Author : Ng, Catherine
Publisher : Edward Elgar Publishing
Page : 256 pages
File Size : 42,6 Mb
Release : 2021-07-31
Category : Law
ISBN : 9781800887749
Goodwill in Passing Off by Ng, Catherine Pdf
The law of passing off protects traders from a form of misrepresentation that harms their goodwill, and consumers from the market distortion that may result. This carefully-crafted work seeks to delineate two intertwined aspects of goodwill: substantive and structural goodwill. It argues that the law of passing off should focus on protecting structural goodwill, and that this in turn allows traders’ authentic voices to help shape the substantive goodwill to attract custom for them in the marketplace.