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Author : P. C. Balasubramanian,Ram N. Ramakrishnan Publisher : Rupa Publications India Page : 160 pages File Size : 45,5 Mb Release : 2012 Category : Business & Economics ISBN : 8129120593
Grand Brand Rajini by P. C. Balasubramanian,Ram N. Ramakrishnan Pdf
Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful bran
Why are a few leaders more successful than others? Books on leadership are often either theoretical or conceptual. But leading is action-oriented using knacks to enthuse people to get stellar results. A widely acclaimed hospitality thought leader and a Chief Executive Officer, Vikram Cotah, lets you into his life with simple leadership lessons which made many hospitality establishments successful. E.X.T.R.A. Quotient is the factor in leadership which transforms customer service into emotional hospitality. The book has impactful lessons from Cotah’s decades in hospitality and shows how one can be an effective and emotional leader and thrive in the service business. Whether you are a student, a corporate manager or an entrepreneur looking for insights into emotional service leadership, the Cotah Quotes, Cotah Codes and Coach Cotah Tips will teach you to touch lives and live an enriching leader-life.
Superstar Rajinikanth defies all conventional analyses-no one has reigned supreme for as long as he has in the world of Indian cinema. With over 150 films under his belt, many of them blockbusters, he still plays the hero at seventy, and the devotion of his legions of fans has not waned during the forty-odd years of his stardom. In a state that saw the Dravidian self-respect movement propagate atheism, fans worship his cut-outs and bathe them with milk and beer, as if he were their god. In a society famous for its pride in its language, it is curious that a Kannadiga whose family hails from Maharashtra, an outsider, should emerge as a 'thalaivar', or leader. With the death of the charismatic J. Jayalalithaa, a former actor, and M. Karunanidhi, who was a scriptwriter for films-leaders of the AIADMK and DMK respectively (the two main Dravidian political parties that have been ruling Tamil Nadu for more than sixty years)-Rajinikanth's fans believed there was a political vacuum that only he could fill. While the actor has been dabbling in politics, by making pronouncements on certain issues, including Jayalalithaa's policies, the Cauvery water sharing problem between Tamil Nadu and Karnataka, bomb attacks in the state and so on, it was only in 2017 that he promised to form his own party and contest all 234 seats in the 2021 assembly elections. For decades, his fans had been awaiting this moment, believing that he could solve all their problems and give them a life free from strife and governance free of corruption. His fan clubs went into high gear to turn themselves into the foundation of their thalaivar's political party, attracting more members and working on the ground all over the state. For three years, every utterance of Rajinikanth's was analysed and debated even more vociferously than anything he has said in the past. Political opponents questioned his experience and pointed out that (even after forty years) he was an outsider who did not understand the undercurrents of Tamil Nadu politics; his detractors criticized the lack of a clear ideology behind his promise of 'spiritual politics'; political analysts who saw that Rajini was close to the BJP anticipated that he might enter into an alliance with them, allowing the right-wing party a foothold in the state. Ultimately, however, the seventy-year-old superstar withdrew from the political arena citing health concerns. The fans were hugely disappointed but understanding. With their continuing support and excitement for the next Rajini-starrer, he remains a giant in the field of entertainment. Rajinikanth: A Life is the best account yet of the man who was born Shivaji Rao Gaekwad-once a coolie and a bus conductor in Bangalore and now virtually a god in Tamil Nadu.
Applications of Robotics in Industry Using Advanced Mechanisms by Janmenjoy Nayak,Valentina E. Balas,Margarita N. Favorskaya,Bibhuti Bhusan Choudhury,S. Krishna Mohan Rao,Bighnaraj Naik Pdf
This book shares important findings on the application of robotics in industry using advanced mechanisms, including software and hardware. It presents a collection of recent trends and research on various advanced computing paradigms such as soft computing, robotics, smart automation, power control, and uncertainty analysis. The book constitutes the proceedings of the 1st International Conference on Application of Robotics in Industry using Advanced Mechanisms (ARIAM2019), which offered a platform for sharing original research findings, presenting innovative ideas and applications, and comparing notes on various aspects of robotics. The contributions highlight the latest research and industrial applications of robotics, and discuss approaches to improving the smooth functioning of industries. Moreover, they focus on designing solutions for complex engineering problems and designing system components or processes to meet specific needs, with due considerations for public health and safety, including cultural, societal, and environmental considerations. Taken together, they offer a valuable resource for researchers, scientists, engineers, professionals and students alike.
As a young girl in Bangalore, Gayathri was surrounded by the fragrance of jasmine and flickering oil lamps, her family protected by gods and goddesses. But as she grew older, demons came forth from dark corners of her idyllic kingdom—with the scariest creatures lurking within her tortured mind. Shadows in the Sun traces Gayathri’s courageous battle with debilitating depression that consumed her from adolescence through marriage and a move to the United States. Her inspiring memoir provides a first-of-its-kind cross-cultural view of mental illness—how it is regarded in India and in America, and how she drew on both her rich Hindu heritage and Western medicine to find healing.
Standing on an Apple Box by Aishwaryaa Rajinikanth Dhanush Pdf
Director, dancer, goodwill advocate for the United Nations: Aishwaryaa Rajinikanth Dhanush is so much more than the daughter of a legendary actor, or the wife of southern cinema's biggest star. Growing up in Bangalore and then Madras, in a household that resolutely kept out any hint of her father's superstardom, she was a quiet, introverted child whose greatest pleasure was a visit to Marina Beach and an occasional meal out. It was not cinema but law that became a preoccupation when she started thinking about college and career - but fate, and her mother, had other plans for her.Aishwaryaa writes with disarming honesty about life as Rajinikanth's daughter, of falling in love and raising two boys with Dhanush, of fighting her own demons and finding satisfaction in a career of her choice. She reflects on the many roles a woman has to juggle at home and outside - in her case, under the watchful gaze of cameras and celebrity-watchers.Intensely personal, but also inspirational, Aishwaryaa's memoir is an unusually frank insight into growing up in cinema-land. A playful meditation on the joys and difficulties of being a woman in this age, Standing on an Apple Box is as much a celebration of individual fulfilment as it is of family.
Almost all show-world success stories in India appear the same. What sets individuals apart is the approach and the attitude once they reach the top. No one can resist a rags-to-riches story. It is every common man`s dream. But Rajinikanth`s story is irresistible. He continues to be an enigma to both his fans and contemporaries. He is simple Shivaji Rao Gaekwad who, by way of luck and hard work became a superstar, and continues to remain on top notwithstanding the vagaries of time. His starrer Muthu gave him an enviable identity globally, and sky seemed the limit after its unprecedented success in Japan. His latest, Shivaji has further spread his charisma globally. One can love Rajinikanth as millions do, one can hate him, as his detractors do, but the fact also remains no one can ignore him. None can shrug away his presence unless he or she is extremely insensitive to the film world. The book painstakingly seeks to record every nuance of Rajinikanth`s life: the joys and sorrows, the pains and ecstasies, loves and betrayals. It also does not shy away from underlining the two extremes that have remained an intrinsic part of his highly eventful career: the human and the divine. The book tells the essential truth about Rajinikanth that has thus far remained unknown to his vast fan following.
Rajinikanth is, quite simply, the biggest superstar cinema-crazy India has ever seen. His stylized dialogues and screen mannerisms are legion, and his guy-next-door-cum-superhero image has found a hysterically appreciative following among millions of moviegoers. Naman Ramachandran’s marvellous biography recounts Rajini’s career in meticulous detail, tracing his incredible cinematic journey from Apoorva Raagangal (1975) to Kochadaiyaan (2013). Along the way, the book provides rare insights into the Thalaivar’s personal life, from his childhood days to his times of struggle—when he was still Shivaji Rao Gaekwad—and then his eventual stardom: revealing how a legend was born.
மார்க்ஸ் எனும் மனிதர் / Marx Enum Manidhar by என். ராமகிருஷ்ணன் / N. Ramakrishnan Pdf
மனித குலத்தின் மகத்தான சிந்தனையாளரான கார்ல் மார்க்ஸின் இந்தச் சிறப்பான வாழ்க்கை வரலாறு பன்னிரண்டு ஆண்டுகளுக்குப் பிறகு மீண்டும் இப்போது வெளிவருகிறது. நூலாசிரியர் என். ராமகிருஷ்ணன் மதுரை நியூ செஞ்சுரி புத்தக நிலையத்தில் விற்பனையாளராகவும், பின்னர் ஜனசக்தி ஏட்டின் மதுரை உதவி நிருபராகவும் பணியாற்றினார். 1961-64-ம் ஆண்டுகளில் சென்னை ஜனசக்தி ஏட்டில் பணியாற்றினார். 1964-68-ம் ஆண்டுகளில் தீக்கதிர் ஆசிரியர் குழு பணியில் இருந்தவர். 1969-83-ம் ஆண்டுகளில் புதுடெல்லியில், மார்க்சிஸ்ட் கம்யூனிஸ்ட் கட்சியின் நாடாளுமன்ற அலுவலக முழுநேர ஊழியராகப் பணியாற்றினார். தீக்கதிர், சி.ஜ.டி.யு. செய்திக் கட்டுரையாளராகவும், தீக்கதிர் நாளேட்டின் விளம்பரப் பொறுப்பாளராகவும் பணியாற்றி இருக்கிறார். ‘அயர்லாந்து - எண்ணூறு ஆண்டு விடுதலைப் போர்’, ‘நீதிக்குப் போராடும் பாலஸ்தீன மக்கள்’, ‘மகத்தான பிரெஞ்சுப் புரட்சி’ உள்ளிட்ட ஐம்பது நூல்களின் ஆசிரியர்.
Representations of Calcutta are analysed, and the author shows how the rumours of westerners contribute to the elaboration of an imaginary city. In doing so, they circulate in ways fundamental to the maintenance of international order.
