Great Brand Blunders

Author : Rob Gray
Publisher : Crimson
Page : 186 pages
File Size : 52,5 Mb
Release : 2014-02-25
Category : Business & Economics
ISBN : 9781780592305

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Great Brand Blunders by Rob Gray Pdf

What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.

Author : Matt Haig
Publisher : Kogan Page Publishers
Page : 276 pages
File Size : 51,7 Mb
Release : 2005
Category : Brand choice
ISBN : 0749444339

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Brand Failures by Matt Haig Pdf

It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).

Author : Rob Gray
Publisher : Hachette UK
Page : 240 pages
File Size : 43,9 Mb
Release : 2014-02-25
Category : Business & Economics
ISBN : 9781780592305

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Great Brand Blunders by Rob Gray Pdf

What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.

Author : Rob Neyer
Publisher : Simon and Schuster
Page : 308 pages
File Size : 53,6 Mb
Release : 2007-11-01
Category : Sports & Recreation
ISBN : 9781416592143

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Rob Neyer's Big Book of Baseball Blunders by Rob Neyer Pdf

BLOOPER: BALL SQUIRTS THROUGH BILLY BUCKNER'S LEGS. BLUNDER: BILLY BUCKNER'S MANAGER LEFT HIM IN THE GAME. Baseball bloopers are fun; they're funny, even. A pitcher slips on the mound and his pitch sails over the backstop. An infielder camps under a pop-up...and the ball lands ten feet away. An outfielder tosses a souvenir to a fan...but that was just the second out, and runners are circling the bases (and laughing). Without these moments, the highlight reels wouldn't be nearly as entertaining. Baseball blunders, however, can be tragic, and they will leave diehard fans asking why...why...why? Rob Neyer's Big Book of Baseball Blunders does its best to answer all those whys, exploring the worst decisions and stupidest moments of managers, general managers, owners, and even commissioners. As he did in his Big Book of Baseball Lineups, Rob Neyer provides readers with a fascinating examination of baseball's rich history, this time through the lens of the game's sometimes hilarious, often depressing, and always perplexing blunders. · Which ill-fated move cost the Chicago White Sox a great hitter and the 1919 World Series? · What was Babe Ruth thinking when he became the first (and still the only) player to end a World Series by getting caught trying to steal? · Did playing one-armed Pete Gray in 1945 cost the Browns a pennant? · How did winning a coin toss lead to the Dodgers losing the National League pennant on Bobby Thomson's "Shot Heard 'round the World"? · How damaging was the Frank Robinson-for-Milt Pappas deal, really? · Which of Red Sox manager Don Zimmer's mistakes in 1978 was the worst? · Which Yankees trade was even worse than swapping Jay Buhner for Ken Phelps? · What non-move cost Buck Showalter a job and gave Joe Torre the opportunity of a lifetime? · Game 7, 2003 ALCS: Pedro winds up to throw his 123rd pitch...what were you thinking? These are just a few of the legendary (and not-so-legendary) blunders that Neyer analyzes, always with an eye on what happened, why it happened, and how it changed the fickle course of history. And in separate chapters, Neyer also reviews some of the game's worst trades and draft picks and closely examines all the teams that fell just short of first place. Another in the series of Neyer's Big Books of baseball history, Baseball Blunders should win a place in every devoted fan's library.

Author : Brandi Glanville,Leslie Bruce
Publisher : Simon and Schuster
Page : 256 pages
File Size : 40,9 Mb
Release : 2014-01-07
Category : Biography & Autobiography
ISBN : 9781476707631

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Drinking and Tweeting by Brandi Glanville,Leslie Bruce Pdf

The #1 New York Times bestseller, now in paperback The brutally honest breath of fresh air on The Real Housewives of Beverly Hills, known for her dramatic divorce, her barely there clothing, and her inability to keep her mouth shut, tells all in this hilarious, no-holds-barred memoir that's "the best piece of celeb literature we've ever come across." (LAWeekly.com) It's impossible not to love Brandi Glanville, the unapologetically filter-free breath of fresh air on The Real Housewives of Beverly Hills. She spills all her secrets in this sassy, raunchy, and compulsively readable #1 New York Times bestselling memoir, dishing about everything from her DUI and her cheating ex to her one-night stands and the secret plastic surgery that made her "seventeen" again. Clear your schedule, grab a comfy seat, your favorite cocktail . . . and maybe a Xanax. #BestAfternoonEver.

Author : Mario Livio
Publisher : Simon and Schuster
Page : 352 pages
File Size : 41,9 Mb
Release : 2014-05-27
Category : Biography & Autobiography
ISBN : 9781439192375

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Brilliant Blunders by Mario Livio Pdf

"Drawing on the lives of five great scientists -- Charles Darwin, William Thomson (Lord Kelvin), Linus Pauling, Fred Hoyle and Albert Einstein -- scientist/author Mario Livio shows how even the greatest scientists made major mistakes and how science built on these errors to achieve breakthroughs, especially into the evolution of life and the universe"--

Author : Firend Alan Rasch
Publisher : IJBMR
Page : 150 pages
File Size : 44,8 Mb
Release : 2019-03-07
Category : Business & Economics
ISBN : 9781696163811

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Strategic Mistakes: Examples on How global companies go wrong by Firend Alan Rasch Pdf

How do companies and brands go wrong? Why they make such strategic mistakes that taken near extinction? With all the knowledge and experience, company large and small do go wrong in their marketing, branding, or business strategy. This book highlights such examples and explain what and how such big names went wrong, and to derive lessons to avoid such mistakes from happening by others.

Author : Jack Trout
Publisher : Wiley
Page : 0 pages
File Size : 48,9 Mb
Release : 2002-11-13
Category : Business & Economics
ISBN : 0471263036

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Big Brands Big Trouble by Jack Trout Pdf

One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, "the king of positioning," Jack Trout answers that question with a resounding "No!" Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.

Author : Robin Banerjee
Publisher : Penguin Random House India Private Limited
Page : 257 pages
File Size : 49,8 Mb
Release : 2024-05-30
Category : Business & Economics
ISBN : 9789357089401

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Who Blunders and How by Robin Banerjee Pdf

Many big companies—famous brands, once loved and revered—often disappear into oblivion mainly due to their own follies. Look at the once invincible Kodak or the seemingly unfailing Premier Padmini cars. In the unforgiving world of modern business they failed to adapt, only to perish. Many businesses fail to address and wisdom from their trying experiences. Even the infallible Nokia, BlackBerry, Woolworths and Lehman Brothers buckled. Companies such as Bethlehem Steel, Atari, Xerox, NCR, Mafatlal and Kingfisher Airlines this basic truth. Every business is tested for endurance and accomplishment but only a few extract strength once considered as the great ones to emulate, all failed to live up to their repute. Instances of business blunders and bloopers are many. They could include compromising quality to cut costs, lack of professionalism in management, botched up mergers and acquisitions, customers being taken for granted, bad leadership, family squabbles, corporate fraud, unmanageable debts and numerous others. This book will help you understand many famous, frequent and common mistakes committed by businesses over time. The lessons learnt should enable you to run your businesses with lesser hiccups and maximize stakeholder returns.

Author : David K. Stabnow
Publisher : B&H Publishing Group
Page : 224 pages
File Size : 51,7 Mb
Release : 2016-05-01
Category : Religion
ISBN : 9781433608148

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churchfails by David K. Stabnow Pdf

churchfails is a collection of 100 articles describing people who claim to be Christians doing foolish things. Each article will include a picture of the subject. From the Introduction: "Groucho Marx once said, “I refuse to join any club that would have me as a member.” If Christianity is a club, it has featured innumerable inglorious members. As abashed affiliates of said club, what can we do? We can try to deny our past and present peccadilloes, but covering up a crime is like poking a polecat—it’s worse in the end. So, we can rant and rave, or we can laugh and learn. This book settles on the second strategy."

Author : Michael White
Publisher : World Trade Press
Page : 187 pages
File Size : 40,8 Mb
Release : 2009
Category : Business failures
ISBN : 9781607800088

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A short course in international marketing blunders [electronic resource] by Michael White Pdf

Author : Zalfa Laili Hamzah,Ong Lin Dar
Publisher : Partridge Publishing Singapore
Page : 98 pages
File Size : 53,9 Mb
Release : 2020-12-21
Category : Business & Economics
ISBN : 9781543761801

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Marketing Blunders: Cases & Lessons for Managers by Zalfa Laili Hamzah,Ong Lin Dar Pdf

Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.

Author : Bill Chiaravalle,Barbara Findlay Schenck
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 51,7 Mb
Release : 2011-03-01
Category : Business & Economics
ISBN : 9781118052846

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Branding For Dummies by Bill Chiaravalle,Barbara Findlay Schenck Pdf

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t. Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like: Defining your company’s identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.

Author : Trevor Morris,Simon Goldsworthy
Publisher : Bloomsbury Publishing
Page : 334 pages
File Size : 45,6 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9781350304666

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PR Today by Trevor Morris,Simon Goldsworthy Pdf

This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. New to this Edition: - Content has been fully updated throughout to ensure up-to-date overview of the topics at hand - Interviews with leading figures in PR and beyond - A thoroughly revised and expanded chapter on digital PR

Author : Densil A. Williams
Publisher : Emerald Group Publishing
Page : 160 pages
File Size : 48,9 Mb
Release : 2019-02-19
Category : Business & Economics
ISBN : 9781787692213

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International Business Blunders by Densil A. Williams Pdf

This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.