages
File Size : 44,9 Mb
Release : 2024-02-19
Category : Business & Economics
ISBN : 9798369312322

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Contemporary Trends in Innovative Marketing Strategies by Barbosa, Belem Pdf

In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

Author : Androniki Kavoura,Efstathios Kefallonitis,Prokopios Theodoridis
Publisher : Springer Nature
Page : 1074 pages
File Size : 50,7 Mb
Release : 2020-03-09
Category : Business & Economics
ISBN : 9783030361266

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Strategic Innovative Marketing and Tourism by Androniki Kavoura,Efstathios Kefallonitis,Prokopios Theodoridis Pdf

​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Author : Rajan Varadarajan,Satish Jayachandran
Publisher : Emerald Group Publishing
Page : 376 pages
File Size : 48,5 Mb
Release : 2018-06-29
Category : Business & Economics
ISBN : 9781787548282

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Innovation and Strategy by Rajan Varadarajan,Satish Jayachandran Pdf

This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.

Author : Androniki Kavoura,Damianos P. Sakas,Petros Tomaras
Publisher : Springer
Page : 556 pages
File Size : 41,6 Mb
Release : 2017-06-02
Category : Business & Economics
ISBN : 9783319562889

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Strategic Innovative Marketing by Androniki Kavoura,Damianos P. Sakas,Petros Tomaras Pdf

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas such as social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.

Author : Androniki Kavoura,Efstathios Kefallonitis,Apostolos Giovanis
Publisher : Springer
Page : 1330 pages
File Size : 46,6 Mb
Release : 2019-07-03
Category : Business & Economics
ISBN : 9783030124533

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Strategic Innovative Marketing and Tourism by Androniki Kavoura,Efstathios Kefallonitis,Apostolos Giovanis Pdf

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Author : Androniki Kavoura,Stephen J. Havlovic,Natalya Totskaya
Publisher : Springer Nature
Page : 240 pages
File Size : 55,6 Mb
Release : 2021-03-19
Category : Business & Economics
ISBN : 9783030661540

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Strategic Innovative Marketing and Tourism in the COVID-19 Era by Androniki Kavoura,Stephen J. Havlovic,Natalya Totskaya Pdf

This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.

Author : Guy Masterman,Emma Wood
Publisher : Routledge
Page : 288 pages
File Size : 53,9 Mb
Release : 2007-06-01
Category : Business & Economics
ISBN : 9781136395215

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Innovative Marketing Communications by Guy Masterman,Emma Wood Pdf

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

Author : Peter Doyle,Susan Bridgewater
Publisher : Routledge
Page : 238 pages
File Size : 50,9 Mb
Release : 2012-10-02
Category : Business & Economics
ISBN : 9781136015212

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Innovation in Marketing by Peter Doyle,Susan Bridgewater Pdf

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.

Author : Guy Masterman,Emma Wood
Publisher : Routledge
Page : 346 pages
File Size : 49,6 Mb
Release : 2007-06-01
Category : Business & Economics
ISBN : 9781136395208

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Innovative Marketing Communications by Guy Masterman,Emma Wood Pdf

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

Author : Jagdish N. Sheth,S. Ram
Publisher : Unknown
Page : 280 pages
File Size : 53,8 Mb
Release : 1987-10-02
Category : Business & Economics
ISBN : UOM:49015000446428

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Bringing Innovation to Market by Jagdish N. Sheth,S. Ram Pdf

An incisive primer on how to make sure new technology-based products succeed. Explains the role of discontinuity and ways to deal with it when adopting a marketing strategy. It helps marketers plan for and manage discontinuity and identify their optimum marketing strategy. With a 10-Point Product Test Screen for assessing a product's chances in the marketplace, plus scores of actual examples, this is a book that can help every innovator reach a marketing breakthrough.

Author : Harry Nyström
Publisher : Unknown
Page : 328 pages
File Size : 45,5 Mb
Release : 1990-07-19
Category : Business & Economics
ISBN : UCSD:31822015521933

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Technological and Market Innovation by Harry Nyström Pdf

The ideas and empirical results presented in this book are the result of ongoing research on a wide range of strategic management issues for more than two decades. The book's objective is to bring these results together and indicate the implications and directions for future research.

Author : Gordon Foxall
Publisher : Routledge
Page : 278 pages
File Size : 42,5 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317647249

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Corporate Innovation (RLE Marketing) by Gordon Foxall Pdf

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.