Generous Influencers

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Generous Influencers

Robert Kaelin
Generous Influencers Book PDF

Author : Robert Kaelin
Publisher : Morgan James Publishing
Page : 168 pages
File Size : 52,9 Mb
Release : 2023-11-28
Category : Religion
ISBN : 9781636981819

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Generous Influencers by Robert Kaelin Pdf

We all desire to leave a legacy. We all desire to create impact. Often, we struggle with where to start. Look no further. Generous Influencers is a collection of practical tools, inspiring stories, and expert advice to help you understand influence, your unique purpose, and how you use these to create positive impact in your community and beyond. You will be moved to action through an invitation to an abundant, prosperous life. Despite the tendency for people to achieve success at the expense of others, Robert calls all into the endless possibilities unlocked when we operate in service of others. Whether you are looking for a feel-good read or some inspiration to put your values into action, there is something inspiring here for everyone.

Influence

Warren Cass
Influence Book PDF

Author : Warren Cass
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 46,5 Mb
Release : 2017-06-05
Category : Business & Economics
ISBN : 9780857087171

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Influence by Warren Cass Pdf

Stand out in a sea of "average" and start achieving your goals Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands – and so do your opportunities. This book will show you how to build influence from the ground up. You might already know that communication is key, but do you understand how different people communicate and how you should respond? Discover the power of networking and gain valuable advice for building the right relationships with the right people – and how to leverage those relationships where it counts. Influence is a powerful asset based on a simple concept, but the actual skills required to achieve it don't come naturally to most. However skills can be learned and this book provides expert instruction with real-world application to help you get to where you want to be. Master the art of communication and build rapport Raise your profile and manage your reputation Develop strategic relationships and grow your network Become the trusted go-to person in your field If you're ready to get more out of your job, your career and your life, Influence gives you the guidance and motivation you need to get moving.

Authentic Influencer

Jonathan Murphy
Authentic Influencer Book PDF

Author : Jonathan Murphy
Publisher : Thomas Nelson
Page : 222 pages
File Size : 44,8 Mb
Release : 2023-03-28
Category : Religion
ISBN : 9781400333318

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Authentic Influencer by Jonathan Murphy Pdf

You may feel like an ordinary believer, but God has a knack of using ordinary people to accomplish His extraordinary purposes. Authentic Influencer encourages you to walk with Barnabas, learn from God, and shape the world for Jesus Christ— one life at a time. God's approach to influencing the world is through His people. People shape people. And yet, many of God's people spectate from the sidelines unsure of what to do. Authentic Influencer is rooted in principles emerging from the life of God's choice example in the Scriptures—a man called Barnabas—rather than recycled quotes from corporate leadership works. Every follower of Jesus can be inspired, instructed, and mobilized to influence the world from right where they are. In fact, it is everyday believers—not just "professional" Christians such as pastors, church leaders, authors, and others—who are specifically tasked by Jesus Himself to bring godly influence to the world. We are all His agents of change, be it shaping one person or a thousand. Authentic Influencer is a Christian leadership book that: Highlights 15 key principles that emerge from Barnabas that are relevant, practical, and customizable to every believer Inspires you to shape those around you for Christ Urges you to practice investing in others through discipleship Challenges you with inspiring stories and practical wisdom emerging from biblical truths By studying the life of Barnabas, we see how he influenced the world for Jesus Christ in practical and doable ways. Become encouraged to shape our world for Jesus— beginning with whoever happens to be close by.

Conversations with influencers

Elma Smit
Conversations with influencers Book PDF

Author : Elma Smit
Publisher : Penguin Random House South Africa
Page : 113 pages
File Size : 49,8 Mb
Release : 2020-08-25
Category : Business & Economics
ISBN : 9780639601038

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Conversations with influencers by Elma Smit Pdf

Life has never been better for those who know how to make the most of their interests and their smartphone. Or has it? How do you turn your social media presence into cash, not just free stuff? Once you get selected for paid campaigns, how do you secure repeat business? And, will TikTok still be around in a few years? In Conversations with Influencers, leading, verified influencers, as well as advertising strategists, reveal the secrets, tips, tricks and pitfalls of surfing the waves of the influencer industry. In 2019, interviewer and author Elma Smit was handpicked by two global sporting governing bodies as the face of their World Cup digital content campaigns. As a reporter, she certainly scaled up; yet, she continued to generate more revenue from influencer work. That’s when she decided to speak to others and write about lessons learnt. Because, as marketing guru Seth Godin says, “ideas shared, go up in value”. Interviewees generously share how they’ve handled everything from a very public divorce to becoming a YouTube sensation before graduating from high school, how to bridge the jump from Instagram to TikTok and turn once-off campaigns into monthly retainers.

Influencer Networking Secrets

Paul S. Edwards
Influencer Networking Secrets Book PDF

Author : Paul S. Edwards
Publisher : Morgan James Publishing
Page : 122 pages
File Size : 46,9 Mb
Release : 2021-01-05
Category : Business & Economics
ISBN : 9781631952531

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Influencer Networking Secrets by Paul S. Edwards Pdf

Through a series of stories tied to five key principles (one per chapter), within Influencer Networking Secrets, readers learn how to connect with people, build influence, and get publicity through the power of strong personal relationships in business. The goal of Influencer Networking Secrets is to help people understand and apply spiritual laws that leverage rapport with others. This bypasses the costs and layers of labor and know-how needed for traditional, paid PR and advertising. By following these examples throughout Influencer Networking Secrets, entrepreneurs can build brands and businesses from scratch. Most people in business hear the mantra of relationships repeated daily. Far fewer take time to observe and apply those laws in their favor. With a clearer understanding and concrete examples to follow, however, more of them can tap into this invisible energy. It’s what gives Radically Generous Entrepreneurs a powerful reputation that precedes them everywhere they go.

The SAGE Handbook of Social Media Marketing

Annmarie Hanlon,Tracy L. Tuten
The SAGE Handbook of Social Media Marketing Book PDF

Author : Annmarie Hanlon,Tracy L. Tuten
Publisher : SAGE
Page : 425 pages
File Size : 52,8 Mb
Release : 2022-06-16
Category : Business & Economics
ISBN : 9781529788433

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The SAGE Handbook of Social Media Marketing by Annmarie Hanlon,Tracy L. Tuten Pdf

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)

Ghaffar Ali,Mehmet Cüneyt Birkök,Intakhab Alam Khan
Proceedings of the 2022 6th International Seminar on Education Management and Social Sciences ISEMSS 2022 Book PDF

Author : Ghaffar Ali,Mehmet Cüneyt Birkök,Intakhab Alam Khan
Publisher : Springer Nature
Page : 3792 pages
File Size : 45,8 Mb
Release : 2023-09-16
Category : Education
ISBN : 9782494069312

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Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022) by Ghaffar Ali,Mehmet Cüneyt Birkök,Intakhab Alam Khan Pdf

This is an open access book. The aim of 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022) is to bring together innovative academics and industrial experts in the field of Education, Management and Social Sciences to a common forum. The primary goal of the conference is to promote research and developmental activities in Education, Management and Social Sciences and another goal is to promote scientific information interchange between researchers, developers, students, and practitioners working all around the world. The conference will be held every year to make it an ideal platform for people to share views and experiences in Education, Management and Social Sciences and related areas.

Influencer Marketing for Brands

Aron Levin
Influencer Marketing for Brands Book PDF

Author : Aron Levin
Publisher : Apress
Page : 170 pages
File Size : 44,7 Mb
Release : 2019-11-30
Category : Business & Economics
ISBN : 9781484255032

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Influencer Marketing for Brands by Aron Levin Pdf

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

Infectious Generosity

Chris Anderson
Infectious Generosity Book PDF

Author : Chris Anderson
Publisher : Crown
Page : 273 pages
File Size : 50,6 Mb
Release : 2024-01-23
Category : Social Science
ISBN : 9780593727560

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Infectious Generosity by Chris Anderson Pdf

The bestselling author, media pioneer, and curator of TED explores one of humankind’s defining but overlooked impulses, and how we can super-charge its potential to build a hopeful future—“an essential read to kick off the new year” (Forbes, “16 Must Have Books and Podcasts for Leaders in 2024”) “I flew through these pages with an increasing sense of joy. I hope that millions read this book.”—Elizabeth Gilbert, author of Eat, Pray, Love Let’s face it: Recent years have been tough on optimists. Hopes that the Internet might bring people together have been crushed by the ills of social media. Is there a way back? As head of TED, Chris Anderson has had a ringside view of the world’s boldest thinkers sharing their most uplifting ideas. Inspired by them, he believes that it’s within our grasp to turn outrage back into optimism. It all comes down to reimagining one of the most fundamental human virtues: generosity. What if generosity could become infectious generosity? Consider • how a London barber began offering haircuts to people experiencing homelessness—and catalyzed a movement • how two anonymous donors gave $10,000 each to two hundred strangers and discovered that most recipients wanted to “pay it forward” with their own generous acts • how TED itself transformed from a niche annual summit into a global beacon of ideas by giving away talks online, allowing millions access to free learning In telling these inspiring stories, Anderson has given us “the first page-turner ever written about human generosity” (Elizabeth Dunn). More important, he offers a playbook for how to embark on our own generous acts—whether gifts of money, time, talent, connection, or kindness—and to prime them, thanks to the Internet, to have self-replicating, even world-changing, impact.

Netnography Unlimited

Robert V. Kozinets,Rossella Gambetti
Netnography Unlimited Book PDF

Author : Robert V. Kozinets,Rossella Gambetti
Publisher : Routledge
Page : 405 pages
File Size : 48,7 Mb
Release : 2020-12-29
Category : Business & Economics
ISBN : 9781000317770

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Netnography Unlimited by Robert V. Kozinets,Rossella Gambetti Pdf

Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world. In this volume, 34 researchers present 19 chapters that examine how they have adapted netnography and what those changes can teach us. Positioned for students and researchers in academic and professional fields, this book examines how we can better use netnographic research to understand the many ways networked technologies affect every element of contemporary business life and consumer existence. Netnography Unlimited provides an unprecedented new look at netnography. From COVID-19 to influencer empathy, gambling and the Dark Web to public relations and the military, AI and more-than-human netnography to video-streaming and auto-netnography, there has never been a wider or deeper treatment of technocultural netnographic research in one volume. Readers will learn what kind of work they can do with netnography and gain an up-to-date understanding of the most pressing issues and opportunities. This book is a must-read for those interested in technology, research methods, and contemporary culture.

The Age of Influence

Neal Schaffer
The Age of Influence Book PDF

Author : Neal Schaffer
Publisher : HarperCollins Leadership
Page : 288 pages
File Size : 50,6 Mb
Release : 2020-03-17
Category : Business & Economics
ISBN : 9781400216376

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The Age of Influence by Neal Schaffer Pdf

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.

Influencer Marketing Strategy

Gordon Glenister
Influencer Marketing Strategy Book PDF

Author : Gordon Glenister
Publisher : Kogan Page Publishers
Page : 305 pages
File Size : 49,9 Mb
Release : 2021-03-03
Category : Business & Economics
ISBN : 9781789667264

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Influencer Marketing Strategy by Gordon Glenister Pdf

SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.

How to Win at Anything

Jo Owen
How to Win at Anything Book PDF

Author : Jo Owen
Publisher : Simon and Schuster
Page : 241 pages
File Size : 53,5 Mb
Release : 2014-01-07
Category : Self-Help
ISBN : 9781628738759

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How to Win at Anything by Jo Owen Pdf

People who are good at influencing and persuading know how to get things done. They turn crises into opportunities and opponents into allies, and they achieve much more by doing less. And the good news is that anyone can learn these skills. In How to Win at Anything, you’ll discover: • The four unique ways of thinking shared by every effective influencer • How to build strong, productive, and lasting alliances • Over sixty practical and easily applied principles and techniques • The definitive way to win your must-win battles—without fighting It pays to learn influence and persuasion. Learn these core skills to help propel your life and career.

Project Sponsorship

Alfonso Bucero,Randall L. Englund, DBA, MBA, PMP
Project Sponsorship Book PDF

Author : Alfonso Bucero,Randall L. Englund, DBA, MBA, PMP
Publisher : Project Management Institute
Page : 292 pages
File Size : 43,5 Mb
Release : 2015-10-01
Category : Business & Economics
ISBN : 9781628251067

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Project Sponsorship by Alfonso Bucero,Randall L. Englund, DBA, MBA, PMP Pdf

The second edition of Project Sponsorship—which includes an Appendix with new case studies, expanded assessment tools, and templates—shows how project sponsors and project managers can develop the skills they need to manage successful projects. Randall L. Englund and Alfonso Bucero—experts in the field of project management—have written the definitive guide for educating all stakeholders on the nature of project sponsorship. They describe in detail the responsibilities of the project sponsor, from communications and liaison, selection and training, problem solving, mentoring, and feedback, to the review of project execution. The project sponsor and manager learn how to negotiate effectively with each other and the project team to achieve their commitments.

How to Influence and Persuade

Jo Owen
How to Influence and Persuade Book PDF

Author : Jo Owen
Publisher : Pearson UK
Page : 162 pages
File Size : 47,9 Mb
Release : 2012-12-14
Category : Business & Economics
ISBN : 9780273778431

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How to Influence and Persuade by Jo Owen Pdf

Everyone operating in business needs to understand how they should be using both influence and persuasion to make an impact, deliver outstanding results and really get ahead. This brand new edition of How to Influence, is structured into three easy-to-access sections that will show you how to create willing allies across your organisation, turn potential crises into career defining opportunities, turn disagreement into consent, win key battles without fighting, push your agenda forward with authority, achieve more and stay in control. Author Jo Owen is highly regarded as a world-leading expert in business practise and skills.