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Author : Heinke Jenssen,Andrea Birnbaum,Michael Porciello
Publisher : Bilimsel Eserler
Page : 264 pages
File Size : 40,8 Mb
Release : 2001-10-16
Category : Advertising fliers
ISBN : 9781888001518
This collection of nearly 400 works boldly attests to the importance and effectiveness of innovative brochure design.
Author : B. Martin Pedersen
Publisher : Graphis Incorporated
Page : 221 pages
File Size : 40,6 Mb
Release : 1996
Category : Art
ISBN : 1888001127
Anyone with a product to sell or information to tell needs compelling brochures like the ones shown in this collection. Representing the finest in current design, these examples are packed with ideas adaptable to small and large firms, retailers, professional practices, and nonprofit organizations.
Author : Ransford Tetteh
Publisher : Graphic Communications Group
Page : 48 pages
File Size : 41,9 Mb
Release : 2010-01-07
Category : Electronic
ISBN : 8210379456XXX
Author : B. Martin Pedersen
Publisher : Harper Design
Page : 278 pages
File Size : 50,5 Mb
Release : 2003-11-11
Category : Reference
ISBN : 1931241341
The advertising art community's premiere showcase of print ads from around the world.
Author : Pengfei Zhao,Yun Ouyang,Min Xu,Li Yang,Yuhui Ren
Publisher : Springer
Page : 971 pages
File Size : 51,8 Mb
Release : 2018-01-15
Category : Technology & Engineering
ISBN : 9789811076299
This book includes a selection of reviewed papers presented at the 49th Conference of the International Circle of Educational Institutes for Graphic Arts Technology and Management & 8th China Academic Conference on Printing and Packaging, which was held on May 14-16, 2017 in Beijing, China. The conference was jointly organized by the Beijing Institute of Graphic Communication, China Academy of Printing Technology, and International Circle of Educational Institutes for Graphic Arts Technology and Management. With eight keynote talks and 200 presented papers on graphic communication and packaging technologies, the event attracted more than 400 scientists. The proceedings cover the latest advances in color science and technology; image processing technology; digital media technology; digital process management technology in packaging; packaging, etc., and will be of interest to university researchers, R&D engineers and graduate students in the graphic arts, packaging, color science, image science, material science, computer science, digital media and network technology.
Author : Val Adkins
Publisher : Adams Media
Page : 134 pages
File Size : 51,5 Mb
Release : 1994-01-03
Category : Art
ISBN : 0891345175
A nicely organized, clearly presented and illustrated basic guide to planning, designing, and producing sales and information pieces. No bibliography. Annotation copyright by Book News, Inc., Portland, OR
Author : The Graphic Artists Guild
Publisher : MIT Press
Page : 505 pages
File Size : 51,6 Mb
Release : 2023-10-03
Category : Design
ISBN : 9780262379564
The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include: More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty. A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more. Current U.S. salary information and freelance rates by discipline. Pricing guidelines for buyers and sellers. Up-to-date copyright registration information. Model contracts and forms to adapt to your specific needs. Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook.
Author : United States. Bureau of the Census
Publisher : Unknown
Page : 318 pages
File Size : 46,7 Mb
Release : 1980
Category : Agriculture
ISBN : UOM:39015084915381
Author : Ellen M. Shapiro
Publisher : Simon and Schuster
Page : 346 pages
File Size : 54,9 Mb
Release : 2012-02-07
Category : Design
ISBN : 9781581159547
Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients’ needs. Their advice will help you: identify what is distinct about your services; market yourself effectively; meet and court clients; learn the lingo of corporate strategy; make effective presentations; believe in the work you do and sell the work you believe in; obtain referrals from existing clients; keep clients coming back for more. CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard-offer their own candid perspectives on the challenges, solutions, and triumphs of working with designers.
Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource.
Author : Patrick Rössler
Publisher : Bloomsbury Publishing
Page : 369 pages
File Size : 54,7 Mb
Release : 2023-05-18
Category : Art
ISBN : 9781350229693
Herbert Bayer was one of the most extraordinary artists associated with the Bauhaus school. A true multimedia artist, he united graphic design, art, and architecture in a unique style that came to represent the bold aesthetic approach of the movement. A teacher with the school until 1928, Bayer went on to become a highly successful graphic designer in Germany, and later one of the most prominent figures in the 20th-century art scene of the United States. This broad biographical account, which presents previously unseen archival photographs and episodes from the life of Bayer and other influential Bauhaus artists such as Walter Gropius, Marcel Breuer and László Moholy-Nagy, follows Bayer through the Weimar Republic, Nazi Germany and finally to his exile in the United States. Specifically, Patrick Rössler reveals for the first time Bayer's unique experience of 1930s Germany, where, with his commercial and artistic life shattered by terror and censorship, he distracted himself with leading a hedonistic life. Shining a light on Bayer's time in Berlin during the Weimar Republic, and his route out of the Nazi state, Rössler provides rich new insights into how Bauhaus artists navigated a protracted period of social upheaval and dictatorship, where commercial success was fraught with a deep hostility towards the regime and the temptations of emigration. Revealing the tensions of an avant-garde artist struggling to practice during a period of repression, Herbert Bayer, Graphic Designer speaks to both the memory of those who left Nazi Germany, but also the perseverance of artists and intellectuals throughout history who have worked under authoritarian regimes. Drawing on never before interpreted documents, letters and archival material, Rössler tells Bayer's compelling story – documenting the life of a unique artist and offering a valuable contribution to research in émigré experiences.
Author : Rockport Publishers
Publisher : Rockport Publishers
Page : 352 pages
File Size : 47,8 Mb
Release : 2006-04-01
Category : Art
ISBN : 9781610601726
Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer's attention need a memorable, eye-catching design-whether for a logo, an identity system, an in-depth promotional campaign, or a magazine that needs to stay fresh and strong month after month. Now as a competitively priced paperback, Graphic Design That Works looks at examples of logos, identities, promotions, brochures, and magazine design that have proven, successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you're a seasoned designer or a newcomer to the field, you can understand how and why the design came to be. Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.
Author : Linda Cooper Bowen
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 55,5 Mb
Release : 1999-03-08
Category : Architecture
ISBN : 0471293148
You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including: * Developing and implementing a marketing plan * Researching prospective clients * Creating effective marketing materials * Cold calling and follow-ups * Effective communication * Dressing for success * Resumes, cover letters, and portfolios * Proposals, bids, and contracts * Keeping good clients-account management Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.
Author : United States. Congress. House. Committee on Appropriations. Subcommittee on Department of the Interior and Related Agencies
Publisher : Unknown
Page : 1138 pages
File Size : 43,6 Mb
Release : 1981
Category : United States
ISBN : STANFORD:36105119519853
Author : Lawrence Daniels
Publisher : AMACOM
Page : 241 pages
File Size : 48,8 Mb
Release : 2012-11-30
Category : Art
ISBN : 9780814432426
Successful graphic designer and entrepreneur Larry Daniels exposes the weak spot that derails so many graphic designers’ careers: the critical business side of making it as an independent designer. Running even a one-person design firm takes a lot more than raw talent and technical ability. The Graphic Designer’s Business Survival Guide offers insider expertise on building a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, this practical guide helps designers look beyond aesthetic priorities and focus on basic business skills such as writing, record keeping, and relationship building. You’ll learn how to create a website and portfolio that effectively highlight your design solutions, do prepitch research and deliver winning presentations, prepare inviting proposals that win lucrative contracts, establish a reliable system for tracking billable hours, and use sales strategies to quantify design decisions in ways businesses can relate to and respect. Get ready to break out of “freelancer” or “starving artist” mode and enter into the role of a highly compensated creative consultant--one who stands out to clients.
Author : John Green
Publisher : Lulu.com
Page : 156 pages
File Size : 50,9 Mb
Release : 2017-10-03
Category : Art
ISBN : 9781387271689
Surviving and thriving in the graphic design, illustration and advertising world 1975-2017 Memoirs and a guide for those who are in the business, about to enter the business and those even thinking about entering the business. This book also contains practical tips and advice from a professional creative director, art director, designer, illustrator and business owner for over forty years. CONTENTS -Introduction -Technology-Advertising-The one-two-three Method-Typography-Outdoor advertising-Direct response advertising-Directory Advertising-Graphic design -Collateral-Package Design-Illustration-Web design -Career choices-Employee or self-employed-Business topics -Appendix and notes