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Get Up To Speed with Online Marketing

Jon Reed

Author : Jon Reed
Publisher : Pearson UK
Page : 193 pages
File Size : 48,7 Mb
Release : 2012-09-26
Category : Business & Economics
ISBN : 9780273761709

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Get Up To Speed with Online Marketing by Jon Reed Pdf

ONLINE MARKETING – CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT? Traditional advertising doesn’t always work these days – and it’s expensive. People screen out TV ads, magazine ads, and billboards. Instead they’re spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that’s online. This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including: Websites Search engine marketing Email marketing Blogging Podcasts Online video Social networks e.g. Facebook and MySpace Virtual worlds e.g. Second Life Social bookmarking It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!

Get Up to Speed with Online Marketing

Jon Reed

Author : Jon Reed
Publisher : Pearson UK
Page : 220 pages
File Size : 46,9 Mb
Release : 2013-10-31
Category : Business & Economics
ISBN : 9781292001180

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Get Up to Speed with Online Marketing by Jon Reed Pdf

If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and these days, that’s online. This step-by-step guide to online marketing is straightforward, easy to understand and demonstrates simple, affordable and effective ways to: Design your website – how to create a site and make sure your customers can find it Use social media to your advantage – how to reach your market on Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram and more Create engaging online content – how to publish valuable, interesting and sharable content for your blog, podcast and website Develop an online marketing plan – build your customised plan and measure your results Covering every major online platform, and some smaller ones too, Get Up to Speed with Online Marketing will show you exactly how to maximise each one and develop a cohesive, effective online strategy with a limited budget, or even for free! The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Digital Marketing QuickStart Guide

Benjamin Sweeney

Author : Benjamin Sweeney
Publisher : ClydeBank Media LLC
Page : 343 pages
File Size : 45,6 Mb
Release : 2022-04-25
Category : Business & Economics
ISBN : 9781945051463

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Digital Marketing QuickStart Guide by Benjamin Sweeney Pdf

THE ULTIMATE BEGINNER'S GUIDE TO DIGITAL MARKETING – INCLUDES A COMPREHENSIVE ONLINE LIBRARY OF DIGITAL MARKETING TOOLS! The future of business growth is digital. Are you prepared? Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. With the availability of cost-effective advertising, content marketing, social media marketing, email marketing and more, there has never been a better time to connect with your customers and grow your business. In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies. Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages. It doesn’t matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can’t make your digital marketing efforts click—anyone can become a savvy digital marketer by using the tools and tactics presented in this book! Digital Marketing QuickStart Guide Is Perfect For: - Entrepreneurs who want to take control of their digital marketing and grow their business - Freelancers and members of the gig economy looking to diversify their service offerings - In-house or agency marketers who want to brush up on digital marketing fundamentals - Business and marketing students who need a digital marketing edge - Influencers, artists, creators, and anyone who needs to sell or connect with more people in digital spaces! Digital Marketing QuickStart Guide Explains: - How to use digital marketing channels to connect with more people and win more customers - How to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time online - How to boost your search rankings and get your business seen by the millions of people using search engines every day - How to use social media marketing to increase engagement and round out an effective marketing strategy You Will Learn: - Modern Marketing Fundamentals – How Timeless Marketing Basics Can Be Repurposed for Digital Spaces - Building Your Own Digital Marketing Toolkit – Exactly How Digital Marketing Tools Work and How to Use Them - Digital Marketing in Action – How to Organize and Implement Campaigns that Reach and Convert at Scale - Digital Strategy Design – How to Structure Your Digital Marketing Strategy to Save Money and Get Results - Digital Marketing Core Concepts – Using Social, Email, Cost-Effective Advertising, Mastering SEO, and More! *LIFETIME ACCESS TO FREE DIGITAL MARKETING DIGITAL ASSETS* Digital Marketing QuickStart Guide comes with lifetime access to a huge library of exclusive tools designed to help you get started quickly and hit your marketing goals faster. *GIVING BACK* QuickStart Guides proudly supports One Tree Planted as a reforestation partner.

Digital Marketing In A Week

Nick Smith

Author : Nick Smith
Publisher : Teach Yourself
Page : 128 pages
File Size : 41,9 Mb
Release : 2014-02-28
Category : Business & Economics
ISBN : 9781471800412

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Digital Marketing In A Week by Nick Smith Pdf

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing. This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success: - Sunday: Building the ultimate sales website - Monday: SEO: The backbone of any digital marketing strategy - Tuesday: Social media marketing madness - Wednesday: Pay per click (PPC) simplified and explained - Thursday: Mobile optimization and getting mobile users - Friday: Email marketing - why you should do it no matter what - Saturday: Other marketing tricks and tips in the modern world ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Social Media 101

Jon Reed,Jamie Turner,Clara Shih,R. Scott Corbett

Author : Jon Reed,Jamie Turner,Clara Shih,R. Scott Corbett
Publisher : FT Press
Page : 687 pages
File Size : 48,8 Mb
Release : 2012-05-07
Category : Business & Economics
ISBN : 9780133087475

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Social Media 101 by Jon Reed,Jamie Turner,Clara Shih,R. Scott Corbett Pdf

Start Now with Social Media: Avoid Beginners’ Missteps and Get Great Business Results Fast! Five great boks bring together all the information you need to start profiting right now from social media! Start with Jon Reed’s Get Up to Speed with Online Marketing, the concise beginner’s guide to promoting small businesses online using every major tool, including websites, search, email, blogging, online video, social networks, and even virtual worlds. Reed doesn’t show you how to use each medium; he shows how to make the most of each of them on a limited (or nonexistent) marketing budget! Next, in How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Turner briefly introduces many of today’s most valuable monitoring tools and presents a practical eight-step social media monitoring plan that can be implemented quickly by virtually any company or marketer. In How to Make Money Marketing Your Business on Facebook, pioneering social media expert Clara Shih summarizes everything you need to know to help your business win in the Facebook Era, from strategy to execution, systems to policies. In How to Make Money Marketing Your Small Business on Twitter, Jamie Turner offers step-by-step techniques for tweeting your way to profits and transforming negative customer tweets into business-building opportunities. Finally, in How to Make Money with Email Marketing, Robert Scott Corbett explains why email is still the 21st century’s messaging workhorse, why you need to do serious email marketing—and offers practical tips and steps for getting powerful business results from your email, fast! From world-renowned leaders in social media and online marketing, including Jon Reed, Jamie Turner, Clara Shih, Jamie Turner, and Robert Scott Corbett.

Web Marketing All-in-One For Dummies

John Arnold,Michael Becker,Marty Dickinson,Ian Lurie,Elizabeth Marsten

Author : John Arnold,Michael Becker,Marty Dickinson,Ian Lurie,Elizabeth Marsten
Publisher : John Wiley & Sons
Page : 1003 pages
File Size : 53,5 Mb
Release : 2012-07-12
Category : Business & Economics
ISBN : 9781118281673

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Web Marketing All-in-One For Dummies by John Arnold,Michael Becker,Marty Dickinson,Ian Lurie,Elizabeth Marsten Pdf

Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

Manager's Guide to Online Marketing

Jason Weaver

Author : Jason Weaver
Publisher : McGraw Hill Professional
Page : 224 pages
File Size : 48,9 Mb
Release : 2013-02-22
Category : Business & Economics
ISBN : 9780071801881

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Manager's Guide to Online Marketing by Jason Weaver Pdf

A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO) E-mail marketing Online Public Relations Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms and concepts Tactics and and strategies for effective online marketing Tips for executing the tactics in the book Practical advice for preventing errors Caution signs to avoid common and uncommon mistakes Examples of successful online marketing tactics Specific planning procedures, tactics, and hands-on techniques

Marketing in 4 Weeks

Eric Davies,Nick Smith,Brian Salter

Author : Eric Davies,Nick Smith,Brian Salter
Publisher : Teach Yourself
Page : 480 pages
File Size : 44,6 Mb
Release : 2015-01-29
Category : Business & Economics
ISBN : 9781473605305

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Marketing in 4 Weeks by Eric Davies,Nick Smith,Brian Salter Pdf

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right. This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success: Week 1: Marketing In A Week Week 2: Digital Marketing In A Week Week 3: Social Media Marketing In A Week Week 4: Public Relations In A Week ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Starting an Online Business All-in-One For Dummies

Shannon Belew,Joel Elad

Author : Shannon Belew,Joel Elad
Publisher : John Wiley & Sons
Page : 1056 pages
File Size : 40,9 Mb
Release : 2017-01-17
Category : Business & Economics
ISBN : 9781119315537

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Starting an Online Business All-in-One For Dummies by Shannon Belew,Joel Elad Pdf

Start a successful online business—and be your own boss! Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more. While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success. Discover your niche and create a business plan Design your website and storefront Increase your reach and market with social media Choose the best web host for your needs If you're a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!

Social Media 101

Chris Brogan

Author : Chris Brogan
Publisher : John Wiley & Sons
Page : 352 pages
File Size : 54,9 Mb
Release : 2010-02-23
Category : Business & Economics
ISBN : 9780470563410

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Social Media 101 by Chris Brogan Pdf

100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

Successful Digital Marketing in a Week

Nick Smith

Author : Nick Smith
Publisher : Teach Yourself
Page : 0 pages
File Size : 50,9 Mb
Release : 2016-05-10
Category : Business & Economics
ISBN : 1473609526

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Successful Digital Marketing in a Week by Nick Smith Pdf

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing. This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success: - Sunday: Building the ultimate sales website - Monday: SEO: The backbone of any digital marketing strategy - Tuesday: Social media marketing madness - Wednesday: Pay per click (PPC) simplified and explained - Thursday: Mobile optimization and getting mobile users - Friday: Email marketing - why you should do it no matter what - Saturday: Other marketing tricks and tips in the modern world ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Complete Guide to Internet Publicity

Steve O'Keefe

Author : Steve O'Keefe
Publisher : John Wiley & Sons
Page : 450 pages
File Size : 51,9 Mb
Release : 2002-10-15
Category : Computers
ISBN : 9780471275022

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Complete Guide to Internet Publicity by Steve O'Keefe Pdf

Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.

Speed Success Secrets for Internet Marketing!

Nishant K. Baxi

Author : Nishant K. Baxi
Publisher : Createspace Independent Publishing Platform
Page : 26 pages
File Size : 47,8 Mb
Release : 2016-08-15
Category : Electronic
ISBN : 1537103830

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Speed Success Secrets for Internet Marketing! by Nishant K. Baxi Pdf

In This Book, You Will Learn: Where To Get Started Your Product Getting The Word Out Buyers And JV Opportunities The Selling And so much more!

Old Dog, New Clicks

Bob DeStefano

Author : Bob DeStefano
Publisher : Unknown
Page : 148 pages
File Size : 41,5 Mb
Release : 2016-04-20
Category : Electronic
ISBN : 0990673839

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Old Dog, New Clicks by Bob DeStefano Pdf

Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do? Bob DeStefano's goal is to help you and your people get up to speed with Generation Net. You'll learn the "whats" and "whys" of online marketing, including how to: Help customers find you and build lasting relationships when they do Succeed online without alienating Boomer customers - or employees Avoid marketing blunders and missteps Be customer-centric with your website and social media Optimize your marketing for online and mobile Track and measure your results

The New Rules of Marketing & PR

David Meerman Scott

Author : David Meerman Scott
Publisher : John Wiley & Sons
Page : 391 pages
File Size : 55,7 Mb
Release : 2011-07-26
Category : Business & Economics
ISBN : 9781118119662

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The New Rules of Marketing & PR by David Meerman Scott Pdf

David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: A new introduction discussing recent changes to the world of marketing and PR A brand new chapter on mobile marketing An additional chapter on real-time marketing and PR Updated information on how to measure the success of your campaigns A range of new tools Fresh case studies

Get Up To Speed With Online Marketing

Get Up To Speed with Online Marketing by Jon Reed Pdf

Get Up to Speed with Online Marketing by Jon Reed Pdf

Digital Marketing QuickStart Guide by Benjamin Sweeney Pdf

Digital Marketing In A Week by Nick Smith Pdf

Social Media 101 by Jon Reed,Jamie Turner,Clara Shih,R. Scott Corbett Pdf

Web Marketing All-in-One For Dummies by John Arnold,Michael Becker,Marty Dickinson,Ian Lurie,Elizabeth Marsten Pdf

Manager's Guide to Online Marketing by Jason Weaver Pdf

Marketing in 4 Weeks by Eric Davies,Nick Smith,Brian Salter Pdf

Starting an Online Business All-in-One For Dummies by Shannon Belew,Joel Elad Pdf

Social Media 101 by Chris Brogan Pdf

Successful Digital Marketing in a Week by Nick Smith Pdf

Complete Guide to Internet Publicity by Steve O'Keefe Pdf

Speed Success Secrets for Internet Marketing! by Nishant K. Baxi Pdf

Old Dog, New Clicks by Bob DeStefano Pdf

The New Rules of Marketing & PR by David Meerman Scott Pdf

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