Employer Brand Management

Author : Lena Christiaans
Publisher : Springer Science & Business Media
Page : 275 pages
File Size : 41,9 Mb
Release : 2012-11-28
Category : Business & Economics
ISBN : 9783658004569

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International Employer Brand Management by Lena Christiaans Pdf

The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christians investigates the impact of between-country differences, such as in national culture or economic wealth, on students' preferences in relation to individual differences of students within the same country. In combination with a segmentation of the European graduate market, the results provide readers with inside on which elements of the employer value proposition are suitable for standardization in which target groups.

Author : Simon Barrow,Richard Mosley
Publisher : John Wiley & Sons
Page : 245 pages
File Size : 54,7 Mb
Release : 2011-01-19
Category : Business & Economics
ISBN : 9781119995548

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The Employer Brand by Simon Barrow,Richard Mosley Pdf

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

Author : Richard Mosley
Publisher : John Wiley & Sons
Page : 320 pages
File Size : 47,7 Mb
Release : 2014-08-21
Category : Business & Economics
ISBN : 9781118898512

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Employer Brand Management by Richard Mosley Pdf

Attract, recruit, and retain the very best with a strategicemployer brand From one of the world's leading pioneers in the employer branddiscipline and author of the first book on the subject TheEmployer Brand, comes the long-awaited practical follow-upEmployer Brand Management. Talented, motivated employees area company's best assets, and the techniques in this book helpattract, recruit, and retain the very best. A successful employerbrand reaches beyond the boardroom to establish confidence,loyalty, and enthusiasm all the way down the ladder. EmployerBrand Management gives readers a personal grasp of a newapproach to people management. It draws on significant advances inpractices among leading companies to provide a handbook foremployer brand development and implementation. With a wide range ofcase studies and examples, you'll be taken step-by-step through theemployer brand development process. You will find information onthe latest developments in technology, with particular attentionpaid to socially-enabled recruitment marketing and employeecommunication and engagement. You will: Follow the process of brand planning, definition,implementation, and application Discover how brand thinking can strengthen strategy andreinforce HR value Improve existing recruitment and talent managementprograms Learn the importance of employee engagement in the brandexperience

Author : Helen Rosethorn
Publisher : CRC Press
Page : 212 pages
File Size : 41,7 Mb
Release : 2016-03-23
Category : Business & Economics
ISBN : 9781317034230

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The Employer Brand by Helen Rosethorn Pdf

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.

Author : Simon Barrow,Richard Mosley
Publisher : John Wiley & Sons
Page : 245 pages
File Size : 43,5 Mb
Release : 2005-11-04
Category : Business & Economics
ISBN : 9780470012734

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The Employer Brand by Simon Barrow,Richard Mosley Pdf

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

Author : Sjoerd Gehrels
Publisher : Emerald Group Publishing
Page : 263 pages
File Size : 45,9 Mb
Release : 2019-07-10
Category : Business & Economics
ISBN : 9781789730715

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Employer Branding for the Hospitality and Tourism Industry by Sjoerd Gehrels Pdf

This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.

Author : Richard Mosley,Lars Schmidt
Publisher : John Wiley & Sons
Page : 360 pages
File Size : 46,7 Mb
Release : 2017-01-19
Category : Business & Economics
ISBN : 9781119071785

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Employer Branding For Dummies by Richard Mosley,Lars Schmidt Pdf

Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

Author : Richard Mosley,Lars Schmidt
Publisher : John Wiley & Sons
Page : 374 pages
File Size : 48,8 Mb
Release : 2017-02-21
Category : Business & Economics
ISBN : 9781119071648

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Employer Branding For Dummies by Richard Mosley,Lars Schmidt Pdf

Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

Author : Tim Ambler,Simon Barrow
Publisher : Unknown
Page : 22 pages
File Size : 51,5 Mb
Release : 1996
Category : Management
ISBN : OCLC:46783865

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The Employer Brand by Tim Ambler,Simon Barrow Pdf

Author : Bryan Adams,Charlotte Marshall
Publisher : Houndstooth Press
Page : 354 pages
File Size : 51,5 Mb
Release : 2020-03-17
Category : Business & Economics
ISBN : 1544507062

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Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging by Bryan Adams,Charlotte Marshall Pdf

In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "smart filter," elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.

Author : Geeta Rana,Shivani Agarwal,Ravindra Sharma
Publisher : CRC Press
Page : 223 pages
File Size : 43,8 Mb
Release : 2021-03-21
Category : Technology & Engineering
ISBN : 9781000362183

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Employer Branding for Competitive Advantage by Geeta Rana,Shivani Agarwal,Ravindra Sharma Pdf

This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.

Author : James Ellis
Publisher : Unknown
Page : 328 pages
File Size : 52,7 Mb
Release : 2020-06-03
Category : Electronic
ISBN : 9798640916393

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Talent Chooses You by James Ellis Pdf

If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.

Author : Arend Grünewälder
Publisher : GRIN Verlag
Page : 26 pages
File Size : 50,7 Mb
Release : 2008-08-13
Category : Business & Economics
ISBN : 9783640137398

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Employer Branding. Marketing the company as an attractive employer by Arend Grünewälder Pdf

Seminar paper from the year 2007 in the subject Leadership and Human Resource Management - Employer Branding, grade: 1,7, University of applied sciences, Neuss, course: Marketing, language: English, abstract: Employee attraction and retention will continue to play an important role for companies. Vacancies needs to be filled with qualified and flexible talents which are limited available on the HR market. Thus companies have to create effective instruments for fighting for talents. Before compiling a strategy for initiating an Employer Branding development, this working paper analyzes the needs for Employer Branding as well as the elements influencing the attractiveness of an Employer. According to surveys mentioned in the following chapters, it is proven that a strong Employer Brand has a significant influence in the employees performance and that a strong product brand can essentially support the development of the employment brand. The attributes playing highest role in Employer Branding importance are reputation of products and services, corporate culture and work environment. The practical roadmap for initiating an Employer Branding strategy consist of a four step system. Embedded system elements are (1) assess, (2) construct, (3) implement and (4) measure. In the phase of setting up an Employer Branding strategy as well as measuring its effectiveness, a benchmarking with other company’s efforts and best practices can be helpful. Some sources and success stories are listed later in this assignment. A number of examples and numerous researches reflected in this paper allow to state that an investment in a strong Employer Branding is a good investment in the company’s future. The global market, the current demographical trends and other challenges will produce a shortage of talents. During the last decade, many labour markets had encountered a shortage of skilled labour. In fact, whole industrial branches have had serious problemsto fill vacancies. Many have forecast horror scenarios for the labour market, whereas others have created strategic concepts to cope with it.

Author : Simon Barrow,Richard Mosley
Publisher : Wiley
Page : 192 pages
File Size : 55,7 Mb
Release : 2014-05-19
Category : Business & Economics
ISBN : 0470715529

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Employer Brand Management by Simon Barrow,Richard Mosley Pdf

Building on the success of The Employer Brand, a conceptual introduction to what has now become a well established concept, this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The Authors walk you through employer brand planning, employer brand definition, employer brand implementation and specific applications. This book will show you how employer brand thinking can strengthen HR strategy and reinforce HR’s value to the business. It offers practical help in improving existing programmes of recruitment and talent management; demonstrates the importance of people in delivering the desired brand experience and will give the reader a personal grasp of a new approach to people management.

Author : Arend Grünewälder
Publisher : GRIN Verlag
Page : 58 pages
File Size : 50,5 Mb
Release : 2008-08
Category : Branding (Marketing)
ISBN : 9783640137473

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Employer Branding by Arend Grünewälder Pdf

Seminar paper from the year 2007 in the subject Business economics - Personnel and Organisation, grade: 1,7, University of applied sciences, Neuss, course: Marketing, 14 entries in the bibliography, language: English, abstract: Employee attraction and retention will continue to play an important role for companies. Vacancies needs to be filled with qualified and flexible talents which are limited available on the HR market. Thus companies have to create effective instruments for fighting for talents. Before compiling a strategy for initiating an Employer Branding development, this working paper analyzes the needs for Employer Branding as well as the elements influencing the attractiveness of an Employer. According to surveys mentioned in the following chapters, it is proven that a strong Employer Brand has a significant influence in the employees performance and that a strong product brand can essentially support the development of the employment brand. The attributes playing highest role in Employer Branding importance are reputation of products and services, corporate culture and work environment. The practical roadmap for initiating an Employer Branding strategy consist of a four step system. Embedded system elements are (1) assess, (2) construct, (3) implement and (4) measure. In the phase of setting up an Employer Branding strategy as well as measuring its effectiveness, a benchmarking with other company's efforts and best practices can be helpful. Some sources and success stories are listed later in this assignment. A number of examples and numerous researches reflected in this paper allow to state that an investment in a strong Employer Branding is a good investment in the company's future. The global market, the current demographical trends and other challenges will produce a shortage of talents. During the last decade, many labour markets had encountered a shortage of skilled labour. In fact, whole industrial branches have had serious problemsto fill va