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Author : David Anderson
Publisher : Gill & MacMillan
Page : 396 pages
File Size : 53,9 Mb
Release : 2007-05-15
Category : Communication in design
ISBN : 0717142477
Graphics in Design and Communication Book 2: CAD and Applied Graphics Covers the complete new Design and Communication Graphics syllabus for Leaving Certificate at both Higher and Ordinary Levels
Author : Malcolm Barnard
Publisher : Routledge
Page : 214 pages
File Size : 51,5 Mb
Release : 2013-07-04
Category : Design
ISBN : 9781136477225
What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.
Author : Elizabeth Resnick
Publisher : John Wiley & Sons
Page : 270 pages
File Size : 55,6 Mb
Release : 2003-06-10
Category : Design
ISBN : 0471418293
Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
Author : Andrew Richardson
Publisher : Bloomsbury Publishing
Page : 224 pages
File Size : 46,9 Mb
Release : 2016-01-28
Category : Design
ISBN : 9781472578310
Digital technology has not only revolutionized the way designers work, but also the kinds of designs they produce. The development of the computer as a design environment has encouraged a new breed of digital designer; keen to explore the unique creative potential of the computer as an input/output device. Data-driven Graphic Design introduces the creative potential of computational data and how it can be used to inform and create everything from typography, print and moving graphics to interactive design and physical installations. Using code as a creative environment allows designers to step outside the boundaries of commercial software tools, and create a set of unique, digitally informed pieces of work. The use of code offers a new way of thinking about and creating design for the digital environment. Each chapter outlines key concepts and techniques, before exploring a range of innovative projects through case studies and interviews with the artists and designers who created them. These provide an inspirational, real-world context for every technique. Finally each chapter concludes with a Code section, guiding you through the process of experimenting with each technique yourself (with sample projects and code examples using the popular Processing language supplied online to get you started).
Author : Karen Lewis
Publisher : Routledge
Page : 334 pages
File Size : 49,9 Mb
Release : 2015-06-26
Category : Architecture
ISBN : 9781317552352
Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process – not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication. Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects’ work. In this way, readers don’t have to search through graphic design books to figure out what’s relevant to them – this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.
Author : Ryan Hembree
Publisher : Rockport Publishers
Page : 192 pages
File Size : 44,6 Mb
Release : 2006-10-01
Category : Design
ISBN : 9781616735968
Offers insight and information to help design students apply their skills to the commercial industry. Graphic design is a fast growing industry with thousands of new designers and students joining its ranks every year. The explosion of the graphic design field has resulted in the release of hundreds of new books, with subjects ranging from logo design to web design, design history to design criticism; today there are very few subjects related to the industry that have not been written about in one form or another. While the wealth of information and resources available to the graphic designer is extensive, it makes it hard to gain an overall perspective of graphic design and its practical applications in the field, as the content and subject matter of most books is very specialized. Design educators, especially at the collegiate level, have an increasingly difficult task of teaching a well-rounded course in graphic design, as they have to pull curriculum ideas from many sources, and require the students to purchase numerous texts. The Complete Graphic Designer is that well-rounded course in graphic design. It is not an instructional “how to� book, nor will it feature a series of suggested curriculum or problems for designers or students to solve. Rather, this book will be a concise overview of the many facets of graphic design, such as communication theory and why it is important; various types of problems that designers confront on a daily basis; and the considerations that must be made when trying to solve those visual problems. In addition, it features prominent designers and design firms that are renown for work in a certain type of design, and frequent “sidebars� or articles that include useful information on graphic design. This book provides a complete an comprehensive look at what graphic design is and what it means to be a graphic designer from an applied perspective, with chapters including Design for Communication, The Design Process, Page Layout, Visual Problems, Corporate Identity, and Branding.
Author : Simon Downs
Publisher : Routledge
Page : 421 pages
File Size : 50,9 Mb
Release : 2013-03-01
Category : Design
ISBN : 9781136642203
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.
Author : Arthur T. Turnbull,Russell N. Baird
Publisher : Holt McDougal
Page : 488 pages
File Size : 42,6 Mb
Release : 1975
Category : Design
ISBN : STANFORD:36105036375215
Author : Craig Denton
Publisher : William C. Brown
Page : 408 pages
File Size : 41,5 Mb
Release : 1992
Category : Commercial art
ISBN : IND:30000035441470
Author : Gregg Berryman
Publisher : Axzo Press
Page : 56 pages
File Size : 54,9 Mb
Release : 1990
Category : Art
ISBN : UOM:39015024789649
Features essential design information that provides a visual vocabulary and an introduction to concepts of design based on the work of well-known designers.
Author : Josef Müller-Brockmann
Publisher : Verlag Niggli AG
Page : 184 pages
File Size : 40,5 Mb
Release : 1996
Category : Design
ISBN : STANFORD:36105001718456
From a professional for professionals, here is the definitive word on using grid systems in graphic design since 1981.
Author : Jorge Dorribo Camba,Jeffrey Otey,Matthew M. Whiteacre
Publisher : SDC Publications (Schroff Development Corporation)
Page : 364 pages
File Size : 51,6 Mb
Release : 2014-08
Category : Engineering design
ISBN : 1585039098
With the use of real world examples and illustrations, Design Graphics for Engineering Communication introduces students to the fundamental concepts of Engineering Graphics and their role in the design process. The authors highlight common techniques, practices, and standards used in industry in a manner that is motivating and easy to understand. Topics include visualization, orthographic projection, dimensions and tolerances, scaling, and parametric solid modeling. Opportunities to practice, study, and learn abound, with problems at the end of each chapter, quizzes, and assembly modeling projects.
Author : David Anderson
Publisher : Gill Education
Page : 512 pages
File Size : 50,9 Mb
Release : 2014-03-21
Category : Communication in design
ISBN : 0717159469
One volume edition of the bestselling textbook for Design and Communication Graphics for Leaving Certificate Higher and Ordinary Level Syllabus topics and learning outcomes are highlighted at the start of each chapter Step-by-step approach used on all activities in each topic Exam-focused with all worked examples fully dimensioned and a strong emphasis on sketching All five optional topics are dealt with in the Applied Graphics chapters Ordinary and Higher Level content is clearly differentiated A wide variety of questions to suit all abilities
Author : Shawna D. Lockhart,Cindy M. Johnson
Publisher : Peachpit Press
Page : 0 pages
File Size : 49,5 Mb
Release : 2012
Category : Engineering design
ISBN : 0137057148
This text presents a different approach to the traditional engineering graphics course by emphasizing the importance of sketching, 3D solid modelling and the use of design data bases throughout the engineering process.
Author : Jorge Frascara,Bernd Meurer,Jan van Toorn,Dietmar Winkler
Publisher : CRC Press
Page : 164 pages
File Size : 51,5 Mb
Release : 1997-05-08
Category : Technology & Engineering
ISBN : 0748406727
This text presents the important contribution that visual communication design can make to society, beyond its usual commercial applications. It identifies successful socially orientated projects, demonstrating the human and economic benefits that can be achieved through good communication design. The book also discusses a user-centred approach to Design, Including Notions Of Social Marketing, Design Methods And different information-gathering techniques.; The book closes with a discussion of a new professional profile for the graphic designer which reflects the complex cultural, psychological and often political issues that in turn affect, construct and contextualize our daily communications.