Global Brand Integrity Mgmt

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Global Brand Integrity Management

Richard S. Post,Penelope N. Post
Global Brand Integrity Management Book PDF

Author : Richard S. Post,Penelope N. Post
Publisher : McGraw Hill Professional
Page : 332 pages
File Size : 45,7 Mb
Release : 2007-11-02
Category : Business & Economics
ISBN : 9780071595346

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Global Brand Integrity Management by Richard S. Post,Penelope N. Post Pdf

Does your management strategy protect your brand? Who will be the new global business leaders? Those who understand that managing brand and product integrity is crucial to long-term market and financial success. Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practice into management principles that lower risk, ensure authenticity of products, enhance brand awareness and loyalty, and, ultimately, increase profitability and shareholder value. Among the tools for developing and maintaining your program: Questions CEOs should ask their executives about product integrity Methods for capturing the attention of employees and measuring their performance Risk profiles for key assets developed at each stage of a product's life cycle Best practices for cost-effective, day-to-day management of a brand or product International case studies that illustrate specific problems and the implementation measures taken to protect the brand or product

Global Brand Integrity Mgmt.

Richard S. Post
Global Brand Integrity Mgmt Book PDF

Author : Richard S. Post
Publisher : Tata McGraw-Hill Education
Page : 0 pages
File Size : 44,8 Mb
Release : 2000
Category : Electronic
ISBN : 007022952X

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Global Brand Integrity Mgmt. by Richard S. Post Pdf

Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practice into management principles that lower risk, ensure authenticity of products, enhance brand awareness and loyalty, and, ultimately, increase profitability and shareholder value.

Brand Protection and the Global Risk of Product Counterfeits

Wilson, Jeremy M.
Brand Protection and the Global Risk of Product Counterfeits Book PDF

Author : Wilson, Jeremy M.
Publisher : Edward Elgar Publishing
Page : 304 pages
File Size : 54,9 Mb
Release : 2022-07-19
Category : Social Science
ISBN : 9781839105821

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Brand Protection and the Global Risk of Product Counterfeits by Wilson, Jeremy M. Pdf

Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.

Encyclopedia of Sports Management and Marketing

Linda E. Swayne,Mark Dodds
Encyclopedia of Sports Management and Marketing Book PDF

Author : Linda E. Swayne,Mark Dodds
Publisher : SAGE Publications
Page : 1960 pages
File Size : 54,6 Mb
Release : 2011-08-08
Category : Business & Economics
ISBN : 9781452266480

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Encyclopedia of Sports Management and Marketing by Linda E. Swayne,Mark Dodds Pdf

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Building Brand Equity and Consumer Trust Through Radical Transparency Practices

Veselinova, Elena,Samonikov, Marija Gogova
Building Brand Equity and Consumer Trust Through Radical Transparency Practices Book PDF

Author : Veselinova, Elena,Samonikov, Marija Gogova
Publisher : IGI Global
Page : 392 pages
File Size : 44,6 Mb
Release : 2017-07-13
Category : Business & Economics
ISBN : 9781522524182

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Building Brand Equity and Consumer Trust Through Radical Transparency Practices by Veselinova, Elena,Samonikov, Marija Gogova Pdf

The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Brand Culture and Identity Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1556 pages
File Size : 51,6 Mb
Release : 2018-10-05
Category : Business & Economics
ISBN : 9781522571179

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Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Global Brand Management

Laurence Minsky,Ilan Geva
Global Brand Management Book PDF

Author : Laurence Minsky,Ilan Geva
Publisher : Kogan Page Publishers
Page : 329 pages
File Size : 43,7 Mb
Release : 2019-11-03
Category : Business & Economics
ISBN : 9780749483616

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Global Brand Management by Laurence Minsky,Ilan Geva Pdf

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.

New Perspectives in Hospitality Management

Emerald Group Publishing Limited
New Perspectives in Hospitality Management Book PDF

Author : Emerald Group Publishing Limited
Publisher : Emerald Group Publishing
Page : 216 pages
File Size : 51,7 Mb
Release : 2015-10-30
Category : Business & Economics
ISBN : 9781785608803

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New Perspectives in Hospitality Management by Emerald Group Publishing Limited Pdf

New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.

Global Brand Strategy

Jan-Benedict Steenkamp
Global Brand Strategy Book PDF

Author : Jan-Benedict Steenkamp
Publisher : Springer
Page : 319 pages
File Size : 42,9 Mb
Release : 2017-01-03
Category : Business & Economics
ISBN : 9781349949946

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Global Brand Strategy by Jan-Benedict Steenkamp Pdf

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

Global Strategic Management

Philippe Lasserre,Felipe Monteiro
Global Strategic Management Book PDF

Author : Philippe Lasserre,Felipe Monteiro
Publisher : Bloomsbury Publishing
Page : 689 pages
File Size : 45,5 Mb
Release : 2022-11-03
Category : Business & Economics
ISBN : 9781350932982

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Global Strategic Management by Philippe Lasserre,Felipe Monteiro Pdf

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe. The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.

Employer Brand Management

Richard Mosley
Employer Brand Management Book PDF

Author : Richard Mosley
Publisher : John Wiley & Sons
Page : 320 pages
File Size : 52,8 Mb
Release : 2014-08-21
Category : Business & Economics
ISBN : 9781118898512

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Employer Brand Management by Richard Mosley Pdf

Attract, recruit, and retain the very best with a strategicemployer brand From one of the world's leading pioneers in the employer branddiscipline and author of the first book on the subject TheEmployer Brand, comes the long-awaited practical follow-upEmployer Brand Management. Talented, motivated employees area company's best assets, and the techniques in this book helpattract, recruit, and retain the very best. A successful employerbrand reaches beyond the boardroom to establish confidence,loyalty, and enthusiasm all the way down the ladder. EmployerBrand Management gives readers a personal grasp of a newapproach to people management. It draws on significant advances inpractices among leading companies to provide a handbook foremployer brand development and implementation. With a wide range ofcase studies and examples, you'll be taken step-by-step through theemployer brand development process. You will find information onthe latest developments in technology, with particular attentionpaid to socially-enabled recruitment marketing and employeecommunication and engagement. You will: Follow the process of brand planning, definition,implementation, and application Discover how brand thinking can strengthen strategy andreinforce HR value Improve existing recruitment and talent managementprograms Learn the importance of employee engagement in the brandexperience

Underground Economies and Illegal Imports

The Late Donald deKieffer
Underground Economies and Illegal Imports Book PDF

Author : The Late Donald deKieffer
Publisher : Oxford University Press
Page : 320 pages
File Size : 40,8 Mb
Release : 2010-03-31
Category : Law
ISBN : 9780199749645

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Underground Economies and Illegal Imports by The Late Donald deKieffer Pdf

Underground Economies and Illegal Imports: Business and Legal Strategies to Address Illegal Commerce is a unique resource for lawyers and their clients facing the chaotic landscape of illegal trade in the black and gray markets, where legal remedies are often unobtainable or impracticable. Donald E. deKieffer-a practitioner who has represented more than 60 Fortune 500 companies both in the US and abroad-provides clear descriptions of how international supply and distribution chains are attacked by clever and not-so-subtle thieves around the world. This book is also a helpful source of examples and instructions on how to prepare for these attacks, and the best remedies when they do occur. Underground Economies and Illegal Imports: Business and Legal Strategies to Address Illegal Commerce is a one-of-a-kind guide to the underside of international trade for businesses, law enforcement and policy-makers. The illicit dealers in legitimate (or not-so-legitimate) merchandise are often linked with transnational criminal elements and even terrorists. This book assists international traders in avoiding these problems, or ameliorating any effects.

Security Operations Management

Robert McCrie,Seungmug Lee
Security Operations Management Book PDF

Author : Robert McCrie,Seungmug Lee
Publisher : Butterworth-Heinemann
Page : 505 pages
File Size : 52,7 Mb
Release : 2021-12-08
Category : Business & Economics
ISBN : 9780128223727

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Security Operations Management by Robert McCrie,Seungmug Lee Pdf

Security Operations Management, Fourth Edition, the latest release in this seminal reference on corporate security management operations for today’s security management professionals and students, explores the characteristics of today’s globalized workplaces, security’s key role within them, and what the greatest concern is for security practitioners and senior managers. Incorporating the latest security research and best practices, the book covers key skills needed by security managers to demonstrate the value of their security program, offers information on identifying and managing risk, and reviews the latest technological advances in security control, command, communications and computing. Includes myriad global cases and examples of both the business and technical aspects of security Offers valuable coverage of cybercrime and workplace violence Explores the latest technological advances in security control, command, communications, and computing, along with current techniques for how prospective security personnel are vetted, including via social media Prepares security professionals for certification exams

Cities, Networks, and Global Environmental Governance

Sofie Bouteligier
Cities Networks and Global Environmental Governance Book PDF

Author : Sofie Bouteligier
Publisher : Routledge
Page : 262 pages
File Size : 46,6 Mb
Release : 2013
Category : Political Science
ISBN : 9780415537513

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Cities, Networks, and Global Environmental Governance by Sofie Bouteligier Pdf

As a result of global dynamics--the increasing interconnection of people and places--innovations in global environmental governance haved altered the role of cities in shaping the future of the planet. This book is a timely study of the importance of these social transformations in our increasingly global and increasingly urban world. Through analysis of transnational municipal networks, such as Metropolis and the C40 Cities Climate Leadership Group, Sofie Bouteligier's innovative study examines theories of the network society and global cities from a global ecology perspective. Through direct observation and interviews and using two types of city networks that have been treated separately in the literature, she discovers the structure and logic pertaining to office networks of environmental non-governmental organizations and environmental consultancy firms. In doing so she incisively demonstrates the ways in which cities fulfill the role of strategic sites of global environmental governance, concentrating knowledge, infrastructure, and institutions vital to the function of transnational actors.

Handbook of Research on Global Hospitality and Tourism Management

Camillo, Angelo A.
Handbook of Research on Global Hospitality and Tourism Management Book PDF

Author : Camillo, Angelo A.
Publisher : IGI Global
Page : 622 pages
File Size : 42,5 Mb
Release : 2015-08-17
Category : Business & Economics
ISBN : 9781466686076

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Handbook of Research on Global Hospitality and Tourism Management by Camillo, Angelo A. Pdf

The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.