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The Handbook of Spanish Language Media by Alan Albarran Pdf
With the rise of Spanish language media around the world, no reference work is available that provides an overview of the field or its emerging issues. The Handbook of Spanish Language Media is intended to fill that need. The goal is to establish a Handbook that will become the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish Language media, but also to establish directions for future research in this rapidly growing area.
The Handbook of Spanish Language Media by Alan Albarran Pdf
With the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues. This Handbook will serve as the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish language media, but also to establish directions for future research in this rapidly growing area. This volume draws on the expertise of authors and collaborators across the globe. The book is an essential reference work for graduate students, scholars, and media practitioners interested in Spanish language media, and is certain to influence the course of future research in this growing and increasingly influential area.
The Routledge Handbook of Spanish Language Teaching by Javier Muñoz-Basols,Elisa Gironzetti,Manel Lacorte Pdf
The Routledge Handbook of Spanish Language Teaching: metodologías, contextos y recursos para la enseñanza del español L2, provides a comprehensive, state-of-the-art account of the main methodologies, contexts and resources in Spanish Language Teaching (SLT), a field that has experienced significant growth world-wide in recent decades and has consolidated as an autonomous discipline within Applied Linguistics. Written entirely in Spanish, the volume is the first handbook on Spanish Language Teaching to connect theories on language teaching with methodological and practical aspects from an international perspective. It brings together the most recent research and offers a broad, multifaceted view of the discipline. Features include: Forty-four chapters offering an interdisciplinary overview of SLT written by over sixty renowned experts from around the world; Five broad sections that combine theoretical and practical components: Methodology; Language Skills; Formal and Grammatical Aspects; Sociocultural Aspects; and Tools and Resources; In-depth reflections on the practical aspects of Hispanic Linguistics and Spanish Language Teaching to further engage with new theoretical ideas and to understand how to tackle classroom-related matters; A consistent inner structure for each chapter with theoretical aspects, methodological guidelines, practical considerations, and valuable references for further reading; An array of teaching techniques, reflection questions, language samples, design of activities, and methodological guidelines throughout the volume. The Routledge Handbook of Spanish Language Teaching contributes to enriching the field by being an essential reference work and study material for specialists, researchers, language practitioners, and current and future educators. The book will be equally useful for people interested in curriculum design and graduate students willing to acquire a complete and up-to-date view of the field with immediate applicability to the teaching of the language.
The Oxford Handbook of Latino Studies by Ilan Stavans Pdf
At the beginning of the third decade of the 21st century, the Latino minority, the biggest and fastest growing in the United States, is at a crossroads. Is assimilation taking place in comparable ways to previous immigrant groups? Are the links to the countries of origin being redefined in the age of contested globalism? How are Latinos changing America and how is America changing Latinos? The Oxford Handbook of Latino Studies reflects on these questions, offering a sweeping exploration of Latinas and Latinos' complex experiences in the United States. Edited by leading expert Ilan Stavans, the handbook traces the emergence of Latino studies as a vibrant and interdisciplinary field of research starting in the 1980s, assessing the current state of the discipline while suggesting new paths for exploration. With its twenty-three essays and a conversation by established and emerging scholars, the book discusses various aspects of Latino life and history, from literature, popular culture, and music, to religion, philosophy, and language identity. The articles present new interpretations of important themes such as the Chicano Movement, gender and race relations, the changes in demographics, the tension between rural and urban communities, immigration and the US/Mexico border, the legacy of colonialism, and the controversy surrounding Spanglish. The first handbook on Latino Studies, this collection offers a multifaceted and thought-provoking look at how Latinos are redefining the American identity.
The Routledge Handbook of Spanish in the Global City by Andrew Lynch Pdf
The Routledge Handbook of Spanish in the Global City brings together contributions from an international team of scholars of language in society to offer a conceptual and empirical perspective on Spanish within the context of 15 major cosmopolitan cities from around the world. With a unique focus on Spanish as an international language, each chapter questions the traditional and modern notions of language, place, and identity in the urban context of globalization. This collection of new perspectives on the sociology of Spanish provides an insightful and invaluable resource for students and researchers seeking to explore lesser-known areas of sociolinguistic research.
Handbook of Social Media Management by Mike Friedrichsen,Wolfgang Mühl-Benninghaus Pdf
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
The Handbook of European Communication History by Klaus Arnold,Paschal Preston,Susanne Kinnebrock Pdf
A groundbreaking handbook that takes a cross-national approach to the media history of Europe of the past 100 years The Handbook of European Communication History is a definitive and authoritative handbook that fills a gap in the literature to provide a coherent and chronological history of mass media, public communication and journalism in Europe from 1900 to the late 20th century. With contributions from teams of scholars and members of the European Communication Research and Education Association, the Handbook explores media innovations, major changes and developments in the media systems that affected public communication, as well as societies and culture. The contributors also examine the general trends of communication history and review debates related to media development. To ensure a transnational approach to the topic, the majority of chapters are written not by a single author but by international teams formed around one or more lead authors. The Handbook goes beyond national perspectives and provides a basis for more cross-national treatments of historical developments in the field of mediated communication. Indeed, this important Handbook: Offers fresh insights on the development of media alongside key differences between countries, regions, or media systems over the past century Takes a fresh, cross-national approach to European media history Contains contributions from leading international scholars in this rapidly evolving area of study Explores the major innovations, key developments, differing trends, and the important debates concerning the media in the European setting Written for students and academics of communication and media studies as well as media professionals, The Handbook of European Communication History covers European media from 1900 with the emergence of the popular press to the professionalization of journalists and the first wave of multimedia with the advent of film and radio broadcasting through the rapid growth of the Internet and digital media since the late 20th century.
Latinos and American Popular Culture by Patricia M. Montilla Pdf
This book offers a complete overview of the contributions of U.S. Latinos to American popular culture and examines the emergence of the U.S. Latino identity. According to the 2010 Census, Latinos represent more than 16 percent of the total population and are the largest and fastest-growing minority group in the United States. Their vast contributions to popular culture are visible in nearly every aspect of American life and are as diverse as the countries and cultures of origin with which Latinos identify themselves. This book provides a historical overview of the developments in U.S. Latino culture and highlights the most recent expressions of Latino life in American popular culture. With coverage of topics like Latino representations in television, radio, film, and theater; U.S. Latino literature and art; Latino sports stars in baseball, basketball, boxing, football, and soccer; and contemporary pop music; this book will appeal to general readers and be a useful and engaging resource for high school and college students. The work examines the cultural ties that U.S. Latinos maintain with their country of origin or that of their ancestors, explains why language is a critical cultural marker for Latinos, and identifies how Latinos are changing American popular culture. Insightful information on U.S. Latino identity issues and prevalent cultural stereotypes is also included.
Spanish-Language Television in the United States by Kenton T. Wilkinson Pdf
Since its introduction in the early 1960s, Spanish-language television in the United States has grown in step with the Hispanic population. Industry and demographic projections forecast rising influence through the 21st century. This book traces U.S. Spanish-language television’s development from the 1960s to 2013, illustrating how business, regulation, politics, demographics and technological change have interwoven during a half century of remarkable change for electronic media. Spanish-language media play key social, political and economic roles in U.S. society, connecting many Hispanics to their cultures of origin, each other, and broader U.S. society. Yet despite the population’s increasing impact on U.S. culture, in elections and through an estimated $1.3 trillion in spending power in 2014, this is the first comprehensive academic source dedicated to the medium and its history. The book combines information drawn from the business press and trade journals with industry reports and academic research to provide a balanced perspective on the origins, maturation and accelerated growth of a significant ethnic-oriented medium.
Hispanic Marketing by Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny Pdf
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
From Telenovelas to Netflix: Transnational, Transverse Television in Latin America by Joseph Straubhaar,Melissa Santillana,Vanessa de Macedo Higgins Joyce,Luiz Guilherme Duarte Pdf
This book is about television in Latin America. Its national and regional industries create most television programming there within genres developed over time in the region. However, part of the programming has always come from the U.S., Europe and elsewhere. With cable, satellite and now streaming TV, that inflow of foreign programming has increased substantially. While many in the audience still prefer national or regional programs for their cultural proximity, an increasing number among the upper-middle and middle classes, particularly the young, are turning to the new foreign services, like Netflix, Amazon and Disney for class distinction, cosmopolitanism or other motives. Among the television industries, global, regional and national actors are creating a variety of programs and channels (broadcast, pay-TV and streaming) to segment and appeal to different parts of the audience.
Reinventing the Latino Television Viewer by Christopher Chávez Pdf
Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Chávez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This book presents the integration of English into the Hispanic television space not as an entirely new phenomenon, but rather as an extension of two ongoing practices within the television industry—the exploitation of consumer markets and the suppression of Latino forms of speech.
News Media Coverage of Environmental Challenges in Latin America and the Caribbean by Bruno Takahashi,Juliet Pinto,Manuel Chavez,Mercedes Vigón Pdf
This edited collection provides a unique survey of the ways in which news media organizations across Latin America and the Caribbean cover global, regional and local environmental issues and challenges. There is growing recognition within academia, governments, industries, NGOs and civil society about the importance of strategic communication and the news media in informing current societal and policy discussions about environmental issues. With this in mind, this volume explores the content of reporting as well as the structural and individual contests faced by media organizations and journalists, with a focus on the very unique political, social, cultural and environmental conditions that affect the countries individually. The book provides a survey of the most relevant and current environmental issues that have attracted public attention across the region and within countries in Latin America and the Caribbean in the first part of the 21st century. This volume will be of interest to students, instructors and researchers interested in Latin America and the Caribbean, media and the environment.
The Routledge Handbook of Spanish as a Heritage Language by Kim Potowski Pdf
The Routledge Handbook of Spanish as a Heritage Language brings together contributions from leading linguists, educators and Latino Studies scholars involved in teaching and working with Spanish heritage language speakers. This state-of-the-art overview covers a range of topics within five broad areas: Spanish in U.S. public life, Spanish heritage language use and systems, educational contexts, Latino studies perspectives and Spanish outside the U.S. The Routledge Handbook of Spanish as a Heritage Language addresses for the first time the linguistic, educational and social aspects of heritage Spanish speakers in one volume making it an indispensable reference for anyone working with Spanish as a heritage language.
Latina/o Discourse in Vernacular Spaces by Michelle A. Holling,Bernadette M. Calafell Pdf
Taking up the charge to study discourses of marginalized groups, while simultaneously extending scholarship about Latina/os in the field of Communication, Latina/o Discourse in Vernacular Spaces: Somos de Una Voz? provides the most current work examining the vernacular voices of Latina/os. The editors of this diverse collection structure the book along four topics_Locating Foundations, Citizenship and Belonging, The Politics of Self-Representation, and Trans/National Voces_that are guided by the organizing principle of voz/voces [voice/voces]. Voz/voces resonates not only in intellectual endeavors but also in public arenas in which perceptions of Latina/os' being of one voice circulate. The study of voz/voces proceeds from a variety of sites including cultural myth, social movement, music, testimonios, a website, and autoethnographic performance. By questioning and addressing the politics of voz/voces, the essays collectively underscore the complexity that shapes Latina/o multivocality. Ultimately, the contours of Latina/o vernacular expressions call attention to the ways that these unique communities continue to craft identities that transform social understandings of who Latina/os are, to engage in forms of resistance that alter relations of power, and to challenge self- and dominant representations.