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Author : Keith Adams,Rafael Dovale
Publisher : Longman Publishing Group
Page : 132 pages
File Size : 49,5 Mb
Release : 2000-10
Category : Business & Economics
ISBN : 0130883891
"Is a 'three'-level course for businesspeople who want to use English as an international means of communication."--Back cover.
Author : Annalisa Zanola
Publisher : Bright Pen
Page : 0 pages
File Size : 44,7 Mb
Release : 2012-10
Category : English language
ISBN : 0755215044
Ready or not, English is now the global language of business. More and more multinational companies are mandating English as the common corporate language, in an attempt to facilitate communication and performance across geographically diverse functions and business endeavours. Companies must overcome language barriers to survive and thrive in a global economy - and English will be the common ground, at least for now. The new edition of Global English in International Business underlines some basic issues in the field, namely: the role of intercultural communication, the peculiarity of English for International Business, the tools we can choose to learn and improve it, and above all an active approach to real 'business texts', such as the financial statement of a company. In other words, a global approach to business English and business communication is given to teachers and students in the field.
Author : Keith Adams,Kenneth Schmidt,Rafael Dovale
Publisher : Pearson Education ESL
Page : 116 pages
File Size : 53,9 Mb
Release : 2002
Category : Business & Economics
ISBN : 0130883883
Author : Rebecca Piekkari,Denice Welch,Lawrence S. Welch
Publisher : Edward Elgar Publishing
Page : 268 pages
File Size : 53,9 Mb
Release : 2014-11-28
Category : Business & Economics
ISBN : 9781784710996
Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm
Author : David Crystal
Publisher : Cambridge University Press
Page : 227 pages
File Size : 51,9 Mb
Release : 2012-03-29
Category : Foreign Language Study
ISBN : 9781107611801
Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.
Author : Elma Dedović-Atilla,Vildana Dubravac
Publisher : Channel View Publications
Page : 160 pages
File Size : 52,6 Mb
Release : 2022-08-05
Category : Language Arts & Disciplines
ISBN : 9781800416017
This book presents a critique of current English as a Business Lingua Franca (BELF) practices using research conducted in Bosnia and Herzegovina. The authors identify English communication behaviors that hinder or promote success in the workplace, and trace these back to curricula and teaching practices. The authors suggest which skills employers need and expect from employees, and question whether English courses concerned with general academic English skills and business vocabulary are sufficient training for linguistically-complex workplaces. The book also examines whether the focus on achieving native-like proficiency with high grammatical standards and a strong emphasis on form are adequately preparing students who aspire to use English in professional contexts as a means to ‘get their job done’.
Author : Fiona Talbot,Sudakshina Bhattacharjee
Publisher : Kogan Page Publishers
Page : 256 pages
File Size : 48,5 Mb
Release : 2012-11-03
Category : Business & Economics
ISBN : 9780749466152
In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global
Author : Ricky Dartez
Publisher : GRIN Verlag
Page : 23 pages
File Size : 44,9 Mb
Release : 2013-05-27
Category : Business & Economics
ISBN : 9783656430728
Research Paper (postgraduate) from the year 2013 in the subject Business economics - Trade and Distribution, grade: 98.82, , course: ISCM 7100, language: English, abstract: In the last decade, as the nature global economics compels more organizations to expand internationally, the importance of communication, in terms of cultural intelligence, has emerged as a main driver of effective supply chain relationships which increase the efficiency of operations by facilitating collaboration and trust. However, as international trade becomes more complex and the cost of conducting transactions increases, the importance of communication is being reframed in terms of the power of language. Studies show that “time spent communicating equals money, and time ill-spent increases transaction costs” (Selmier & Oh, 2012). As organizational members increasing are forced to interact across linguistic boundaries, the establishment of a lingua franca for global business as a means of counteracting complexities through the creation of group cohesiveness is being embraced by a growing number of multinational corporations. Studies show that mandating English as a corporate lingua franca contributes to the efficiency of business transactions in similar fashion to EDI (electronic data interchange) systems. English is the most widely used and recognizable language in the world. It is spoken at a useful level by more than 1.75 billion people worldwide (Neely, 2012). The use of a common language when conducting business transactions has been shown to promote trust and facilitate process efficiencies that lead to reductions in transaction costs.
Author : Mary Yoko Brannen,Terry Mughan
Publisher : Springer
Page : 318 pages
File Size : 41,9 Mb
Release : 2016-11-07
Category : Business & Economics
ISBN : 9783319427454
Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In today’s increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory, Language in International Business provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and proposes some important ways in which this nascent field of language in international business may be further advanced. Chapter 9 is licensed under a Creative Commons Attributtion NonCommercial-NoDerivs 3.0 Unported License. The Journal of International Business Studies (JIBS) is an official publication of the Academy of International Business and is the top-ranked journal in the field of international business. The goal of JIBS is to publish insightful, innovative and impactful research on international business. JIBS is multidisciplinary in scope and interdisciplinary in content and methodology. For more information, visit www.jibs.net. The Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. A global community of scholars and researchers for the creation and dissemination of knowledge about international business and policy issues, the AIB transcends the boundaries of single academic disciplines and managerial functions to enhance business education and practice. For more information, visit aib.msu.edu
Author : Tsedal Neeley
Publisher : Princeton University Press
Page : 200 pages
File Size : 41,5 Mb
Release : 2019-11-19
Category : Business & Economics
ISBN : 9780691196121
"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
Author : Sarah Hopkyns
Publisher : Routledge
Page : 189 pages
File Size : 54,7 Mb
Release : 2020-03-18
Category : Language Arts & Disciplines
ISBN : 9781000059618
This book provides a nuanced portrait of the complexities found within the cultural and linguistic landscape of the United Arab Emirates, unpacking the ever-shifting dynamics between English and Arabic in today’s era of superdiversity. Employing a qualitative phenomenological approach which draws on a rich set of data from questionnaires to focus groups with Emirati students, Emirati schoolteachers, and expatriate university teachers, Hopkyns problematizes the common binary East-West paradigm focused on the tension between the use of English and Arabic in the UAE. Key issues emerging from the resulting analysis include the differing attitudes towards English and in particular, English Medium Instruction, the impact of this tension on identities, and the ways in which the two languages are employed in distinct ways on an everyday scale. The volume will particularly appeal to students and scholars interested in issues around language and identity, language policy and planning, multilingualism, translanguaging, and language in education.
Author : Jennifer Bixby,Angela Blackwell
Publisher : Unknown
Page : 0 pages
File Size : 42,9 Mb
Release : 2002
Category : English language
ISBN : 0130883956
Author : Cesare Gagliardi,Alan Maley
Publisher : Peter Lang
Page : 392 pages
File Size : 45,6 Mb
Release : 2010
Category : English language
ISBN : 3034300107
How can you teach the English language to global English speakers? Can English be taught as an international language? Is it worth teaching? Isn't it more proper and profitable to learn a standard variety of English? How realistic and useful is the identification of an EIL/ELF variety? Can an EIL/ELF standard be identified? These are some of the questions the present volume has addressed with the contribution of some of the most qualified scholars in the field of English linguistics. The book is divided into four sections. The first part deals with the definition of English as an international language and English as a lingua franca. Section two takes six different teaching issues into consideration. The third section examines some learning issues and the last part of the volume debates the relationship between teacher and student in an English as a lingua franca environment.
Author : Emily Lites,Kathy Thorpe
Publisher : Unknown
Page : 187 pages
File Size : 48,8 Mb
Release : 2001
Category : Foreign Language Study
ISBN : 0472003070
English for Global Business is a business English textbook for non-native speakers who are learning English in order to conduct business, communicate with international professionals, advance in a career, prepare for the TOEIC exam, or pursue an MBA or other university professional degree in English. This textbook emphasizes the oral communication skills that are most needed for international business. This focus on the language of business and social interactions enables the businessperson to understand international associates clearly and to speak naturally and with confidence. The book also familiarizes learners with American English usage and with aspects of U.S. business protocol and etiquette. English for Global Business is for intermediate-level students and contains chapters on: Getting acquainted Describing your work Telephoning Traveling internationally Entertaining a business associate Discussing issues Exercises for listening, vocabulary, language mastery, and communication encourage increased knowledge and fluency. Sections on professional protocols introduce learners to cross-cultural issues and the etiquette appropriate for common business interactions in the United States.
Author : Nico Hess
Publisher : Scientific e-Resources
Page : 128 pages
File Size : 45,7 Mb
Release : 2019-08-04
Category : Electronic
ISBN : 9781839472992
It is estimated that "e;the number of native English speakers is 300 million to 450 million."e; More than one billion people are believed to speak some form of English. Although the numbers vary, it is widely accepted that hundreds of millions of people around the world speak English, whether as a native, second or a foreign language. English, in some form, has become the native or unofficial language of a majority of the countries around the world today. "e;In 20 to 30 countries around the world, English is merging with native languages to create hybrid Englishes."e; This comprehensive study of Introducing Global Englishes indented to be useful and popular among students because of the simplicity and directness of explanations of the various terms and concepts, its wealth of illustrative examples enables the reader to assimilate the content without being intimidated by its range and scope. Written in a very careful manner keeping in view of the course requirements it is aimed at familiarising students with the vibrant currents of thought that have enriched the literary enterprise of our time.
