Grupo Prisa

Author : Luis A. Albornoz,Ana I. Segovia,Núria Almiron
Publisher : Routledge
Page : 100 pages
File Size : 44,7 Mb
Release : 2020-04-13
Category : Political Science
ISBN : 9781000076288

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Grupo Prisa by Luis A. Albornoz,Ana I. Segovia,Núria Almiron Pdf

In one of the first English-language studies of Grupo Prisa, this book delivers a comprehensive and concise approach to the political, economic and social-cultural profile of one of the leading cross-media conglomerates in Europe, tracing its development from a single newspaper publisher in 1972. Prisa is now the world’s leading Spanish and Portuguese-language media group in the creation and distribution of content in the fields of culture, education, and information, producing content for more than twenty countries with global brands like El País (newspaper), Los 40 (radio), or Santillana (education). Using a critical political economy approach, the authors track Prisa’s journey to becoming a cross-media conglomerate, and examine how it mirrors the recent history of the economic and political developments in Spain. This concise and highly contemporary volume is ideal for students, scholars and researchers looking to further their understanding of a growing Spanish-language media power, or more generally interested in international communication and media industries.

Author : Benjamin Birkinbine,Rodrigo Gomez,Janet Wasko
Publisher : Routledge
Page : 708 pages
File Size : 53,7 Mb
Release : 2016-07-01
Category : Social Science
ISBN : 9781317402855

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Global Media Giants by Benjamin Birkinbine,Rodrigo Gomez,Janet Wasko Pdf

Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.

Author : Ramón Reig
Publisher : Editorial GEDISA
Page : 128 pages
File Size : 43,8 Mb
Release : 2024-06-29
Category : Electronic
ISBN : 9788497849128

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Crisis del sistema, crisis del periodismo by Ramón Reig Pdf

¿Crisis del periodismo? Claro. Pero no es nueva. No hay que confundirla con los efectos de la crisis económica que se inicia a partir de 2007-2008. La crisis del periodismo está ahí, casi desde siempre, desde el momento en que los periodistas tropiezan con 6 “Pes”: - la P de Propiedad de los medios que proyectan la información, - la P de Publicidad, - la P de la influencia Política, - la P de Producción de la noticia sobre la base de redacciones pasivas a las que “se les olvida” salir a la calle a buscar noticias propias y transgresoras, - la P de Públicos que van buscando aquello que desean oír y no aquello que sucede, y - la P de Periodismo en forma de periodistas más cercanos a sus empresas y a lobbies de poder que al propio Periodismo. La crisis del periodismo es un reflejo fiel de la crisis del sistema de mercado, cau-sante de una sociedad angustiada e insolidaria. Si el sistema de mercado se siente inseguro en el laberinto que él mismo ha creado, pero a la vez es dueño del periodismo “de masas”, lo más habitual es que al receptor le llegue un periodismo “light” dominado por las pugnas políticas, el acoso y derribo al disidente, las catástrofes y sucesos, el entretenimiento (no inocente), el sensacionalismo, amarillismo el periodismo “rosa”, el deporte y la información meteorológica. El poder público sirve para centrar en él casi todas las “bofe-tadas” porque, ¿cómo morder la mano de tu señor? Sin embargo, el poder del mundo no es exactamente público sino privado. Como el periodismo se ha alejado de los ciudadanos, los ciudadanos bus-can su información en otros lugares alternativos, así ha ido creciendo la crisis del periodismo que se ha agravado con la crisis de un sistema que busca nuevos modelos de negocio en muchas ocasiones a costa del periodismo. Menos mal que, al mismo tiempo, aparecen iniciativas, aún por consolidarse, que aportan una esperanza para el desarrollo del conocimiento.

Author : Ana Azurmendi,Carles Llorens
Publisher : Kluwer Law International B.V.
Page : 118 pages
File Size : 51,8 Mb
Release : 2018-06-11
Category : Law
ISBN : 9789403501918

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Media Law in Spain by Ana Azurmendi,Carles Llorens Pdf

Derived from the renowned multi-volume International Encyclopaedia of Laws, this analysis of media law in Spain surveys the massively altered and enlarged legal landscape traditionally encompassed in laws pertaining to freedom of expression and regulation of communications. Everywhere, a shift from mass media to mass self-communication has put enormous pressure on traditional law models. An introduction describing the main actors and salient aspects of media markets is followed by in-depth analyses of print media, radio and television broadcasting, the Internet, commercial communications, political advertising, concentration in media markets, and media regulation. Among the topics that arise for discussion are privacy, cultural policy, protection of minors, competition policy, access to digital gateways, protection of journalists’ sources, standardization and interoperability, and liability of intermediaries. Relevant case law is considered throughout, as are various ethical codes. A clear, comprehensive overview of media legislation, case law, and doctrine, presented from the practitioner’s point of view, this book is a valuable time-saving resource for all concerned with media and communication freedom. Lawyers representing parties with interests in Spain will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative media law.

Author : William Chislett
Publisher : Unknown
Page : 252 pages
File Size : 41,8 Mb
Release : 2003
Category : Investments, Foreign
ISBN : STANFORD:36105119808116

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Spanish Direct Investment in Latin America by William Chislett Pdf

Author : de Aguilera Moyano, Joaquín,Baños González, Miguel
Publisher : ESIC
Page : 128 pages
File Size : 41,9 Mb
Release : 2016-01-11
Category : Business & Economics
ISBN : 9788416462643

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Branded entertainment. Cuando el Branded Content se convierte en entretenimiento by de Aguilera Moyano, Joaquín,Baños González, Miguel Pdf

«El marketing tradicional no está funcionando». Con esta contundencia y precisión describe el gran maestro del marketing moderno, Philip Kottler, la situación a la que nos enfrentamos quienes, profesional o académicamente, nos ocupamos de esta disciplina. El marketing tradicional, desarrollado sobre todo a partir de los años sesenta, hoy aparece como un anciano irreconocible. Estamos en un nuevo contexto que exige nuevas comunicaciones de marketing centradas en la creación y distribución de unos contenidos tan relevantes para el consumidor que sea él mismo quien decida acceder libremente a ellos. Algunas marcas han elegido la producción de entretenimiento como vehículo de transmisión de sus mensajes de marca, aplicando los conocimientos de la industria del entretenimiento a la creación de unos contenidos propios, al servicio de los valores de la marca, capaces de despertar deseos y emociones por sí mismos. Estas marcas, han optado por el branded entertainment: contenido de entretenimiento, creado y producido por una marca, lo suficientemente interesante y atractivo como para que su público lo elija frente a otros productos de entretenimiento. En este libro, se profundiza en el conocimiento del branded entertainment; una herramienta de comunicación comercial que debe alcanzar un adecuado equilibrio entre la identificación de la marca y la capacidad del contenido creado para proporcionar una experiencia positiva para el consumidor. A través de sus páginas se van desgranando las características del branded entertainment y, mediante los ejemplos, se ponen de relieve las posibilidades de esta técnica capaz de llegar al consumidor como nunca antes se había logrado. Ha llegado el momento de decir adiós a la interrupción de contenidos elegidos para el consumidor, forzándole a ver publicidad que no desea, y de dar la bienvenida al branded entertainment, contenidos relevantes para el consumidor, que él mismo elige, distribuidos por una marca. ÍNDICE (Casi) todo está cambiando.- El marketing postmoderno.- La comunicación en el marketing postmoderno: los mensajes híbridos.- Branded content.- Content marketing.- Branded entertainment.- Situación actual del branded content en España.- Publicidad nativa.- El selfie de Ellen DeGenere.

Author : R. M. Whiteside,A. Wilson,S. Blackburn,S. E. Hörnig,C. P. Wilson
Publisher : Springer Science & Business Media
Page : 1104 pages
File Size : 42,7 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9789401114448

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Major Companies of Europe 1993/94 by R. M. Whiteside,A. Wilson,S. Blackburn,S. E. Hörnig,C. P. Wilson Pdf

Guide to the Volumes 1 & 2 MAJOR COMPANIES OF EUROPE 1993/94, Volume 1, arrangement of the book contains useful information on over 4000 of the top companies in the European Community, excluding the UK, over 1100 This book has been arranged in order to allow the reader to companies of which are covered in Volume 2. Volume 3 covers find any entry rapidly and accurately. over 1300 of the top companies within Western Europe but outside the European Community. Altogether the three Company entries are listed alphabetically within each country volumes of MAJOR COMPANIES OF EUROPE now provide in section; in addition three indexes are provided in Volumes 1 authoritative detail, vital information on over 6500 of the largest and 3 on coloured paper at the back of the books, and two companies in Western Europe. indexes in the case of Volume 2. MAJOR COMPANIES OF EUROPE 1993/94, Volumes 1 The alphabetical index to companies throughout the " 2 contain many of the largest companies in the world. The Continental EC lists all companies having entries in Volume 1 area covered by these volumes, the European Community, in alphabetical order irrespective of their main country of represents a rich consumer market of over 320 million people. operation. Over one third of the world's imports and exports are channelled through the EC. The Community represents the The alphabetical index in Volume 1 to companies within each world's largest integrated market.

Author : Becquer Seguin
Publisher : Harvard University Press
Page : 309 pages
File Size : 46,8 Mb
Release : 2024
Category : Journalism and literature
ISBN : 9780674260108

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The Op-Ed Novel by Becquer Seguin Pdf

The Op-Ed Novel follows a clutch of globally renowned Spanish novelists who swept into the political sphere via the pages of El País. Their literary sensibility transformed opinion journalism, and their weekly columns changed their novels, which became venues for speculative historical claims, partisan political projects, and intellectual argument.

Author : Salim Lamrani
Publisher : NYU Press
Page : 161 pages
File Size : 54,8 Mb
Release : 2015
Category : History
ISBN : 9781583674727

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Cuba, the Media, and the Challenge of Impartiality by Salim Lamrani Pdf

In this concise and detailed work, Salim Lamrani addresses questions of media concentration and corporate bias by examining a perennially controversial topic: Cuba. Lamrani argues that the tiny island nation is forced to contend not only with economic isolation and a U.S. blockade, but with misleading or downright hostile media coverage. He takes as his case study El País, the most widely distributed Spanish daily. El País (a property of Grupo Prisa, the largest Spanish media conglomerate), has editions aimed at Europe, Latin America, and the U.S., making it is a global opinion leader. Lamrani wades through a swamp of reporting and uses the paper as an example of how media conglomerates distort and misrepresent life in Cuba and the activities of its government. By focusing on eight key areas, including human development, internal opposition, and migration, Lamrani shows how the media systematically shapes our understanding of Cuban reality. This book, with a preface by Eduardo Galeano, provides an alternative view, combining a scholar’s eye for complexity with a journalist’s hunger for the facts.

Author : Alan Albarran
Publisher : Routledge
Page : 336 pages
File Size : 48,5 Mb
Release : 2009-09-10
Category : Business & Economics
ISBN : 9781135854300

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The Handbook of Spanish Language Media by Alan Albarran Pdf

With the rise of Spanish language media around the world, no reference work is available that provides an overview of the field or its emerging issues. The Handbook of Spanish Language Media is intended to fill that need. The goal is to establish a Handbook that will become the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish Language media, but also to establish directions for future research in this rapidly growing area.

Author : Alison Harcourt
Publisher : Manchester University Press
Page : 276 pages
File Size : 54,5 Mb
Release : 2005
Category : Business & Economics
ISBN : 0719066441

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The European Union and the Regulation of Media Markets by Alison Harcourt Pdf

National broadcasting and press regulation is undergoing a process of convergence in Europe. This book, newly available in paperback, explains how this process has been shaped by the actions of the European Union (EU) institutions.Alison Harcourt observes that whilst communications is one of the EU's most successful policy areas, European decision-making is eroding the national capacity to regulate for the public interest. European-level efforts to protect public interest goals have been constrained by the European Treaties. The author argues that increased European coordination in public interest regulation could be more conducive to growth and competitiveness than the dismantling of existing national laws. This, however, would require changes to the political composition of the European Union.This book assesses the potential EU media regulation provides for market growth and the protection of media pluralism, the citizen and ultimately democracy itself. These opportunities are presented in the coming decade with the developing European Constitution, EU enlargement, and the implementation and revision of European regulation.

Author : David Hassan,Sean Hamil
Publisher : Routledge
Page : 212 pages
File Size : 55,5 Mb
Release : 2013-09-13
Category : Business & Economics
ISBN : 9781317996354

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Who Owns Football? by David Hassan,Sean Hamil Pdf

The commercialization of sport since the 1990s has had a number of consequences. The market forces that have defined commercialization, notably pay-per-view television, whilst initially welcomed as important new sources of revenue, have also had the unanticipated consequences of de-stabilizing many sporting competitions and institutions, undermining the financial future of clubs in their traditional role as key social and cultural institutions. This has been manifested in the paradox of chronic financial loss-making amongst professional sports’ clubs in an era of exponential revenue growth, a trend exemplified by the experience of Italy’s Series A and the English Premier League – both cases examined in detail in this book. But, at the same time, some traditional sporting organizations have sought with some success, to chart a middle way, retaining traditional sporting movement objectives whilst also embracing a form of commercialism. The Gaelic Athletic Association in Ireland, the supporter-owned FC Barcelona football club, and New Zealand rugby union, offer illustrative examples of such strategies examined in detail. This book explores the background to this clash of commercial and traditional sporting objectives, and debates the consequences for wider sports governance. This book was published as a special issue of Soccer and Society.

Author : Josef Trappel,Jeanette Steemers,Barbara Thomass
Publisher : Routledge
Page : 236 pages
File Size : 42,8 Mb
Release : 2015-06-12
Category : Social Science
ISBN : 9781317482277

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European Media in Crisis by Josef Trappel,Jeanette Steemers,Barbara Thomass Pdf

When the financial markets collapsed in 2008, the media industry was affected by a major slump in advertising revenues, and a formerly highly successful business model fell into a state of decay. This economic crisis has threatened core social values of contemporary democracies, such as freedom, diversity and equality. Taking a normative and policy perspective, this book discusses threats and opportunities for the media industry in Europe: What are the implications of the crisis for professional journalism, the media industry, and the process of political communication? Can non- state and non-market actors profit from the crisis? And what are media policy answers at the national and European level?

Author : Anonim
Publisher : Unknown
Page : 754 pages
File Size : 49,6 Mb
Release : 1993
Category : Motion picture industry
ISBN : STANFORD:36105061793100

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Hollyworld by Anonim Pdf

Author : Pilar Somacarrera
Publisher : Walter de Gruyter
Page : 231 pages
File Size : 47,5 Mb
Release : 2013-08-21
Category : Language Arts & Disciplines
ISBN : 9788376560175

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Made in Canada, Read in Spain by Pilar Somacarrera Pdf

Made in Canada, Read in Spain is an edited collection of essays on the impact, diffusion, and translation of English Canadian literature in Spain. Given the size of the world’s Spanish-speaking population (some 350 million people) and the importance of the Spanish language in global publishing, it appeals to publishers, cultural agents and translators, as well as to Canadianists and Translation Studies scholars. By analyzing more than 100 sources of online and print reviews, this volume covers a wide-range of areas and offers an ambitious scope that goes from the institutional side of the Spanish-Anglo-Canadian exchange to issues on the insertion of CanLit in the Spanish curriculum; from ‘nation branding’, translation, and circulation of Canadian authors in autonomous communities (such as Catalonia) to the official acknowledgement of some authors by the Spanish literary system -Margaret Atwood and Leonard Cohen were awarded the prestigious Prince of Asturias prize in 2008 and 2011, respectively.