Grassroots Marketing

Author : Dan Kennedy,Jeff Slutsky
Publisher : Entrepreneur Press
Page : 252 pages
File Size : 48,6 Mb
Release : 2012-02-01
Category : Business & Economics
ISBN : 9781613081709

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No B.S. Grassroots Marketing by Dan Kennedy,Jeff Slutsky Pdf

Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing

Author : Anonim
Publisher : iUniverse
Page : 128 pages
File Size : 47,8 Mb
Release : 2024-07-01
Category : Electronic
ISBN : 9780595223183

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Grassroots Marketing for the Restaurant Industry by Anonim Pdf

Author : Shel Horowitz
Publisher : Chelsea Green Publishing Company
Page : 324 pages
File Size : 44,5 Mb
Release : 2000
Category : Business & Economics
ISBN : 1890132683

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Grassroots Marketing by Shel Horowitz Pdf

In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).

Author : Tom Hutchison
Publisher : Taylor & Francis
Page : 306 pages
File Size : 51,6 Mb
Release : 2013-02-11
Category : Technology & Engineering
ISBN : 9781136122217

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Web Marketing for the Music Business by Tom Hutchison Pdf

Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.

Author : Daniel J. Bruton
Publisher : Jones & Bartlett Publishers
Page : 334 pages
File Size : 41,8 Mb
Release : 2015-01-23
Category : Business & Economics
ISBN : 9781284034097

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Sports Marketing by Daniel J. Bruton Pdf

In Sports Marketing: The View of Industry Experts, industry leaders discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will get a behind the scenes look at the many different opportunities available in the wide field of sports marketing, as well as a look at the fundamentals of the positions described.

Author : Scott Bedbury,Stephen Fenichell
Publisher : Penguin
Page : 244 pages
File Size : 47,7 Mb
Release : 2003-02-25
Category : Business & Economics
ISBN : 0142001902

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A New Brand World by Scott Bedbury,Stephen Fenichell Pdf

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

Author : Simona Covel
Publisher : AMACOM
Page : 256 pages
File Size : 42,9 Mb
Release : 2018-05-29
Category : Business & Economics
ISBN : 9780814439685

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Marketing Your Startup by Simona Covel Pdf

Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names. Now, Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how: Dollar Shave Club mastered the inexpensive viral video- and rocketed to success * Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way * SoulCycle's obsessive fixation on their brand fueled their rise from spin studio to cult-like fitness sensation Through firsthand insights from founders and helpful how-to guidelines, you'll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more. Whether you've got a robust budget or you're bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire.

Author : Dan S. Kennedy
Publisher : Unknown
Page : 234 pages
File Size : 50,7 Mb
Release : 2012
Category : Marketing
ISBN : OCLC:1330612798

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No B.S. Grassroots Marketing by Dan S. Kennedy Pdf

Author : Rajesh Srinivasan
Publisher : Notion Press
Page : 110 pages
File Size : 46,6 Mb
Release : 2018-12-17
Category : Business & Economics
ISBN : 9781644295335

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Marketing Success Formula by Rajesh Srinivasan Pdf

The Powerful 4-step Marketing formula by Rajesh Srinivasan is the ultimate tool to grow your business without wasting huge time and money on unproductive advertising, cold calling or any other wasteful marketing tactics. Apply these techniques and watch your revenues grow at lightning speed. In this guide, you will learn: Three ways to choose your ideal target market. 6 different ways to craft a killer value proposition and differentiate your product/service from the competition. Three effective ways to generate more revenues which will put more money in your bank account. How to use the 80/20 principle to eliminate the advertising waste, increase the Sales and Profits effortlessly. How to use social proof to build credibility and increase the response rates of your ads dramatically. And many other practical ideas to improve the efficiency of your marketing efforts. Visit rajeshsrinivasan.com and register to get more marketing ideas.

Author : Lynn Thorne
Publisher : Atlantic Publishing Company
Page : 290 pages
File Size : 50,5 Mb
Release : 2008
Category : Business & Economics
ISBN : 9781601380111

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Word-of-mouth Advertising, Online and Off by Lynn Thorne Pdf

Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer's recommendation has much greater value than traditional advertising because it is coming from someone who is familiar with the quality of your work. The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Technology has dramatically changed traditional marketing programs. This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started creating the buzz free publicity about your product or service whether online or off. In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to non-profits, including reputation management. In addition, we have gone the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today's most successful WOMM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about WOMM in addition to hundreds of hints, tricks, and secrets on how to put WOMM marketing techniques in place and start earning enormous profits, then this book is for you. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Author : Thomas William Hutchison,Amy Macy,Paul Allen
Publisher : Taylor & Francis
Page : 463 pages
File Size : 43,5 Mb
Release : 2010
Category : Business & Economics
ISBN : 9780240812380

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Record Label Marketing by Thomas William Hutchison,Amy Macy,Paul Allen Pdf

Provides in-depth information on corporate marketing processes, combining marketing theory with the 'how to' practised in marketing war rooms. This book is illustrated with figures, tables, graphs, and glossaries. It is for professionals and students, and also offers a useful overview of the music industry.

Author : M. Larry Litwin APR Fellow PRSA
Publisher : AuthorHouse
Page : 564 pages
File Size : 41,7 Mb
Release : 2007-12-27
Category : Business & Economics
ISBN : 9781546228578

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The Abcs of Strategic Communication by M. Larry Litwin APR Fellow PRSA Pdf

Examples include: 25 words that hurt your resume; A user-friendly Web site; ABCs of strategic public relations; CBAs of strategic public relations; Ad placement matters on the Web; Assessing your writing; Be a better manager; Business dining: Dos and donts; Convince vs. persuade; Crafting your resume; Cover letters that get attention; Fly with less turbulence; Getting you out there; iPod etiquette; Know your audiences; Know where you are headed!; Looking for a job; Making your Web site pop; Planning your business trip; Pack without wrinkles; Political advertising; Resolving client reluctance; Telephone and cell phone etiquette; That all important thank you note; The 30-3-30 Principle; The 3-Minute Drill; The dreaded social kiss; The elevator speech; The

Author : Geoffrey P. Hull,Thomas William Hutchison,Richard Strasser
Publisher : Taylor & Francis
Page : 383 pages
File Size : 53,6 Mb
Release : 2011
Category : Business & Economics
ISBN : 9780415875608

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The Music Business and Recording Industry by Geoffrey P. Hull,Thomas William Hutchison,Richard Strasser Pdf

A brief but comprehensive examination of how records are made, marketed, and sold. This new edition takes into account the massive changes in the recording industry occurring today due to the revolution of music on the web.

Author : Ava Taylor
Publisher : Human Kinetics
Page : 257 pages
File Size : 41,8 Mb
Release : 2023-10-04
Category : Business & Economics
ISBN : 9781718207905

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Your Yoga Business by Ava Taylor Pdf

Your Yoga Business provides teachers, teacher trainers, and studio owners at all stages of their careers with the tools, knowledge, and know-how needed to generate real and sustainable growth for a yoga business.

Author : Geoffrey P Hull,Geoffrey Hull,Thomas Hutchison,Richard Strasser
Publisher : Routledge
Page : 383 pages
File Size : 45,5 Mb
Release : 2011-06-23
Category : Music
ISBN : 9781136911118

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The Music Business and Recording Industry by Geoffrey P Hull,Geoffrey Hull,Thomas Hutchison,Richard Strasser Pdf

The Music Business and Recording Industry is a comprehensive music business textbook focused on the three income streams in the music industry: music publishing, live entertainment, and recordings. The book provides a sound foundation for understanding key issues, while presenting the latest research in the field. It covers the changes in the industry brought about by the digital age, such as changing methods of distributing and accessing music and new approaches in marketing with the Internet and mobile applications. New developments in copyright law are also examined, along with the global and regional differences in the music business.