Marketing For Tourism And Hospitality

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Marketing Tourism and Hospitality

Richard George
Marketing Tourism and Hospitality Book PDF

Author : Richard George
Publisher : Springer Nature
Page : 509 pages
File Size : 50,5 Mb
Release : 2021-05-08
Category : Business & Economics
ISBN : 9783030641115

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Marketing Tourism and Hospitality by Richard George Pdf

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.

Marketing for Tourism and Hospitality

Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang
Marketing for Tourism and Hospitality Book PDF

Author : Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang
Publisher : Routledge
Page : 708 pages
File Size : 52,9 Mb
Release : 2019-03-04
Category : Business & Economics
ISBN : 9781317308799

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Marketing for Tourism and Hospitality by Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang Pdf

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

Marketing Communications in Tourism and Hospitality

Scott McCabe
Marketing Communications in Tourism and Hospitality Book PDF

Author : Scott McCabe
Publisher : Routledge
Page : 322 pages
File Size : 53,5 Mb
Release : 2010-08-31
Category : Business & Economics
ISBN : 9781136437410

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Marketing Communications in Tourism and Hospitality by Scott McCabe Pdf

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

Social Media Marketing in Tourism and Hospitality

Roberta Minazzi
Social Media Marketing in Tourism and Hospitality Book PDF

Author : Roberta Minazzi
Publisher : Springer
Page : 163 pages
File Size : 42,7 Mb
Release : 2014-11-01
Category : Business & Economics
ISBN : 9783319051826

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Social Media Marketing in Tourism and Hospitality by Roberta Minazzi Pdf

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.

Strategic Marketing in Hospitality and Tourism

Deepak Chhabra
Strategic Marketing in Hospitality and Tourism Book PDF

Author : Deepak Chhabra
Publisher : Unknown
Page : 275 pages
File Size : 45,5 Mb
Release : 2015-04-01
Category : Hospitality industry
ISBN : 163482072X

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Strategic Marketing in Hospitality and Tourism by Deepak Chhabra Pdf

This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online marketing initiatives by integrating its various dimensions and treating social media both as a cash cow and as a crucial investment tool within an integrated tourism system environment. Special insights are offered on sustainability perspectives/initiatives, contemporary social media marketing strategies, and growth of mobile systems. The distinct characteristics of this piece of scholarly work lie in its: 1) update of the most recent progress made in the field of strategic marketing with special emphasis on online marketing strategies, 2) presentation of a strategic online marketing model that embraces a holistic tourism systems approach, 3) offering global insights into the manner strategic on-line marketing perspectives are pursued by different tourism sectors, and 4) developing a smart marketing paradigm that integrates different tourism sectors to promote value chain offerings in a sustainable manner. Particularly, this book makes a unique contribution to existing literature by furthering the strategic online marketing model to embrace a smart systems perspective.

Marketing Research for the Tourism, Hospitality and Events Industries

Bonita Kolb
Marketing Research for the Tourism Hospitality and Events Industries Book PDF

Author : Bonita Kolb
Publisher : Routledge
Page : 294 pages
File Size : 46,6 Mb
Release : 2018-01-29
Category : Business & Economics
ISBN : 9781351702218

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Marketing Research for the Tourism, Hospitality and Events Industries by Bonita Kolb Pdf

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

Santos, José Duarte,Silva, Óscar Lima
Digital Marketing Strategies for Tourism Hospitality and Airline Industries Book PDF

Author : Santos, José Duarte,Silva, Óscar Lima
Publisher : IGI Global
Page : 267 pages
File Size : 44,5 Mb
Release : 2019-08-30
Category : Business & Economics
ISBN : 9781522597858

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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries by Santos, José Duarte,Silva, Óscar Lima Pdf

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Marketing for Tourism, Hospitality & Events

Simon Hudson,Louise Hudson
Marketing for Tourism Hospitality Events Book PDF

Author : Simon Hudson,Louise Hudson
Publisher : SAGE
Page : 385 pages
File Size : 40,6 Mb
Release : 2017-05-26
Category : Business & Economics
ISBN : 9781526414373

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Marketing for Tourism, Hospitality & Events by Simon Hudson,Louise Hudson Pdf

Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of digital technology and supported by international case-studies.

Marketing for Hospitality and Tourism

Philip Kotler,John T. Bowen,James C. Makens,Seyhmus Baloglu
Marketing for Hospitality and Tourism Book PDF

Author : Philip Kotler,John T. Bowen,James C. Makens,Seyhmus Baloglu
Publisher : Unknown
Page : 0 pages
File Size : 47,6 Mb
Release : 2017
Category : Business & Economics
ISBN : 0134151925

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Marketing for Hospitality and Tourism by Philip Kotler,John T. Bowen,James C. Makens,Seyhmus Baloglu Pdf

Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.

Tourism and Hospitality Marketing

Simon Hudson
Tourism and Hospitality Marketing Book PDF

Author : Simon Hudson
Publisher : SAGE
Page : 490 pages
File Size : 43,8 Mb
Release : 2009-05-12
Category : Business & Economics
ISBN : 9781849204880

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Tourism and Hospitality Marketing by Simon Hudson Pdf

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

Murat Hancer
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations Book PDF

Author : Murat Hancer
Publisher : Unknown
Page : 256 pages
File Size : 51,6 Mb
Release : 2020-12
Category : Electronic
ISBN : 1911635476

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations by Murat Hancer Pdf

* Explores the most effective digital marketing strategies and campaigns* Investigates the current status of digital marketing and social media utilization by both travellers and service providers* Provides a view to the future of future digital marketing and social media research trendsDigital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal.

Marketing for Hospitality and Tourism: Pearson New International Edition

Philip Kotler,John T. Bowen,James Makens
Marketing for Hospitality and Tourism Pearson New International Edition Book PDF

Author : Philip Kotler,John T. Bowen,James Makens
Publisher : Pearson Higher Ed
Page : 635 pages
File Size : 43,7 Mb
Release : 2013-08-27
Category : Business & Economics
ISBN : 9781292033556

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Marketing for Hospitality and Tourism: Pearson New International Edition by Philip Kotler,John T. Bowen,James Makens Pdf

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Best Practices in Hospitality and Tourism Marketing and Management

Ana María Campón-Cerro,José Manuel Hernández-Mogollón,José Antonio Folgado-Fernández
Best Practices in Hospitality and Tourism Marketing and Management Book PDF

Author : Ana María Campón-Cerro,José Manuel Hernández-Mogollón,José Antonio Folgado-Fernández
Publisher : Springer
Page : 369 pages
File Size : 55,8 Mb
Release : 2018-07-30
Category : Social Science
ISBN : 9783319916927

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Best Practices in Hospitality and Tourism Marketing and Management by Ana María Campón-Cerro,José Manuel Hernández-Mogollón,José Antonio Folgado-Fernández Pdf

This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.

Marketing for Tourism, Hospitality & Events

Simon Hudson,Louise Hudson
Marketing for Tourism Hospitality Events Book PDF

Author : Simon Hudson,Louise Hudson
Publisher : SAGE
Page : 462 pages
File Size : 53,9 Mb
Release : 2017-05-26
Category : Business & Economics
ISBN : 9781526414359

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Marketing for Tourism, Hospitality & Events by Simon Hudson,Louise Hudson Pdf

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. ′Lessons from a Marketing Guru′ feature personal insights from real world practitioners, and ′Digital Spotlights′ highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by ′Marketing in Action′ case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.

Marketing for Hospitality and Tourism

Philip T. Kotler
Marketing for Hospitality and Tourism Book PDF

Author : Philip T. Kotler
Publisher : Pearson Education India
Page : 712 pages
File Size : 54,8 Mb
Release : 2009
Category : Electronic
ISBN : 8131739341

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Marketing for Hospitality and Tourism by Philip T. Kotler Pdf

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this p.