Generation Z Marketing And Management In Tourism And Hospitality

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Generation Z Marketing and Management in Tourism and Hospitality

Nikolaos Stylos,Roya Rahimi,Bendegul Okumus,Sarah Williams
Generation Z Marketing and Management in Tourism and Hospitality Book PDF

Author : Nikolaos Stylos,Roya Rahimi,Bendegul Okumus,Sarah Williams
Publisher : Springer Nature
Page : 350 pages
File Size : 45,8 Mb
Release : 2021-05-24
Category : Business & Economics
ISBN : 9783030706951

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Generation Z Marketing and Management in Tourism and Hospitality by Nikolaos Stylos,Roya Rahimi,Bendegul Okumus,Sarah Williams Pdf

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

Gen Z, Tourism, and Sustainable Consumption

Siamak Seyfi,C. Michael Hall,Marianna Strzelecka
Gen Z Tourism and Sustainable Consumption Book PDF

Author : Siamak Seyfi,C. Michael Hall,Marianna Strzelecka
Publisher : Taylor & Francis
Page : 189 pages
File Size : 42,6 Mb
Release : 2023-08-10
Category : Business & Economics
ISBN : 9781000928402

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Gen Z, Tourism, and Sustainable Consumption by Siamak Seyfi,C. Michael Hall,Marianna Strzelecka Pdf

Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures. Gen Z is regarded as the world’s largest consumer market. The growth and behaviour of this economically significant market will have enormous implications for the future development of the tourism industry and destinations and its long-term sustainability. Characterised as being the first generation to grow up with the Internet and sometimes even referred to as the i-Generation, Gen Z is broadly regarded as having an avid interest in travel but seeks to do so in a way that is socially and environmentally conscious, mobile connected, and grounded in authentic local experiences. Logically structured and featuring contributions from a plethora of experts on the topic, this volume provides a critical examination of Gen Z consumer and travel behaviour in a comparative international context and its implications for the tourism, hospitality, and events industries. Embellished with illustrative figures and tables throughout, this book will be of pivotal interest not only to policy makers, destination management and marketing organisations (DMOs), and students of tourism, hospitality, sustainable consumption, and consumer culture, but also to those who seek to cater to this key market.

Millennials, Spirituality and Tourism

Sandeep Kumar Walia,Aruditya Jasrotia
Millennials Spirituality and Tourism Book PDF

Author : Sandeep Kumar Walia,Aruditya Jasrotia
Publisher : Routledge
Page : 339 pages
File Size : 48,9 Mb
Release : 2021-11-29
Category : Business & Economics
ISBN : 9781000471267

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Millennials, Spirituality and Tourism by Sandeep Kumar Walia,Aruditya Jasrotia Pdf

This book offers a conversant and comprehensive overview of the themes and concepts in spiritual tourism and Millennial tourists. Providing interdisciplinary insights from leading international researchers and academicians, this makes a critical contribution to the knowledge around spiritual tourism. Organized into four parts, the edited book provides modern and cutting-edge perspectives on important topics like linkages between spirituality and tourism, the predicament of spirituality in tourism among Millennials, anthropological views on spirituality, the work-life-balance, marketing of spiritual tourism destinations and the issues, threats and prospects of spiritual tourism in the emerging era. Part I introduces core concepts, theories on spiritual tourism and links it with the Millennial world. Part II explores the inclinations of millennials towards spirituality and their travel motivations, experiences, behaviours with special reference to spirituality. In Part III, on holistic tourism, the role of digitization in spiritual tourism adoption, marketing and management perspectives with special reference to Millennials are discussed. Part IV examines the issues, threats, policies and practices linked with spiritual tourism. This part also aims to explore the future challenges, opportunities for spiritual tourism development and to propose research-based solutions. Overall, the book will be a suitable means of getting insight into the minds of the diverse, experimental and open-minded generation of millennials. This book will fill the gap of research on spiritual tourism. As an edited book, it will add on new research and knowledge base with high quality contributions from researchers and practitioners interested in tourism management, hospitality management, business studies regional development and destination management.

Transcending Borders in Tourism Through Innovation and Cultural Heritage

Vicky Katsoni,Andreea Claudia Şerban
Transcending Borders in Tourism Through Innovation and Cultural Heritage Book PDF

Author : Vicky Katsoni,Andreea Claudia Şerban
Publisher : Springer Nature
Page : 1032 pages
File Size : 51,9 Mb
Release : 2022-04-27
Category : Business & Economics
ISBN : 9783030924911

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Transcending Borders in Tourism Through Innovation and Cultural Heritage by Vicky Katsoni,Andreea Claudia Şerban Pdf

This book features the proceedings of the 8th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held on the Hydra Island in Greece in September 2021, the conference's lead theme was “Transcending Borders in Tourism through Innovation and Cultural Heritage”. Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse evolving tourism products and services. It also deals with strategies that help stimulate economic innovation and growth, and promote knowledge transfer. Selected chapters also deal with innovation, creativity, and change management in all aspects of tourism, culture, and heritage. A crucial focus is also placed on embracing ICT as a powerful development tool along with strategies and campaigns for smart tourism. It offers numerous examples from the whole spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and collections management, cross-cultural visions, gastronomy, film tourism, dark tourism, sports tourism, and wine tourism.

The Emerald Handbook of Destination Recovery in Tourism and Hospitality

Priyakrushna Mohanty,Anukrati Sharma,James Kennell,Azizul Hassan
The Emerald Handbook of Destination Recovery in Tourism and Hospitality Book PDF

Author : Priyakrushna Mohanty,Anukrati Sharma,James Kennell,Azizul Hassan
Publisher : Emerald Group Publishing
Page : 569 pages
File Size : 42,5 Mb
Release : 2022-11-07
Category : Business & Economics
ISBN : 9781802620733

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The Emerald Handbook of Destination Recovery in Tourism and Hospitality by Priyakrushna Mohanty,Anukrati Sharma,James Kennell,Azizul Hassan Pdf

Featuring a broad geographical range of examples and pan-disciplinary perspectives, The Emerald Handbook of Destination Recovery in Tourism and Hospitality is an essential reference and illuminating guide on developments in the theory and practice of tourism development post-pandemic.

Marketing to Gen Z

Jeff Fromm,Angie Read
Marketing to Gen Z Book PDF

Author : Jeff Fromm,Angie Read
Publisher : AMACOM
Page : 247 pages
File Size : 40,7 Mb
Release : 2018-03-26
Category : Business & Economics
ISBN : 9780814439289

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Marketing to Gen Z by Jeff Fromm,Angie Read Pdf

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!

Corporate Environmental Management, Climate Change and Sustainable Development

Khaldoon Albitar,Zhenghui Li,Mohamed Chakib Kolsi,Ghassan H. Mardini
Corporate Environmental Management Climate Change and Sustainable Development Book PDF

Author : Khaldoon Albitar,Zhenghui Li,Mohamed Chakib Kolsi,Ghassan H. Mardini
Publisher : Frontiers Media SA
Page : 337 pages
File Size : 51,8 Mb
Release : 2023-10-09
Category : Science
ISBN : 9782832535608

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Corporate Environmental Management, Climate Change and Sustainable Development by Khaldoon Albitar,Zhenghui Li,Mohamed Chakib Kolsi,Ghassan H. Mardini Pdf

The United Nations action plan for sustainable development, named “Transforming Our World: The 2030 Agenda for Sustainable Development” represents an international governance arrangement in response to the recent environmental challenges and social inequalities. Importantly, the Sustainable Development Goals (SDGs) framework sets a purpose to protect human rights, end poverty, reduce inequality, protect the planet and its natural resources, and enhance sustainable economic growth. Recently, due to the deterioration in global environmental conditions, increasing stakeholder demands, and stricter regulations and law all over the world, firms have realized the importance of integrating Sustainable Development Goals (SDGs) into their strategic orientations in order to enhance their environmental, social performances and keep sustainable development.

Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-Ups and Sustainability (ICRBSS 2023)

Meena Rani Nimmagadda
Proceedings of the 3rd International Conference on Reinventing Business Practices Start Ups and Sustainability ICRBSS 2023 Book PDF

Author : Meena Rani Nimmagadda
Publisher : Springer Nature
Page : 1000 pages
File Size : 42,9 Mb
Release : 2024
Category : Electronic books
ISBN : 9789464633740

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Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-Ups and Sustainability (ICRBSS 2023) by Meena Rani Nimmagadda Pdf

Zusammenfassung: This is an open access book. About the ICRBSS-2023 International Conference on Reinventing Business Practices, Start-ups, and Sustainability-Responsible Consumption and Production- ICRBSS 2023 brings together scholars, researchers, educators, and professionals from around the world to discuss the latest trends, challenges, and opportunities in the spheres of businesses, regulatory environment, consumer groups, advocacy agencies and the environment at large. The sub-theme of the conference this year- Responsible Consumption and Production is the 12th goal of the UN Sustainable Development Goals. The conference provides a platform for industry experts, policymakers, and the academic fraternity to share their experiences and insights. The sessions are designed to promote interaction among participants through keynote speaker sessions, panel discussions, presentations, and the like

Tourism and Generation Y

Pierre Benckendorff,Gianna Moscardo,Donna Pendergast
Tourism and Generation Y Book PDF

Author : Pierre Benckendorff,Gianna Moscardo,Donna Pendergast
Publisher : CABI
Page : 184 pages
File Size : 51,6 Mb
Release : 2010
Category : Business & Economics
ISBN : 9781845936020

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Tourism and Generation Y by Pierre Benckendorff,Gianna Moscardo,Donna Pendergast Pdf

Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.

Handbook of Research on Innovative Management Using AI in Industry 5.0

Garg, Vikas,Goel, Richa
Handbook of Research on Innovative Management Using AI in Industry 5 0 Book PDF

Author : Garg, Vikas,Goel, Richa
Publisher : IGI Global
Page : 351 pages
File Size : 49,6 Mb
Release : 2021-11-19
Category : Business & Economics
ISBN : 9781799884996

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Handbook of Research on Innovative Management Using AI in Industry 5.0 by Garg, Vikas,Goel, Richa Pdf

There is no industry left where artificial intelligence is not used in some capacity. The application of this technology has already stretched across a multitude of domains including law and policy; it will soon permeate areas beyond anyone’s imagination. Technology giants such as Google, Apple, and Facebook are already investing their money, effort, and time toward integrating artificial intelligence. As this technology continues to develop and expand, it is critical for everyone to understand the various applications of artificial intelligence and its full potential. The Handbook of Research on Innovative Management Using AI in Industry 5.0 uncovers new and innovative features of artificial intelligence and how it can help in raising economic efficiency at both micro and macro levels and provides a deeper understanding of the relevant aspects of artificial intelligence impacting efficacy for better output. Covering topics such as consumer behavior, information technology, and personalized banking, it is an ideal resource for researchers, academicians, policymakers, business professionals, companies, and students.

Technology and Luxury Hospitality

Park Thaichon,Pushan Kumar Dutta,Pethuru Raj Chelliah,Sachin Gupta
Technology and Luxury Hospitality Book PDF

Author : Park Thaichon,Pushan Kumar Dutta,Pethuru Raj Chelliah,Sachin Gupta
Publisher : Taylor & Francis
Page : 335 pages
File Size : 55,6 Mb
Release : 2024-06-28
Category : Business & Economics
ISBN : 9781040049396

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Technology and Luxury Hospitality by Park Thaichon,Pushan Kumar Dutta,Pethuru Raj Chelliah,Sachin Gupta Pdf

The integration of pioneering information and communication technologies has transformed the hospitality sector. This groundbreaking book delves into the transformative power of cutting-edge technologies in the world of high-end travel and accommodation. As the digital revolution continues to reshape our lives, this book offers an exclusive look at how the hospitality industry is adapting and evolving to cater to the sophisticated tastes of the modern, tech-savvy traveller. In this eye-opening exploration, readers will be taken on a journey through the latest innovations in artificial intelligence, blockchain, and the metaverse as they intersect with the world of luxury hospitality. From AI-driven concierge services and smart hotel rooms that cater to guests' every whim to the democratization of luxury experiences through blockchain-based loyalty programmes and the rise of virtual reality travel, this book reveals the extraordinary possibilities that lie ahead for the discerning traveller. With insights from international experts, this edited collection provides a comprehensive and engaging overview of the current and future trends shaping the industry and will be valuable to scholars and postgraduate researchers across the hospitality sector, innovation, and luxury management.

Innovation Strategies and Organizational Culture in Tourism

Marco Valeri
Innovation Strategies and Organizational Culture in Tourism Book PDF

Author : Marco Valeri
Publisher : Taylor & Francis
Page : 215 pages
File Size : 49,9 Mb
Release : 2024-02-06
Category : Business & Economics
ISBN : 9781003847359

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Innovation Strategies and Organizational Culture in Tourism by Marco Valeri Pdf

This book analyzes the importance of innovation as the key driver of sustained success in the tourism industry and the knowledge sharing process. It explores its impact on innovation capability and innovation performance of organizations. With 12 chapters written by 22 contributors, the book offers international reflections. The first part of the book focuses on innovation management strategies and analyzes the importance of innovation as the key driver of sustained success in the tourism industry. Tourism and hospitality firms develop innovations with specific objectives and goals in mind and have several approaches to measure performance accordingly. The second part of the book focuses on knowledge sharing through case studies. Chapters analyze the knowledge sharing process and its impact on the innovation capability and innovation performance of the firms. The essence of knowledge sharing is to provide a framework for management in their attempt to develop and enhance their organizational capability to innovate in tourism. This invaluable book provides both theoretical and practical insights into innovation strategies and knowledge sharing in tourism. It will interest students, scholars and researchers, as well as executives and practitioners in the field of tourism and hospitality management.

Marketing for Tourism and Hospitality

Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang
Marketing for Tourism and Hospitality Book PDF

Author : Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang
Publisher : Routledge
Page : 708 pages
File Size : 55,5 Mb
Release : 2019-03-04
Category : Business & Economics
ISBN : 9781317308799

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Marketing for Tourism and Hospitality by Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang Pdf

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

Service Excellence in Tourism and Hospitality

K. Thirumaran,Dirk Klimkeit,Chun Meng Tang
Service Excellence in Tourism and Hospitality Book PDF

Author : K. Thirumaran,Dirk Klimkeit,Chun Meng Tang
Publisher : Springer Nature
Page : 222 pages
File Size : 51,7 Mb
Release : 2021-01-20
Category : Business & Economics
ISBN : 9783030576943

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Service Excellence in Tourism and Hospitality by K. Thirumaran,Dirk Klimkeit,Chun Meng Tang Pdf

Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.

Talent Management Innovations in the International Hospitality Industry

Stefan Jooss,Ralf Burbach,Huub Ruël
Talent Management Innovations in the International Hospitality Industry Book PDF

Author : Stefan Jooss,Ralf Burbach,Huub Ruël
Publisher : Emerald Group Publishing
Page : 218 pages
File Size : 42,8 Mb
Release : 2021-07-27
Category : Business & Economics
ISBN : 9781800713086

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Talent Management Innovations in the International Hospitality Industry by Stefan Jooss,Ralf Burbach,Huub Ruël Pdf

Talent Management Innovations in the International Hospitality Industry explores a wide range of subjects within the talent management field, including employer branding, creative talent, talent pools, and mentoring initiatives, along with a focus on talent identification, development, and retention.