Graphic Design Manual

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Design Elements

Author : Timothy Samara
Publisher : Rockport Publishers
Page : 273 pages
File Size : 47,5 Mb
Release : 2007-04-01
Category : Design
ISBN : 9781616736361

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Design Elements by Timothy Samara Pdf

The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

NASA Graphics Standards Manual

Author : Jesse Reed,Hamish Smyth
Publisher : Thames Hudson
Page : 220 pages
File Size : 44,9 Mb
Release : 2015-09
Category : Corporate image
ISBN : 0692586539

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NASA Graphics Standards Manual by Jesse Reed,Hamish Smyth Pdf

The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.

Graphic Design for Architects

Author : Karen Lewis
Publisher : Routledge
Page : 334 pages
File Size : 54,9 Mb
Release : 2015-06-26
Category : Architecture
ISBN : 9781317552352

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Graphic Design for Architects by Karen Lewis Pdf

Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process – not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication. Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects’ work. In this way, readers don’t have to search through graphic design books to figure out what’s relevant to them – this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.

Graphic Design Manual

Author : Armin Hofmann
Publisher : Van Nostrand Reinhold Company
Page : 182 pages
File Size : 42,6 Mb
Release : 1965
Category : Architecture
ISBN : STANFORD:36105031667954

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Graphic Design Manual by Armin Hofmann Pdf

The Graphic Designer's Electronic-Media Manual

Author : Jason Tselentis
Publisher : Unknown
Page : 257 pages
File Size : 46,5 Mb
Release : 2012-05
Category : Art
ISBN : 9781592537785

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The Graphic Designer's Electronic-Media Manual by Jason Tselentis Pdf

This comprehensive resource for graphic designers will help you merge traditional print design skills with new technology to create imaginative, informative, and useful online experiences for clients and ultimately the end users. The Graphic Designer’s Electronic-Media Manual focuses on reigning in the specific skills and tools necessary for creating design projects for the web and beyond. You'll also find a rich collection of sound design examples for the web from studios around the world. Unlike other books on web and electronic media, this book is not a technical manual, but a visual resource packed with real-world examples of design for the web.

Graphic Design

Author : Adrian Shaughnessy
Publisher : Laurence King
Page : 324 pages
File Size : 49,5 Mb
Release : 2009-10-21
Category : Design
ISBN : PSU:000067115457

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Graphic Design by Adrian Shaughnessy Pdf

An A-Z guide for graphic designers who want to make expressive and distinctive work. Offers students, novice designers, and seasonal professionals on insider's guide to the complexities of current graphic design practice and thinking.

Creating a Brand Identity: A Guide for Designers

Author : Catharine Slade-Brooking
Publisher : Laurence King Publishing
Page : 427 pages
File Size : 42,5 Mb
Release : 2016-01-18
Category : Design
ISBN : 9781780679808

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Creating a Brand Identity: A Guide for Designers by Catharine Slade-Brooking Pdf

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Environmental Protection Agency Graphic Standards System

Author : Jesse Reed,Hamish Smyth
Publisher : Unknown
Page : 228 pages
File Size : 42,7 Mb
Release : 2017-10-24
Category : Design
ISBN : 0692878300

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Environmental Protection Agency Graphic Standards System by Jesse Reed,Hamish Smyth Pdf

In 1970, President Richard Nixon created the Environmental Protection Agency (EPA) to confront environmental pollution and protect the health of the American people. One of the EPA's top priorities was consolidating numerous state offices to more efficiently carry out its goal of "working for a cleaner, healthier environment for the American people." But there was one area in which the EPA--like many government agencies of the time--was terribly inefficient: their graphic design and communications department. Millions of dollars were being wasted annually due to nonstandardized formats, inefficient processes and almost everything being designed from scratch. In 1977 the EPA began working with the legendary New York design firm Chermayeff & Geismar (now Chermayeff & Geismar & Haviv, or CGH), responsible for some of the most recognizable visual identities in the world, such as Chase Bank, PBS, National Geographic, the Smithsonian Institution, Mobil Oil and NBC. Partners Ivan Chermayeff, Tom Geismar and Steff Geissbuhler set about tackling this problem. The result was the 1977 US Environmental Protection Agency Graphic Standards System. Forty years later, Jesse Reed & Hamish Smyth--creators of the NYCTA and NASA Graphics Standards Manual reissues--have partnered with CGH and AIGA, the US's oldest and largest professional organization for design, to publish this classic graphic standards EPA manual as a hardcover volume. Each page is reproduced at the same size as the original three-ring binder pages, using the same vibrant Pantone inks with a total of 14 colors.

Grid Systems in Graphic Design

Author : Josef Müller-Brockmann
Publisher : Verlag Niggli AG
Page : 184 pages
File Size : 45,8 Mb
Release : 1996
Category : Design
ISBN : STANFORD:36105001718456

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Grid Systems in Graphic Design by Josef Müller-Brockmann Pdf

From a professional for professionals, here is the definitive word on using grid systems in graphic design since 1981.

Writing and Research for Graphic Designers

Author : Steven Heller
Publisher : Rockport Publishers
Page : 176 pages
File Size : 50,9 Mb
Release : 2013-01-18
Category : Design
ISBN : 9781610586498

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Writing and Research for Graphic Designers by Steven Heller Pdf

For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design—and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences: - Designers to Designers - Designers to Clients - Designers to the Design-literate - Designers to the Design-agnostic Being able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you’ll learn how to turn information into a valuable asset— one of the key talents of the design researcher.

Design Elements, Third Edition

Author : Timothy Samara
Publisher : Rockport Publishers
Page : 323 pages
File Size : 51,7 Mb
Release : 2020-09-07
Category : Design
ISBN : 9781631598739

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Design Elements, Third Edition by Timothy Samara Pdf

This updated version of Rockport's best-selling Design Elements covers all the design fundamentals, from working with grids, color application, typography, and imagery to finally how to put it all together.

Interior Graphic and Design Standards

Author : S. C. Reznikoff
Publisher : Watson-Guptill
Page : 630 pages
File Size : 54,7 Mb
Release : 1966
Category : Architectural Drawing
ISBN : UOM:39015025991822

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Interior Graphic and Design Standards by S. C. Reznikoff Pdf

This book, the most comprehensive and basic working tool available to the design professional, encompasses every area of expertise required in the practice of contemporary interior design. Architects, interior designers, drafters, specifiers, and designers and manufacturers of building materials, furnishings, and equipment for interiors will find essential specification data and thousands of fully metricated, dimensioned drawings of interiors and the components of interiors. The range is vast: materials that range from hinges for cabinet doors to ceramic tiles for tub enclosures; drawings of standard and custom millwork for hundreds of specific interior applications; detailed dimensioned plans for custom casework; fully dimensioned room layouts keyed to drawings of individual details; illustrations, with dimensions, of standard and special-purpose furnishings and equipment. Throughout, acknowledged industry standards are given as are specifications and notes about usage. Vital information about flammability and life safety factors and accessible barrier-free requirements is also given wherever it is applicable. To facilitate quick access, the book is organized in three parts, with CSI Masterformat code numbers used throughout. Part one covers standard dimensions of manufactured interior components, including basic graphic and design elements; architectural millwork and hardware; partitions and doors; windows and skylights; interior finishes, specialties, and equipment; stairs and ramps; and lighting. The second part deals with residential graphic and design standards, and the third part covers commercial graphic and design standards public washrooms, commercial offices, banks, retail spaces, health studios, restaurants and bars, hotels and motels, medical and dental offices, libraries, and places of worship. A complete resource book, "Interior Graphic and Design Standards" includes lists of industry associations, glossaries of terms, size charts, conversion tables, and practical checklists of steps in the design process. There is an extensive keyword index, giving page references as well as CSI Masterformat code numbers, and a complete alphabetical listing of data sources."

The Politics of Design

Author : Ruben Pater
Publisher : BIS Publishers
Page : 32 pages
File Size : 41,6 Mb
Release : 2016-07-07
Category : Art
ISBN : 9063694229

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The Politics of Design by Ruben Pater Pdf

Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people. Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information. Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.

NASA Graphics Standards Manual Remastered Edition

Author : Tony Darnell
Publisher : Paul A. Darnell
Page : 114 pages
File Size : 52,7 Mb
Release : 2017-08-20
Category : Electronic
ISBN : 1680920782

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NASA Graphics Standards Manual Remastered Edition by Tony Darnell Pdf

The NASA Graphics Standards Manual: Remastered Edition is a modern spin on the original NASA Graphics Standards Manual published in 1976 and puts it into a new and clean format. Using high-resolution scans of the original book, over two-hundred man-hours were spent in recreating and remastering the original drawings with very fine details. This book is not in the same format as the original, as the original manual was in a binder. However, much care was taken in ensuring the correct image and font proportions were used. The original double-spread pages were reformatted to fit onto two single facing pages. Photos from the original book were replaced with the original photos sourced from the NASA library, and missing photos were replaced with similar photos obtained from the NASA library. This edition is published with the highest quality print-on-demand techniques along with the most vivid color, and printed on thick 70 lb. paper. Fine type sized as small as three point Helvetica is still legible, and the reproduced drawings are clean and crisp. If you are a fan of NASA, then this book is a great addition to your NASA library.