Grasped Attitudes Toward Ethical And Sustainable Marketing

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GRASPED Attitudes Toward Ethical and Sustainable Marketing

Steven Brough
GRASPED Attitudes Toward Ethical and Sustainable Marketing Book PDF

Author : Steven Brough
Publisher : GRASPED Digital
Page : 43 pages
File Size : 54,9 Mb
Release : 2024-04-13
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED Attitudes Toward Ethical and Sustainable Marketing by Steven Brough Pdf

"GRASPED Attitudes Toward Ethical and Sustainable Marketing: Vol. 8 Marketing for a Sustainable Future" insightfully explores the pivotal role of ethics and sustainability in contemporary marketing. It adeptly aligns with consumer expectations for transparency and environmental stewardship, making it a vital read for marketers aspiring to lead with integrity. The document not only discusses current trends but also provides actionable strategies for integrating ethical principles into marketing efforts, making it a comprehensive guide for sustainable brand growth. The uniqueness of this volume is its focused exploration of how ethical and sustainable practices can serve as a cornerstone for marketing strategies. It distinguishes itself by offering a roadmap for brands to not only meet the rising consumer demand for responsible business practices but also to leverage these commitments for competitive advantage and brand loyalty, marking it as essential reading for forward-thinking marketers.

GRASPED: Attitudes Towards Marketing Channels

Steven Brough
GRASPED Attitudes Towards Marketing Channels Book PDF

Author : Steven Brough
Publisher : GRASPED Digital
Page : 43 pages
File Size : 49,8 Mb
Release : 2024-04-13
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED: Attitudes Towards Marketing Channels by Steven Brough Pdf

"GRASPED: Attitudes Towards Marketing Channels: Vol. 4 Mastering the Multiverse of Marketing Mediums" offers a comprehensive analysis of how consumer preferences across diverse marketing channels are shaping the future of marketing. This document expertly navigates through digital trends and traditional mediums, advocating for a harmonized approach that caters to evolving consumer demands. Its insightful exploration into emerging technologies and the importance of personalized marketing strategies makes it a pivotal read for marketers aiming to thrive in the digital age. The uniqueness of this volume lies in its forward-thinking examination of the vast spectrum of marketing channels, from traditional to cutting-edge technologies like VR/AR and AI. It sets itself apart by not only analyzing current consumer preferences but also by providing strategic insights into integrating these channels for a seamless and effective marketing approach, ensuring brands remain at the forefront of innovation and consumer engagement.

Ethics, Social Responsibility and Sustainability in Marketing

Ipek Altinbasak-Farina,Sebnem Burnaz
Ethics Social Responsibility and Sustainability in Marketing Book PDF

Author : Ipek Altinbasak-Farina,Sebnem Burnaz
Publisher : Springer
Page : 279 pages
File Size : 46,6 Mb
Release : 2019-07-03
Category : Business & Economics
ISBN : 9789811379246

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Ethics, Social Responsibility and Sustainability in Marketing by Ipek Altinbasak-Farina,Sebnem Burnaz Pdf

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.

Sustainable Consumption and the Attitude-Behavior Gap. Drivers and Barriers

Bea Alexandra Wintschnig
Sustainable Consumption and the Attitude Behavior Gap Drivers and Barriers Book PDF

Author : Bea Alexandra Wintschnig
Publisher : GRIN Verlag
Page : 80 pages
File Size : 53,6 Mb
Release : 2020-10-30
Category : Psychology
ISBN : 9783960959144

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Sustainable Consumption and the Attitude-Behavior Gap. Drivers and Barriers by Bea Alexandra Wintschnig Pdf

Adolescents around the globe are demonstrating for a sustainable future. Businesses, too, increasingly embrace the idea of sustainable economic activities. Sustainability has evolved from a niche topic into a mainstream one. Nevertheless, there still is a discrepancy between people’s attitudes toward sustainable practices and the extent to which they actually act on them. Which drivers and barriers of sustainable consumption exist? What are the reasons for the attitude-behavior gap? Bea Alexandra Wintschnig discusses the necessity of sustainable consumption patterns in practice as a key enabler of a general sustainable development. The variety of identified factors can broadly be subdivided into two categories: individual-related and environmental determinants. The former includes socio- demographics, personal characteristics and value orientation. The environmental determinants comprise product, service or behavior-related factors, such as cost of consumption or stereotypes of sustainable products. Bea Alexandra Wintschnig explains why people seem to talk more about environmental protection than they actually do for it. In this book: - Climate protection; - Sustainability; - Corporate Social Responsibility; - Self-efficacy; - society

GRASPED The Impact of Cultural Attitudes on Marketing

Steven Brough
GRASPED The Impact of Cultural Attitudes on Marketing Book PDF

Author : Steven Brough
Publisher : GRASPED Digital
Page : 36 pages
File Size : 54,5 Mb
Release : 2024-04-13
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED The Impact of Cultural Attitudes on Marketing by Steven Brough Pdf

"GRASPED: The Impact of Cultural Attitudes on Marketing" illuminates the crucial role of cultural understanding in global marketing strategies. This document adeptly bridges the gap between cultural theory and practical marketing application, offering rich insights into how cultural nuances shape consumer behavior and marketing effectiveness. It's a compelling read for professionals seeking to elevate their marketing strategies by incorporating a deep respect for and understanding of cultural diversity. The book's uniqueness lies in its comprehensive exploration of the intersection between cultural attitudes and marketing strategies. It stands out by offering actionable insights and frameworks for successfully navigating the complexities of global markets, making it an invaluable tool for marketers aiming to craft culturally sensitive and resonant campaigns that drive engagement and loyalty across diverse consumer segments.

GRASPED Consumer Attitudes and Buying Behavior

Steven Brough
GRASPED Consumer Attitudes and Buying Behavior Book PDF

Author : Steven Brough
Publisher : GRASPED Digital
Page : 32 pages
File Size : 41,6 Mb
Release : 2024-04-13
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED Consumer Attitudes and Buying Behavior by Steven Brough Pdf

"GRASPED: Consumer Attitudes and Buying Behavior" offers a thorough exploration into the psychological underpinnings of consumer decisions, integrating cognitive, affective, and behavioral perspectives to provide a multifaceted understanding of how attitudes influence purchasing. The document is well-crafted, presenting complex concepts in an accessible manner, making it invaluable for marketers looking to align their strategies with consumer preferences. Its blend of theory and practical insights makes it a must-read for professionals aiming to navigate the complexities of consumer behavior effectively. The uniqueness of "GRASPED: Consumer Attitudes and Buying Behavior" lies in its holistic approach to decoding consumer psychology. It bridges academic insights and practical applications, offering a comprehensive toolkit for marketers to align their strategies with the nuanced preferences of today's consumers. This document stands out by not only explaining consumer attitudes but also providing actionable strategies to influence purchasing decisions, making it an essential resource for anyone looking to excel in the competitive landscape of marketing.

GRASPED Navigating Shadows

Steven Brough
GRASPED Navigating Shadows Book PDF

Author : Steven Brough
Publisher : GRASPED Digital
Page : 31 pages
File Size : 42,9 Mb
Release : 2024-04-04
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED Navigating Shadows by Steven Brough Pdf

"GRASPED Navigating Shadows" is a compelling and timely exploration into the ethical battleground of internet marketing, framed through the philosophical lens of theodicy—the problem of evil in a world governed by a supposedly benevolent force. This book is a rare gem that boldly navigates the murky waters of digital marketing ethics, providing readers with not only a profound philosophical grounding but also practical strategies for confronting and resolving ethical dilemmas in the digital age. Through its innovative "GRASPED" framework, the book offers a unique approach to understanding and tackling the moral complexities faced by marketers daily. Each letter of the GRASPED acronym guides readers through a journey of ethical exploration and strategic application, from Growth and Resilience to Ethics and Data-Driven decisions, all underpinned by the foundational concepts of Providence, Agility, and Sustainability. What sets this book apart is its ability to seamlessly integrate deep philosophical questions with concrete marketing strategies, offering a holistic view of how ethical considerations can and should inform every aspect of digital marketing. It's an essential read for anyone involved in internet marketing, from strategists and content creators to CEOs and entrepreneurs, providing the tools needed to navigate ethical challenges with wisdom, integrity, and insight. "GRASPED Navigating Shadows" is not just a book; it's a moral compass for the digital marketing world, offering a groundbreaking approach to navigating ethical dilemmas with the innovative GRASPED framework. This book promises to transform your marketing strategies by integrating deep ethical considerations into your decision-making process, ensuring your marketing efforts are not only effective but also morally sound. With "GRASPED Navigating Shadows," learn how to turn ethical challenges into opportunities for growth and differentiation in the crowded digital marketplace.

GRASPED Threads and Trends

Steven Brough
GRASPED Threads and Trends Book PDF

Author : Steven Brough
Publisher : GRASPED Digital
Page : 43 pages
File Size : 41,6 Mb
Release : 2024-02-24
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED Threads and Trends by Steven Brough Pdf

"GRASPED Threads and Trends: Weaving Sustainability into Your Marketing Message" is an insightful guide that explores the integration of sustainability into marketing strategies. This book addresses the growing demand for sustainable practices in business and how marketers can adapt to this trend by embedding sustainability into their brand's narrative, enhancing consumer engagement and loyalty. The USP of this book is its focus on sustainability as a core component of marketing strategy. It offers practical advice on how to authentically incorporate sustainable values into marketing messages, making it a must-read for marketers aiming to align their brand with the values of today's conscious consumers. In "GRASPED Threads and Trends," readers are invited to explore the importance of sustainability in the modern marketing landscape. The book provides a comprehensive overview of how sustainability can become a pivotal part of a brand's identity and messaging, offering a fresh perspective on marketing in an environmentally conscious era.

Sustainable Marketing

Barry Emery
Sustainable Marketing Book PDF

Author : Barry Emery
Publisher : Financial Times/Prentice Hall
Page : 316 pages
File Size : 45,8 Mb
Release : 2012
Category : Consumption (Economics)
ISBN : 0273723286

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Sustainable Marketing by Barry Emery Pdf

'Sustainable Marketing' collects chapters on: marketing in the ethical environment, consumer behaviour, changing behaviour, segmentation, pricing, supply and distribution, among many other topics.

Emery: Sustainable Marketing

Barry Emery
Emery Sustainable Marketing Book PDF

Author : Barry Emery
Publisher : Pearson Higher Ed
Page : 338 pages
File Size : 41,8 Mb
Release : 2020-12-03
Category : Electronic
ISBN : 9781292394886

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Emery: Sustainable Marketing by Barry Emery Pdf

Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for many organisations and marketing has a key role to play in driving this agenda. This book explores the complex and challenging environment of sustainable marketing. The author starts by considering the background of traditional marketing in order to understand the changes that have occurred over recent times and their significance. From corporate social responsibility to societal and green marketing movements, leading to the development of sustainable marketing practice, this book is the most complete and accessible introduction to Sustainable Marketing on the market. Key themes covered in the book include: Current developments in the marketing environment and their role in stimulating or impeding the progress of sustainability The nature of consumption in relation to sustainability The underlying attitudes of consumers towards sustainable consumption The use of social marketing for planning and implementing behavioural change in consumers towards a more sustainable lifestyle

Sustainability Marketing

Frank-Martin Belz,Ken Peattie
Sustainability Marketing Book PDF

Author : Frank-Martin Belz,Ken Peattie
Publisher : John Wiley & Sons
Page : 354 pages
File Size : 54,8 Mb
Release : 2012-10-29
Category : Business & Economics
ISBN : 9781119966197

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Sustainability Marketing by Frank-Martin Belz,Ken Peattie Pdf

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com

Research Companion to Ethical Behavior in Organizations

Bradley R Agle,David W Hart,Jeffery Thompson,Hilary M Hendricks
Research Companion to Ethical Behavior in Organizations Book PDF

Author : Bradley R Agle,David W Hart,Jeffery Thompson,Hilary M Hendricks
Publisher : Edward Elgar Publishing
Page : 443 pages
File Size : 44,7 Mb
Release : 2014-10-31
Category : Business & Economics
ISBN : 9781782547471

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Research Companion to Ethical Behavior in Organizations by Bradley R Agle,David W Hart,Jeffery Thompson,Hilary M Hendricks Pdf

Compiling empirical work from management and social science disciplines, the Research Companion to Ethical Behavior in Organizations provides an entry point for academic researchers and compliance officers interested in measuring the moral dimensions o

Sustainable Marketing and Customer Value

Subrata Chattopadhyay,Sundeep Singh Sondhi,Arunava Dalal
Sustainable Marketing and Customer Value Book PDF

Author : Subrata Chattopadhyay,Sundeep Singh Sondhi,Arunava Dalal
Publisher : Taylor & Francis
Page : 345 pages
File Size : 50,6 Mb
Release : 2022-12-28
Category : Business & Economics
ISBN : 9781000785852

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Sustainable Marketing and Customer Value by Subrata Chattopadhyay,Sundeep Singh Sondhi,Arunava Dalal Pdf

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

Ethical Consumption

Alex Hiller,Helen Goworek
Ethical Consumption Book PDF

Author : Alex Hiller,Helen Goworek
Publisher : Taylor & Francis
Page : 70 pages
File Size : 50,6 Mb
Release : 2023-04-11
Category : Business & Economics
ISBN : 9781000896770

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Ethical Consumption by Alex Hiller,Helen Goworek Pdf

Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology. It takes both a historical and a thematic perspective, covering definitions of ethical consumption, typologies of ethical consumer practices, successes brought about from consumer actions and the current challenges. It also focuses on the emergence of contemporary perspectives on ethical consumer behaviour from three discrete perspectives: those focusing on consumer segmentation (the profiling of ethical consumers), those which take a psychological approach (the decision- making processes which underpin ethical consumption) and those which are sociological in nature (the identities and practices which underpin ethical consumption). The book finally synthesises these perspectives in the context of the ‘problems’ that are often claimed to exist, such as the existence of the ‘attitude– behaviour gap’, and provides conclusions which make recommendations for practice and further research. It will be of interest to academics and students of marketing, consumption and related fields, as well as to practitioners and policymakers who want to understand more about the evidence pertaining to ethical consumers, what motivates them, and how to encourage and educate them to consume more ethically.

Research Handbook on Ethical Consumption

Marylyn Carrigan,Victoria K. Wells,Karolos A. Papadas
Research Handbook on Ethical Consumption Book PDF

Author : Marylyn Carrigan,Victoria K. Wells,Karolos A. Papadas
Publisher : Edward Elgar Publishing
Page : 415 pages
File Size : 42,6 Mb
Release : 2023-05-09
Category : Business & Economics
ISBN : 9781802202021

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Research Handbook on Ethical Consumption by Marylyn Carrigan,Victoria K. Wells,Karolos A. Papadas Pdf

Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook offers discussions on the challenges and complexity of living an ethical and sustainable life, and for the researchers who study them. Featuring cutting-edge, multidisciplinary research from authors with unique perspectives and expert insights, this Research Handbook takes a deeper look at the past, present, and future of ethical and sustainable consumption.