The Age Of Influence

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The Age of Influence

Neal Schaffer
The Age of Influence Book PDF

Author : Neal Schaffer
Publisher : HarperCollins Leadership
Page : 288 pages
File Size : 53,7 Mb
Release : 2020-03-17
Category : Business & Economics
ISBN : 9781400216376

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The Age of Influence by Neal Schaffer Pdf

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.

Influence

Sara Shepard,Lilia Buckingham
Influence Book PDF

Author : Sara Shepard,Lilia Buckingham
Publisher : Ember
Page : 369 pages
File Size : 54,5 Mb
Release : 2022-01-04
Category : Young Adult Fiction
ISBN : 9780593121566

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Influence by Sara Shepard,Lilia Buckingham Pdf

Get ready to delve into the world of teen influencers like you've never done before--from the #1 New York Times bestselling author of PRETTY LITTLE LIARS Sara Shepard and eighteen-year-old actress and social media personality Lilia Buckingham comes a twisty mystery that takes place in the fiercely competitive world of Internet stars. After a video she makes goes viral, everyone knows Delilah Rollins. And now that she's in LA, Delilah's standing on the edge of something incredible. Everything is going to change. She has no idea how much. Jasmine Walters-Diaz grew up in the spotlight. A child star turned media darling, the posts of her in her classic Lulu C. rainbow skirt practically break the Internet. But if the world knew who Jasmine really was, her perfect life? Canceled. Fiona Jacobs is so funny--the kind of girl for whom a crowd parts--no wonder she's always smiling! But on the inside? The girl's a hot mess. And when someone comes out of the shadows with a secret from her past, it's one that won't just embarrass Fiona: it will ruin her. Who wouldn't want to be Scarlet Leigh? Just look at her Instagram. Scarlet isn't just styled to perfection: she is perfection. Scarlet has a gorgeous, famous boyfriend named Jack and there's a whole fanbase about their ship. To everyone watching online, their lives seem perfect . . . but are they really? The sun is hot in California . . . and someone's going to get burned.

The Ethics of Influence

Cass R. Sunstein
The Ethics of Influence Book PDF

Author : Cass R. Sunstein
Publisher : Cambridge University Press
Page : 237 pages
File Size : 41,7 Mb
Release : 2016-08-24
Category : Business & Economics
ISBN : 9781107140707

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The Ethics of Influence by Cass R. Sunstein Pdf

In The Ethics of Influence, Cass R. Sunstein investigates the ethical issues surrounding government nudges, choice architecture, and mandates.

How to Win Friends and Influence People

Anonim
How to Win Friends and Influence People Book PDF

Author : Anonim
Publisher : ببلومانيا للنشر والتوزيع
Page : 304 pages
File Size : 49,9 Mb
Release : 2024-02-17
Category : Business & Economics
ISBN : 8210379456XXX

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How to Win Friends and Influence People by Anonim Pdf

You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

Digital Influence Warfare in the Age of Social Media

James J. F. Forest
Digital Influence Warfare in the Age of Social Media Book PDF

Author : James J. F. Forest
Publisher : Bloomsbury Publishing USA
Page : 356 pages
File Size : 46,9 Mb
Release : 2021-09-09
Category : Political Science
ISBN : 9798216074564

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Digital Influence Warfare in the Age of Social Media by James J. F. Forest Pdf

This timely book spotlights how various entities are using the Internet to shape people's perceptions and decision-making. It also describes detailed case studies as well as the tools and methods used to identify automated, fake accounts. This book brings together three important dimensions of our everyday lives. First is digital-the online ecosystem of information providers and tools, from websites, blogs, discussion forums, and targeted email campaigns to social media, video streaming, and virtual reality. Second, influence-the most effective ways people can be persuaded, in order to shape their beliefs in ways that lead them to embrace one set of beliefs and reject others. And finally, warfare-wars won by the information and disinformation providers who are able to influence behavior in ways they find beneficial to their political, social, and other goals. The book provides a wide range of specific examples that illustrate the ways people are being targeted by digital influencers. There is much more to digital influence warfare than terrorist propaganda, "fake news," or Russian efforts to manipulate elections: chapters examine post-truth narratives, fabricated "alternate facts," and brainwashing and disinformation within the context of various political, scientific, security, and societal debates. The final chapters examine how new technical tools, critical thinking, and resilience can help thwart digital influence warfare efforts.

Democracy in the Disinformation Age

Regina Luttrell,Lu Xiao,Jon Glass
Democracy in the Disinformation Age Book PDF

Author : Regina Luttrell,Lu Xiao,Jon Glass
Publisher : Routledge
Page : 217 pages
File Size : 42,7 Mb
Release : 2021-05-23
Category : Political Science
ISBN : 9781000390780

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Democracy in the Disinformation Age by Regina Luttrell,Lu Xiao,Jon Glass Pdf

In this book established researchers draw on a range of theoretical and empirical perspectives to examine social media’s impact on American politics. Chapters critically examine activism in the digital age, fake news, online influence, messaging tactics, news transparency and authentication, consumers’ digital habits and ultimately the societal impacts that continue to be created by combining social media and politics. Through this book readers will better understand and approach with questions such as: • How exactly and why did social media become a powerful factor in politics? • What responsibilities do social networks have in the proliferation of factually wrong and hate-filled messages? Or should individuals be held accountable? • What are the state-of-the-art of computational techniques for measuring and determining social media's impact on society? • What role does online activism play in today’s political arena? • What does the potent combination of social media and politics truly mean for the future of democracy? The insights and debates found herein provide a stronger understanding of the core issues and steer us toward improved curriculum and research aimed at a better democracy. Democracy in the Disinformation Age: Influence and Activism in American Politics will appeal to both undergraduate and postgraduate students, as well as academics with an interest in areas including political science, media studies, mass communication, PR, and journalism.

The Influencer Code

Amanda Russell
The Influencer Code Book PDF

Author : Amanda Russell
Publisher : Hatherleigh Press
Page : 192 pages
File Size : 46,9 Mb
Release : 2020-09-02
Category : Business & Economics
ISBN : 9781578268252

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The Influencer Code by Amanda Russell Pdf

The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.

How to Win Friends and Influence People in the Digital Age

Brent Cole,Dale Carnegie,Dale Carnegie & Associates
How to Win Friends and Influence People in the Digital Age Book PDF

Author : Brent Cole,Dale Carnegie,Dale Carnegie & Associates
Publisher : Simon and Schuster
Page : 263 pages
File Size : 49,6 Mb
Release : 2012-12-25
Category : Business & Economics
ISBN : 9781451612592

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How to Win Friends and Influence People in the Digital Age by Brent Cole,Dale Carnegie,Dale Carnegie & Associates Pdf

This new edition is an up-to-date adaptation of Carnegie's timeless prescriptions for the digital age. This book is a must-have guide for anyone who wants to find success on Facebook, LinkedIn, Twitter, and any social media format today and in the future.

Influence

Sara McCorquodale
Influence Book PDF

Author : Sara McCorquodale
Publisher : Bloomsbury Publishing
Page : 224 pages
File Size : 54,6 Mb
Release : 2019-09-05
Category : Business & Economics
ISBN : 9781472972002

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Influence by Sara McCorquodale Pdf

Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.

Supreme Influence

Niurka
Supreme Influence Book PDF

Author : Niurka
Publisher : Harmony
Page : 322 pages
File Size : 42,6 Mb
Release : 2013
Category : Brain
ISBN : 9780307956873

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Supreme Influence by Niurka Pdf

Niurka, a former Anthony Robbins corporate trainer and popular motivational expert, teaches how to increase confidence, enrich relationships, overcome fears, and achieve greater sucess--all by choosing the right words.

Your Brand, The Next Media Company

Michael Brito
Your Brand The Next Media Company Book PDF

Author : Michael Brito
Publisher : Que Publishing
Page : 272 pages
File Size : 50,6 Mb
Release : 2013-09-19
Category : Business & Economics
ISBN : 9780133480139

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Your Brand, The Next Media Company by Michael Brito Pdf

Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.

Brand Storytelling

Miri Rodriguez
Brand Storytelling Book PDF

Author : Miri Rodriguez
Publisher : Kogan Page Publishers
Page : 257 pages
File Size : 50,9 Mb
Release : 2023-07-03
Category : Business & Economics
ISBN : 9781398610095

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Brand Storytelling by Miri Rodriguez Pdf

Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.

The Business of Influence

Philip Sheldrake
The Business of Influence Book PDF

Author : Philip Sheldrake
Publisher : John Wiley & Sons
Page : 141 pages
File Size : 53,9 Mb
Release : 2011-05-04
Category : Business & Economics
ISBN : 9781119978305

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The Business of Influence by Philip Sheldrake Pdf

Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR

This I Know

Terry O'Reilly
This I Know Book PDF

Author : Terry O'Reilly
Publisher : Knopf Canada
Page : 267 pages
File Size : 41,9 Mb
Release : 2017-02-28
Category : Business & Economics
ISBN : 9780345810380

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This I Know by Terry O'Reilly Pdf

Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.

Power and Influence

Chiku Malunga
Power and Influence Book PDF

Author : Chiku Malunga
Publisher : University Press of America
Page : 170 pages
File Size : 51,7 Mb
Release : 2012-06-16
Category : Social Science
ISBN : 9780761858737

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Power and Influence by Chiku Malunga Pdf

Power and Influence demonstrates how the indigenous wisdom contained in African proverbs and folktales can be used to enhance modern life. The timeless wisdom contained in African proverbs and folktales enriches self-development and positive influence. The inspiring results provide deeper understanding of self-development and self-leadership, forming a solid foundation for leadership effectiveness at all levels. This book is among the first to consciously acknowledge and demonstrate the rationale of applying indigenous wisdom to enhance the understanding of disciplines, theories, and practice. African proverbs and folktales express an accumulated wisdom of human relations; add dimensions to practice in ways that are soulful, respectful, practical, and socially embedded. By using African indigenous wisdom, the book contributes towards the much-needed, cross-cultural dialogue among individuals, organizations and societies in this increasingly diversified world.